HomeMy WebLinkAbout02-23-2012 Council Economic Development CommitteeAGENDA
City Council Economic Development Committee
Thursday, February 23, 2012
8:00 a.m.
HeRing Conference Room
City Hall
1. Call to Order
2. Welcome and Introductions
3. Consider approval of the January 17, 2012 Economic Development
Committee meeting minutes
4. Consider request for CDBG Economic Development Loan from Trumpet
Blossom Cafe
5. Staff time
6. Committee time
7. Other business
PRELIMINARY
MINUTES
CITY COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
JANUARY 17, 2012
HELLING CONFERENCE ROOM, 8:00 A.M.
Members Present: Matt Hayek, Susan Mims, Michelle Payne
Staff Present: Wendy Ford, Jeff Davidson, Tom Markus, Geoff Fruin
Others Present: Joe Raso w/ICAD; Mike Noonan, Gigi Wood, Tara Bannow
RECOMMENDATIONS TO COUNCIL:
Hayek moved to recommend to the City Council ICAD's request for increased
funding as discussed.
Payne seconded the motion.
Motion carried 3-0.
CALL MEETING TO ORDER:
The meeting was called to order by Jeff Davidson at 8:15 a.m.
WELCOME AND INTRODUCTIONS:
People in attendance introduced themselves.
CONSIDER SELECTION OF COMMITTEE CHAIRPERSON:
Davidson stated that the first order of duty for the committee was to select a chairperson.
Hayek moved to nominate Susan Mims, Payne seconded. Motion carried 3-0.
CONSIDER APPROVAL OF THE MINUTES OF THE DECEMBER 2, 2011,
ECONOMIC DEVELOPMENT COMMITTEE MEETING:
Chairperson Mims asked if there were any changes to the December 2, 2011, Economic
Development meeting minutes.
Hayek moved to accept the December 2, 2011, meeting minutes as presented.
Payne seconded the motion.
Motion carried 3-0.
CONSIDER REQUEST FOR CAPITAL CAMPAIGN FUNDING FROM IOWA CITY
AREA DEVELOPMENT GROUP:
Joe Raso with ICAD spoke to Members regarding ICAD's request for capital campaign
funds. He referred to his memo that was in the Members' packet for this meeting, giving
some brief history of ICAD's relationship with the City. Raso continued, noting what is
happening in the region. He highlighted a couple of items from his memo, noting for the
Members some of the annual reports that ICAD prepares. Giving further explanation to
the measures used in preparing these reports, Raso noted that Iowa City ranks high in
many categories. With an emphasis on the tightening labor market, Raso noted that
local employers are seeing a drop in the availability of skilled labor.
Members asked questions of Raso regarding this information. He described the various
ways that ICAD attempts to draw the needed workforce to the area. Working with the
University of Iowa alumni and current students is just one way to increase interest in the
area. Raso continued about why Iowa City should support ICAD's services. He spoke
briefly about the local economy, noting that tourism, agriculture, the University, and
interstate commerce are what make up the local economy. ICAD works with all of these
entities to create a strong economy.
Raso then turned to a draft of ICAD's 20-year vision plan. He briefly outlined what ICAD
has done in the past, and what they plan to do in the future, by creating this 20-year
plan. Raso continued, noting ICAD's budget goal and how their vision plan fits into the
budget. The discussion then turned to the request for continued financial support from
the City.
Raso reminded Members that the City has been funding ICAD $100,000 annually for the
past six years. He explained they are requesting that Iowa City maintain that annual
funding amount for another five years and provide additional dollars over the course of
the next 3 years of $100,000 to support the programming and unique entrepreneurial
development efforts of the CoLab space downtown.
Regarding the Co -Lab funding portion of their request, Raso explained ICAD's request of
the City, noting a $50,000 request for the current fiscal year, and for the next two years,
an additional $25,000 each year. This would take the City's commitment to ICAD from
$500,000 over the next five years to a total of $600,000 over the next five years. As
Raso noted again, these efforts help grow interstate commerce and help strengthen the
local economy, of which the Co -lab project is an integral part.
Hayek moved to recommend to the City Council ICAD's request for increased
funding as discussed.
Payne seconded the motion.
Motion carried 3-0.
STAFF TIME:
Davidson noted that staff is working with a new development team on the Moss Green
project off 1-80. Currently they are working on a Phase One plan. First, however, they
need to do a traffic study for this area. Davidson further explained what the City's
responsibility would be in this. He then responded to Members' questions regarding the
new direction for this project. Another issue that Davidson brought up was in regards to
the 'developers' roundtable' being formed to look at the various processes that must be
gone through within the City. Markus noted that there are several areas such as this
that are being reviewed currently. Davidson then noted that proposals will be coming in
on the multi -use parking deck soon.
COMMITTEE TIME:
None.
ADJOURNMENT:
Payne moved to adjourn the meeting at 8:51 A.M.
