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CITY OF IOWA CITY
UNESCO CITY OF LITERATURE
AGENDA
CITY COUNCIL
ECONOMIC DEVELOPMENT COMMITTEE
THURSDAY, FEBRUARY 4, 2016
1 2:00 NOON
CITY MANAGER'S CONFERENCE ROOM
CITY HALL
1. Call to Order
2. Organization of Committee
3. Consider approval of minutes from the December 15, 2015 Economic Development
Committee meeting
4. Economic Development Committee Orientation and Background
5. Consider Annual Report and Request for funding from City of Literature
(John Kenyon, Executive Director)
6. Consider Annual Report and Request for funding from Englert Theater
(Andre Perry, Executive Director)
7. Consider Annual Report and Request for funding from Mission Creek
(Andre Perry, Co-founder and producer)
8. Staff report
9. Committee time
10. Other business
11. Adjournment
MINUTES PRELIMINARY
CITY COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
DECEMBER 1, 2015
CITY MANAGER'S CONFERENCE ROOM, CITY HALL, 12:00 P.M.
Members Present: Susan Mims, Michelle Payne, Matt Hayek
Staff Present: Tom Markus, Eleanor Dilkes, Wendy Ford, Tracy Hightshoe
Others Present: Andy Davis (Press -Citizen), Jennifer Holan (Riverside Theater), Sam
Osheroff (Riverside Theater), Matt Steele (Little Village Magazine) and a
University of Iowa student.
RECOMMENDATIONS TO COUNCIL:
Payne moved to recommend the request to the full City Council for funding to Riverside
Theater in the amount of $16,500 for FY17.
Hayek seconded the motion.
The motion carried 3-0.
Hayek moved to recommend the request to the full City Council for financial assistance
for Little Village's move to the Riverfront Crossings area, in the amount of $7,908.
Payne seconded the motion.
The motion carried 3-0.
Payne moved to approve the request for funding Creative Corridor at $10,000 for FY16,
and for intent to budget for FYs 17 and 18, with an annual review each year.
Hayek seconded the motion.
The motion carried 3-0.
CALL MEETING TO ORDER
The meeting was called to order by Chairperson Mims at 12:04 P.M. She then asked those
present to please introduce themselves.
CONSIDER APPROVAL OF MINUTES:
Payne moved to approve the minutes as presented.
Hayek seconded the motion.
The motion carried 3-0.
CONSIDER REQUEST FOR FUNDING RIVERSIDE THEATER: $16,500:
Wendy Ford addressed Members regarding this request. She introduced Jennifer Holan and
Sam Osheroff, noting that they submitted a request several months ago to the City, asking for
financial assistance. Ford referred to the packet and the table illustrating how the requested
$16,500 will be spent. Ford also reviewed the rich history of the theater and the artists, both
inside and outside of Iowa, who come to Iowa City each year to work on productions. Ford
referred to prior years of City assistance. From 2013 to 2015, funding was geared towards
helping Riverside recover from the floods of 2008, and the loss of the Shakespeare Festival in
City Park due to flooding.
Ford referred to the Comprehensive Plan which notes that Riverside Theater as a key part of our
.,small city with big city arts and culture" and one of the organizations that adds to the vitality of
the city. The comp plan states a goal of recognizing the economic development potential of Arts
and Culture for Iowa City with specific strategies of increasing visibility and awareness of arts
and culture programs. She also said that ensuring that Riverside Theatre continue as a viable
arts business in Iowa City is also consistent with the Central District Plan which calls for
preserving and promoting the unique aspects of and supporting the economic vitality of the
Northside Marketplace. Finally, she noted that the City Council's 2014-15 Strategic Planning
Priorities include three goals that relate directly to supporting Riverside Theatre: striving for 1)
healthy neighborhoods, 2) a strong urban core, and 3) engaging in strategic economic
development activities. Because this request for $16,500 financial assistance is aligned with the
Comprehensive Plan, the Central District Plan and the City Council Strategic Planning Priorities,
Ford said staff is recommending the full funding request be considered by Council in the FY17
economic development budget.
Ford then invited both Holan and Osheroff to speak. Jennifer Holan stated that the request boils
down to the need for change — the change that comes with new leadership. Osheroff spoke to
some of these changes and what has already taken place. He noted that they desire to enhance
the patron experience and build partnerships within the City with other businesses, art
associations, and even the University of Iowa. Payne asked what is going to happen this next
summer and Holan stated that they want to be back in the park this summer and that they are
aware their patrons have missed the shows in City Park. She added that they have been in
touch with the Park District administration and have been addressing some of the issues there.
Markus asked Holan and Osheroff who owns the building where Riverside is housed and if they
have a lease on it. Holan stated that it is owned by the Gilpin family and that they have a lease
through 2020. Hayek then asked about the request itself, noting that it is for one year only.
Markus stated that staff reviewed this with the thinking that although the previous request was for
a three-year period, with the current transition of leadership staff believed they should help them
get moving in the right direction. This type of request should therefore be looked at on an annual
basis. Mims welcomed Holan and Osheroff in their new leadership roles, stating that Riverside
Theater is one of the city's renowned arts venues — one that the City is happy to partner with in
this manner. Hayek stated that he is in full support of this request and he spoke briefly to the
positive aspects of Riverside.
Payne moved to recommend the request to the full City Council for funding to Riverside
Theater in the amount of $16,500 for FY17.
Hayek seconded the motion.
The motion carried 3-0.
CONSIDER A REQUEST FOR FINANCIAL ASSISTANCE FOR LITTLE VILLAGE MOVE TO
RIVERFRONT CROSSINGS OFFICE: $7,908:
Ford introduced the next agenda item, a request for financial assistance from Little Village
magazine. She stated that Matt Steele, owner of Little Village, has been trying to find ways to
grow the business and recently found office space in the same building as Her Soup Kitchen, just
north of the railroad depot on Dubuque Street. The building, recently purchased by Steve
(former City of Iowa City employee) and Suzanne Long is in need of updating. The building
owners and business owner desire to help maintain the character of this particular neighborhood
by ensuring the old building is maintained and by creating appealing office space. The plan is to
improve the energy efficiency of the building and the aesthetics. Ford reviewed planned
upgrades and noted that there is also a plan to offer an artist in residence space in the building.
Of the expected $24,000 in expenses to achieve this plan, the owners are requesting funding of
$7,908 (1/3) from the City.
Ford noted that the Comprehensive Plan and the Riverfront Crossings District Plans include
several goals that can be met, in part, supporting this request. She added that Little Village, an
employer of people in the creative fields of editing and writing and design, is also a great
resource for visitors to the city. She said staff is recommending the City fund one-third of the
$24,000 in costs to upgrade this building. Matt Steele noted that he greatly appreciates the
Council's time and consideration in this matter. Payne asked about the HVAC systems and if
owners are seeking a MidAmerican rebate for the HVAC system. Steele stated that he was not
aware of this, and Payne further explained what MidAmerican offers, stating it could help reduce
costs. She also asked about the LED lighting, suggesting they may also be able to get a rebate
for some of those expenses. Markus noted that the Steve Long, the new owner of the building is
the same Steve Long who used to work for the City. Markus then asked Steele how long a lease
he will have on this new location. He responded that it is a five-year lease. Showing his support,
Hayek stated that he believes Little Village provides an element of investigative journalism and
coverage on local issues that is often lacking with the broader media. Payne then asked a
question about the photos shown regarding facade upgrades. She questioned if this would be
covered under the City's facade program or not. Ford stated that it would qualify but that that
program is out of funds at this time.
Hayek moved to recommend the request to the full City Council for financial assistance
for Little Village's move to the Riverfront Crossings area, in the amount of $7,908.
Payne seconded the motion.
The motion carried 3-0.
CONSIDER A REQUEST FOR FUNDING CREATIVE CORRIDOR REQUEST: $10,000:
Ford noted the letter accompanying this request, stating that this request was made back in April
to the City to participate in helping to fund the 'Creative Corridor' branding efforts. She stated
that there is no one representative present today regarding this request, and that she would give
Members some background on this branding effort. She noted the Creative Corridor branding is
an effort that began a few years ago, with a goal to help the Iowa City area and the corridor
within the national marketplace. These efforts are targeted to employers, and to people who
might move to the area for employment. Ford noted who some of the key players are in this
effort — the University of Iowa and the City of Cedar Rapids along with ten other municipalities
and economic development organizations in the region. Markus added that both ICAD and the
Cedar Rapids Metro Economic Alliance are currently attempting to partner on tenant recruitment
and marketing, and he believes it is important for Members to remember that when corporations
are looking at potential relocation, they are looking at places with larger populations. It is the
wider'corridor' aspect provides that greater population and laborshed than the City would have
on its own. He also stated the growing competition with Des Moines and the 'corridor' they have
established there with Ames and Iowa State University. Markus stated that he would recommend
a funding commitment subject to an annual review, even if the Council agrees to set aside
budgetary dollars for this for a three-year period.
Mims noted that this effort has been going on now for several years, and that at first there were
questions about the actual benefits from this initiative. She stated that with the staff
recommendation, she is assuming that they are seeing positive results from this. Payne asked
for clarification on the timing. Markus reiterated that the request is for a three-year period,
starting with the current year's (FY16) amount. Hayek also asked how the funds are spent.
Markus responded that with the Corridor Branding efforts, marketing is the main expense.
Hayek added that he also believes there should be a Creative Corridor report to the committee
after this funding cycle, so that they can better assess the effectiveness of this initiative.
Payne moved to approve the request for funding Creative Corridor at $10,000 for FY16,
and for intent to budget for FYs 17 and 18, with an annual review each year.
Hayek seconded the motion.
The motion carried 3-0.
STAFF UPDATES:
Ford asked Hightshoe to give Members an update on the Building Change. She explained the
projects and shared pictures with the Members. The discussion continued, with Hightshoe
explaining that the goal of these improvements is to help improve the downtown experience. So
far, the Building Change grant program has leveraged $961,000 of investment in downtown, with
the City's matching grants totaling $320,000. Hightshoe also spoke to the loan program. Mims
asked if there is a way to put some of this information out on Channel 4, or other ways to get the
information out to the public. Staff will look into this. Hightshoe also spoke briefly to the CDBG
program and how they are out of funds currently.
Ford then thanked the Members for attending today's meeting, noting that staff had hoped to
have a meeting with the new owners of the Fieldhouse building but that it did not materialize as
hoped. She also added some other projects on the horizon — Moss Ridge and the potential new
owners out there, and also the Unitarian Church and the City's north parking lot project.
COMMITTEE TIME:
Mims stated that she is going to miss Payne and Hayek on this committee, should she be able to
stay on it. She added that both have shown their due diligence to economic development issues
within the city. She thanked them for their time on the committee. Payne stated that she has
enjoyed her time on the committee, and Hayek agreed, stating that he has been on it since he
began Council. He thanked staff, as well, for their work over the years.
[QII:I=1A-111`-1I.1
None.
ADJOURNMENT:
Payne moved to adjourn the meeting at 1:00 P.M.
