HomeMy WebLinkAbout11-08-2010 Council Economic Development CommitteeAGENDA
City of Iowa City
City Council Economic Development Committee
Monday, November 8, 2010
8:00 a.m.
Lobby Conference Room
City Hall
1. Call to Order
2. Consider approval of the September 22, 2010 Economic Development
Committee meeting minutes
3. Consider request for CDBG Economic Development Loan for Baroncini
4. Staff time
5. Committee time
6. Adjournment
draft
MINUTES
CITY COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
SEPTEMBER 22, 2010
CITY MANAGER'S CONFERENCE ROOM, 8:00 A.M.
Members Present: Regenia Bailey, Matt Hayek
Members Absent: Susan Mims
Staff Present: Wendy Ford, Jeff Davidson, Tracy Hightshoe
Others Present: Elizabeth Munger, Karen Kubby, Adrienne Vevera, Joe Raso,
Mark Nolte, Gigi Wood
RECOMMENDATIONS TO COUNCIL:
Hayek moved to recommend the request for a CDBG Economic Development loan
for The Paper Nest as discussed. Bailey seconded the motion. Motion carried 2-0.
Hayek moved to recommend the request for a CDBG Economic Development loan
for Miss Manners School for Dogs, LLC, as discussed. Bailey seconded the
motion. Motion carried 2-0.
Hayek moved to recommend approval of the Resolution of Necessity for the
Towncrest Urban Renewal Plan as discussed. Bailey seconded the motion.
Motion carried 2-0.
CALL MEETING TO ORDER:
The meeting was called to order by Chairperson Bailey at 8:06 A.M.
CONSIDER APPROVAL OF THE MINUTES OF THE AUGUST 13, 2010, ECONOMIC
DEVELOPMENT COMMITTEE MEETING:
Hayek moved to accept the August 13, 2010, meeting minutes as submitted.
Bailey seconded the motion. Motion carried 2-0.
CONSIDER A REQUEST FOR CDBG ECONOMIC DEVELOPMENT LOAN FOR THE
PAPER NEST:
Tracy Hightshoe briefly explained the request from The Paper Nest, giving Members an
idea of what this business entails — a retail custom print and design company. The
business offers quality printing and bookbinding as well as custom stationary. She noted
that the owner of The Paper Nest graduated from the University of Iowa with a BFA in
Printmaking and has operated a business from her home for the last year with sales over
$3,000. This business does qualify as a microenterprise, according to Hightshoe.
Estimated start up costs are $22,000. Applicant has secured a private loan from a
commercial lender for 50% of the estimated cost. Staff's recommendation is for
$11,000, contingent upon completion of the recommended training as determined by the
University of Iowa's Small Business Development Center. Partial security will be
obtained by a lien on the owner's personal vehicle. The owner Liz Munger, spoke briefly
to Members about her request.
Hayek moved to recommend the request for a CDBG Economic Development loan
for The Paper Nest as discussed.
Economic Development Committee Meeting
September 22, 2010
Bailey seconded the motion.
Motion carried 2-0.
CONSIDER REQUEST FOR CDBG ECONOMIC DEVELOPMENT LOAN FOR MISS
MANNERS SCHOOL FOR DOGS, LLC:
Hightshoe gave Members a rundown of the request by Miss Manners School for Dogs,
LLC. The proposed business is a dog daycare and obedience center. She noted that
this business does not qualify as a microenterprise, but does qualify under job creation.
51 % of the jobs will be held by or made available to low to moderate -income people.
Applicant has applied for a commercial loan and is waiting for approval. Staff is
recommending approval of this request, contingent upon the applicant securing private
financing for the business. The estimated cost for start up and working capital is
$75,000. Applicant requests $35,000 through this fund to make up the funding gap. The
owner, Adrienne Vevera, spoke briefly to Members about her request. She noted that
she has just about finalized the property she has been pursuing. Hayek noted that his
concern is on the level of security for this loan; however, he added that he likes the
proposed idea and would follow staff's recommendation. For partial security, staff
recommends a lien on the owner's personal vehicle. Based on conversations with her
lender, they would take all other collateral available.
Hayek moved to recommend the request for a CDBG Economic Development loan
for Miss Manners School for Dogs, LLC, as discussed.
Bailey seconded the motion.
Motion carried 2-0.
CONSIDER APPROVAL OF RESOLUTION OF NECESSITY FOR TOWNCREST
URBAN RENEWAL PLAN:
Wendy Ford spoke to Members about this item. She noted that this step initiates a
series of state requirements necessary to adopt an urban renewal plan. After Council
adopts a resolution of necessity, the Planning and Zoning Commission will review the
plan, and a consultation with other taxing entities will be held. Members briefly
discussed this process, with Davidson noting the highlights of the plan and what is
hoped to be accomplished.
Hayek moved to recommend approval of the Resolution of Necessity for the
Towncrest Urban Renewal Plan as discussed.
Bailey seconded the motion.
Motion carried 2-0.
UPDATE ON COMPLETION OF FEASIBILITY STUDY FOR DOWNTOWN BUSINESS
INCUBATOR-
Economic Development Committee Meeting
September 22, 2010
Davidson spoke to Members regarding the downtown business incubator idea, noting
that the feasibility study is now available online. He added that the study shows they
could be doing more and doing better in this regard, that other communities similar to
Iowa City are ahead of us in their business incubator plans. Davidson briefly touched on
some of the highlights of the study, and how partnering with ICAD on this is a smart
idea. In terms of moving forward on this idea, Davidson noted that they need to be
deliberate. Mark Nolte with ICAD spoke briefly to Members, noting that they will be
doing research to find the right business model for this project. They hope to find others
to partner with on this initiative, too, such as the University. The discussion turned to
how this might look as a business model, what the typical business would be, etc. Nolte
described how they could address various needs of entrepreneurs and the programming
options an incubator could offer. ICAD's part in this venture was further discussed.
Davidson noted that the next step will be the decision item at the CIP discussion.
STAFF TIME:
Hightshoe briefly noted where they are with round three of the single-family construction.
They will be building another 31 homes. The Housing Fellowship will be doing 22
homes.
COMMITTEE TIME:
None.
ADJOURNMENT:
Hayek moved to adjourn the meeting at 9:02 A.M.
Bailey seconded the motion.
Motion carried 2-0.
Economic Development Committee Meeting
September 22, 2010
Council Economic Development Committee
ATTENDANCE RECORD
2010
TERM
c\
w
�
cn
rn
oo
cc
NAME
EXP.
C)
^'
a)o
_
w
N
cNn
Regenia
01/02/11
X
X
X
X
X
X
X
X
Bailey
Matt
01/02/11
X
X
X
X
X
X
X
X
Hayek
Susan
01/02/11
X
X
X
X
x
x
x
O
Mims
Key:
X = Present
O = Absent
O/E = Absent/Excused
INITIAL REVIEW OF BARONCINI
WORKING CAPITAL
Business Proposed:
Baroncini is a new Italian (fine dining) restaurant proposed to be located at 104 Linn St.
The business hopes to open this January. The owner request funds for working capital.
Applicant graduated from the Italian National Culinary Institute in Verona, Italy and has
experience as a chef in Italy.
Budget & Private Financial Contribution
The applicant estimates start up costs of $180,500. Applicant secured a loan
commitment of $120,000 through MidWestOne with a $20,000 line of credit. Applicant
requests $40,000 through the CDBG Economic Development Fund. The applicant has
purchased $15,000 in equipment. The private lender will secure their loan through a
UCC statement on all business assets and a mortgage on the applicant's home.
Comprehensive Plan/CITY STEPS Plan
The project does not require public infrastructure and is located in a CB-10 zone (central
business). CITY STEPS notes a high priority for employment training and a low priority
for direct financial assistance to a for -profit business.
Quality of Jobs
The applicant anticipates hiring 6 full time employees, one head waiter and an assistant
kitchen manager at $10/hour, two waiters ($4.25 + tips) and two dishwashers
($7.50/hour). No fringe benefits are paid.
Economic Impact
The proposed CDBG funds will provide a small business with access to low interest
working capital. Due to the collateral shortfall and the bank's underwriting guidelines,
CDBG assistance is requested.
Environmental/Community Involvement
Applicants states they will participate in community volunteer work.
Staff Recommendation:
The owner has been working with the University of Iowa Small Business Development
Center, commercial lender and other professionals to develop the business plan and
financial projections. The lender stated the application is very thorough and well done.
The lender is comfortable with the site location and financial projections. Applicant has a
history of paying all debt obligations.
Staff recommends $35,000 for working capital with a maximum term of 7 years at 1 %
interest contingent upon the applicant securing a private loan of $120,000 and a line of
credit of $40,000. Staff recommends as a condition of the award the business is
evaluated by the Small Business Development Center. Any technical assistance
necessary would be based on an evaluation by the Small Business Development
Center. For partial security, staff recommends a lien on the applicant's personal vehicle
in addition to a UCC statement for all business assets. MidWestOne will have a
mortgage on all available equity in the applicant's home.