Hayek seconded the motion.
Motion carried 3-0.
Council Economic Development Committee
ATTENDANCE RECORD
2012
TERM
NAME
EXP.
Michelle
01/02/14
X
Payne
Matt
01/02/13
X
Hayek
Susan
01/02/13
X
Mims
Key:
X = Present
O = Absent
O/E = Absent/Excused
INITIAL REVIEW OF TRUMPET BLOSSOM CAFE
WORKING CAPITAL
Business Proposed:
Katy Meyer, former co-owner of the Red Avocado, is requesting funds to start a new all
vegan restaurant at 310 E. Prentiss St. (former Hideaway) that will offer familiar vegan
food and also provide catering services. Red Avocado was forced to close when the
building they leased was purchased and later demolished.
The new location will have additional seating and have a small amount of non-food retail
products available for purchase. The products will be in line with the emphasis of the
restaurant — local, seasonal, hand -made, health -conscious and sustainable. The
restaurant will host musicians, performers and lecturers on a weekly basis to provide
entertainment and/or information that enhance the dining experience.
Budget & Private Financial Contribution
The applicant obtained a commercial loan with MidWestOne for $117,000. The loan is
secured by a mortgage placed on a commercial property owned by a family member.
The commercial loan is contingent upon a CDBG award of $35,000 or the maximum
amount that is approved by the City. The owner will contribute $18,000 to be used to
purchase assets for the business. Owner estimates that the total project cost to open
and have sufficient working capital is $170,000. To partially secure the City's loan, staff
recommends a UCC statement filed on all business assets and a personal lien placed on
owner's vehicle (estimated value is $5,000). The owner requests $35,000 for working
capital.
Comprehensive Plan/CITY STEPS Plan
The project does not require public infrastructure or rezoning. It is located in a CB-5
(central business support) zone. The project meets a CITY STEP's objective: fund the
Economic Development fund annually to provide assistance to small businesses and
micro -enterprises.
Quality of Jobs
The estimated annual payroll for the business is approximately $140,000. In addition to
the owner, who qualifies as low -moderate income, 12 part time service workers (6.0
FTEs) are anticipated to be hired. No fringe benefits are paid.
Economic Impact
The proposed CDBG funds will provide a small, woman owned business with access to
affordable working capital. Due to the bank's underwriting guidelines, CDBG assistance
is required to obtain the commercial loan.
Environmental/Community Involvement
Red Avocado hosted benefit dinners and raised money for local organizations. The
owner plans to continue this practice.
February 2012
February 23, 2012 City Council Economic Development Committee
Trumpet Blossom Cafe
Staff Recommendation:
Katy Meyer was the co-owner and chef at the Red Avocado for over six years. She has
experience operating an all vegan restaurant. The owner will contribute $18,000 of her
funds to the project and secured an $117,000 loan from a local lender. Owner
anticipates sales of $435,000. In addition to the restaurant, the business will provide
catering services for wedding and special events. The lender is comfortable with the
projected sales that the owner anticipates in the proforma. The Small Business
Development Center reviewed the business plan and projections.
Due to the lender's underwriting criteria, the bank requires outside financing to mitigate
the risk and provide sufficient working capital. The location is favorable and anticipated
revenue and cash flow generated will exceed debt service. The owner has negotiated a
5 year lease.
Staff funding recommendation: $35,000 loan with a maximum term of seven years at
0% interest for working capital. Staff recommends placing a personal lien on owner's
vehicle and filing a UCC statement on all business assets to partially secure the loan.
Staff recommends as a condition of the award the business receives technical
assistance as recommended by the Small Business Development Center.
February 2012
Iowa City CDBG Economic Development Funds
Application for Business Financial
Assistance
Business Requesting Financial Assistance:
Individual Katy Meyer
Home Address 814 N. Dodge St. Iowa City IA 52245
Name of Applicant Business Trumpet Blossom Cafe
Full Street Address of Business 310 E. Prentiss St. Iowa City IA 52240
Phone Number & Email Address 319-594-4874 meyerkatyann@gmail.com
DUNS Number (If awarded funds, applicant must obtain a DUNS number):
Type of Business restaurant & catering
Date Business Established pending
Bank of Business Account and Address (if applicable): pending with Midwest One 102 S. Clinton St. Iowa
City IA 52240
NOTE: The City will not provide assistance in situations where it is determined that any repre-
sentation, warranty or statement made in connection with this application is incorrect,
false, misleading or erroneous in any material respect. If assistance has already been
provided by the City prior to discovery of the incorrect, false or misleading
representation, the City may initiate legal action to recover City funds.
Revised 11/15/06
Section 1: bescription of Business and Proposed Project
1.1. Describe the proposed "project" (for example, company relocation, building expansion,
remodeling, new product line, number of new jobs, amount of investment in machinery and
equipment) and the expected benefits it will receive from the financial assistance requested:
Relocation of vegan restaurant, renovation of interior, approximately 12 new jobs created, around
$140,000 invested in furniture, fixtures, and equipment. Financial assistance needed to attain
bank loan. Plan to create a new space for community gathering and enjoyment and to enhance
the neighborhood.