Hayek seconded the motion.
Motion carried 3-0.
Council Economic Development Committee
ATTENDANCE RECORD
2014 - 2015
TERM
N
A
O
N
00
W
N
NAME
EXP.
A
A
A
A
A
N
N
N
Michelle
01/02/16
X
X
X
X
X
X
X
X
Payne
Matt
01/02/16
X
X
X
X
X
X
X
X
Hayek
Susan
01/02/16
X
X
X
X
X
X
X
X
Mims
Key:
X = Present
O = Absent
O/E = Absent/Excused
2016 YTD
2017
Projected
Funding Source
Budget
Actual/est
still expect
448020 Community Development Assistance a
Budget Amendment
$411,800
$431,800
$20,000
Englert Civic Theatre**
$70,000
$70,000
$70,000
la City/Coralville CVB (hotel/motel taxes)
$241,762
$73,205
$264,346
Iowa City UNESCO City of Lit + book festival **
$60,000
$60,000
$60,000
Riverside Theatre, 3rd of 3 yrs in '15
$0
$0
$16,500
Film Scene
$25,000
$25,000
$15,000
Food Enterprise Center feasibility study
$7,500
$6,000
$0
Entrefest
$10,000
Mission Creek funding
$12,500
$12,500
$12,500
FYTotal
$416,762
$246,705
$448,346
FY Budget Remainder
$185,095
less remaining CVB funding
$168,557
unspent
$16,538
448070
Economic Development Assis
CarryOver from year prior
$100,000
139,167
$10,000
transfer from 448010 line
9,167
budget amendment request
20,000
MetaCommunications parking agreement
$30,096
$30,096
$30,096
Telepharm Parking agreement
$836
$1,200
ICDD Retail strategy by Kiku Obata, per City Manager
$21,583
Entrefest Sponsorship via Seed Here
$10,000
$10,000
Ginsberg Sprinkler Assistance - bldg change type
$32,000
Creative Corridor Branding 10K in fy16,17,18
$10,000
$10,000
EDC Inc (CR) 3 yrs fy 15 6250, fy16 25K, fy17 25K
$25,000
$25,000
$25,000
Little Village
7,908.00
$7,908
FYTotal
$55,096
$137,423
$66,296
FY Budget Remainder
$44,904
$1,744
** Funding approved with Intent to budget 3 FY at annual report time
Fiscal Year
Recipient
ED Fund
448070
Comm Dev
448020
CDBG
Ec Dev
TIF up front
approved
TIF rebates
approved
TIF rebates
made
2016
City of Literature + bookfestival (begun in FY 09
$ 60,000
2016
Creative Corridor branding (yr 1 of 3)
$ 10,000
2016
Curb cuts downtown
$ 50,000
2016
En led Theater (begun in FY09
$ 70,000
2016
Entrepreneurial Development Ctr(yr 2 of 3)
$ 25,000
2016
Film Scene yr (3 of 3)
$ 25,000
2016
Food Enterprise Kit; portion of dev costs
$ 6,000
2016
ICDD retail strategy 50%cost share
$ 21,583
2016
Meta Communcations (multiyear parking subsidy, yr2)
$ 30,096
2016
Mission Creek Festival
$ 12,500
2016
Rehab cost share on Little Village office
$ 7,908
2016
Sprinkler assistance (Ginsberg building rehab)
$ 32,000
2016
Telepharm (yr 1 of 2 parking subsidy)
$ 836
TOTALS
$ 127,423
$ 173,500
$ 50,000
2015
Bldg. Change: Aidiner/Austin Burke
$ 30,000
2015
Bldg. Change: Cold Stone
$ 17,100
2015
Bldg. Change: Martini's
$ 23,995
2015
Bldg. Change: Sports Column
$ 29,610
2015
Bldg. Change: Yotopia
$ 3,581
2015
City of Literature (begun in FY 09
$ 60,000
2015
Engled Theater (beg un in FY09)
$ 70,000
2015
Entrefest sponsorship via Seed Here
$ 10,000
2015
Entrepreneurial Development Ctr dial yr 1 of 3
$ 6,250
2015
Film Scene yr (2 of 3)
$ 35,000
2015
Hilton Garden Inn (City -University URA)
$ 8,800,000
2015
ICDD Targeted retail study cost share
$ 10,000
2015
Iowa City Marketplace (Sycamore/First Av. URA)
$ 1,750,000
2015
Meta Communications (multiyear parking subsidy, yr 1)
$ 30,096
2015
Meta Communications buildout
$ 58,000
2015
Mission Creek Festival
$ 12,500
2015
Riverside Theater (yr3 of 3)
$ 20,000
2015
1 Riverside West Apartments (Riverside Dr. URA)
I
$ 1,809,875
2015
Sabin Townhomes (City -University URA)
$ 976,277
2015
Summer of the Ads ExpoCad software costshare
$ 1,665
2015
The Chauncey (City -University URA)
$14,187,250
TOTALS
$ 128,511
$ 185,000
$ 104,286
$ 14,187,250
$ 13,336,152
$ -
2014
AIpIa #2 (414)
$ 135,361
2014
Bldg. Change: Atlas
$ 47,704
2014
Busy Coworking
$ 4,327
2014
City of Literature + book festival (begun in FY 09)
Is 60,000
2014
Creative Corridor (via Kirkwood)
$ 10,000
2014
En led Theater (begun in FY09
$ 50,000
2014
Entrefest
$ 2,500
2014
Mission Creek Festival (+$4,000 in Comm Event Frog als
$ 5,000
2014
Riverside Theater (yr2 of 3)
$ 25,000
TOTALS
$ 46,827
$ 110,000
$ 47,704
$ -
$ -
$ 135,361
2013
lAlpla #2 (314)
$ 141,933
2013
Bldg. Change: BoJames
$ 40,000
2013
Bldg. Change: GrossSix Bldg.
$ 37,729
2013
Bldg. Change: Panchero's
$ 19,857
2013
Bldg. Change: Quintons
$ 27,733
2013
Bldg. Change: Active Endeavors
$ 16,000
2013
Bldg. Change: Chait
$ 8,028
2013
Bldg. Change: Yacht Club
$ 5,699
2013
City of Literature (begun in FY 09
$ 50,000
2013
1 Eng led Theater (beg un in FY09
$ 50,000
Fiscal Year
Recipient
ED Fund
448070
Comm Dev
448020
CDBG
Ec Dev
TIF up front
approved
TIF rebates
approved
TIF rebates
made
2013
Hodge's Towncrest Med Office Building
$ 950,000
2013
Iowa City Book Festival
$ 10,000
2013
Mission Creek Festival $4,000 in Comm Event Prog also
$ 5,000
2013
Pepperwood Place(717)
$ 123,144
2013
Press Citizen (313)
$ 6,600
2013
Riverside Theater (yr 1 of 3)
$ 30,000
TOTALS
$ 222,913
$ -
$ 83,733
1 $ 950,000
$ -
$ 265,077
2012
Alpla #2 (214)
$ 126,834
2012
Busy Coworking
$ 14,624
2012
City of Literature (begun in FY 09
$ 50,000
2012
Engled Theater (begun in FY09)
$ 50,000
2012
IBlitz Boxing and Fitness, FY 12
$ 35,000
2012
Mission Creek no funding requests)
2012
Molly's Cupcakes, FY 12
$ 35,000
2012
Park @ 201, FY12
$ 2,500,000
2012
Pepperwood Place 617
$ 129,725
2012
Plamor Redevelopment (717)
$ 34,355
2012
Prairie Lights
$ 27,500
2012
Press Citizen 213
$ 6,600
2012
Running Wild
$ 1,539
2012
Trumpet Blossom Cafe, FY 12
$ 35,000
TOTALS
$ 150,263
$ 105,000
$ 2,500,000
$ -
$ 290,914
2011
AI la #2 114
$ 127,937
2011
Baroncini, FY 11
$ 35,000
2011
City of Literature (begun in FY 09)
$ 50,000
2011
En led Theater (begun in FY09
$ 50,000
2011
Mercer (final rebate)
$ 27,499
2011
Mission Creek ($3,362 Comm Event Prog; no ED rec)
2011
Pepperwood Place 517
$ 130,853
2011
Plamor Redevelopment (617)
$ 34,654
2011
Press Citizen (113)
$ 6,600
2011
The Paper Nest, FY 11
$ 11,000
2011
United Natural Foods (final rebate)
$ 33,098
2011
Vito's Building Rehab, FY11
$ 250,000
TOTALS
$ 106,600
$ 46,000
$ 250,000
$ -
$ 354,041
2010
AI la #1 515
$ 98,342
2010
City of Literature (begun in FY 09)
$ 50,000
2010
Corridor Drywall, FY 10
$ 35,000
2010
Eng led Theater (begun in FY09
$ 50,000
2010
Mercer (617)
$ 95,491
2010
Mission Creek ($5,000 Comm Event Prog; no ED roc)
2010
MGD Sycamore Mall 71
$ 343,494
2010
Pepperwood Place(417)
$ 105,115
2010
Plamor Redevelopment (517)
$ 34,409
2010
United Natural Foods (415)
$ 277,338
TOTALS
$ 100,000
$ -
$ 35,000
$ -
$ -
$ 954,189
Iowa City
Building Change Program
2013-2015
Downtown District
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Building Change Grant Summary
Year
Grant type
Project
Grant
Total project costs
FY15
30%grant
Cold Stone (completed)
$
17,100.00
$
53,250.00
FY15
30%grant
Sports Column (underway)
$
29,610.00
$
42,300.00
FY15
30%grant
Martinis (underway)
$
23,995.00
$
75,450.00
FY15
30%grant
Yotopia (Completed)
$
3,581.40
$
13,300.00
FY15
30%grant
Joe's Place (withdrawn)
Withdrawn
FY15
30%grant
Airliner/Austin Burke (Winter/Spring 2016)
$
30,000.00
$
100,000.00
FY15 Subtotal
$
104,286.40
$
284,300.00
FY14
40% grant
Atlas - CDBG
$
47,704.00
$
119,260.00
FY14Subtotal
$
47,704.00
$
119,260.00
FY13
40% grant
Active Endeavors - CDBG
$
16,000.00
$
47,000.00
FY13
40% grant
Bo James - CDBG
$
40,000.00
$
107,000.00
FY13
40% grant
Quintons -CDBG
$
27,733.00
$
122,000.00
FY13 30%grant
GrossSix Building
$
37,729.00
$
125,763.33
FY13 30%grant
Pancheros
$
19,857.00
$
66,190.00
FY13 30%grant
Chait Galleries
$
8,028.00
$
26,760.00
FY13 30%grant
Yacht Club
$
5,699.44
$
18,998.13
FY13SubtotaI $
155,046.44
$
513,711.47
All FY13 & 14 Projects Completed
Grant Total $ 307,036.84 $ 917,271.47
24
Building Change Loan Summary (Partnership with Hills, MidWestOne & UICCU)
2/17/2015
0% Int
Forbidden Planet (Completed)
$
3,604.00
$
7,208.00
12/1/2014
0% Int
Oasis Falafel (Completed)
$
4,265.75
$
8,531.50
11/28/2015
0% Int
Marc Ginsberg (former Whitey's bldg) - Completed
$
30,000.00
$
106,517.00
Approved
0% Int
Bread Garden (Winter/Spring 2016)
$
30,000.00
$
60,000.00
Loan Total
$
67,869.75
$
182,256.50
Projects Approved/Completed as of 10/30/2015
Combined Total $ 388,037.15 $ 1,143,296.50
Staff Contact:
Tracy Hightshoe, Neighborhood Services Coordinator
319.356.5244
tracy-hightshoe@iowa?5city.org
I �
Economic Development Policies
April, 2014
It shall be the policy of the City of Iowa City to use the City "V%MMD— --�C
Council Strategic Plan as the basis for its economic CITY ®�®� CITY
development activities. Inherent in the plan is to attract
new development including residential, commercial and industrial uses to grow the tax base.