November 2010
-Iowa City CDBG Economic Development Funds i I
Application for Business Financial
Assistance
Sus-imass Requesting Firianciai Asssfscw-f-,--:
ki'ornie Aollc-�'rC-ss
I I--F'Jh'V C,OjF%, lolwa City 9ow3, 52246
i``,Iarie of Applicant 33usiness
S U4-ff. St.
hone Annbec & Email Address --191-321-3290,
T
Dat,- 'D)usiness Establisi-led
Ssp-le cnber282010
Bank of'Business A.�count and Adaress,,if azip-pkaole',
NtVdwes? Oie, 02 South CN.n+on St. (jerry Van.,J)
NrOTE: Tne City not P-Ov',,,-�e assst�nce �T, n,�;-cre it �s J-'--tevnniried that any repre-
d s application is incorrect.
sentatiol,, �varanty c, satvne"T
Revise,
false, mislead'ina or err necus iin any, mat rial respect. 11 assistance has already been
provided by the City prior to dl;,-,-�:ovary of inn incorrect, faise or misleading
,epresentaLtion, the City may iniJlatta lecgal action t, on to, recover City funds
Section iDescription of Business and Proposed' Project
. i . Describe the € r posed ""Project" (four :=xarnk p`e, conipany relocation, building expansion.,
rernode'!iC3'g, new product Bile, number ``ibe onevi jvlk)-, amount of investment in machinery and
equ':pi-nerit) aind the expected benefits is wil; i cecei e £turn the nancial assistance requeste&
(Bar til-i i aul ierii_c. -Calian restaurant, "Jill o_f(e- a new, Italian -appei, cc`IS_aal Ca1i1_ing concept to tfte
L._�_;a. « fun aim—asour excellent -.1-0o i and our "° nndly sta# gill stand out and make a
in _'eqlon
ri_ flo, nid o1S G'allidco IS, _is:. _ _ 3: _, %s..1_9.. i...n workS the viltfre reslau µn
? __ K_i,1--n .o frianaaing perSonnei, -anjlii_g a.coot,ints, and cl-niputerIzed iun€�tions. Also,
',?aroncin; .._1+ srlare some of his i anagl-rlal chaties wiih his wife C', tja Liaroncin3. In additioti
arorcin; vv 1. hire six need eT3 plo-`; . inclladin1 -: a hea , aitw3 t. ._F D i1�at c %�;e �il�'I ` i'z��?_?,
Yklso Nvo mere `-"J%i4teF �Yti.il be hired- one .. ss.siant, aii,i.,`_€ers_ ii ci_goer, ,:iii�"a. IF'>tv Ct13�lWs�iSt.vi"S, �Ll._'
:'est'aarant space Is ocxtai o 1'04 S. Lin Chi . >2 <� �h;i? I(l A a €�itv. l Ee dii-lina rot YT � 'ill De
c r i l.i± cei ' 900 S6JlIc% C 4eiL. �,.; a ,T E-t_C). .1 i13 1 _`dam+. �.>i%} !`:� i ?y.= L 'Gi1 � %ii i it' ' g .. y
,. T- - z- x k +.-- i I V t
M1
t�y�ir It i. e�;st are i-nostly re-n oa elin � i�A,'L4 7, ex-p nset �itl Lan li � i, ttl. 1Siitir% ;t,
3'1�`!iii ,.� � .Y,� -.. _ £)'rY.'J �I ¢ r.a^ ., (sj' r - kz �`„ r.: }$. --�: IJ �.'..'s ti :��LS c`'.ssc-1 I ? IN
... ik
Cipei2i,c .y .r s 'i ='ii2[ �$500). Miele are the Si i? up,' f°`�'i,�uirti-nems Lit tint best o our `�iioL�✓fc'dcye
r ^'i l r; $ Ye.1^-< ._ v "p !? 8 i' s i i'. t' 1 F 3 l C
aill,U �i�eiie ct- _n h nd-uis � j. Our r id-diii , Lonlu'r nice fixes ii, s ,, �_ typ d blds and Jolhidi _es
_vim rii.�' <F Sv; F'. cS iS i y rl}ni L(i�' :g�1 r '' wil' be 'i'�.annei tai in the reaflzati `" of
I 4- L J. Yv'�-da +PL £ �!
.3. esc t` �: ii. '`�roani-:tSc,ai st, uctur% o! ri va buis"si ess:
c Giun'uc-a 3aroncini — Certifi.t P:i c,,,M_Ve tea__+: _ _-siau an v ana£;er
.E l `?e _�innoi2 Bred - R-..,_:i,au aiiL - ''f ik' _o,
t,U's� dtt w S
- ry 5 - 00
''YiVr Col�eStG°.1.,'�i�_'diI`l Star; -ups .-£"i'iC�, L�.ie`ti•`.-',tL„`�i�lent, pi4�iiliii' � Y �_ `' `� ¢'-�
� Rk.;'✓ei L Sirl._uf"Jutii4 - Netwoili and S®ftvva1'v, p>iiony 31 9"6.5 It -r 83r
`& Sco-,`I'.L MOWane ane - C'onstrac . c_. ahal ii.2nct, It 9 5/11 -C 941
Gio-vanna Proietti klnS - llite r;or Des-U n, lo-hone 3 3 1 s` 0-446
I i.4. Management
'Prop n -s c
rie�or, pa-artners, officers, directors, f oiat'standing stock, 1",% of
zrw,2narship iytust b-- shoivn)
Name & r�,csjtion/Title %
CX ned
100%
Gianlhu,ca Baronch, Manager
1130 Ennily, co'.irt, Iowa, City aov�la, 52246
Ahach a brief descQon Amher to a MUMS Of the SOUCal0rh techrIcal and business
nacR<groiund for afl the people fisted under via,---aqarnent.
I � t `jCr�� cr jo'-.,r�,-om any cAh&- iowa City or -;5� 'vW!L�e PrC;j,'EW Wbe a transfer Crf
ownsor Cour` ',,y facility or replace o- '-,obs c�jranfly being provided byanother
lowa CA y or Awason CoMy cornpa.nyciease in,6cate fi,�",- facility(s) and/or
Ravoed 11/15MC
Saction 2: Financial Coj',Atributio�;s to Lfje Proj,,L3sed Pro•ect
2se of Proceeds
USE OF Noceets
Loan Requesed
'ErL'Iw gross dollar
anvoufit rouruied to
foe warcst humirals)
N&vv Cu-�-Istructicn/Expansior Rep2j'
1� 9 1 5 0 G)
Acquiabon andAr Re',paii
ENDOW.
and Eqwpment
�rx'entofy Piucchase
Wocking Capital (inciu6ng accounts
$20
AcqNsTor of ExtUng Buskess
Othet` (provice description')
2.2. Terris of I,Prc,.D3--ed Financ�,nrq (Soorces',
.6unz Payment Type('01 Rate Terin
i F1nanciai MN;
1 $190 000.0111IJ
$11.800'U�
loan.
i 6. 5%
7 years
Bank
$2100j,00
z$MOO
i n e 0 0
85%
lov,,'a City CDBG Econornk Dev, Fund
— ---------- -- ---------
$4%00106
$494
loan
151
�7 years
TOTAL:
$195ADOTO
$20WOO
zoa" orgivabie loan, &rec-, ioan,
or granr,
21. EXONn My Mht2nce is naed&d fron--I tne and why it Cat rlot be, obtained
eisevvhere. j�the applicant di� not appiy for a lo-?,r,. through, ;a private financial institution,
p!ease exp!air vvh,,v. I denied ass;'4star- ce tnro,ryd-: 2 financ4 institution, please aftach
ME leter of denid.
li-; ihis stagnant ecoronny, I aniks are t,,,,, Ono nioney. Finaincing a restaurant. is difficuj.
fv,!dvqestOna Bark is wiHNg to Wance $14QO4,ROO. L>nfortulnately, this fOLInds, are not eriough
to
successfijilystartt the company.
The is why 1 need' lfheheip -rc,,nn Cit,v
Revise,
24. Indicate the owner's contribution (gash, assets for the operation of the business, etc.) to
this protect.
The owner contribution Wil be about $'5,000 it aouiDment_
2.51 Identify all 9Qercies or institutions involved in t1he prOjec-1L (financial, technical assistance,
etc.) and Nxhat their involvement is:
�,Jlid-,,,:,estO,;e = Financiai
v"elineciy '-onstruction = C-onti actor 319-62;052A
W Co - Restaaran' Stan -up and Development, phone 19-545-6500
F_oberSchafblich-, - No`Joy k and Softv.,aire., phone 3119-631-4830
Scott I'McNk"ane - Co-ns-ruotiorl. and's phon-P 3719-5 )41 -994
(iio'Jamna Pro-letti I'J* 'Iris - lr,-oar io-r pl onic 12 -810-446?
2 6, "�:Vhat type of secu',dtV evil i -,,-he assisted businiess provide the- City? if no security or less
arnoL an exp!a� alion rnjst be Drovided.
"-an, fhe d'o!la� requested is
-per rate GuarantL,
Y
Uv C 4ietarding Stale, nent
�.: vjczb!-_ Letter o-` CrediLt
Persona! Guaranlee
_Iret"i Bonds
o rt g age or, Real Esta,'i-,
scrcv' z "-, -
ae Mercury Sable '2000'
Before axlecutior, of a CDBG agreenen-115 if the co!'!aterai consists of machinery and equipment,
inventory, or other, the applicant must provide an itemized list that contains serial and
identification nu'rnbers for all articles that nad an original value of greater than $5,000. Include
a legal description of real estate offered as collatei-all.
2.7 If t!ha Ciid not provide financial assistance. co sick the project proceed?
Section 3- Jobs ir- go Created./Retained
Special Note: The Community Development Block Grant (CDBG) program requires that
at least 5 1 % of the jobs created or retained must be held by or made available to low-
njoc,,Ieratc- incorne per -sons. The business acknowledges that if it fails to create and/or
retain the jobs identified beiow by the end of the project period and maintain them for a
period of time (usually 12 months from the date of the award); it may be required to
reimburse City funds for the employment shortfall.