1.2. Provide a brief history of your company:
I was co-owner of The Red Avocado for over six years. I plan to continue under a new name but
with the same emphases —local, sustainable, organic food. I will carry on with the support given
to The Red Avocado and will gain new customers through broader appeal.
1.3. Describe the organizational structure of the business:
The restaurant will operate as an LLC and I will be the sole member.
1.4. Management
(Proprietor, partners, officers, directors, all holders of outstanding stock, 100% of
ownership must be shown)
Name & Position/Title
Complete Address
%
Owned
Katy Meyer, chef/owner
814 N. Dodge St. Iowa City IA 52245
100%
Attach a brief description similar to a resume of the education, technical and business
background for all the people listed under Management.
1.5. Will the project involve a transfer of operations or jobs from any other Iowa City or
Johnson County facility or replace operations or jobs currently being provided by another
Iowa City or Johnson County company? If yes, please indicate the facility(s) and/or
company(s) affected.
No.
Revised 11/15/06
Section 2: Financial Contributions to the Proposed Project
2.1. Use of Proceeds
USE OF Proceeds
Activity
Loan Requested
(Enter gross dollar
amount rounded to
the nearest hundreds)
Land acquisition
$
New Construction/Expansion Repair
$
Acquisition and/or Repair of Machinery
and Equipment
$
Inventory Purchase
$ 10,000.
Working Capital (including accounts
payable)
$ 10,000.
Acquisition of Existing Business
$
All Other (start-up costs; remodeling)
$ 15,000.
Total Loan Requested (All Sources):
$170,000
2.2. Terms of Proposed Financing (Sources)
Monthly
Proposed Financing Amount Payment Type Rate Rate Term
Financial Institution: Midwest One $ 117,000. 1750. Dir. loan 6% 7 yrs
Financial Institution : $
Other: Personal Equity $ 18,000.
Iowa City CDBG Economic Dev. Fund $ 36,000 450. Dir. loan 0% 7 yrs
TOTAL: $170,000 2200.
(')For example: forgivable loan, direct loan, or grant.
2.3. Explain why assistance is needed from the City, and why it cannot be obtained
elsewhere. If the applicant did not apply for a loan through a private financial institution,
please explain why. If denied assistance through a financial institution, please attach
the letter of denial.
I am applying for assistance so I can qualify for a commercial loan from Midwest One. The Red
Avocado had to close abruptly and I need help opening a quality vegan restaurant in Iowa City.
Revised 11/15/06
2.4. Indicate the owner's contribution (cash, assets for the operation of the business, etc.) to
this project.
I am putting up $18,000. towards the asset purchase.
2.5. Identify all agencies or institutions involved in the project (financial, technical assistance,
etc.) and what their involvement is:
I am working on a commercial loan with Midwest One.
2.6. What type of security will the assisted business provide the City? If no security or less
than the dollar amount requested is offered, an explanation must be provided.
❑ Corporate Guaranty
❑ UCC Financing Statement
❑ Irrevocable Letter of Credit
❑ Personal Guarantee
❑ Surety Bonds
❑ Mortgage on Real Estate
❑ Escrow Account
x Other: any securities available after 1 st lien by bank
Before execution of a CDBG agreement, if the collateral consists of machinery and equipment,
inventory, or other, the applicant must provide an itemized list that contains serial and
identification numbers for all articles that had an original value of greater than $5,000. Include
a legal description of real estate offered as collateral.
2.7 If the City did not provide financial assistance, could the project proceed?
No. The bank loan is contingent on the city providing financial assistance.
Section 3: Jobs to Be Created/Retained
Special Note: The Community Development Block Grant (CDBG) program requires that
at least 51 % of the jobs created or retained must be held by or made available to low -
moderate income persons. The business acknowledges that if it fails to create and/or
retain the jobs identified below by the end of the project period and maintain them for a
period of time (usually 12 months from the date of the award); it may be required to
reimburse City funds for the employment shortfall.
3.1 If an existing business, how many employees are currently employed at your Iowa City
location? Please attach a copy of the company's quarterly Iowa "Employer's Contribution
and Payroll Report" for the most recent quarter.
n/a
Revised 11/15/06
3.2 Complete the following chart identifying the number of jobs to be created and/or retained
based on this specific project.
Type of Job and Hourly Rate for Created and/or Retained Positions in First 12
Months of Project Award (please see attached Job Category Definitions)
# of Jobs
Created
# of Jobs
Retained
Type of Job
No. Hours
Per Week
Hourly
Rate of Pay
Fringe
Benefits*
1
1
Officials & Managers
Varies, 50-60
salary
Professional
Technicians
Sales
Office & Clerical
Craft Wokers (Skilled)
Operatives (semi -skilled)
Laborers (unskilled)
12
12
Service Workers
15-35
4.35-8.50
*If fringe benefits are provided, please attach a description of all employee benefits provided
by and paid for (in full or in part) by the business.