Further, the purpose of the plan is to retain the City's existing businesses and to encourage
business expansion. The City's Strategic Plan also supports organizations which help to
incubate, foster and grow new business operations by providing non-traditional collaborative
environments.
The expected result of these activities are: increased economic activity, more jobs, lower
unemployment, higher wages, greater property values, more tax revenues, more ownership and
entrepreneurial opportunities and revitalization of underutilized or blighted areas.
The City will consider the use of financial incentive programs including City, State and Federal
economic development funds, tax increment financing, public private partnerships and other
tools in order to achieve the expected results.
It will be the policy of the City of Iowa City to endeavor to attract, recruit, retain, foster and
develop business that is new to our region or metropolitan statistical area (MSA) through the
use of incentives. The City will not actively recruit business from other jurisdictions within our
MSA unless a business is seeking to expand or a business is considering relocation outside the
state. Should businesses from jurisdictions within our MSA wish to locate in Iowa City we
will notify our neighboring jurisdiction of the interest. It will be the general practice of the City
of Iowa City to not provide economic incentives to businesses wishing to relocate from another
jurisdiction within our MSA unless a business is seeking to expand or considering a relocation
outside the state.
Projects requesting City financial assistance will be subject to a financial analysis which
determines if City financial assistance is appropriate. The analysis will examine all financing
sources for a project and the project costs, with scrutiny of the developers return based largely
on developer equity and the maximization of project debt. This process allows consideration of
public financing that fills a gap and precludes undue enrichment to the developer. Special
consideration may be given to projects where the City is competing outside our MSA for
interstate commerce business.
The use of TIF rebates shall be considered highly preferable to the alternative, "cash upfront"
TIF.
Additionally, various evaluative tools including financial pro-formas, written evaluation reports,
established benefit metrics, and other performance tools may be used to evaluate the use of
economic incentives from the early stages of project development through the issuance of an
incentive and post incentive to make sure the objectives are met.
Developers who receive incentives will be expected to enter into development agreements
which delineate the terms, conditions, understandings, expected results and the performance
measures required for receiving incentives. For up front financing security is required.
rzy
When incentive programs are used, they will be used to maximize the benefits to the City of
Iowa City. The dollar amount and time duration of the incentive shall be the smallest amount
necessary to achieve the maximum amount of city benefit as determined by the City.
In return for public financial assistance, developers will be expected to meet all or some of the
following minimum standards (not in priority order):
Achieve high quality architectural and site design
Offer energy efficiency and sustainability features beyond what is required through
adopted building codes
If a residential project, the contribution to an affordable housing fund or the provision of a
certain percent of affordable housing units within the project
Creation and retention of high quality jobs
Developer equity (not including debt) to be equal to or greater than the public financing
requested
The redevelopment of underutilized and/or blighted properties
Projects achieving public purposes as detailed in the comprehensive plan, Urban Renewal
Area planning documents, and/or the City Council adopted Strategic Plan.
Despite the need for the program to be flexible and nimble in order to respond to the ever
changing economic conditions of the marketplace, it will be the policy of the City to ensure that the
process of using incentives is an open and transparent public process which instills confidence in
the public's understanding of how economic development incentives are utilized.
See also companion documents:
Understanding Iowa City's Due Diligence Process for Gap Financing with TIF
Application for Gap Financing
Key Elements in Financial Analysis
M
�r
Understanding Iowa City's
due diligence process for
gap financing with TIF M�—M=M=Mb;J
What to expect, time -wise
CITY OF IOWA CITY
To be eligible for Tax Increment Financing (TIF) a developer
must show a public benefit to the project and a financial gap to fill. The
City may provide gap financing to projects in designated areas meeting public policy goals.
Projects must be structured so that private debt is maximized and developer equity yields a fair
return while not providing undue enrichment to the developer. City policy for financial
participation in development projects is to be "the last dollars in," if merited, and should not
exceed developer equity.
After all other financing is secured, a developer may submit an application and the City will
conduct its due diligence. This will involve a thorough analysis of all the project costs including
design, land acquisition, construction loan and permanent financing and projected revenues and
expenses in the operation of the building over 20 years. Through this analysis, we are able to
confirm a stabilized net operating income, the fair market value of the project and most
importantly, whether projected returns to the developer are reasonable.
Once a project appears to show a reasonable financial gap which could be funded with City
assistance, City staff must 1) amend the appropriate urban renewal plan to include the project (if
necessary) and 2) negotiate a development agreement that among other things, stipulates the
type of funding-- rebate or cash up front, a minimum assessment of the property to ensure that
the City is repaid in property taxes (if financing is cash up front and not rebated), and the details
of the minimum improvements, etc.
Here is an estimated timeline for the required steps. It could move a bit faster, but this is a
realistic scenario if everything falls into place.
If the developer:
• Has a well-defined concept plan for design and financing of the project, and
• has provided all the financial information in the application for gap financing,
then City can provide an initial analysis within two weeks.
If/when the financial analysis meets the City's Economic Development standards, in that there is
a public benefit to the project and:
• there is a financial gap, and
• the City participation would be last dollars in, and
• the developers would net a reasonable return (as determined by research conducted by our
consultant at the National Development Council (NDC)),
then we can begin negotiating a development agreement. The development agreement can
be drafted within 10 working days, once the developer and the City have agreed to the basic
terms.
When we have a draft development agreement to which all can agree:
1. We may simultaneously send the draft agreement and a staff recommendation to the
Economic Development Committee (a subcommittee of the City Council). This requires at
Understanding gap analysis, p.1
01.1
least a week's time for scheduling the ED committee meeting and for staff to write a
supporting document to send out with the meeting packet, and
We will start the process of amending the Urban Renewal Plan to include the specifics about
your project. This requires two City Council meetings, which can usually be accomplished in
about six weeks, given the required time for meeting notices and packet assembly. The first
of the two meetings is for a "Resolution of Necessity" and the second, approximately a
month later, is to adopt the amendment to the plan.
If a Development Agreement has been signed by all parties, prior to that 2nd City Council
meeting adopting the plan, then
A resolution to approve the Developers Agreement can also be on the same agenda —
providing the Urban Renewal Plan amendment was approved earlier.
Cash up front TIF vs TIF Rebates = who bears the greatest risk?
Cash up front TIFs are politically and financially more difficult. For cash up front, we require,
along with specific performance measures, that the developer agree to a minimum assessment
on the project property (and sometimes, in addition to the project property, a minimum
assessment on other property the developer owns within the district) for a certain period of
years, to enable the City to pay itself back with the TIF increment generated from the project
(and if required, the additional developer -owned property in the area). The duration and dollar
amount determined for the minimum assessment includes the City (public's) cost of financing
the project until it is recaptured by the TIF revenues the project generates. This option is more
expensive and requires the City bear more risk than the other option — TIF rebates — which is
why it is more difficult, politically.
TIF rebates are still political, but they put most of the risk on the developer. They are simpler
because they only require that the taxes paid on a successful development be rebated back to
the developer — with no financing costs and no risk to the public — with the exception of the
diversion of tax dollars to the TIF fund.
If the financial gap in a project could be covered by a TIF rebate as opposed to cash up front, it
is highly preferable. Tax rebates would begin about 18 months after taxes were paid in due to
the lag time in property tax assessment year and revenue collections. It is important to note that
while property taxes are paid at the Consolidated Property Tax Levy ($38.64 per $1000
valuation in FY14, and subject to change annually), the TIF levy, and rebates are calculated at a
lower rate ($30.36 per $1000 for FY 14, and subject to change annually).
Definitions of key elements of the gap analysis process
Gap
A financial gap is determined by the difference between all financing sources for a project and
the project costs, with a focus on the developer's return, which is based in large part on
developer equity and the maximization (attraction) of project debt. This allows consideration of
public financing that fills a gap yet does not provide for undue enrichment to the developer.
Market standards apply. Among other things, our gap analysis requires a firm project
development budget and operating pro forma supported by an independent market study. In the
end, a recommendation to Council will hinge on the reasonability of the developer's return,
public benefit and availability of public financing.
The gap is not simply the difference between how much a desirable project costs and the
financial resources to which a developer has access.
Understanding gap analysis, p.2
04*1
Equity
In the context of real estate development, equity is the difference between the current market
value of the property and the amount the owner still owes on the remaining debt for it. It is the
amount that the owner would receive after selling a property and paying off all debt on it.
Capitalization Rate
A "cap rate" determines value of a project. It is the number of cents of project income (net
operating income, NOI, or annual cash flow) required by an investor for every dollar of purchase
price paid. If a developer demanded a 7% cap rate, they would be willing to pay $1 for every 7¢
of NOI. If they demanded a 10% cap rate, they would be willing to pay $1 for every 100 of NOI.
Higher cap rates mean there is higher risk indicated by the investor's requirement for more of
the annual cash flow. It measures a return on all invested capital - debt and equity.
Market Cap Rate
Market Cap Rates are used to determine value by comparable transactions in the same market.
The same equation is used as for cap rates, but considers an entire market's actual
transactions, as compared to the investor's individual demands. Market cap rates in downtown
Iowa City are in the 7% range; in an area that struggles economically, the market cap rate would
be expected to be slightly higher.
For in-depth information on the specifics of Iowa City's gap analysis, please see the
companion document:
Key elements to the financial analysis
If you have any questions, please feel free to contact me at any time:
Wendy Ford
Economic Development Coordinator
wendy-ford@iowa-city.org
319-356-5248
Understanding gap analysis, p.3
011
Key elements to the
financial analysis
1) Know how we define Financing Gap.
Total Project Costs
- Permanent Debt (maximized)
- Condo sales (commercial or residential)
- Equity (sized to a market return)
= Financing Gap
2) Evaluation of Project Cost Summary. Are costs reasonable?
Shows what it costs to get the building out of the ground.
Acquisition Cost
+ Renovation/Construction Cost
+ Fees
= Project Cost
� r
CITY OF IOWA CITY
3) Evaluation of 20 year Operating Pro forma. Are operating assumptions reasonable?