K an axis-ting business, hcoi :m-rTqNo,,iees Pre current!y amipioyedl. at your lowa City
localon? Rease aaach a copy of We companys qualerly �owa "Ernployer's Contribution
and Paymd Repoi-c' io--9- ',�e most receM,
eated- an 2 Coll.11plete the Wowing chart ;denti�-,vhig Me rLmer of to, bis H./or r M a 0 e d
oased or.sspec;-'�c prqec,,.,
Type
v. jot wc"' i- ate for Cienfei wzdQK Wined PosMong in Fist 12
Months of 'P�qje�-t
Award / p,iease os7� zvtLxqc;4i�-,s
0 f P � fl "
-io vt a. tog iy- V-; Mhio 61
us
--f Jobs
o
I
US Fri, ge
P40. via Hourly
i Qeatwl
Revained
7 �Yp
Re,- Week Rate- Pay Benefits*
Of�;cials u,.
;
says
Chow & Cnewa;
Crah Wokers (Skied) i 40 J MOVA
2 Oper'ntives, S?25+T?s
LOWSM WHO!' $750
� mous benaws are Prowde, Jaas',-.' nescipyri of W empoyas benels proOded
w W Oyd in 0:� fu�� 0'- �r pcart) V'ne
1 mat s ne Wmate.-i the i�fomn this projer,'--;
$94 20010'
14 f an exOting busaness, WH any of the Ourst Ep�oyees, �ase if ithe project does
not croceed? if yes, ha)n, `EE.xp!-,, in v,,rhy'�
SaWan 4: Econon-de & Environmental impast
\A.1ha' 'me . r,..,chnsc-.,n County comoakes emad bE consdamd to be yor co umpetRom?
o-
C: - - 'r--, 1, 91, 9, it Wins creadve Annerican fool The
restaurant has a Me allnoWhere wK As nom.-: `,te7,ns -av��rag�� $11 'i, fi-,�r huncl-, ('not
inwludQ bi.vtrages) to $22 Or CHnno imcludi.ag bovtl-a,� aur, -
gts). Phis rost, an,
acc,3modaie aioproxirnatcA,�l T,) nl
2) Deb uotwaw is a z"um-'en.c.an flne diOning res-,auranl locatc-d -near the
inmQ , SnteCat`c-> h3 nnum9a $10 A- Dur,,ch beverages) to
1,nOt VAUGIng
40 loop! a,
3) Modev Co-v: f'c--atiires AniSsan MA _a, This Inas iii North
.inn Sirect. it ased to be a smah it ofkrs iu-.-nci, and dinner -vitlh,
average prices frcjna $15 to $20,
hPoLIQ ReAlyine; LAN 40 06vic a,",, -Say tha-� L,11,10 PlfC�`,7iOUS -t-CK,2L1rcH1As, Still
c'- Iowa his "S �a- -i-In'- stoakhous�> vJth�
-, i t e -, -n 7, -,t c i c)
average, prices $40 co $60
LocaU-,d i,,-tin,-- -�e-Jeswivl now! in Ott io-�,,a City ;,Ihis.
it-�--e C"osest oslourval. IT ORTS On& and Snows VAQ
along, puln or 0,24. The c"an -to 50
—)Ca!mf
'Coy ONS antra,ing PACOS f'o,- :a-r�-'i-ind, ancl lbi- dirin,�r
$24,
o-�esapbs the anergy and zesazwe p"O"".3 wame
exaM,a, nod recyUng progmrns v yon town My coenty--
SOMA & CDCOMAY
in abihon Q you rmrms; business scAles, does you Umhess coNdbye or have Qns tcr
Coztr°buie 1c, Me comnTwAy through voknteer financiai contdbjUitiori�, or through other
52 PCs Me i�r,eeri citlaic,, o•r found tc Mate, staicM s-ratute or regUlatiO",
SM Sa AT Se years jdulng. nr) Omhed 0 envdojrrnarnt2, reguh`,,ionspaymil
was, Occumcnia! &S-2faty and Heaft�, Fai, the
ReMans Act, ,e YON ElsabOds A-c-t)yesplease exogn me
-,;-,.st;�-�r-�,-z le
113 Me Me cormany or an,,y officner of Y-,Ul sampany ir! bankriptcy or
�rs.o!-vericy procead4ngs tne pas, -7 ,.;e2rS 007 tne Me of a,!ppilcaticn? 11' so7
the
,aj4 Me Vou Of ',,�LK i,vovec, ,,ne case nanne of
the awsuk numbeq and Q ancl state were it is pemdirg.
ys-3. 58�urnmkary ctf �Requiradd Atfacllnnn-
ea& sjbmitted. if -nc�t e,\,cNalin, why.
(�f
year historical m.usl -provide a P!,-o-
yeaF projeGon for
12 roond! flot i s,"aiemany (I ma Dwsmass does not expect to profliabie withe
.2, rnrvs, pmvde a cash ic 4,esrt, s bi,,,siness e)peds
to; 1 m5nnl&
� I A-000yon of togs �� ai.p,;�,,iical��a
'Pevised 1 9
I )
Phase provide the socia� nLjr-m-,Frs fv ao We jarsons i;sted under Managennem
;,QLiestion it i .41
an emming ccn-parly. c(oov
f moa "po' '.- b -.i
1oEmyerG C tioan
yro11 Reperd
fo,- t h e i —no S c' einit q, 2
Arstrumie'r, �'oa'rs cnly- ccrMobor! an''t �; staLennen-, cf -the so�Arce of
Mchae a A ck any macNnep or aawp-:ier,", c.- estatF assets tc be
pwhasea At the Wandai asksmace eadir., tie rr� - s pj�oted by the seiier.
ihsa sel�er's
n Iv�'r to request ackuoonal
V;a v of �� ��)dbaydm -r;J
h-f -'c"' Ra CA, v, st'F -
Release of
N 1310. Please raws voreki): MAN Ely 041—
; te the cly -""F ',.fAS CAV) to
make crea-,, �h.e WASO AndWhon, perform othereelated
Wales recassnqF for masonano ajalkon o� 20- Mal at WOMIabon
is 21"PI tc tnie' C-'pen Recorcs 'Lav:
Code. Cowar 22) Ana cat = in . i-;,ereby m2t, :-iM repre-
sentak2s, twat nnnes v maxaments Fqsae 3; A 'Lo ti-,e i!n coinneot�cr, s.i this
�..SDSCY. 1 unneryarqd Crimirlai -L:iclaJon
to engage A decepbon anc Kranigy rna.;ke, or (;-a,-Ase m be irna,�.e, &recfly Or
w0avkq 9 face vNement in UORTIg 07 TO tf prcourng econoric devehoment
a st;--ita ager;c',' C'� 'pokLa�
B
Almost to -
(ReASOO MINTZ io
"N- '-,
I
The undasigned reader" acknovAedges that the 1=a ,`-)irmmaaoa'. Nrovidcd
b in this, busiriess 14an is ct;r'if en6al t ierefure. reader agrees
not to disc- lose it ,N,ithout the express NwrAter, Pia"si ssio i o — — it .s acknoWedged by reader that informaa ion to be .aernk ed in, dris t usin;,ss plan is in all
Respects confident aryin nature, otti i` than is in tiie
Ali Lhe nie,ans and that any disclosure or use of same by - --a: i`,.`L may cause serious harm, or dal—n ogre
fr _
,pon r q,-uest, this document is to b. im-11 - '-m- � ... new
'`sari:, `typed', or printed)
Fate
+irk is a Minns Man. h, d-o 5 -,4> s.2 Gaines.
a e, 0c Au "riIit.
ta iti e Smr-2.�s'ry...........................<....,.....>,.....>.,..,>..........>...<......`=;-
:.v ..5iei;La
Chart Highlights— ._...._....,,,....<..
<
......
..QQeCtives..........................<........................
r
1.1 ....
............ ,...<.
f 2 Ke s y Co Success........... > ... , e
..: . '
Z
/ , i`3t ant U v Si1T1I142s'_" ji ........ .
..
Table: le: Stan -Lip. ...........
................. _ ...........1 �
Chart: S aft -alp ....... ,.._,............................._
2
3,:> Description of Products and' rvlies.............................................
4>0 arke-.1
...................ig
y [.1 ry p. �} t� {
fry ~ L SeL -n Latio-n
.ate iVi.:l ±Stu .......,.>..,..>.._.. ..r......
....: .. .... .. .... .. • • • • 17
Y n. Analysis ....
Market
�tt
2�
Tat,le: Market Analysis .............. . . ...... ................
> ............. —119
4.2 Sir:7o., Business Analysis. ...............................................1
4.2. i C onapeiition and Buffing Pa -Ann > .....
........... > ....... ,...2 1
5.w' Tviarketing and Salzs Saakgn . . ........ . .... > . >......................................22
✓. c o Li e--JGve Et1ge..>.............. .. ........ ... ., .,......
.. ............ -- — ....1.._..
......................:...............................
<..... ...22
_.,a oreo si...... ... .....<,.. ...>........... _- ....,.,
:...........>.....>..... .....<2S
t }, 4 i
5,4 F/Iilcstc nia i...>............... ........
^c
.......,..............
1ab1C'.1iIeStoni:.,........<.......................................................2
6,0 wtbP, ai? Subsnary ..... ............ ............... .>......................
................ 6
6.1 VVebshe Mariketirg SkwOgy, . . ............. . .....
_.............................. 26
6.2 Deve o-ram', Rerquire-rneni.... ---- ...... ......
...........>..,>...:...........26
"'.I(I Managmnert gun»nary..........................:.........>......>.....,.._..............
26
;'. Personnel -- 'an ...... <............ <...........>.......................>..............2'
7.2 Pt rso-nnel Training .................. ...........................................2i1
Personnel................. > ....................