3.3 What is the estimated annual payroll for the new employees resulting from this project?
$140,000
3.4 If an existing business, will any of the current employees lose their jobs if the project does
not proceed? If yes, how many? Explain why:
n/a
Section 4: Economic & Environmental Impact
4.1. What other Johnson County companies could be considered to be your competitors?
There are no other vegan restaurants in the area. A few local restaurants offer fare that would
have some of the same attributes —local & seasonal —places like Motley Cow, Devotay, and Leaf
Kitchen. I aim to provide an experience that is currently unavailable.
4.2. Please describe the energy and resource efficiency programs, waste reduction, waste
exchange, and recycling programs at your Iowa City operation.
One of the main aspects of the business will be sustainability. Our operations will create as little
waste as possible. We will recycle and compost everything we can and will use energy -efficient
and environmentally -friendly materials whenever possible. We will locally -source as much product
as possible year-round.
Revised 11/15/06
Section 5: Community Involvement, Compliance with Law
5.1 In addition to your normal business activities, does your business contribute or have plans to
contribute to the community through volunteer work, financial contributions, or through other
means? Please describe.
As The Red Avocado did, we will host benefit dinners & events to raise money for local and
regional organizations. We also intend to be a space for local groups to gather.
5.2 Has the business been cited or found to violate any federal or state statute or regulation
within the last five years (including, but not limited to environmental regulations, payroll
taxes, Occupational Safety and Health Administration laws, Fair Labor Standards, the
National Labor Relations Act, the Americans with Disabilities Act)? If yes, please explain the
circumstances of the violation(s).
n/a
5.3 Has the company or any officer of your company been involved in bankruptcy or
insolvency proceedings during the past 7 years from the date of this application? If so,
provide the details.
No.
5.4 Are you or your business involved in any pending lawsuits? If yes, provide the case name of
the lawsuit, docket number, and city and state where it is pending.
M
Section 6: Summary of Required Attachments
Check off each attachment submitted. If not submitted, explain why.
x l Business plan (if start-up business)
I x l Balance Sheet (3 year historical if an existing business. Start-ups must provide a pro -
forma balance sheet)
x Profit and loss statements (3 year historical if an existing business, 3 year projection for
start-ups)
xj 12 month cash flow statement (if the business does not expect to turn profitable within the
first 12 months, provide a cash flow statement extended to the year the business expects
to turn profitable)
[ ] Description of fringe benefits provided to employees, if applicable
Revised 11/15/06
[ x ] Brief description of the education, technical and business background for all the persons
listed under Management (Question #1.4)
Revised 11/15/06
x j Please provide the social security numbers for all the persons listed under Management
(Question #1.4) 323-70-9132
If an existing company, copy of the company's quarterly Iowa "Employer's Contribution and
Payroll Report" for the most recent quarter.
Construction loans only: Cost estimates for construction and a statement of the source of
any additional funds
Include a list of any machinery or equipment or other non -real estate assets to be
purchased with the financial assistance and the cost of each item as quoted by the seller.
Include the seller's name and address.
Upon review of a submitted application, the City reserves the right to request additional
information in order to assist the City with its evaluation of an application.
Release of Information and Certification
NOTE: Please read carefully before signing
I hereby give permission to the City of Iowa City (the City) to research the company's history,
make credit checks, contact the company's financial institution, and perform other related
activities necessary for reasonable evaluation of this proposal. I understand that all information
submitted to the City relating to this application is subject to the Open Records Law (1994 Iowa
Code, Chapter 22) and that confidentiality may not be guaranteed. I hereby certify that all repre-
sentations, warranties or statements made or furnished to the City in connection with this
application are true and correct in all material respects. I understand that it is a criminal violation
under Iowa law to engage in deception and knowingly make, or cause to be made, directly or
indirectly, a false statement in writing for the purpose of procuring economic development
assistance from a state agency or political subdivision.
If applicant is a roprietor or general partner, sign below.
By: Date: y� %
If applicant is a Corporation, sign below:
Corporate Name and Seal Date
M
Signature of President
Attested by:
Signature of Corporate Secretary
Revised 11/15/06
Business Plan
for
Trumpet Blossom Cafe
February 9, 2012
Katy Meyer
Executive Summary
Trumpet Blossom Cafe is a casual full -service restaurant & caterer that offers familiar
and delicious vegan food. It will be located at 310 E. Prentiss St. in Iowa City. Trumpet
Blossom Cafe is an LLC with Katy Meyer as the sole member.