Shows income stream from project, in particular, the stabilized NOI * (net operating
income), which is critical in determining value for lenders and other investors. See below
how NOI is used to compute fair market value.
Gross Rent
+ Tenant Contributions
= Gross Income
Vacancy Contingency
= Effective Gross Rent (EGR)
Operating Expenses
= Net Operating Income (NOI)
Debt Service #1
Debt Service #2
= Cash Flow
4) How amount of Permanent Debt determined
➢ Lender Underwriting Criteria applied to Projected NOI
• Loan to Value Ratio
• Debt Coverage Ratio
• Capitalization Rate
➢ Interest Rate
➢ Term (Maturity and Amortization)
5) Determination of Fair Market Value (FMV) of the Completed Project
FMV = Net Operating Income (NOI)
Capitalization Rate
31
Solving for Fair Market Value -- a property with an annual NOI of $20,000 where the desired
cap rate is 10.5% puts the value at $190,500. The higher the cap rate, the lower the value.
Fair Market Value = NOI $20,000 = $190,500
Cap Rate .105
Conversely, you can solve for a cap rate, by flipping the equation.
Cap. Rate = NOI
FMV or Sale Price (sale price of comps if solving for market cap rate)
Cap rate expresses "for X flow of income (the NOI), at Y price, I expect this rate of return."
6) Determination of maximum loan size by each of two methods, to ensure maximum loan
capacity is taken on by developers; also referred to as debt that can be attracted to the
project.
a) Banks require a certain Debt Coverage Ratio (DCR). A common DCR is 1.2 to 1.35
which means for every $1 in debt, you must have $1.20 to $1.35 of net operating
income.
Loan Size By DCR = NOI *
Debt Service (D/S)
To solve for a loan size based on DCR, use 2 step process:
1. D/S = NOI
DCR
2. Loan = D/S
"c" (terms of the loan: duration and interest rate)
b) Banks also require a certain Loan to Value (LTV) ratio, which measures a 2nd way out
of the deal. Common local Loan to Value ratios are .75 - .8, which requires that for every
75 or 80 cents of loan, there must be at least $1 in fair market value.
Loan Size By LTV = Loan Size
Fair Market Value (FMV)
To solve for a loan size based on LTV, use 2 step process:
1. FMV = NOI *
Cap Rate required
2. Loan = FMV x LTV
7) Measuring reasonable returns to the developer is a critical part of the financial analysis
process. Here are 2 common ways to measure returns.
04
Cash on Cash Return
Cash Flow = Money out of a deal = CF out
Equity Invested Money in the deal EQ (in)
While cash on cash returns in the mid- to high -teens are desirable for privately owned
investments, this level of return is high. A 10% return would be considered more
acceptable for City participation in financing a project. Reducing costs and/or increasing
equity are the primary ways to effect change in this number. Cash on cash measures a
developer's cash flow as a percent of their equity investment.
Internal Rate of Return (IRR)
The all-important IRR measure combines all benefits, of owning real estate, after taxes,
and converts them to a single rate of return. IRR is the discount rate at which the
present value (PV) of a stream of income equals the equity investment. Specifically it
measures the owner's return on equity invested and provides City staff one of the
standards for evaluating whether a developer's return is fair when City financing is
included among funding sources.
An IRR in the teens is great for privately owned investments but is too high to justify City
participation unless there are extenuating circumstances. A more modest 7%- 8% IRR
might be considered.
Further explanation of IRR:
Perhaps a good way to illustrate IRR is to show an illustration of 2 ten-year equity
investments of $1,000 - each with different returns in annual cash flows, yet each
resulting in a 10% IRR:
Year
Present
Value
(PV) of
$1.00 @
10%
return
Returns on
Scenario A
Present
Value of
Scenario A
returns
Returns on
Scenario B
Present
Value of
Scenario B
returns
1
$0.9091
$10
$9.09
$500
$454.55
2
$0.8264
20
$16.53
500
$413.20
3
$0.7513
30
$22.54
300
$225.39
4
$0.6830
100
$68.30
300
$204.90
5
$0.6209
200
$124.18
200
$124.18
6
$0.5645
300
$169.35
200
$112.90
7
$0.5132
400
$205.28
1
250
$128.30
8
$0.4665
600
$279.90
247
$115.23
9
$0.4241
600
$254.46
200
$84.82
10
$0.3855
2,250
$867.38
400
$154.20
$2,017.00
$2,017.67
Note that that the present value of Scenario A and Scenario B returns are nearly equal
due to the time value of money, even though the returns to the investor are so vastly
different in the initial years.
33
DATE: December, 2015
TO: File
RE: Alpla Developer's Agreement Status (Alpla #1)
(Heinz Rd. Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: approved by resolution 03-89, 3/19/2003
Certification of Completion: recorded 10/22/2004, book 3808 page 230-232
Amendments: none
Performance Measures: Make improvements to existing 56,000 square foot plant through
construction of additional manufacturing, warehousing or distribution space totaling
approximately 86,000 square feet. Increase the assessed value by 15% over 1/1/2003. From
3/1/2004 until termination, maintain a minimum of 35 FTEs. Pay all property taxes due.
Rebate Schedule: 5 Year — 100%, Maximum $510,000 including a $35,000 Grant; final rebate
will be 6/1/2010.
Results: The January 1, 2009 assessment is an approximate $3.24 million increase over the
January 1, 2003 assessment — a 90% increase in taxable value. As of Nov. 2009, Alpla
employed of 251 FTEs with an average hourly wage of $16.55. Their total Iowa City payroll
exceeds $8.6 million per year.
Valuations, Taxes Paid and Incentives: The following table provides a review of the Alpla TIF
project, associated property values, taxes collected and taxes rebated. The agreement rebates
the value of property taxes paid in excess of the base year's assessed value. The January 1,
2003 assessment is the base year for the Heinz Road Urban Renewal Area and this specific
redevelopment agreement.
Valuation
Fiscal
Assessed
Property
Taxes
Rebate
yr
Net Taxes
Year
Year
Value
Taxes Paid
Rebated
Pay
dates
Paid
Jan-02
2003-04
$6,966
$150
Jan-03a
2004-05
$3,594,340b
$39,242
Jan-04
2005-06
$6,358,420
$166,110
$87,049
6-1-06
1
$79,061
Jan-05
2006-07
$6,760,750
$199,652
$92,247
6-1-07
2
$107,405
Jan-06
2007-08
$6,760,750
$222,714
$94,815
6-1-08
3
$127,889
Jan-07
2008-09
$6,842,210
$222,714
$81,557
6-1-09
4
$141,156
Jan-08
2009-10
$6,842,210
$277,764
$98,342=
6-1-10
5
$179,422
Sub total $454,010 $634,944
+ grantinN04 $35,000
Total $489,010
Jan-15 2016-17 $7,308,610
Property Taxes Paid Include the City, County and School District.
Parcel #: 10-24-151-002
a Base year.
Each year the base value was modified to remove value included in partial property tax exemption (to
avoid giving tax rebate on already exempted value) and to remove increased value over proportion of
the original investment. The original investment accounts for 56.53% of the full assessed value.
` Final rebate, payable 6/1/2010, Reached time limit before dollar limit, $20,990 short of maximum.
61
DATE: December, 2015
TO: File
RE: Alpla Developer's Agreement Status (Alpla #2)
(Heinz Rd. Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: approved by resolution 07-250, 8/21/2007
Certification of Completion: recorded 10/02/2009, book 4511 page 765-766
Amendments: none
Performance Measures: Improvements to existing 100,255 square foot freestanding Alpla
plant through construction of additional manufacturing, warehousing or distribution space
totaling approximately 82,200 square feet. Increase the assessed value by 15% over 1/1/07.
Employment: From 9/1/07 until 11/1/09 maintain a minimum of 180 FTEs. Commencing with the
first certification on 11/1/09, employ on average, 25 new full time positions at an average hourly
wage of $14.00 per hour plus competitive benefit package until at least the termination date.
Pay all property taxes due.
Rebate Schedule: 4 Year — 100%, Maximum $600,000; If all performance measures met, first
rebate made 6/1/11 and final rebate 6/1/14.
Results: Rebates completed in June, 2014. At that time, there were 261 total employees
averaging more than $17.21 per hour. New construction and improvements have added $4.55
million in new taxable value over the base year of Jan. 2007, a 99.4% increase.
Valuations, Taxes Paid, Incentives: The following table provides a review of the Alpla TIF
project #2, associated property values, taxes collected and taxes rebated. The agreement
rebates the value of property taxes paid in excess of the base year's assessed value.
Valuation
Fiscal
Assessed
Property
Taxes
Rebate
yr
Net Taxes
Year
Year
Value
Taxes Paid
Rebated
Pay
Paid
dates
Jan-07a
2008-09
$4,585,250
$222,714
Jan-08
2009-10
$6,842,210
$277,764
Jan-09
2010-11
$8,427,350
$344,807
$127,937
6-1-11
1
$216,870
Jan-10
2011-12
$8,427,350
$343,446
$126,834
6-1-12
2
$216,612
Jan-11
2012-13
$9,040,020
$375,153
$141,932
6-1-13
3
$233,220
Jan-12
2013-14
$9,042,430
$367,472
$135,361
6-1-14
4
$232,111
Total
$532,065
$898,812
Jan-15
2016-17
$9,367,860
Property Taxes Paid to all jurisdictions: City, County and School District.
Parcel #: 1024130001
a Base year. 62
DATE: January, 2016
TO: File
RE: Hilton Garden Inn
(City -University Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: approved by resolution 15-87. TIF and hotel/motel tax rebates derived from the tax
increment from the Hilton Garden Inn property, 50% of the total hotel/motel tax collected from the Hilton Garden
Inn (only), and when the developer's property known as 314 S. Clinton St. is completed and has reached an
assessed value of at least $18,600,000 and property taxes are paid on this value, the City shall also make an
economic development grant to the developer of $250,000 per fiscal year of those tax increments deposited into
the 314 S. Clinton St. account.
Certification of Completion:
Performance Measures: Deemed a strategic location adjacent to the new UI School of Music, and the selected
site for the new UI Museum of Art, the hotel is a $33 million project with a demonstrated $8.8 million financial gap.
Property taxes paid on the site will increase from approximately $11,000 to $582,500 per year. In exchange for
the recommended $8.8 assistance, the owner has indicated they agree to complete the Minimum Improvements
generally consisting of construction of a 12-story Hilton Garden Inn hotel with 144 bedrooms, a meeting/event
center, a roof top food and beverage venue, a restaurant, and a pool/spa/fitness area, all as described more fully
on Exhibit B ("Minimum Improvements") in the Development Agreement. The Redeveloper hereby commits to a
Project that includes a minimum total of $33,205,936 in project costs. By January 1, 2018, the construction of the
Minimum Improvements must increase the actual assessed value of the Development Property to at least
$15,120,000.
Rebate Schedule: up to 21 annual rebates not to exceed $8,800,000.
Results: Groundbreaking ceremony, December 22, 2015.