Table: ..
... , .....................29
1 (�tr�
±i>✓�Fi3:a cial Pia S......................... ..........:..........
.>,, .... ........... 0............ 30
ph('{
8
30
8.'lmpo_,-K-.-AAssumptions .......... ......
............. .>..,._....... 33
._ l e lk E ven Analysis ....... .............................
�n
....._................ .... 33
iarancia-1, Charts .. ............................................................................34
I
Executive a'v
is plan provicies detailed investor In�C3rl ad :nee t€ �
{�i�,s �� 't;ay�: tr 2t,✓pe Jakness prai
it:, ; snr ' Or initial establishment ands se obi - �: , x-i � i � S e
- � �� CL: vC L_. ._... , ._. 1.1 _Lt � __., �. _.>s L.,_tE _ vi v:�wL
10w Cily. Imm o" th "Linn Stmet is cennaHy locale t_),,;a `, i c_ cx .c:.
from many so all centers a -ad business iii �t ?Iia „_ _ i� I d t y e_•
z Civic
y Hotel
1 Y -
1-ie- tri_ 1:iLri ie Civ'ic Theme /Hots: : o _d Shown a''t the City
li ol" peopit ,s tsti,�6s 4�m,-;d to i7 .�GQDC �... day >_ 2509,
T'`sS `,� J..LJ n.._ss i5 Je'lii�.' .L '{e10Jafw' L`u ! {_I.y-_�__ti.._ i� i i"� _�_:?F 3 J. �. G,'�:.i:
G _
r ..ts ➢ _ >
i'J ei. L:;, k,��=nc��<c;{,isi€�+=ae:s,alldi�'�'i.i�'�5-- _d�' MUMS Whe hava ._C,t___'_ for
a c a F.:e cor i_ g atmosphere. South,Linn, Sweet AM 03 is i�:..d _n; E Bs; r._aIgto . Strt l
9 _
to, fsouth �/1 ,yy� Met
$ "� th . ice; 4 -.: nu
Al
piece �i�e t�iry3 +.__ xv e�iV Q�{�SS 11�tf �it-�i�F ��S W4�4 LV' qq:1�$, �Y t.i .. �S� Li:" �1.x.�:- �. � C...�l l!l.i. y.. �i.cii✓"_ 4iS�. xi Albert 1. �`I
the �.... n The re,7iSniis��zn �.: ili be located in L...e .� OZ! S �. .;t e 3�? r�.._..I� ( t t5i�
_ in _ mm i , i___,_ r v.,.,cc,sset? 9Io_'-.. Wh Vi_ Ci_ . ,._,it
.. s L$L.,t:' -'.. er v ._ 500 thousand y
x -" —'- 5 L. ism , .. YOU U e R a 11ni a 20 i o' iir,' i vv .i' ';.�. - ` � . c..;.. i �. �.., _ -h;f 3 't S
s. -'Pr onsibl e for is 'u deign, n, ?r:,£ id P�E '.'-' e opnf.e,s i_ v �.s� J � _� 'Fills �r - nc!
of 'the daily opora'LioE..� BLL-ronc_i__y Ccom :tip_ it alial
m.., _al fsv_l. ;,aryl-nsti?uie., i__ V -trona Rat(Eve _._' '' r '�__ �F_y � �� �J,. <�°_�k, eiti�s �., �.:..._ of
,> �'. "t�.w1F �!o_.ietta"it Verona Italy, �iC�I.?;,.�Lli? _. :i sl(:}i,tu:a`i i� lisl t i l , 7 ganizing ban t ets, or si�ia;ll group_ to over F' 6 _ guesper G ' €_i . h s _`i en ( the
Rh . me `Il 1 es. e s a two Swr"Miel-lefin gai& prestigKon award i_. Verona a .alWaly, Aso.
_.,....�r.C. is'�,il '_5��?_�.rt } _m 1a.l \. 7ras �r�;nt f:efat the .Mia:roni i_t. With-;S','ana c_,�athe ldining, E.;.�- i
an
< 1,-%e o 31m`a.nationwide acclaimed chef zm _ of the prestigious cies Beard EWaiC. lKay a _i'_,_mu, , Liar o.:li.:illiSS'ixIl', and P'Sratl:i.l?;.., in _...Al..;..'.. 0'•2Tci.ialt 0_1 4,5tilsx i`.i. B':."i'i7T?t.:.i_.MS`.
ml
L-!,a-'oncini is seasoned in the restauiranL, a aiid
iocuscd staff of 6 will stipport the managerne-n-t
�Ra--o� nciniristorante mill reiahi the services of a CPA, [c) ptr- rM
profussion,al coni-p-an-,
prepafe taxes anad serve as a business consuhant to assist in setting achi�,tvaiblea t ai--gt
strategic goals. Payroll NviH be done in-house as Yve are alrewy estar,iisi-led., uz it- as
Fede-rd reg-u-'-Iauuns 'Ind
as co-, legion and payment of sales afnd use iaxr--s (both al an
I e f "I c f Oa M t i c I n i r!,c) V I (I e S S �Ai 1 g a vv i t I
a Ahernic, Itafian flood and enterain-ing restaurant. R. fl!")/
City, restaurant arena. Based on the ew-rent prices in the restaaiant niark-ctTe:
potential of figh net woAh by 2015 and tha- is 'based very conse-rvafya cKnates and andw
iaied projections. �W'ith good managen-wra, -,. positjv`everiue g--,-oNvh is expectecl,
El Sales
2 Gross Margin
Net Profit
I
. VAL A tv 5
W; a
yf'pre I Mghiights
i;
ILA Objectives
T,i,ie objectivesay fior (B-, difi-iaro outfined befcjv,?�
1 To cream a Yestaurant -Mose goal is to wxcn----;J, exp-ctations Ke good cam m
Customers).
2. A incroase b) aA least 20% per ysar Wrough supe6w,
perfor.maniice at-d v.Tord-of-moutb --ei'orfals.
3 - have a clieritele retumn rate of 60% by mid -,f
A f3scorn: ar; establiMed co-n--�,murity 'dies-ninatial by tna of -f-irst pcc)pP
%vitlaiii -a `�O nlir.-utt drivt.
. K-c-ping --)d cost under 3011 revenue.
th Meping itnnployee iiaboi cost betwtti-i 24-2-)�%G of 1:e-,-onuc-.
T S"Cablish nglai--'taif! -a, -"or fbod, ar-i"di
F. Mwayng sales
Expan�., ou-- rnarkodng and advertiAng in fo'vv's City, Coralville. T��onh L;';Jberty� Ced,,c
R ,apics and Burr oL,,ndin-
L2 lays &� Successi
o Cl t C ", W:--i' C -h-as mucle- io offer and -he pcoplt tliat ii dra-,,N�s expeci a place
ything. �'.BqrcTacim' authtmic Infian restaurant, ON oily a non, he 'k,, e�tl-.e bet ofcver
Italian Lipper cusual dining concept to the ewer The kni atm.ospberc, our ex;e',Henl �,)C)d and
la, nd 1 out and noke a name in the cogion, `Aie W succeed by giAng
-)ur ffiendjy s�aff viil-I s
peop I t a --n Jn of excee -knt and fod it o--- an., �� -o,i.orarnen-, zlhmt attrac
ts 1 combi ia
successfY peoplo
e AM want la get a ;ittie 'o-il. i-nort o-,a �:)f fiie ihan -,, cist, the orciina-fy�
j
, jib-, C& iwlb An Coll", I
Tine nnenu� --,vill q-np,-ai -,-c) a wide anc vaf-,ed cwnte;e, 11 offer VA7o mai- n ,ypes of Italian
ciuisine: Ci,),ssice Simi (including smne imam, American WOW) ana Crea6ve hadw-
(Bamnekis odglal rec"eQ
MY' mints to maximize success to Bairvnc:-n-,
0 klain st.fficjeat capital to build and cover enpanses ofinitiai op,-ratioi-I. AH
held in escro-vv umi-I is Tc"Llihj 1"'andea,
2. Maii-.--ain iow ovedwad cost Ad& ircreases boO "o-,n MuNskilk-',
`-`e loyed, and a p'rogrwn ";'vill
emp.
cons Seen t, suoehor suvVe, -'VI-Cre, is pariamount-
3. _::Ald a sufficicia custoiner base. Ar, exechena ha"s , d�wci---ji-,6ilets by
deii and rna,flketing progran-,
Establish wommurdiy JvolvennL��nl "'o how the humnas VA cmumbot 10 a
5, AIII I payin..I_Ls 1,vill be cash or cred-it �anaAwn-,-.-nates tht neid invoiicing a7idl
Mechons,
6. Use of Man language in We Iie SSE aiid --,--s ggr'�-""Ing proceduln� 'Aii-dh
(137on Clierno, 13,mna Sera, Ciao. .1 Also, Ran'-�-,,(.,,ni J' t n] C') i " 0 - � i -- 1
`00-111 ', iticl 1-'a"ian'- Photo, PaMng and SMAPWYM. yl-ns, to�g�tlher v7v3llh tho
owner, Giat juca Baroncini, vvill cyak an ltalnan n-nosphern,
7. lie use of Nesh ingrodienisi-i-,cludin. vs- homenude pasta and bread, acccanpanitd h_y
we Ach vkety of 3a-ro'nch-li's rest nol! c'.-Ca --tt a iii-,Page the :cstauram
copawe of ORdy ffi-�SLt food, -tascy -'vi'ith 1a-,11-i%,mic Lalian'recipes.