The Market
Iowa City and the surrounding area is home to a diverse population: students, young
professionals, growing families, established families, empty -nesters, retirees. Trumpet
Blossom Cafe will appeal to this broad audience by offering a number of dining options,
including dine -in, carry -out (and catering). People will come for the quality and
convenience of the food and will return not only for the food but also for the enjoyable
environment. The restaurant will serve meals (including a kids' menu), snacks, drinks,
and desserts and so will have a spectrum of dining experiences.
There are no other vegan restaurants in Iowa City or the surrounding area. The
competition will be other casual full -service restaurants within Iowa City that offer what
the customer perceives as healthy options —places like Leaf Kitchen and Thai Flavors.
Services and Products
Trumpet Blossom Cafe fills a niche in Iowa, specifically Iowa City, as the only all -vegan
restaurant and caterer. Its products offer the customer unmatched quality and seasonality.
Excellent customer service is also a priority. The customer will enjoy the experience as
much as the food.
The menus are familiar and creative. People want to eat more healthfully yet don't want
to sacrifice taste and enjoyment. Trumpet Blossom Cafe offers nutritious food that is
pleasing to all the senses, enabling customers to feel they've had an excellent meal that
also just happens to be quite good for them.
The company will offer full -service catering, on and off -premise. Catering menus will
contain the same high quality products that are offered at the restaurant.
A small amount of non-food retail products will be available for purchase at the
restaurant. These products will be in line with the emphases of the restaurant —local,
seasonal, hand -made, health -conscious, sustainable.
Musicians, performers, and lecturers will be invited to the restaurant on a weekly basis to
provide entertainment and/or information that enhances the dining experience. These
events will be scheduled ahead of time so that they can be advertised.
01
Competitive Edge
Simply put, Trumpet Blossom Cafe will offer customers a quality experience they will
not get anywhere else. This will encourage a wide range of people to walk through the
door and return as frequently as possible.
Management
Katy Meyer was co-owner and chef at The Red Avocado for over six years. Katy brings
the knowledge, passion, and willingness to put forth the effort that is required to provide
the public with wholesome, delicious vegan food.
Mission
Trumpet Blossom CaWs mission is to become a destination for local and out-of-town
customers seeking a casual and unique dining experience. This will be achieved by
filling a niche with regards to menu, service, and overall experience.
Keys to Success
Trumpet Blossom Cafe will not compromise on quality of product or customer service.
It will treat the food, staff, and customers with respect and dignity.
Customers are becoming more aware of the importance of certain aspects of their food:
local, organic, plant -based choices are becoming more common and Trumpet Blossom
Cafe will offer products encompassing all of those choices.
The company will maintain a tight handle on the financial realities of the business.
Company Summary
Trumpet Blossom Cafe is a new restaurant that will purchase the assets and lease of an
existing bar & grill in Iowa City. It has been formed as an LLC, the founder and sole .
member is Katy Meyer.
Trumpet Blossom Cafd will purchase the assets & lease of The Hideaway. This is an
ideal situation because it enables the company to make a few changes to the interior,
change the name and the menu, and then open for business without the hassle of finding a
space, building it out, and then acquiring equipment and furniture suited to the physical
space. People are accustomed to the space housing an eating establishment which aids in
the objective of getting the, word out about the new business.
Marketing Strategy
Trumpet Blossom Cafe will ride the wave of recent press and attention surrounding the
closing of The Red Avocado. Thousands of people expressed concern, sadness, and
outrage that Iowa City's vegan restaurant was forced to close, leaving a hole in the local
landscape of dining options. Trumpet Blossom Cafe will fill this void.
Some start-up advertising will be done by a friend, Kathryn Musilek, who owns &
operates a PR firm, Shark Party Media. She will assist and advise on written materials
including the announcement of the opening dates and events to raise local and regional
awareness through connections in the media including: radio, daily and weekly
newspapers and blogs.
Trumpet Blossom Cafe will explore ongoing local advertising options but will rely
heavily on word-of-mouth and internet presence via a customized website and social
media outlets.
Personnel Plan
Katy: full-time chef, kitchen manager
5 part-time kitchen employees: line cooks, prep cooks, dishwashers
Front house manager: full-time server/host/bartender
7 part-time front house employees: servers, hosts, bartenders
Ross Meyer: part-time bookkeeping and other office duties
Hours of Operation
Tuesday through Sunday 11 am to 10 pm.
offering lunch Tuesday -Sunday, additional brunch menu Saturdays and Sundays
happy hour Tuesday -Sunday 2 pm to 5 pm
dinner Tuesday -Sunday 5 pm to 10 pm
Hours may expand if business demands and if company can support it.
2
Sales Revenue Forecast
in-house dining & bar
(I have deflated these numbers
somewhat in my charted projections in
order to take a conservative position.)