Chronological Overview:
Valuation Fiscal Assessed
Jan-14
2015-16
$1,004,480
Jan-15
2016-17
$1,364,880
Jan-16
2017-18
Jan-17
2018-19
Jan-18
2019-20
Jan-19
2020-21
Jan-20
2021-22
Jan-21
2022-23
Jan-22
2023-24
Property Taxes Rebate yr Net Taxes
6/1/2018
6/1/2019
6/1/2020
6/1/2021
6/1/2022
6/1/2023
6/1/2024
rx3
DATE: January, 2016
TO: File
RE: Iowa City Marketplace Agreement Status
(Sycamore and First Avenue URA)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: resolution 14-327 on 11-18-14, recorded 1/12/15 book 5322, page 266-302;
amendments (none).
Certification of Completion:
Performance Measures: Minimum improvements include interior remodeling, exterior fagade renovations, and
related parking lot, signage, landscaping and streetscape elements. The assessed value must increase by 15%
over January 1, 2014 base value of $10,015,520, so the January 1, 2016 valuation must be at least $11,517,848.
Developer's investment must be $4.4 million including architectural, design and engineering fees, costs of building
permits, inspection fees, developer fees (not to exceed 5%) construction management fees, demolition costs, and
reasonable contingency, including all costs and expenses relation to the exterior landscape, building fagade, and
parking lot improvements. Costs must be documented in engineer's certificate on or before November 1, 2017.
New signage must comply with Exhibit C, in the agreement. Any exterior changes must be approved by City Staff
Design Review Committee, prior to obtaining building permit. Developer to certify that by November I, 2015, at
least 65% of the gross leasable floor space of the Development Property is occupied by an Active Tenant
(155,496 square feet). On November 1, 2016, the Developer will certify that 75% of the gross leasable floor space
of the Development Property is occupied by an Active Tenant 1179,418 square feet). Beginning on November 1,
2017, and until the Termination Date, the Developer will certify that during ten of the twelve previous months, 80%
of the gross leasable floor space of the Development Property has been occupied by an Active Tenant
(191,380 square feet).
Rebate Schedule: Up to seven (7) consecutive annual payments of $250,000 to the Developer beginning June 1,
2018 and ending on June 1, 2024. The payment is comprised of 100% of the tax increments plus the difference
between 100% of the tax increments and $250,000. For example, if the tax increment was $200,000, the
Developer would receive that amount plus $50,000 (to equal $250,000 total). The total aggregate amount of all
economic development grants in this agreement shall not exceed $1,750,000.
Results: Lucky Markets, anchor tenant opened in July 2015.
Chronological Overview:
Valuation
Fiscal
Assessed
Property Taxes
Rebate
yr Net Taxes
Year
Year
Value
Taxes Paid Rebated
Pay dates
Paid
Jan-13
2014-15
$
11,479,070
$ 420,148
Jan-14
2015-16
$
10,015,520
$ 349,842
Jan-15
2016-17
$
10,514,000
$ -
Jan-16
2017-18
6/1/2018
1
Jan-17
2018-19
6/1/2019
2
Jan-18
2019-20
6/1/2020
3
Jan-19
2020-21
6/1/2021
4
Jan-20
2021-22
6/1/2022
5
Jan-21
2022-23
6/1/2023
6
Jan-22
2023-24
6/1/2024
7
Property Taxes Paid Include the City, County and School District. Parcel #:1014457007
ME
DATE: December, 2015
TO: File
RE: MDK Medical Office Building Agreement Status
(Towncrest Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: By resolution 12-314, June 19, 2012; no amendments
Description: This was the first private redevelopment project in the Towncrest Urban Renewal
Area, established in 2010. Also in 2010, the City had engaged a design firm to create a set of
Towncrest Design Guidelines to encourage and guide a transition from the 1950s and 60s Colonial
aesthetic to a fresh, more updated look. The design guidelines can be applicable to new
construction and the rehabilitation of existing construction. The City had also reserved funding for
early (catalyst) projects that would use the new design standards while meeting other goals of the
urban renewal area.
This project involved the redevelopment of a former gas station property at 2611 Muscatine and an
office building at 1020 William Street, a property directly behind, which had a shared wall and
property line with 1030 William Street. The building at 1020 William Street was demolished along
with the gas station for the property assembly. Developers built two one-story medical office
buildings with a drive between them to access the parking area in back.
Performance Measures: Minimum improvements were to acquire and demolish existing
structures to construct a one-story building approximately 14,850 SF for commercial and medical
offices using the Towncrest Design Plan Standards. No less than 2/3 of the square footage could
be built for and occupied by medical offices with the remainder available for any allowable use.
Developer must also provide, at a minimum, at least 50 parking spaces on site and dedicate right
of way (at no cost to the City) for the creation of 22 additional on -street perpendicular parking
spaces (at the City's cost).
Amount of Assistance: For the $5,069,344 construction costs of the project, the City granted a
$625,000 construction grant payable as construction occurred. The City also made a forgivable
loan of $300,000 through the Gap Financing for Towncrest Catalyst Projects fund. Finally, the City
provided a $25,000 matching grant for predevelopment expenses, which also came from
Towncrest redevelopment funds.
Results: Eye Associates and Towncrest Dental moved in to the new medical office spaces
immediately; a labor union office moved in to the remaining office space in 2015.
Valuations, Taxes Paid and Incentives
Valuation
Fiscal
Assessed
Property
Economic
Year
Year
Value
Taxes Paid
Development
Grants
Jan-13
2014-15
$882,300a
$32,293
$950,000
Jan-14
2015-16
$2,420,350
$84,543
Jan-15
2016-17
$2,453,970
Property Taxes Paid Include the City, County and School District.
Parcels: 101337001 Union office, 101337002 dental office, 101337003 eye associates.
a base value
19.7
DATE: January, 2016
TO: File
RE: Mercer (formerly Seabury & Smith) Developer's Agreement Status
(Northgate Corporate Park Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: approved by resolution 01-236, 7/31/2001, recorded 9/18/2002
Performance Measures: Construction of a new office building of at least 46,000 square feet at a
$4,825,000 construction cost. Beginning 7/31/03, maintain a monthly average of at least 202 full time
equivalents (FTEs) and 25 part time employment units. FTE hourly wage will be no less than $11.30 and
average no less than $15.70/hour and have competitive benefits. Part time employees' average wage
will be at least $8.00.
Rebate Schedule: 10 Year declining rate rebate (see below for schedule); maximum $781,200.
Results: The January 1, 2009 assessment resulted in an approximately $5.8 million increase from the
January 1, 2002 assessment; a 2000% increase in taxable value. For their final certification, on Nov. 1,
2009, Mercer certified 275 full time employees with an average wage of $18.68 per hour, indicating
Mercer's payroll is over $10.6 million annually. The January, 2015 assessment was $7,314,220.
Chronological Overview: The following table provides a review of the Mercer (originally Seabury and
Smith) TIF project, associated property values, taxes collected and taxes rebated. The agreement
rebated the value of property taxes paid (less protected school, city and county debt levy) in excess of
the base year's assessed value on a declining scale each year. The January 1, 2002 assessment is the
base year for the Northgate Corporate Park Urban Renewal Area and this redevelopment agreement.
Valuation
Fiscal
Assessed
Property
Taxes
TIF declining
Rebate
yr
Net Taxes
Year
Year
Value
Taxes Paid
Rebated
scale
Pay dates
Paid
Jan-01
2002-03
$208,250
$9,248
NA
NA
Jan-02 a
2003-04
$264,520
$9,852
NA
NA
Jan-03
2004-05
$4,722,360
$173,554
$134,109
100%
6/1/05
1
$39,445
Jan-04
2005-06
$5,205,680
$199,666
$140,050
90%
6/1/06
2
$59,616
Jan-05
2006-07
$5,881,350
$222,910
$141,042
80%
6/1/07
3
$81,869
Jan-06
2007-08
$5,922,890
$229,988
$127,785
70%
6/1/08
4
$102,203
Jan-07
2008-09
$6,040,690
$244,397
$115,224
60%
6/1/09
5
$129,173
Jan-08
2009-10
$6,040,690
$245,226
$95,491
50%
6/1/10
6
$149,735
Jan-09
2010-11
$6,040,690
$247,146
$27,499b
40%
6/1/11
7
$219,657
30%
8
20%
9
10%
10
Total $781,200
Jan-15 2016-17 $7,314,220
Property Taxes Paid Include the City, County and School District.
Parcel #: 07-36-303-005
$t61,696
a Base year.
Final rebate. This amount meets the $781,200 maximum before the 10 year maximum. 66
DATE: January, 2016
TO: File
RE: Owens -Brockway (formerly Graham Packaging) Developer's Agreement Status
(Scott Six Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: approved by resolution 01-237 on 10/08/2001; recorded 9/18/02 book 3381, pg
576
Certification of Completion: not on file
Performance Measures: Owens Brockway agreed to maintain 22 full time equivalent positions
at an average of at least $13.43/hour plus competitive benefits.
Rebate Schedule: 5 Yrs — 100% with a $695,550 maximum
Results: The January 1, 2008 assessment is a $5.79 million increase over the January 1, 2001
assessment. At their final certification, in Nov. 2007, they employed 56 full time equivalents and
the average hourly wage was $16.75. Owens Brockway's annual payroll in Iowa City for the
preceding twelve months was more than $1.9 million.
Owens Brockway elected to forego the rebate for the January 1, 2002 assessment, as they had
not completed all proposed improvements. They requested that the 5-year 100% rebate apply
to the full value of the proposed Minimum Improvements. The contract specifies that the City
will make five consecutive annual payments commencing June 1, 2005.
Overview:
The following table provides a review of the Owens -Brockway (formerly Graham Packaging) TIF
project, associated property values, taxes collected and taxes rebated. The agreement rebates
the value of property taxes paid in excess of the base year's assessed value. The January 1,
2001 assessment is the base year for the Scott Six Urban Renewal area and this
redevelopment agreement.
Valuation Fiscal Assessed Property Taxes Rebate Net Taxes
Year Year Value Taxes Paid Rebated Pay dates Paid
Jan-01 a 2002-03 $30,010 $858 NA NA
Jan-02 2003-04 $2,398,650 $89,342 NA NA
Jan-03 2004-05 $5,037,870 $186,536 $150,656 611105 $35,880
Jan-04 2005-06 $5,346,840 $205,080 $167,442 611106 $37,638
Jan-05 2006-07 $5,471,100 $209,137 $170,786 611107 $38,351
Jan-06 2007-08 $5,510,030 $210,625 $176,796 6/1/08 $33,830
Jan-07 2008-09 $5,816,790 $222,351 $29,871 e 6/1/09 $206,101
Jan-08 2009-10 $5,826,050 $236,348 $0 N/A $236,348
Total $695,550 $588,148
Jan-15 2016-17 $6,176,830
Property Taxes Paid Include the City, County and School District.
Parcel # 0919327016
a Base Year.
Final Rebate Estimate — the maximum rebate allowable without surpassing the cap of $695,550.