2,01 colnpap�y sui3nnmfxy
Oann"d will J-)e Rumed in 201, 0 i-r as a L, L .0 undtn' -11--,e L.,-i,,vs of lona,
Gi1 11� O P- C i 1-1 A:1' C1,--",�a' vii,'-I
2.1 Start-up Summary
I
The Munder of the company is Giamiuca Ba-ro cin-J. lvi_. Baroneini works the entire restaurant
from Kitchen to managing personnel, handling accounts, and computerize: functions. Also,
B4a oneini will share some of his managerial duties Wtrl his Wife Katja Baroncini. Inaddition
Baroi?cKi =i111 dire a hea?waiter to 3,e1l .nanage t -te dining room-. O it resta€,:ranT space is
''� will
b �fel
.vCata`L� Jti �.'>>�- S. i�i"�li? �stfiel, Cj�'1�f4'n-tt;v,s City, �. C�tt'. ��?e t�?±??ili2v iCD'JaIl �%Jti ±.sC c'iiC+�sr�i..I15.r.:�c�iV
l
€��i ;la uar ltiet. Construction will �v'€ Y,iti ls, i c`ft%"li:,x .�✓ 0 and t 3t';3? by January 20 11.
OU'-" tart Up cost are 1-nostiv rei's_?nheh g: , expensed cquipment, furniture, painting, , start -Lip
!a.b Wit', ii quo. license. six months operOng cash, and: liegaal and consialtl-aa costs associated
i1a rtFl 1 .nI `h rest 4 `t _ _ s, 6 arequirements t t � : l` ; no
r� �ry � 'u.i.r:-.11i�. _11�se'., 2sie _Gl�/�qpprices
�C�'ii_,.>e �c�y`�c�.}�/�i. �:y1' �: r�€,sT</�lc',��.�`C
ill_.,_ e[_pe_ience _e 9. the ±.ndusVy'. CM �iddiiig 'c €3z1t €,�•4✓nce Axes ric �v�s i h typed bids and
uoidi as costs.
Some c oKs descr pods my:
0 sin-iiot cry,, menus and Gift Cards-. Our stationery .vi:. be simple with Baroticini
leg = on it Invoices, 1?tterhaad, eny9open ^ t ii g and, event contracts). using,
1v -.iiosof1: software, we will make as many _tem as possible 11 house, this -,xill reduce"
costs. !`u se, our incises OR be desigai -6, z, cleve.-open, revised and : limed in-
house to turther save money. f A t3a= s i.,, bt designees and seriat
mumbered.
I Prope ,y Insurance and Workfn: n Compensation Insurance: 'These evaluations
have been recently conducted with our insl°arance agents. Our estimate for propel-ty
insm-ance is based on 150k of building 50K of Ind and 50K od ecuipment protection,
ni. lulling other lines of protections) with a S 1500,000 protection Q genc al
ila%il =y. This policy lost likely will 'bj� car ic: via AW Ambrlsco. Workers
C.'o npE; ?sat_on will ru ost likely be, iia"ndl< AB Cleil?enct
t e. nn- Loan monthly expenses are est.rriated in oLt,, computation at about S 1800. This
is a ''er-' competitive expense Or a comparable coo=?ercias tease in the do wi- town
lowa amity.
I
AMHOli
ty 01"flec Supplies and Generai 1-F-his iiicludes a,!l fiorrns ot'generai
unge hems Ile staplers fur the waitus Enalion, host stath, kitchen and offi"-. Pens.
paper Cum, pq3er, pads and penG--, is, shredder and file cabinets are Just a fe-,,,,,-
examples of this category. Fuli rolhow Whiocc-on, -with complete set-up in one day.
:1-nd interior Signage: 'This 001 inwho,-""u a slg-r iron�t' so-n-ne C.-i'dca,
Agnag: Wide is reqAred by Statc and FeWl law an d- these wit'l, 4, compiewd as
vad (injury, Mateda-` Safcty Data Work; rs Rig.111t to
Xmovn Co. .1 Miso- sii-yns ay.,d check Has W! N- 6CLvak-)np'`t toi rcCvs�t-on: Inv An
knovving what to do and Mere to do k. Thi,, -viil help ernploys developing required
skills -naonrapidly and thus ali'ovvtry _-, thena to SO a val-.-,ablie part of the team SUOY'ler.
z Computers, Printers and Fax Se5p: Nhcrosioft windovv' (7) vvill'", be the guiding
Ave behind all of our fwWwre rehied choices,
g Staff Unifurza---. Siack pancs skirt xvith a We shin accompaKed by a
apn-'-.n vvih he the approva-i szt-"--"'Jing s,,aff ServirL , Stu tuff-vvill
responkbie Or the ncq"slshion an"! of Their uni- rjn.
U Tear out and New A compiete installation oCheat and
di,.- con«",.-doning will be Yleedtd as and 2c.-Id viaier piping and eleenica];
wNAq. Two new bathrooms vvill bt fad'dcz�d' "k l'ov..' voizage allarm and Fire dc-tectic)-,-i
systein 01 be set up,
d Start-up Labor Coos for four Months- '.'�--�,,issec ioiaisfur GianlucaBaronciniat
SAMO, A? washer, assistam chef, t-vo-�? anone head waiter at a total of
S6-21,0,) a -rrionth.
X
Tanac-lb,"
Stai-j Jp Ccsts� 104 SL,iin St
ln�Uaai Coscs Description
Fle ahpy.
AUPSMEN 0
PaMq� Q 4
iZ
OWN
Pc of CO K
00019 vxts/Legl
;p the k4chen
S Low-
& WOOD -
Poo mw "Swol,
VMS A
De T a ljoc
s--,--!ia,;ec�s
Querating cm-
wvertor� $
TOTAL 5
Ex p er; s c s
3.6, Products and Services
e Menu
The i_:i.._iLu, a 'Baroncini will ii"ic(ii.p rwpW -cvvo i , � rya n.i 'f n recipes:
ip first, ej C. _ I_L_.
d
tip,- ch includes `fresh honieniade pasta g»a e . vegetalMes. ossobuco (Braked Heal Shank
,v,e;:__ scaloppini.., Second creative i,"aiiL_:.i 'A ini cm .. e..:,:,x_ s the died.,', U011 use his its_:. -.
rt_nmvIdge of die i$a1ian cWske tc c-i-eaLe on ni m_ _ i ± es asing loom ing eche iis., ,'
e. ✓'sue: ca; Id ode ,a <.a,d_y ro ii_ r -4 5 �.� : _�>_ and diesse,d vvivhi
w _ `d cabbage and p4oLCw4;s accomp . ied `r,i,__ a. AM rosemary _:L-.._._
M_ Mod ps'.;duas wii_ be ft sb and of dieMti _t prepared _LE. s S'ir_;ii�, �1�arti
_... eii... J:-ceriike Baloncini will change the i"aavi
b-L, -vt .'Ce
?l
-. ...._..iry,
_r"avoi .
��i.!_ �stV __.. ±IJt �'i iP be i�i'_t.50.Fest at iirsi of'Ting ._� .��.,
..� e'.._�
of;..�.t;..:i_ i','i[€e`s an.-i "b-"M
Zf L._-.
. o.,in',._ e. _ Y y,.. L-oiate!,,. ... U/,,, t:v_3^ be ar'AIN .., hy M v,aw, and ...h.e remaining ing bd , ,�JiTI be
z,, ,
�.?�c We el�r a _ _.,� _.�_.�.__a �ii� 1:1��i2 LL'_�JA. �t _t.._. i:��try _v,.i ��.- t-C,. or � a Y_
c�zy ai :t. ✓fIr CI Jiii.2iii sole ci,_. n of M`' _ _. ka`s., i .w- d _._fi:k_a anerM ..,
c ges _� es (Ake k Li 'aonca lo) and single, "s_nalf e.Sv _riv.;. is ��s wel as ��the to , ciT ices. s` e, �_ i .
aiso ofkas special drinks tila_e slasil IMA a-nd _' i' c niiSil martini,
' surnmer i'2" ovA s,-BNaroncini ).viil C sitting, pon i ?i;! app: `,aL Tllisv
>`sxi 5L: clientele to enjoy our selection of flesh r-ner dishes _.t '' special' slii_<me:,
d F h. -f sTide t) i sitting vvit iirjL fun and
is
it ro&r,,,) i- ini v/s ;r',l to ._a r.ra1 L locK. bUsi±_css in -La :go .ii _.E.
_f. siiiess lunch' Car `�uMness dinner'. �% e wih + ts_ en �-io day ii"i1 gi3 3utt1i'u�tE' :::€j0 It }
100 and 18 TO to 22 TO
.R..Vwv 77
11he Atmosphere
Wood mid Locate in the old' build--,ig lo2atc�,J-i iin IT4 SLinn Street in downtc.-��,,n Iowa
3ollaborLion of G 'iovann,'�'- a hafiar;
101 develop an inside d6ccw that exals into anhqut budding and at the sanle till"-:, it "01-1,
1 C" -1d
.4,ppear 11,a.�ian. -- derr" Simple al - cm 't
Wi-itnt yotwalllC in Ban-cneini �,O-a Ml hear the ofl--,aian Classic-ai Composers, Italian
opera shigers entj cont-mporary pop!m,,ar Land, tunes.
lJ busy ple in today"s hassled N,,-v-on!d anJ -)-r t-t'z: of n--tiree each w-c't-j". Who
need to cocare from their daily rotaines, Barin Lai Mir an amazing diversion goon Us.
mi !�e so man`' other restaurants, Baroncirii beycnd mwellent decorathig and expecud
�.ems' "�.-hoagh q otoftheetiic iams �ooneti-side, ,he food -sCO L ,:ad
mn-&�-nes the Werne, Baronght nOngs RaHaml- �--"jive' Waere -,c ariyone
or AsteMng to italian, -inusic or csekg, IL�Ilia-n ad pas of Te asnosphne-
S'ryle of Service
is si-ria,-., and Wek Win the ndHness ana tmprecedeated standmcls of I 'his
anhude is exuded and dernons-Lrat,-,di and Wm3n &-,; 3ia-n.!Lica Baro-,-,cini -as 11,-� mms ydii
�'-vakings aia irrne cptain. e lantry' aWhcoate-wenodbyvalu2, hospiiali':y
and a some Am the norms of dining out hri-vt bety., brolcen. To reinforce ,he customer's
ptrmption of value. Bayncini Wl sake forconsistency. Consis-�ency provides patrons -,vith
ass--aramce accorc r-Lg to the ryatom-1 Association. Service: lxgh'-'S
�o;ah i-rmilediate recognVion upon, ntr-y inzo rcs--C-oiarant (cuts'.,omer are
at 13aronch-ii). The Marygwn,mt and senve-rs N01 handle every detAl to,
A'
nral-e th.e ctistoiner's speck! evening even mare specia-1? 11 this and our great at-nnosphere
L -EGi i',,nake cus -ners ant to come Mck agm and agHn!