Tuesday
lunch $400
dinner $1000
Wednesday
lunch $400
dinner $1000
Thursday
lunch $400
dinner $1000
Friday
lunch $500
dinner $1500
Saturday
lunch/brunch $1000
dinner $1500
Sunday
lunch/brunch $800
dinner $500
weekly total $10,000
lunch/brunch $3500
dinner$6500
estimated details:
lunch Tues, Wed, Thurs, Fri
25-30 covers @ $15-20 per = $375-600
lunch/brunch Sat & Sun
40-60 covers @ $15-20 per = $600-1200
dinner Tues, Wed, Thurs
40-50 covers @ $25 per = $1000-1250
dinner Fri & Sat
50-100 covers @ $25-40 per
= $1250-4000
dinner Sun
20 covers @ $25 per = $500
happy hour business would add approx.
$850/week avg
5-15 covers @ $10-15 per
= $50-225/day, $300-1350/week
Catering & special events
In addition to normal service sales, catering services will be a portion of the business.
The company can expect to cater at least one wedding per month May, June, July,
August, and September.
The company will charge around $2000 for each event.
That's an additional $10,000/year on weddings.
Trumpet Blossom Cafe could also host at least 1-2 other special events in-house each
month which would bring in around $1,500-3000 each.
That's another $18,000-36,000/year on in-house events.
A standard catering menu will be offered for small or large luncheons, dinners, etc to be
prepared in-house and picked up or delivered.
The company can expect to bring in $200-1000 each month with these caterings.
That's an extra $2400-12,000/year on standard catering services.
The company can project adding around $30,000-60,000/year from caterings & special
events.
There are several catering events for summer and fall 2012 that were booked through The
Red Avocado that can be executed by Trumpet Blossom Cafe.
rel
Startup Expenses
Trumpet Blossom Cafe
Sources of Capital
Owners' Investment (name and percent
ownership)
Katy Meyer, 100% owner
$
18,000
Other investor
-
Other investor
-
Other investor
-
Total Investment
$
18,000
Bank Loans
Midwest One
$
117,000
Bank 2
-
Bank 3
-
Bank 4
-
Total Bank Loans
$
117,000
Other Loans
CDBG financing
$
35,000
Source 2
-
Total Other Loans
$
35,000
Startup Expenses
Buildings/Real Estate
Purchase
$
-
Construction
-
Remodeling
900
Other
-
Total Buildings/Real Estate
$
900
Leasehold Improvements
wall coverings
$
2,000
paint
1,000
Item 3
-
Item 4
-
Total Leasehold Improvements
$
3,000
Capital Equipment List
Furniture
$
137,500
Equipment (incl. in line 1)
-
Fixtures (incl. in line 1)
-
Machinery
-
Other
-
Total Capital Equipment
$
137,500
Location and Admin Expenses
Rental
$
-
Utility deposits
100
Legal and accounting fees
1,000
Prepaid insurance
500
0
Pre -opening salaries
3,000
Other
-
Total Location and Admin Expenses
$
4,600
Opening Inventory
food
$
6,000
alcohol
3,500
retail
500
Category 4
-
Category 5
-
Total Inventory
$
10,000
Advertising and Promotional Expenses
Advertising
$
1,500
Signage
500
Printing
200
Travel/entertainment
-
Other/additional categories
-
Total Advertising/Promotional Expenses
$
2,200
Other Expenses
misc.
$
200
Other expense 2
-
Total Other Expenses
$
200
Reserve for Contingencies
$
1,000
Workinq Capital
$
10,000
Summary Statement
Sources of Capital
Owners' and other investments $ 18,000
Bank loans 117,000
Other loans 35,000
Total Source of Funds $ 170,000
Startup Expenses
Buildings/real estate
$ 900
Leasehold improvements
3,000
Capital equipment
137,500
Location/administration expenses
4,600
Opening inventory
10,000
Advertising/promotional expenses
2,200
Other expenses
200
Contingency fund
1,000
Working capital
10,000
Total Startup Expenses
$ 169,400
Security and Collateral for Loan Proposal
Collateral for Loans Value
Real estate $ -
assets purchased 137,500
Owners
Katy Meyer
Loan Guarantors (other than owners)
Ann Dilenbeck
Description
Balance Sheet (Projected)
Trumpet Blossom Cafe
Beginning
Projected
as of 5/1/2012
as of 4/1/2013
Assets
Current Assets
Cash in bank
$
11,500
$ 5,000
Accounts receivable
-
-
Inventory
12,000
12,000
Prepaid expenses
5,000
-
Other current assets
-
-
Total Current Assets
$
28,500
$ 17,000
Fixed Assets
Machinery & equipment
$
57,500
$ 57,500
Furniture & fixtures
80,000
80,000
Leasehold improvements
4,000
3,000
Land & buildings
-
-
Other fixed assets
(LESS accumulated
(10,000)
Total Fixed Assets (net of
$
141,500
$ 130,500
Other Assets
Intangibles
$
-
$ -
Deposits
500
Goodwill
-
Other
Total Other Assets
$
$
TOTAL Assets
-$
176,,U6U
-$T47 5i3b�
Liabilities and Equity
Current Liabilities
Accounts payable
$ 3,000
Interest payable
-
Taxes payable
1,500
Notes, short-term (due within 12
-
-
Current part, long-term debt
2,200
2,200
Other current liabilities
-
-
Total Current Liabilities
$
2,200
$ 6,700
Long-term Debt
Bank loans payable
$
152,000
$ 125,000
Notes payable to stockholders
-
-
LESS: Short-term portion
(2,200)
(2,200)
Other long term debt
-
-
Total Long-term Debt
$
149,800
$ 122,800
Total Liabilities
$ iSNUU
$ 12u,buu
Owners' Equity
Invested capital
$
18,000
$ 18,000
Retained earnings - beginning
-
-
Retained earnings - current
-
-
Total Owners' Equity
$
18,000
$ 18,000
Total Liabilities & Equity
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Cash Flow 12 months
Trumpet BlossomCaf6
Fiscal Year Begins: Apr-12
Item
EST
Apr•12
May-12
Jun-12 f
Jul-12
Aug-0Total
Sap-12 f
Oct-1
Nov-12
DecDee-12 Jan-13
:
Feb 13
Mar-13 EST
CashHand (beginning of
i
2.910
10,325,
8,425(
7,105,
8,295:
8,4551
11,035
12,225
9,3151
8,465�
6.755'
7785,
month))
1_ _..