DATE: December, 2015
TO: File
RE: Park at 201 Developer's Agreement Status
(City University Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: By resolution 12-154, April 3, 2012.
Description: Redevelopment of lot at 114 S. Dubuque St. from 1-story commercial
building valued at $550,390 to 14 story mixed use building with a minimum assessment
required of $5,750,000 on Park at 201 and $1,273,430 on 225 S. Linn St (Bread Garden
commercial condo). Construction costs were estimated at $10,737,598.
Amendments: none
Performance Measures: Retail on street level, and mezzanine levels; Office space on
levels 2, 3 and 4; Residential and/or office on levels 5-14. 16 one -bedroom units of 662
SF to be sold at workforce housing priced level of up to 150% area median income, 8 one
bedroom units of 1,039 each and 2 luxury units of 2,000 SF.
Amount of Assistance: $2,500,000 up front tax increment financing (reimbursable as
portion of construction bills are paid).
Results: Retail user on first and mezzanine floors (Buzz Salon); MetaCommunications
purchased and moved into offices on floors 2-4; Digital Artefacts purchased one of two
penthouses and converts to office space. Remainder is residential.
Valuations, Taxes Paid, Incentives
Valuation
Fiscal
Assessed
Property
Economic
Year
Year
Value
Taxes
Development
Paid
Grant
Jan-12*
2013-14
$550,390
$22,367
$2,500,000
Jan-13
2014-15
$2,879,730
$74,699
Jan-14
2015-16
$ 9,863,808
$246,570
Jan-15
2016-17
$10,160,280
*base value year
(Property Taxes Paid Include the City, County and School District.)
Y:3
DATE: January, 2016
TO: File
RE: Southgate Development Company (Pepperwood) Developer's Agreement Status
(Hwy 6 Commercial URA)
FROM: Wendy Ford, Economic Development Coordinator
Development Agreement: resolution 03-276 on 8-19-03; recorded 8-29-03 book 3627, page 537-574
Certification of Completion: 5-9-2007; recorded book 4161, page 760-763
Amendments: One, in November, 2008 changing process for exterior design changes to go through Economic
Development Committee.
Performance Measures: Increase assessed value of property beginning with the Jan. 1, 2005 assessment by at
least 15% over that of Jan. 1, 2003. Occupancy rate of gross leasable square feet HAD TO BE be at least 65% on
11-1-04, 75% on 11-1-05, and 80% on 11-1-06 for at lease 10 of the previous 12 months. The 1st amendment
details expectations for pedestrian walkways to be separated from vehicle traffic through landscaping, etc; that
parking islands be curbed and landscaped; that the presence of the building should be strengthened for visibility
from Hwy 6; that the use of color, materials, mass, signage, etc. should enhance the commercial environment;
that awnings and signage should be integrated in the design concepts, that vertical roof extension and sign
panels should have a finished appearance and the that material used within 5 feet of the finished grade be
durable and resistant to damage.
Rebate Schedule: 7 Years — 100%, $1,725,000 maximum.
Results: With the Jan. 1, 2010 valuation there was an increase of $3.8 million in new taxable value since the
base year of 2003; a 44.7% increase in taxable value. The total amount of rebates fell short of the $1,725,000
maximum approved due to lower -than -projected valuations; the time limit was reached before the dollar limit was
reached. The Jan. 2015 valuations were $13,115,210.
Chronological Overview: The following table provides a review of the Southgate Development Company's
Pepperwood Plaza TIF project, associated property values, taxes collected and taxes rebated. The agreement
rebates the value of property taxes paid (less protected school, city and county debt levy) in excess of the base
year's assessed value. The January 1, 2003 assessment is the base year for the Hwy 6 Commercial Urban
Renewal Area. The agreement states the City will rebate the taxes only on the Minimum Improvements listed in
the Developer's Agreement. Base value was adjusted in 2008, as the property parcels were reconfigured. New
base valuation became $8,745,932.
Valuation Fiscal Assessed Property Taxes yr Net
Year Year Value Taxes Paid Rebated F
Jan-03a
2004-05
$8,677,520
$318,912
Jan-04
2005-06
$8,677,520
$332,830
Jan-05
2006-07
$10,896,530
$412,992
Jan-06
2007-08
$11,773,880
$457,185
Jan-07
2008-09
$11,917,390
$482,159
Jan-08
2009-10
$11,925,100
$484,108
Jan-09
2010-11
$12,675,590
$518,624
Jan-10
2011-12
$12,675,590
$516,577
Jan-11
2012-13
$12,610,980
Total
Jan-15
2016-17
$13,115,210
Property Taxes Paid Include the City, County and School District.
Property includes 10 parcels.
NA
NA
$69,637
6/1/07
1
$343,355
$99,895
6/1/08
2
$357,290
$105,442
6/1/09
3
$376,717
$105,115
6/1/10
4
$378,992
$130,853
6/1/11
5
$387,771
$129,725
6/1/12
6
$386,852
$123,143
6/1/13
7
$374,980
$763,810
$2,605,807
a Base year 69
DATE: January, 2016
TO: File
RE: Plamor property Developer's Agreement Status
(Sycamore & First Avenue Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: By resolution 02-318 on 9-10-2002; recorded 9-24-02 book 3385, page 418
Certification of Completion: 11/7/2003; recorded 11/10/2003 book 3665, pages 132-134
Performance Measures: Improvements to existing 23,000 square foot structure and
construction of a new approximate 4,600 square foot building for commercial use. Project had
to increase actual assessed value of the development property by at lease 15% over
assessed value on Jan. 1, 2002, beginning Jan. 1, 2004. On Nov. 1, 2003 at least 65% of the
gross leasable space had to be occupied. On Nov. 1, 2004, 75% had to be occupied, and
beginning Nov. 1, 2005 and each Nov. 1 until termination date, the property had to be at least
80% occupied for 10 of previous 12 months.
Rebate Schedule: 7 Years - 100%, $400,000 maximum
Results: The January 2010 assessment was an approximate $1.06 million increase over
the base year 2002 assessment, a 107% increase in taxable valuation. The January,
2015 assessment is a 147% increase over the base year. The taxes rebates over the 7
years totaled $231,506. The maximum amount of $400,000 was not achieved because
valuations proved lower than developer had estimated.
Chronological Overview: The following table provides a review of the Plamor property TIF
project, associated property values, taxes collected and taxes rebated. The agreement
rebates the value of property taxes paid (less protected school, city and county debt levy) in
excess of the base year's assessed value.
Valuation
Year
Fiscal
Year
Assessed
Value
Property
Taxes Paid
Taxes
Rebated
Rebate
Pay dates
yr
Net Taxes
Paid
Jan-02 a
2003-04
$972,150
$36,210
NA
NA
Jan-03
2004-05
$966,070
$35,504
NA
NA
Jan-04
2005-06
$1,847,110
$70,848
$27,555
611106
1
$43,293
Jan-05
2006-07
$2,008,020
$76,106
$32,514
611107
2
$43,592
Jan-06
2007-08
$2,008,020
$77,972
$33,419
611108
3
$44,553
Jan-07
2008-09
$2,012,840
$81,436
$34,600
611109
4
$46,837
Jan-08
2009-10
$2,012,840
$81,713
$34,309
611110
5
$47,304
Jan-09
2010-11
$2,012,840
$82,356
$34,654
611111
6
$47,702
Jan-10
2011-12
$2,012,840
$82,031
$34,355
611112
7
$47,676
Total
$231,506
$320,957
Jan-15
2016-17
$2,403,220
Property Taxes Paid Include the City, County and School District.
Beginning 2003- 2 new parcels created - 10-14-486-007 and 10-14-486-008
a Base year
70
DATE: December, 2015
TO: File
RE: Plaza Towers TIF Project Status
(City -University District)
FROM: Wendy Ford, Economic Development Coordinator
Improvement and Sale of Land for Private Redevelopment: approved by resolution 02-253, July
16. 2002.
Performance Measures: Construct a multi -use building with minimum construction cost of
$22,265,000. Include commercial space including a 10,000 square foot full service grocery store, at
least 18,000 square feet of new conference space, a boutique hotel and high end offices and
residential units with a maximum of two bedrooms each for sale and for lease in the upper floors, a
skywalk from the parking ramp through the building for easy access to the Pedestrian Mall and
exterior entrance to the library.
Minimum Assessment agreement: A minimum assessment agreement was used in this case to
ensure that enough taxable value through improvements of two of the developer's projects would
create the increase in property tax revenues necessary to pay off the bonds and reduce the risk to
the City. The developer agreed to enter into a Minimum Assessment Agreement to establish a
Minimum Actual Value for the land and Improvements for this project and the land and
improvement of the Vogel property.
Bond Sale Instead of providing rebates to the developer. The City sold $7.3 million in bonds and
funded a $6 million construction grant to the developer to assist in financing the initial part of the
project. When amortized over a 20 year period at rates varying between 4% and 5.4% a debt
repayment schedule totaling $11,975,104 was created.
Bond Repayment: After the several years of scheduled interest and principal payments on the
bonds, the City had the option to pay off the remaining debt early. This was possible because the
City collected the incremental tax revenues from the entire TIF district as opposed to just those
associated with the project. All TIF revenue exceeding the scheduled debt repayment also
collected interest in the Plaza Towers TIF repayment account and was used to retire the debt early.
Overview: The City sold the land to the developer for $250,000 cash. The City issued bonds to pay
for its $6 million part of the project.
Results: The January 1, 2015 assessment showed an approximate $37 million increase over the
January 1, 2004 assessment. The new taxable value, or the increment, of the Plaza Towers project
is $28 million. The increment (difference between the taxable valuation in the base year and the
current taxable valuations) in the entire district exceeds $85,000,000. Using the district's tax
increment will have allowed the City to save upwards of $1.75 million dollars in interest by paying
off the TIF debt early. Upon retiring the debt, the City directed the entire increment to be released
back to all taxing entities, which was 12 years sooner than anticipated. The property tax revenues
on Plaza Towers now generates upwards of $950,000 per year. Beginning in FY 2011, 100% of it
began to flow to all taxing entities.