13
4,0 Market Anaiysis Summary,
Accor,,jing to i1he Nlatio-nal -Res',aman-ii, Asscoiadion FomcasL in 2010 fie iesmurant industry iis
v-, a cgma&iat iniprove-nien-, � F, --,e1
o
afaa ttiere :cte 54 restwurams ai-id
omy sx , :if tlb in c)ff 7pc food, mong -ahese., there mv vadabs f culinary
ker -ar, upscale t-,.
n fun!
st Arritrica'.-n to Fmch Kum of -,jjos�- rz�sta-araan _.,ust a a d '," We-,
yl -i -,
Khan cOsOt and no -S.
blamnclPs chtf and o"mer was lborn, -raistd- i-and trairted, i-n- italy, wert: Lie lieamd to P-repare
and cook lWan VA. Barancini YA Oflor r(-,fified imban Nkne and dAng so il
OR pohdon imff an c,-.��cllusiv�� nici'i,� 'm tILe �2-,—,crket.
The „Duna mat A r ea
As dewribed by the City Area Developnnent GXOUFp,, "w Ioa City is a regional destination
pool VAT a an"l, thHving nulness community. irjwF, Cit�is consistently, ra-)�-ed
QhN as one Y ne-st waces to five and, For ar4ytical purposes Claritas,
hahe ito rpd zn.esBe-c-iiee,40 and 60%!,nc. as dMAttraderea npr;rlsaCo,-pd.a,7yo,of a , owntown restaurant sales are generated fronn the primart' trade area. Another 20% to
25% co,,-nesimrci the secondary area. Ciaritas, Kc. determined that i.1he primaiy , trad E aFea
for the dc-vjrn,'Lo�&m lo%uva C-ity is a rad�us of 20 aOes with the secondary tracle area extending
outward to a 40 mile radius.
While a certNn level of subjectivity exists in attempting to quantify the limits of a property's
trade area, based upon observation anal discussions with the SBDC the iowa City's trade
area is qtAte extensive. Iowa City is atiiached to Com! VMe, 15minutes from West Branch, !S
rnmutesfrorn North Liberty, 15 minutes from Kalona, 20 minutes from West Liberty, 20
minu-(es fromi Solon, ano about 30 minutes from Cedar Rapids.
�ovja City's 7r-,nde Area Popuiation
Mam"On"
In the lowa Chy and surrou-inling meas induding, t.--,- Lfdar Rapids/towa city 'rechnongy
Cmorrid,or there is a population of abo-�,n -,peop',-% 64% of this populafiop is belween the
aqze 26 and ol'der resulting in abcun 256,00'--'1 pojipllc
Iowa City's Trade Area Households
Accoiding to the US. Ccnsus, ir 2(K`7 her -.Sf.267 hot,asehodlds this area.
Area �Incorn��
0,C all the h-,D,,is�Aolds located in flht "-'Wa CA, , We ares- 451*/ Las -q y�arly over
$50900. And the US. (Census Ofecasts 2;,, 2, oflh.ousenolds with income of
$50.,000 and, over, tor a total percentctg. D,- , about 5406 of all ,11-Io -,Io-istholds. This Nvill
trainslate in a hiighef ehYtive buyg Wan (EBI� W a sWdy cwlucted by the Natimml
Restaurant Msovadon, per capita expendhui.-,-�.or 1,,od, acvvay from lionne rise draivnalicafl-�y
for households Wth income of MaN or";'_ _ s J4 P sannt stuciy rc�%eals thalpersons
ern fqoyed in managerial or proNsionai toe cu pad c ns haw---, _lie hig-he i -r)er-c a- a pit- sp,��ndilq, oin
"o-ir !on -vvo Chy has one of vv--.7 professio-lal
away - , � h , Lt a r d I o -�
necupanons in ire u-,Ii
Gty;s trade Area Seine
t o-tThc 104S Linn Sweebudding hasan l,-atobecause in heprimary rade area, i---,
oti�e,- ,(,,)rds within 2G ;vmiles radius. nitre are s m!,-p n,-,inber of bus'_." ;scs and social Centers.
Jurnportance is the wal"King dis�.an-,.,c-- to timee main institutions that are
Nvorihy a special note due to their influence to the :c,.ucan,, econonny in the lowa
City. Th-t Uni-,,,,,e.-sity of lovu A the est rea. This instiatte lrnas 26,519
ornployees amdMaj-1�7 -�J � ' -
of them are professiDnal or manageria! jobs. 11 , -i(--: I" - 'v
of Iowa att---acts about 120,000 tourist-S 0017 viAting stidents and visiting thculty
v is Joc,t,�- one akvay. This in's-titu-ilem', -has
,)ers). The (Thy 14MI of Iowa Ciy-
hundreds of employees that eat out in restaurants daily. I'vIercy IN/1edical, Venter isalso
walking distance Pom dis location. lv--,�ercv Medicai Unter ranks 'ninth -,-.i a [eading
cmKoyers St produced loy the lowa ty Area Grour). This 1-lospit a-, has 2734
R9 'D %oncifil
including a high inumber of proffessiols, Mso, hiiitutbi nndngtov",
nnany tenths of thousands of AM every ye= ME located just ore �Icclk away to the
east the Nvell established Engler, Theater, vvith its ainaost.30 years presence in iovva,
auracts many people in Mile lowa City arew Because of these three ipstioutionts and the,,hig-11h.,
conceraraWn ol'profissional serrices bush)css this -area, the arno-u-n-.-
reven' e I upper casual/fine dini-ing; resia-t-n an,,- ',ii i-, ",.' s are a, Is- -Posnnvo-
Tlr� 7LI.S. :-estaurant industv-37 is shoming Wwroved seds and a podive Wcast RY the Rauv
in pEnScular, Ar restaurant I We upper casuaVhne hring (vvdth
ptmm-i aNvrages I- $Qk� -,--he --'-Jationaf; has KdRated a podtivc OW ii,
yeast ad soa post
-tnmrecnb,he his �St 'Seern
p 'icularly ac--urate I combbed "IlatLSfo L, orneaiap pci-sonal incorne
a r-1
Ry this ana shows a constant positive :re-nd, .n t. !ast 30 'k,.-ears s. it.li pc-�sitive "or
l .�"uzre' Tnis will increase the amuL-nt c-,,-i rnon�'v th�--� pe'&'me \'vifl Spen'd
indicators, suet as in r000nal eccxnc,'.rl ic gaKs
li �� � i7rr) gi J.
pave the way for conthnow
oesmuram stoisf,
w have co nside,-eC ,h- spend"-'-,g Whs of powm-',al ,--siterit woidsnot be
Lmnsual for upper income fandhes to spend savul An&& dolors per A& we mus',
considar that 6251 of the potential patrons ha vt a nndiar. no,--sehold
$75 ,000Wit-1-1 nea:rly one thirCz of thtse SAW in An $3,
'L to $5()'k- "Dv ei-al"L -'i- is in,
ouropinion that a reasonable estimate of arverage spending would lie intIl-torange of S100per
Viso,
N-larket Se-gmentation
in the follosing tables we detail tables and show househoid's bey age of household and
nousehold income. Oaroncini targets clientele that is loolking focc Italian food, hesh
ingredients, healthy food, and local products, aH in a reiaxing and friendly atmosphere.
qjijy'-P,,,elcomes everybody and W twEet ic a cHemele frorn K �,ears old and older in
focus cr, a clientele oolrn b,-ztv,,!een 1946 and 1968 'baby boomers).