CASH�R�CEIP33
,
Cash Sales (including catering)
!
38,000
35,000
36,000
38,000
37,000
41,000
38.000
33,000
35,000,
33,000
38 DDO
35,000
Collections I'm CR accounts
Loan/ other cash inj
t 170,000
j
t
TOTAL CASH RECEIPTS
170,000
38,000
35,000
36.000
38,DDO.
37,000 :
411.0001
38 000
33.000
35.000
33 Dg0
36 ODO
35,000
Total Cash Available (before
170,000
40,910
45,325�
44,425j
45,105
45,295''
49,4551
49.035 _
45,225
44 315`
41,465:
m 42,755��
42,785
.cash out)
(
-
,
Ckij pAIIIOUt.
Purchases food
6,500
3,D00•
6,500
7.000�
7DOO
7000
8,000,
7,500
6,500
5500{
5,500
5500
6,000i
_
Purchases alcohol
i 3,000
2,000
3,500
3,500,
3,000
3,000
3,5001
3,000
3000
3,500!
3,D00
3.000'
3,000{
Purchases retail
1 500
50
100,
50
50
100
50
50
100i
50
50.
501
Gross wages
3,000
14,DD0
15,000,
15,DO0
15,000
15,D00
_100
15,0001
15,000
15,000
15000,
15.000-
15.000,
15,DOOj
Payroll expenses
300
1,400
1.500
1,500!
1.500
1 5D0
1,500�
1,500
1,500
1 500i
1,500
1,500.
1,500
Outside services (trash pick-up)
I 100
100
100
100�
100
1D0
100!
100,
iDO
10W
100
1D0,
1001
Supplies
375
160
150
150,
150
150
1501
150
150
1501
150,
150
150E
.Repairs & maintenance
too
100
100
100
100
100;
100{
100
100
100E
100
100
1D0�
Advertising
f 2,540
375
300
250'
200:
200
200'
200
400
2501
20O`
200'
2001
Car, delivery &travel
200
200:'
2001
200
200
200!
200
2D0
200'
200
2D0
2001
Accounting& legal
' 1,000
50=
W
_
501
50,
50
501
50
50
50'
50-
250r
50E
Rent
i
3.500
3,500:
3,5001
3,500
31500
3.500
3,500
3,500
3,500!
3 500 i
3,500
3,5001
Telephone
r 150
150
150:
150 ! '
150
150,
1501
150
150
150�
150
150'
150,
Utilities
1,000
1,000
1000
1,0D0!
1,000
1,000
1,000i
1,000
1000
1000
1,000..
1,000,
1,000�"
Insurance
500
3251
325
325,
325,;
325
325
325
325
3251
325-.
325
325
Taxes (real estate, etc.)
-
!
Interest
325
325
325
325j
325-
325.
3251
325
325
325'
325
325
3251.
Other (merchant services)
760
700.
720}}
760
740
820'
760
660
700.,
660-
720
700
Other (catering equip. rentals)
'
500
1,000;
__.._L__
1,0001
1,000
1.000
1.0001
500
500
1,OOOj
500:
.._._.._�
5007
s _.....
5O01
Other
!
!.
Miscellaneous
( 500
400
200,
200{
200
200
200E
2D0
200
200,.
200,
200
200
SUBTOTAL
19.890,
28,385,
34,7D0.
35,120;
34,610
34640
36,2201
34,610
33,710
33650E
32510,
32,770
33,050�
__.. ._
Loan principal payment
_
j 2,2D0
2,200
..