71
Valuation
Fiscal
Valuation of
Valuation of
Total
Property
Economic
year
Year
commercial
residential
valuation
Taxes
Development
property
property
Paid
Grant
Jan-03a
2004-05
Jan-04
2005-06
$6,000,000
Jan-05
2006-07
$7,107,740
$7,128,780
$14,236,520
$394,733
Jan-06
2007-08
$15,323,780
$15,373,810
$30,697,590
$867,007
Jan-07
2008-09
$14,296,350
$21,449,350
$35,745,700
$961,790
Jan-08
2009-10
$13,732,270
$21,656,310
$35,388,580
$958,271
Jan-09
2010-11
$13,905,130
$21,464,150
$35,369,280
$980,894
Jan-10
2011-12
$13,905,130
$21,480,800
$35,385,930
$991,527
Jan-11
2012-131
$11,279,720
$22,103,780
$33,383,500
$888,646
Jan-12
2013-14
$11,279,720
$22,087,550
$33,367,270
$886,589
Jan-13
2014-15
$11,536,400
$22,940,390
$34,476,790
$903,057
Jan-14
2015-16
$11,536,400
$23,278,330
$34,814,730
$906,498
Jan-15
2016-17
$12,774,970
$24,244,590
$37,019,560
Total Property taxes paid to date $8,739,011
a Base year
SSMID collection begins: additional $2/$1000, continues through FY25
FA
DATE: January, 2016
TO: file
RE: Sycamore Mall (MGD L.C.) Developer's Agreement Status
(Sycamore & First Avenue Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: approved by resolution 00-322, 9/19/2000, recorded 9/24/02 book 3385, page 385
Amendments: #1 by resolution 04-87, #2 in May 2004, #3 by resolution 08-243 — each having to do
with transfer of ownership. The first amendment was executed in March, 2004 which allowed for the
dissolution of the owners' development entity, comprised of multiple parties, to divide into individually
owned L.C.s as tenants in common. The second amendment followed in May, 2004 when the group of
individually owned L.C.s bought out Gerry Ambrose's interest. The third amendment allows the
individually owned L.C.s to transfer their interests as tenants in common to three CORE Investment
entities in order to reinvest in other local development projects. Hodge Commercial Management
continues to operate the mall and will receive the TIF rebates if the performance terms of the
agreement are met.
Performance Measures: Make improvements to existing mall to increase assessed value by at least
15% over assessed value on Jan. 1. 2000. Must have one anchor retail store of at least 40,000 square
feet and be 65% occupied by 11/1/2002. Must be 75% leased by 11/1/2003 and by 11/1/2004, 80%
occupied for 10 of 12 previous months for the duration of the agreement
Rebate Schedule: 7 Years — 100%, $2,000,000 maximum.
Results: After the adoption of the Sycamore and First Avenue Urban Renewal Area, over $7.1 million
in building permits were issued for the Sycamore Mall. The January 1, 2008 assessment was an
approximate $10.3 million, or 222% increase over the January 1, 2000 assessment.
Chronological Overview: The following table provides a review of the Sycamore Mall TIF project,
property values, taxes collected and taxes rebated. The agreement rebates the value of property taxes
paid (less protected school, city and county debt levy) in excess of the base year's assessed value. The
January 1, 2000 assessment is the base year for this agreement.
Valuation
Year
Fiscal
Year
Assessed
Value
Property
Taxes Paid
Taxes
Rebated
Rebate
Pay dates
yr
Net Taxes
Paid
Jan-00 a
2001-02
$4,662,900
$152,958
NA
NA
Jan-01
2002-03
$4,662,900
$163,000
NA
NA
Jan-02
2003-04
$10,168,280
$378,736
$167,957
6/1/04
1
$210,779
Jan-03
2004-05
$11,073,730
$406,796
$192,862
6/1/05
2
$213,934
Jan-04
2005-06
$11,457,180
$439,444
$213,971
6/1/06
3
$225,473
Jan-05
2006-07
$12,696,150
$481,200
$252,149
6/1/07
4
$229,050
Jan-06
2007-08
$14,610,400
$567,328
$320,926
6/1/08
5
$246,402
Jan-07
2008-09
$15,051,730
$608,969
$345,399
6/1/09
6
$263,571
Jan-08
2009-10
$15,051,730
$610,035
$343,494 b
6/1/10
7
$267,542
Total
$1,836,758
$1,656,751
Jan.15
2016-17
$10,514,000
Property Taxes Paid Include the City, County and School District. Parcel #: 1014457007
a Base year.
b Final rebate. This project reached the time limit of 7 years of rebates before the dollar maximum of $2 million.
73
DATE: January, 2016
TO: File
RE: United Natural Foods Developer's Agreement Status
(Heinz Rd. Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: approved by resolution 03-205, 7/1/2003; amendments: one, by resolution 06-105, 4/4/06
Certification of Completion: recorded 10/25/2004, book 3809 page 233-235
Performance Measures: Improvements to existing 120,500 s.f. warehouse through construction of
additional warehousing and/or distribution space, totaling 140,000 s.f. Increase the assessed value by 15%
over 1/1/2003. Maintain minimum monthly average of 300 FTEs, with a minimum average hourly wage of
$11.75 and no less than $10.00 per hour, or be subject to reduction in rebate by $1667 per shortfall in
employment units. Pay all property taxes due.
Rebate Schedule: 6 Year — 100% tax increment rebate; maximum $1,000,000. The original United
Natural Foods TIF agreement was to reach employment of 300 full time equivalents with an average wage
of at least $11.75/hour. Prior to the development project, they employed 218 full-time equivalents. The
agreement was amended on April 47 2006, to a) extend the time frame to reach employment levels and b)
to institute a clawback provision if employment levels fell short of 300. The clawback allowed the City to
deduct $1,667 from the TIF rebate for every FTE UNFI fell short of 300 at the time of certification.
Results: The January 1, 2009 assessment is an approximate $8.4 million increase from the January 1,
2003 assessment. In Nov. 2009, UNFI certified 306 full time equivalents with an average $17.36 hourly
wage, exceeding $11 million per year in total payroll.
Chronological Overview: The following table provides a review of the United Natural Foods Inc. TIF
project, property values, taxes collected and taxes rebated. The agreement rebates the value of property
taxes paid (less protected school, city and county debt levy) in excess of the base year's assessed value.
The January 1, 2003 assessment is the base year for this agreement.
Valuation
Fiscal
Assessed
Property
Taxes
Rebate
yr
Net Taxes Paid
Year
Year
Value
Taxes Paid
Rebated
Pay dates
Jan-02
2003-04
$4,351,170
$142,426
Jan-03 a
2004-05
$4,653,740 b
$155,308
Jan-04
2005-06
$6,203,550
$227,272
Jan-05
2006-07
$12,947,600
$486,067
$169,784 -
6/1/07
1
$316,283
Jan-06
2007-08
$12,947,600
$494,932
$240,905 d
6/1/08
2
$261,856
Jan-07
2008-09
$13,094,510
$529,783
$278,876 a
6/1/09
3
$250,908
Jan-08
2009-10
$13,094,510
$531,581
$277,338
6/1/10
4
$254,243
Jan-09
2010-11
$13,094,510
$531,581
$33,098 g
6/1/11
5
$502,666
Total
$1,000,000
$1,585,956
Jan-15
2016-17
$11,466,490
Property Taxes Paid Include the City, County and School District. Parcel # as of 2004: 10-24-178-012
a Base year.
b Each year the base value was modified to reflect 35.94%of the full assessed value.
At the time of the first rebate in June, 2007, 100%of the rebate would have been $256,468, but actual employment was at 248.
Clawback was instituted as per agreement: 300-248 = 52 x $1667 = reduction of 100%rebate by $86,684, for $169,784.
d At the time of the second rebate in June, 2008, 100%of the rebate would have been $267,576, but actual employment was at
284. Clawback was instituted as per agreement: 300-284 =16 x $1667 = reduction of 100%rebate by $26,668, for $240,905.
e Full amount rebated, employment threshold met.
Full amount rebated up to the total maximum amount of $1 million, employment threshold met.
g Final rebate. This amount completes the $1 million maximum per the agreement, before the 6 year maximum.
74
DATE: January, 2016
TO: File
RE: Packaging and Provisions Building (former Vito's building, 118 E. College)
Developer's Agreement Status (City University Urban Renewal Area)
FROM: Wendy Ford, Economic Development Coordinator
Agreement: By resolution 11-163. Minimum Assessment Agreement recorded in book 4844,
pages 865-873.
Certification of Completion: expected in 2012.
Amendments: none
Performance Measures: Make improvements to existing building including new roof, elevator
and HVAC systems. No part of the project may be used for an eating and drinking establishment,
restaurant, or residential use. For each full year, November 1 to November 1 after the filing of the
Certificate of Completion, and provided redeveloper operates the improvements in accordance
with the terms and conditions of the agreement, the City will forgive 1/8 or $31,250 of the
economic development grant.
Amount of Assistance: $250,000 forgivable loan to be repaid to the City through TIF revenues.
Results: Building renovation well underway; on -time completion expected.
Chronological Overview:
Valuation Fiscal Assessed Property
Year Year Value Taxes
Paid
Jan-11
2012-13
$813,350
$33,754
Jan-12
2013-14
$813,350
$33,054
Jan-13
2014-15
$1,560,000
$59,082
Jan-14
2015-16
$1,605,790
$56,410
Jan-15
2016-17
$1,817,390
Jan-16
2017-18
$1,817,390
Jan-17
2018-19
Jan-18
2019-20
Jan-19
2020-21
Forqivable yr Cumulative
Loan Amount of
Loan
Property Taxes Paid Include the City, County and School District.
1 $31,250
2 $62,500
3 $93,750
4 $125,000
5 $156,250
6 $187,500
7 $218,750
8 $250,000
Wi
Tax Increment
Financi1
ng
What is Tax Increment
Financing?
A method of reallocating property taxes resulting from
an increase in taxable valuation
• The increment is the change between the former value
and the new value
• The only source of funds for cities to use for Economic
Development incentives
• Can be founded on basis of slum, blight or economic
development or combination
Tax Increment Financing Policies,
,
• High quality architectural and site design
• Energy efficiency and sustainability above required
building code standards
• Affordable housing: provision of units or contribution to
fund
• Creation of high quality jobs
• Developer equity equal to or greater than request
• Redevelopment of underutilized or blighted property
Other public benefits as detailed in comprehensive
plan, urban renewal planning documents or City
Council adopted Strategic Plan
Avenue of
Property Tax Exemption Areas
A Central Business Distnet
B Near Southside Commercial
G Near Southside Residential
Tax Increment Financing Districts
1 Northgate Corporate Park, 1999
2 Sycamore and First Avenue, 200D
G-- 1 - I s r
3 Scott Six Intl usldal Pad*, 2001 8 Hwy. 6 Commercial Urban Renewal Are a, 2003 Zk
4 City -University Project 1, 2001 9 Moss Green Urban Vill age, 2010 fNv
5 Lower Muscatine Rd. & Mvy. 6, 2002 10 Towncres1, 2011
6 Industrial Park Road, 2002 �11 Riverside Dnve, 2012
1 Heinz Road, 2002 ® 12 Camp Cardinal Urban Renewal Area, 2013
onsi
Public Goals
& Objectives
IF
evelopers
Risk
67
District (Bold)
projects indented (not bold)
Start date
End Date
Sycamore & First Avenue URA
2000
2020
Sycamore Mall
2004
2010
PlamorRedevelopment
2006
2011
Scott Six Industrial Park
2001
2021
Owens Brockway
2005
2009
City -University Project
2001
n/a*
Plaza Towers
2004
2010
Vito's building rehab
2011
Park at201
2012
Riverside Drive
2013
2025
Northgate Corporate Park
2002
2022
Seabury & Smith
2005
2011
Heinz Road
2002
2022
Alpla of Iowa #1
2003
2010
Alpla of Iowa #2
2007
2014
Alpla of Iowa #3
2016
2019
United Natural Foods Inc.