A
-Asit upscale restaurant and spend
r -0; MarK category cco; di �'� g et s�udie--; i-hi-
A rood representation of the t-rade area -.o- tHls an 3flysis, is represented b-v he following
T -crnn- -I!-�e-: Cedar Rap� is- iov-j�a Y, Coralv.
tab�es- This --ion mit -Jes 4 h e fo I � &2�j i n'�
Mialnon, Hiawatha, North Liberty, Amana Solon, Tfln, -ri-
)ton West
r a n C h and ',AJPst i-iberu
20 0 7
20 "12 (P r 0 i e Ct i 0 r
17 and Un�der
18-11, 138
122.28%)
&'S'
1(21.96%)
6
(25.79%%
i 09,13 331
27.91 %%
C
7 A 4 04c,
501
6-4, 1 %
j(16.39%"
77
7
55 .97f
8
k� %
x
TIO."a"
�'348
:Sou:ce: U,-�S, Cal`�''.Sus Ap,
2000
2� 0 0 7
-39,36c ic;
�'z
j'3-330
_999
$ 35 CC, 0
!'24,428
19,68%)
26,146
17.87%`
Wn 0, 592
A
171 9 9 7
1" 14. 5 %
�32, 104
(2 1 S 4 %4
3 483-16
0 01
18,328
67 -1 %
30,471
J
�2012 (Projection'),
(32.02%)
I 47,479
1 1
'-27.-/7%)
21.9 1,
124,418
14.28%)
1
127.26%
dj�, 2 b Ij
'�3/ ro)
Total
"'4u- ",zic C 1146,308 /100�,/b\ 1 � 1 11 !!�j- - , k9p'.99%) 17 0 Oj 1 "'0. 0 1
i mt, jf I Z411 3n 00%'� I
House,holdw
Day& S"OUrCe: U.S- Census acid Geographic Soiutioils, inc
Se ushiess Analysis
MI- ansvvers. 01 n
s ;Y1 Sfor- for the restaura-nit inNo - fie has i�-j
_U10
a es TI
the �,-,Iomcjnal R, es�tauran- A ssociatIol, painit --a pict urt� o f th- 'vtar th -t 1 i ah-lad. -velar-
i—Prt--s--rAs -dhe "esults fi-off, sl-r, C-v of Snnarfflri-f -ad--s on issues -',�acin,o
Assc)6----.-_ion Chai-mar. o,!Otfh� B-cpaud
J hf 't,
gh u s I-
w
is in i I
''Cd nc s, at
-1 eat, fced P,- a,
St s t a ab I t v
an 11)
0,
-,;-s -Lam. ao lie se, Lood
-S ane
JGarllc orocluce
7
Y
ro-ols-, �,Varus-an 0 o uo
T
16) S'Impllc-ity/back to b�-Isics
7) Regional ethme clui-sine
191M
KWAI
9) Nemly fabricated cuts of meat steaL, po.k flint iron, Pctite Tendtr)
20) Fvuiv--alble child-rcn's.
2. As a restaurant indugry proAssional. inner is the om -issue thai kte-os you av, ake at
jigk?
-I) -Rising costs (food, labor.
Recruiti.ag aivid retain-ng
3) s(..-I�ay/food
5) Litiption/governmert
3. Men p"Lanning -I c, i:
1) Research restaurants wrau of hme 13. 11".
2, g a n C, C h 0 0 S e y u r r e, s -,,, a, I r an c o ge I s 11 J e - ,v a 3 7. 5 %
Bo,11. , i the above
loi 44 mw 149311) out of eveq; do0ar consunmrs
spt-n,t on ',kiiat do vu-, ii--, DC)i 5?
L. �'g all ;I -nrie trtnd has 2,% 1-ion-I
-u -,ast _,)7eafS� 1_1 1�_ I
4711 io 4901. NV the cconomy s!DvAy moveing in 2010, the forecast I'lor the future
enz `3 Of rating the median restaurant share of the
yea:�s s�,,),,vs a posdve
-bod doHn to 520
Sri k,-,va, vestauiant SuIcs are brecas.-,e-a io reach 3.3 NEW in 2010. The restaurant
viorkt-s m, , om and St ibro,,-,ast s-;r-IovvS -,an inerernen of J. 1 'X',,
by 2020 Rw a total of i 55AOO -R-a,,siaurana
10
m W
4-2,1, ConnPetftion and Buyng Pahems
Bar,oncini vvili b�� one of the -h-11 stnice UPPw 1"taiiia--ni restauirant in
higjh�-,r dtgro� of a-tithenucity, placinzC:,,
.ht dcwntown -,D�,wa City area and will
itself in a smndalone category. 'vVithin Liis�ance of the ', 04 S Linn Street buildli7ig,
as we have seen in chapc 4, TO lown 05A ,s -h-,,DL.,,sands-,
per-sons-Per-cia-y trafffic flow in tfis %Vc arz� to C_bou,, 01-,"nese
n ?-nd our conscnative salts p?c�tio-ns ',idiic-a.t.- ai-I -pa!rons
per da,
its most popular qn: diring eaAng plaws K on arna
1) in Stre Cafe. .01pe--led in 1929. A g Tr An --rieari -- c,L,, 1-ine
Ins a nke atrnospher;� and W ?onu ions avwagl -,-- f6r 0-iot inock,Ecin_l
be-,,,erages) to S22 fo--, dinper (- (,,-L ine'luding bewragoes), --i"t'his i-es,au.-a-ra accom-nindaie
approxmriatel,v 70 people
21 Thrmv is a �S'panisk&ealh,e American Ae dining
--a-S&. Its nienu hems awmaga 116 Tb 0sh �nm KNUMg henwagn) A)
uding (not in 11 'i
be This scstauram
people-
3" "v/1
Saw it used to be a SMAI wSwearn. y1w it It--ic"'I a,vF,'-:�-,,,.ge
ori o�•s ftom S 15 to $2 0.
jo�epiWs S�oea�kho-,use: Me b,-,-, prev"'O'us
locate-d in the downtown lowa. Chy. This is a fine dining stc;akhouse wid-I
a:verage prices $40 to S60.
5� ljocated in, the pe�s�-.,-riar-; lovLi --'-'iy is
conceptudly the closest coinnipetrior to, off-Iczs luiicn, anli dir--a-iers
averages p-cices of $24. The restauranL can acccnnnnodae up to 56)
6) 0-ne -"' vveni.v Six: 11'h'is restaLrant feawrc:, F',--crtch Located downiown loNva
Aq, Mys lunch and dinner" mveraging lunch arour,& S1 2', and t6r dinne-i-
S24.
- G , Marketing and Sales Strategy'
it -..d Sales Forecas., informaAm X In The i0h 'wing iopics.
'.'e Pdg
---w,7-Q 'cwa (I'.it�' wit,-, i-�s n'igh -'M visito-ii-F md the poor seiection
of wner casual Maka,-n, ""n, Tint u-n_"v-ide the overadil
meded te mew tl� financiai
aron,c-ini"s auffitnaic imima gmanot coNA; VA be mukewd and und as a draw tc.
attract iri--orc customers. Clef Baron&± has n tust 'bcacLground in Italian ciciisine and has
ke'd som-�' n"ational and h-'-� fs
S.- -,'Market�,ng Strate-gy
One of the Am markming tools availabit to a xa fa is )"'Of d of nmoc'dbi ff'..-Om is
-,-an;
urice- wy instaurant On W a net Inum-, ii, -ov'ra �L'ity's .s'a'-
_,its, ) . 1.
Adymumngind PAJ,
-r v L""va C �7 do V" , "o, -in
-t�afflle,s placed in the sinops -, [I.-
& -Coutpcais handed oui on siti,�
* Paid adveNsernem in Ac Dacilly about 3 100 per monvah',"
PIWO bov, C RR aw-affise an's
AnTy cmAs mill be avaHable a, the resv,,,n.rmv and WH W -placed in -dh�;. bill foicle, forthe
'o Miect data on -,he fbllowi-i-ig�
Q Qualgity O-fffi4 lbod & service
0 Domogfa-phic inforrna-Lion w i�fforf
& Sign' in Book & Fish Bcwl for 'B-isin,-ss Cafds -;o create and E-mail list
0
2amuhh"
include bom a (Imeadar o-'Soecial Events by Baroncini a, t[le sit
I - Ij e
sAl a9c) in�Ihucje Lctv�rs by customem and P'-!c-iures ofcuisiomer events
Coamns nmy be downioadta
to 1 g S a We SL EpAwAki �a! g e
packages mgeting Om"
ANAIng Packages in conjunsm Kin aojmj
UnAm",ty ?-f filwa. a. �.viti-,
A taste A haly to special regwd ! Man Mskt anc ane
wine-
F,-,c,)d history flec-mure an,
Abrahag, We 40 of !A�
'Ir -, Am0m; mw cradve AT Man Ksle ChOf
Uwal food ywodum dinw-,
Man Mine cooAng
1.3 AM Forecast
Ttlk, fto,11!0, <. Jinn g is a projiec-L"on of OMSK Or The trade, ma-d el, area of lowa City:
WOR
KRIFIR
Nems Luncin Gues-!s DWmer Guess Di Lug ,. rev
Tuesom-, 3 S 462 Cq
.A K.&C
7twsaa, som
Sawdav 45 -0 .3 cc 6,
Sunday -
TOTAL 230 RAJ: 14020 TOSEAC",
MEN' REVENA
Lunch crorgm
A 0 C_�
1 a 0 C)
2 011. 0 0
Tota!
13 1010
Mnner charges
I S, Cl� 0
1503
15zo
20LG
2 5 A-)
4 & 0
4000
4a&
Tot,
2 8 0. Cj 0
:mge-
APE
rov tow',
Dinner re-v
5 MOD
598012
A 1 W.
Loan
LWOO
%moo
Daily R,�:v
L 4. 10 "o
5 MIT-)
wo c
205100
1 V 7 1 & OCD
T37'1,.-
54&0t'-�
7
2 3 1
Q7160-,
167 3,
5 i 19
WOWS-
1-3
's'L"���{�stmn��
The aoconnpanyingtab|e|istsinnportantnnUes�on��wv�h�mt��nomnpanyre�ponsi��efor
�hepro]ectand budget for ecachThe rnEestoneschedn d i c a tesmurernphasoon
piennin�for ienpiernentation-
T�jb|cIVli|esiones
MES
6.0 VV615 P`On surnrna"-,,
BmYncW M We a smmmg website. A Ali, - e th: virmal business card.
or
'etho coi-npany, sii,-nPle, cla�s,-"- Ot-ic site wi-'.,.;" off i - our menus- p�ice s,
and happenings. We W akc _"vv-,Ict-.er about what dic"11
�o ge- custonners interested ia io� ressuvanf. lm.� able- to ser,,,� -,us
-e .;a.�.ons i:i', our resiiaui ant, -Fast, casy aad want tk-,, make
Coavenim!