2,2DO
2 2001
2,200
2,200
2,212..
�
.._...
.
2,200
_. .._.
2 2001
2 200!,
2,200
2.200,
2,2001
Capital purchase (specify)
137,500i
!
Other startup coats
7,500
Reserve and/or Escrow
Owners' Withdrawal
;TOTAL CASH PAID OUT
167,090
30,585
36,900:
37,320E
36,810!
WSW
38,420�
38AM
35,9W
35,850E
34,710:
34,970
35,2501
Cash Position (end of month)
i 2,910
10,326'
8425
7,1051
8,295
8,455
11,0351
12,225
9315
8,465E
6,755`
7,785
7,535�
j
Katy Meyer's relevant experience:
I have worked in the food -service industry for 17 years; every job I've had has involved
working with food. Shortly after I moved to Iowa City I got a job at The Cottage and
worked in every position (catering, deli, espresso, bakery, delivery, supervisory)
throughout my four -and -a -half years there. During my last year at The Cottage I also
worked at The Red Avocado and worked my way up from dishwasher to cook. After I
graduated from the University in 2005, I became an owner of. The Red Avocado. Since
then I have had a passion for creating beautiful, delicious food that is responsibly grown
and gentle on the environment. My focus has always been to provide outstanding meals
and to connect with the people I feed by nourishing them in the best way possible.
My responsibilities at The Red Avocado included menu planning; inventory control &
ordering; cooking; food prep; dishwashing; cleaning; planning small & large catering
events; working with several local, regional, and national vendors; scheduling; managing
and supervising employees. I also waited tables, hosted, and bartended for certain
periods when it was needed.
I also feel I benefit from my experience of obtaining a bachelor's degree from the
University of Iowa. Graduating from college takes determination, attention to detail and
a solid sense of time -management. During my studies of English and literature I excelled
at expressing myself clearly and genuinely through my course work. I believe I carry this
strength into my career with food, personnel, and the public.
MUSIC ARTS I CULTURE COMMUNITY CALENDAR .4A- y,; FEBRUARY 2012
WWW.LITTLEVILLAGEMAG.COM !�
aga
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Iowa i e
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A THE RAZERS' CHOOSING YOUR FEBRIUARY LOVES
EDGE PAGES-13 DESTINY PAGE 1G THE ARTS PAGE 2�-31
�.,� , . as
A Pictorial Salute a ute
to a Local Food Icon
e_,rc::Q,
n the midst of this season of affection, it is with regretful hearts that we commemorate
the closing of one of Iowa City's most beloved eateries, The Red Avocado. As we re-
flect on the loss of our premier vegan/vegetarian/organic sanctuary, we think back on
summer hours spent lounging on the patio, sangria in hand, Dustin Busch strumming
the mood. Or huddling in the entryway mid -winter, stamping snow off our boots and greet-
ing our neighbors, anticipating a fantastic meal in the company of good friends.
The Red Avocado transformed a damp, cinder -block -walled basement into a unique,
inviting space. From its cramped kitchen such magic emerged --the fruits of our local
farms transformed into high culinary art, each plate garnished with an elegant swirl of
sauce, every sprig of cilantro carefully placed.
It was a place that promoted the local in every possible way, from photography and
pottery lining the walls to live music performances both indoors and out. The quirky
basement location became a community of friends and foodies. It was a place to gather,
a place where your neighbors sat so close you may as well be having dinner together ...
and sometimes you inadvertently did.
As we spoke to customers on one of the restaurant's final days in business, a consis-
tent appreciation emerged for the transformative food experiences provided by The Red
Avocado over the years. To Dave, Katy and Rachael, this message remains: Wherever
you go, those of us who love your food, and respect your mission, will follow.
FEBRUARY 2012 1 LITTLE VILLAGE
Find more images and reflec-
tions online at:
We live in a culture
where restaurant owners un-
abashedly serve large portions of
unhealthy foods which promote
many of the diseases that afflict
David Burt stands alone
(and has been successful) in pro-
viding food that not only does not
promote these conditions but can
actually reverse them.
Carol Throckmorton
RDAD & Customer
I DON'T EVEN THINK OF THIS AS A VEGETARIAN OR
VEGAN RESTAURANT; I THINK OF THIS AS A GOURMET GEM.
— ELIZABETH CUMMINGS, CUSTOMER
EVERYTHING ELSE TASTES BAD AFTER YOU EAT HERE.
DARCY BURNETT, BARISTA
To me it's part of what makes Iowa City unique,
it's part of what makes downtown Iowa City the
attraction that it is. It's part of the history as far as
I'm concerned and it's a
damn shame that we're
going to lose it.
Kenn Bowen, Customer
Dawn Frary owns the Dewey Street Photo
Company and enjoys feeding mice to injured
owls as a volunteer at the Macbride Raptor
Project.
Stephanie Catlett is an Iowa City writer, just
like everybody else.