-,I-; Ndarlciing MH ceder pAmQ,,.,T of our UPOL via paper memn,
Arm Our restaurant connep, W"D nmm Say on ac-b-'evi-n"C' mrs, hi,- Ss.-.. s is ke�ywordls -'o
Wwn custo-n-itrs intV E vAt io the xmebsi�(- wili rros_-ways, 6e ai-I
�-vcrlt; su�;,h as --,fter ASAIII Ma aftc:rreadmg
On: maIng on-, --add on�
S -, !0 - 2 stiv&`�
mgmcm mvensve,NRI AtIny
sit val o �Ym Tat mahical back vid.
On 0 1 deNVIOP -,zit simple,
The maknenance of our she MH bt dcas by jacy, 1>11ghery, supenised q our 1T
advisor Boban ';,U-noce dhe',"tio,,�C L On !�C si�� L��rs
praeii,, Sisuoh as on hr�- rese- i ,v t-
anc otheer r��Imd special restauram- iss,,-,es
Y
The WAS managemmi ream depends 3n toe Mundur ces,
As vie gromn we will take on a, -rr--a Cagerial
Haroacini clepends on the EACC LOW Chtf Cmnsy C-*Ifinluca 3a.co-,achni and -yet ',)e
a dining room -responsibAdes mW be dhAW-1,
between the two managers. Chan!Lac�.,, as WOMor MH Me rmponANQ
J-6- --,h,-- dmi-nistration and finance and ,md, flood ',aality, tie-,h - r a g r
C'; e i n n a e
YA be ruponsibit for customer reiiat'ar,
usod!' C � Ung E-5an-mci.ni is
oncini is not ovet -foe f
m ;a-_riage:. The compainy ma",,-ks- a_L' in ac"'_'O�_'aance v4:'l tih_,�� conn"-pany nnission.
of :es are given sped6c Ws _"n�ati gc. a;,-.d soci al
AM, A vemenjous _-66,cus is
The key io Wilr_,-ient and b!' the princinal of business,
rcsoun�e veterans, is key io thm s� nc'
Ae mal core value is protissinnal expenim. Prot a Or
, ionce
(41 thla Oder) S�';elali I'lelpers'.
wG_�', and c-d
Earoncini -- Cerdfled MnAN& CAN and Remamant Ahanageir
Eat i
t' Tc-, , - 3t Ap_,,_,,olrAed -- Resmuraz-,'t
'V C -- RestauYaN Mart -up and
R-obeit Sehaflhuc,'�., — No[wor'k aund
6' 3 1 - 4 8 30
Scott Mc`3Van: — Awnwhon ar!-1
P'roi,t�,j kiins 3,
QcEga-r,,ization Chart:
Kichar C�e-j
Gi �iSeif J C a
Assistan-'-/ Oj�-
a
f�rr 0, i-" J C i;
-,.,vaizer'
Des.gn Advisor:
o v a n r a K lir-I s
onstj-. Adv'scr:
a, ii e M;-
r Restau L -M-S
............. - ........... ... ... . . .....
dv'
u Liz'
Ccimputer �VSiem:
1- . ie- -ffi- ienfly fl
i he of tlas comt)a'llv wt 1� be -* - IV,' :-Ice-Va", " t Y 410
is s
V
S, S 'It i-S a tta'-�-r,
rr' C' 1'
av ocwn'o c 01
nve 3-rl a fear- -'US C skills,
a-, � s.- r�p--tsen tt d by the - v—nel-- ror' to be il-e 1ideline y liichljI e
cornp ann e s,, A
S S v soc�
WEAK
Parscrine! Man Year 1 Year 2
Year 1 year 4 "ear 5
Vianagef.
511SOOT 51,000 SIV500
aii Staft da�; and
SIT700 517SK
52100C $21100 $21500
4-06..r-s X $4,25pi4ir
S I V:i a � lher
S2�000 $21500
X 25hrs X �-/.50p,,`rr
Cook L� AP
5SOM �n $Q000 QZ000
1 X Mrs X MOOPOW
SAW 2�00
—2VOOD S"000 3106-5
Toni People
-otal Pjyrop''s
$12YAO 5137000
These wages are K addlon n Was,
SymnW, we vahe ouf empWo 2es ant
er to such �a fumdanio-. Lai tasn we m..
inap'synani a miniq; progray-1-11
led in mc, r," -ts: thec,
1hooreAm Khong:
�c-
ics mc,"'ading: cooking
ioca! "Oo"o,
avail abi,lity, cusioi-ner
sei-v,c.t Le,,,.hniquts,
Y Hanals
-ad,,,YiEion to ,!-.e lectures at
MH have a ahmse tc,
-I LJ This a- "Ca-n
which, Ih,--.
WIII love a CAMUS u-,
9.0 �J'nanclal
i- �nanciapl�an is Am (on rawng $18,00 pApe ano pubic equoy
�.riaeve proBtab% in §01 One Year an: day to th-_ Of U,,e exponen&,
gmvAh of access charges, ave vA reEAjG. W! pemeahge net pmht on saws
year one -
&I st""Up Qndling
ToFal start-up requiremems are inven. ThE stazQp co2s 2�2 -m oe f�nanced
by dirm-,
inves-,m,an,',
_ dl owner Wstmerr6 ,
'� � nc d. e J, i r, '. Esc to i i ov,! i n g
Tr b s
Start LIP AM: :104 S. Linn A
Mizial Costs Desc,-jpjjof:
WA
Fire alarm
ivs
mK
is C M&
h
My
Phor cove,
W 3 0 M W7
Ar condqb&ng
j s 1 a i -, i,. s �x p e n s es
14 Doi
operaing Cash
TCTAL
$ 5 a 0 0
29
Me un an c A pi an, d--pe-nds on inO Ian Cass an :)f',,-bic -1, i arc sho-vviri, -i! Lh,�
SOON, table as ann-cial figures. The No, Lumerlying assumfWans are:
assumc a tcon,,c a-_ - ihai. Iowa- C-',-,e ir, in.a- '
asst,,ait tha-,, art, changus in die expeemnoy in A-
poi)u-,'arivy of Ouy ressufan.-
�vv!-�-� ass -C, n, ce S S -,,, G, s", ,-n :'S S. Q s c i �.,n- , ta, rnai 06
and MAY em 5-nar-,C�j--at pian -,-,F
TO Point
T'he i'OHO\Viv-,) -
na S s S
N101111, linits fheaWvm 1513
c ii-,' i y I 7, u, it� S28300
AAemge van now lovenut $1130
?er-U'ni, va-ri-ab",cC-`-Osts $410
k� -cj-nilhl v Asts
Sources & Uses of Funri , 8t te nt
Sc.,ices of Funds. e vJO act ":lc nnoney IC, fund you.r projec'i
i t s '4ufty (tmonay Or assqts o f rsIhnvestoim vMN `.s' L-v f-d
CBSa kiijeC(Icn
SBA 504 Requ,...0 Cash Injecdo: -, n
1 Other Eouitv "u
.�., ., 'u' Y _..�... -.._ .�..._.�,.�
i
nevi tSi'e7iCJ;e'2rE S-tS.'3�'y'i
ryx
Loa s
S'I,060
amine .-6
.�.�._.
Ot=lei Debt
-i-a`tes Payable
i cc uncs
., 1o.a_ �...._. �bni�ii7uF;Cii
8
Tova( Sources of =ands $1,95,000
Uses of rums: !;,,4,h t . cu-= use o!e sbeve ,funds far
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a %
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e
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J tLC1;+J Ji)
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$171,000
invenlo ,
$ a,000
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$0
Total Uses of Fwunds $195,000
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NAME Gianluca Baroncini
CURRENT ADDRESS 1130 Emily Court
Iowa City, IA 52246
Cell. 319-321-3290
Home 319-887-9113
gianlucabaroncini@hotmaii.com
DOB 12/14/1968
SSN
COLLEGE
1982-1985 Culinary School Diploma from the Italian National Culinary School in Italy
1989-1991 Diploma in Tourism Organization from the Italian Professional Institute
1997-Present One class left for the completion of a BS degree
Gianluca Baroncini graduated from the 'Italian national culinary institute ir,
Verona, Italy, (a five year program) in 1991. lie is the former Executive
Chef of Terrazza Di Cialietta in Verona, Italy, executive chef and
personnel manager of the %Mauro 's catering, which organized banquets for
small groups to about 1000 guests. He worked as Assistant chef at the
Ristorante Il Desco, which received a two star Michelin guide prestigious
award in Verona, Italy. Other restaurants in which Gianluca Baroncini
worked include: Liston, Cenacolo, Maffei, Trattoria al Poinpiere, Circolo
Paradiso, Hotel DuLac, Trattoria alla Colonna. Baroncini was also
assistant chef at the Marconi ristorante, fine dining restaurant in Verona
Italy.
Gianluca worked at the Ti leria`s and as assistant chef du rang at the
Galileo, fine dining Italian restaurant in Washington D.C., owned by
Roberto Donna, a nationwide acclaimed chef winner of the prestigious
James Beard Award. Izn addition, Gianluca worked as waiter at Carmelo's,
an Italian restaurant in Manassas, Virginia, close by Washington D.C.
Gianluca presented Italian culinary classes at the Prairie Fable in Iowa
City.
DATE- October 11, 2010
1