2003
2011
Hwy 6 Commercial URA
2003
2023
Southgate Development
;Pepperwood)
2003
2013
Towncrest URA
2010
n/a*
MDK Medical Office Building
2012
7:
2015 New Value Add'1 cost of
Base Value of Assessed Created in TIF TIF Financing financing if
Project
Value
projects to
developer
up front
Total TIF cost
$4,662,900
$10,015,520
$5,352,620
$1,836,758
$0
$1,836,758
$972,150
$2,403,220
$1,431,070
$231,506
$0
$231,506
$30,010
$6,176,830
$6,146,820
$695,551
$0
$695,551
$0
$37,019,560
$37,019,560
$6,000,000
$5,975,104
$11,975,104
$813,350
$1,817,390
$1,004,040
$250,000
$0
$250,000
$569,520
$10,160,280
$9,590,760
$2,500,000
$766,790
$3,266,790
$264,520
$7,314,220
$7,049,700
$781,200
$0
$781,200
$3,594,340
$16,676,470
$13,082,130
$489,010
$0
$489,010
$532,065
$0
$532,065
$170,000
$0
$170,000
$4,653,740
$11,715,050
$7,061,310
$1,000,000
$0
$1,000,000
$8,677,520
$13,115,210
$4,437,690
$763,810
$0
$763,810
$885,880
$2,454,570
$1,568,690
$625,000
$228,224
$853,224
$25,123,930 118,868,320
$93,Y44,
$15,874,900
$22,845,018
approximate tax difference $ 967,774 $ 4,578,808
473%
Dercent increase
new vale„
$4M INCREMENT
Owner Pays
100% Property
taxes:
$39,000�
r
$39,000 goes
to all Taxing
Jurisdictions
Including $122,000 TIF
Increment FROM NEW
VALUE created
all or part of which
may be captured
to assist in projects
with public benefit...
for a limited time
$33,000
of the Increment
(Protected Debt LE
PLUS the original
$39,000 goes
to all Taxing
Jurisdictions
perty Tax Collections on a TIF project
$230005000
$1,8005000
$196009000
tn $1,4005000
0
$152005000
0 $150005000
F, $8009000
4-1
$6005000
° $4005000
a
$2009000
M.
TIF assistance
period:
5 years of
$133,000 each
Total $665,000
TIF captured or
rebated
■ Net Prop Tax on
New Valuation,
"After"
Taxes "Before"
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Year
Property Tax,
$25000, 000
$198009000 . •
turir
$196009000
llections on a TIF project
$1,4005000 TIF pay back period:
4 years of $758,000
m $152005000 - Total
0 $2.27 M
4-1 $150005000
a�
U $8009000 -
F $6005000
3-4 $4005000
N
04
0.4 $2005000
a
+/=3 r•1.r • • ram I
TIF captured or
rebated
= Net Prop Tax on New
Valuation, "After"
• Taxes 'Before"
1 2 3 4 5 5 6 7 8 9 10 11 12 13 14 15 16 17
Year
Property Tax Collectio
$23000, 000�,
$198009000
0 $1,6005000
O
$154005000
a�
U $132005000
F $1,000,000
4-1 $800,000
a�
o $6005000
.'N
$400,000
$200,000
TIF payback
Period
ends early due to
higher values and
capture from
district vs project
only
ns on
je
Net Prop Tax on
New Valuation,
"Afte r"
TIF captured or
rebated
M d' M CO L-4 W O O N M d' M CO L-4 W O O N M d4
0 0 0 0 0 0 0—— N N N N N
O O O O O O O O O O O O O O O O O O O O O O
N N N N N N N N N N N N N N N N N N N N N N
Year
Property Tax
$2030009000
$18,0005000
$1650005000
tn $1450005000
0
$125000,000
0 $1050005000
F, $8,0005000
4-1
$650005000
°
a $450005000
$290009000
On $390 Million
Increment;
city captures entire
amount allowable
for duration of 20
years
on a TIF AREA
Protected Debt
Levy
TIF captured
TIF Area Total
Tax Revenues
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Year
Project examples
Park @-201 -
Base value:5W520
2015 value: 109160,280
New value: $ 91590,7601
p
MetaCommunic_a
Number of Jo6s�
Medical 0
Base value:
A A J r _ ■
I .. ..
I
1 lw
, , �W
11 �1
���� �����-11111
t; j
q-,--Towncrest
:y! -...OWN
71
L
Alpla of Iowa, Inc.
Base value: $ 3,594,340
2015 value: $ 16,676,470
New value: $ 13,082,130
Number of Jobs: 200+
Payroll : $6 million+ (est
-
United Natural Foods Inc.
Base value:
2015 value:
New value:
$ 4,653,740
$ 11,715,050
$ 7,061,310
Number of Jobs: 249
Payroll : $ 8 millionli
S
...and others
in
Tax Increment
Financing
Johnson County
Percent of Each Town's Capturgedmin
100%
90%
80 %
70%
60%
50%
40%
30%
20%
10%
0%
■ PORTION NOT ca luring TIF
PORTION CAPTURING INCREMENT for TIF
Jan. 1, 2014 valuation year, FY201512016
Total Town Value, TIF Incremment, TIF pe apita
Iowa City
Coralville
North Liberty
Solon
Tiffin
Lone Tree
Swisher
Shueyville
Oxford
$453
$34,�20
$�10,449
%$99045
$119598 TIF Valuation
$9,538 Per Capita
$9,784
$259656
$9,610
$0 $1 $2 $3 $4
Total Value of Community in Billions
F NOT CAPTURING TIF INCREMENT
CAPTURING TIF
Jan. 1, 2014 valuation year, FY201512016
Oxford
0.8%
s a portlon of
10.6%
Swisher
0.9%
Johnson County..
0.7%
Lone Tree
1.3%
0.7%
Shueyville
I
1.7%
TIF size.
Solon
2.2 %
, 1.8%
Tiffin
2.8%
53.5%
Iowa City 3.3% 1 1 1 1 1
14.1%
North Liberty
16.1%
Coralville
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
• Town Value / County Value Town TIF / County TIF
70.7% I
70.0% 80.0%
Johnson County's TIF Pie -.who has how much?
Iowa City,
3.34%
Solon, 2.18%
Lone Tree,
1.35%
Swisher, 0.92%
Oxford, 0.80%
Jan. 1, 2014 valuation year, FYI 5116
Trend in
valuation
captured for
$80090009000
$70090009000 ,,
$60090009000
$50090009000
a�
$40090009000
c�
$30090009000
v
$200,000,000
F
$100,000,000
$0
CO L� W O O N M d4
O O O O -1 -1
O O O O O O O O O
N N N N N N'N N N
Coralville
Lone Tree
Oxford
Shueyville
—Solon
—Swisher
North Liberty
Tiffin
Iowa City
FY 2016
Taxes on TIF projects --in Iowa Cijib�
$45.00 $333 3313 128 Increment value/ 1000 x TIF levy of $30.49 =
$1,016,266 diverted
$40.00
$35.00
$30.00
$25.00
thesetaxe
r W hick are then
used for project;
$20.00 County, $6.90
$15.00 W�
$10.00 Iowa City, 16.65
$5.00
County, $5.13
Mate nacxnu to
schools, $5.40
$179,988
County, $5.13 $170,876
Iowa City, 12.72 Iowa City, 12.72
$424,059
$o.00 L_ Other, $1.39 Other, $1.12 Other, $1.12 $37-298
consolidated levy TIF levy of levy after state dollar amount totals
$38.53/$1000 $30.49001/$1000 bacldill $1,016,266
FY 2016
. Taxes on.TIF projects in Coralville
$40.00 $7003088,908 Increment value/ 1000 x TIF levy of $29.79 =
$20,498,036 diverted
$35.00 evelopers a
thesetaxes
$30.00
$25.00
$20.00
$15.00
$10.00
$5.00
$0.00
Which are then
used for projects
Schools,
County, $6.90
ww
County, $5.13
Coralville, 13.53
Coralville, 11.40
1.50
consolidated levy TIF levy
$35.79953/$1000 $30.49001/$1000
State backfill to
schools, $5.40 J $3,794,949
County, $5.13 $3,602,840
Coralville, 11.40 $8,011,685
Other. $1.12 $786.426
of levy after state dollar amount totals
backfill $20,498,036
FY 2016
Compare amount of TIF dollars diverted
$25,000,000 T
$209000,000
$1590009000
$1030003000
$590009000
$397949949 $1799988
$4,3025137 1259652
dj
$396029840 $1705877
W
$850115685 $4249059
Coralville
$373299
Iowa City
State backfill to schools
Schools
County
City
Other
FY 2016
Highlights of recent private development projects in which the City has participated. Between January 1 and September
1, 2015, the City has leveraged 57 new affordable or workforce housing units in projects that have been granted City
financial assistance.
Sabin Townhomes
Dubuque and Harrison Street, project approved 1/20/15
Project budget (private investment): $6.9 million
City assistance: $976,277 max, TIF rebates over 13 years
Housing unit details: 28 total units; 3 to be purchased for
affordable rental to income qualified households
Management: The Housing Fellowship to manage the 3
affordable rental units
Riverside West
639 Riverside Drive, project approved 12/2/14
Project budget (private investment): $16.1 million
City assistance: $1.8 million max, TIF rebates over 9
years
Housing unit details: 96 total, all for rent, includes 12
workforce housing units
Management: The Housing Fellowship to manage
affordable rental units; developer manages balance
The Chauncey
College and Gilbert Street, project approved 6/8/15
Project budget (private investment): $49 million
City assistance: $14.18 million TIF
Housing unit details: City to purchase 5 - 1 BR units for
$200,000 each for rent to income eligible tenants; 66
total units; some for sale, some rental
Management: Iowa City Housing Authority to manage
affordable rental units; balance by developer
The Rise
Court and Linn Street, project approved 7/27/15
Project budget (private investment): $74 million
City assistance: $0, developer to pay City $5.5 million for land
acquisition; Developer to pay $1,000,000 to affordable housing fund,
in addition to providing 32 units of affordable rental housing
Housing unit details: 320 total units; all rental; 32 meet Area Mediar
Income guideline requirements
Management: All housing units to be privately managed
Economic development policies state including affordable housing options in private development projects seeking public
assistance as one of many desired public benefits. Leveraging affordable housing in City -assisted development projects adds to
the affordable housing stock in projects that would not otherwise include it and ensuring affordable housing stock throughout
the community — notjustwhere it is affordable to build. Policies governing the definition of affordability and the number of
required affordable units are currently under review by staff and will be considered by City Council in late 2015.
UniverCity program
The UniverCity program was established to preserve and enhance the unique character of
neighborhoods adjacent to the downtown and University of Iowa. This initiative started to ensure
that the campus and its surrounding neighborhoods remain vital, safe and attractive places to
live and work, and to encourage investment in these neighborhoods. The City has purchased 56
primarily rental homes in University impacted neighborhoods. The City provides up to $50,000 in
rehabilitation funds and sells the home to income eligible homeowners at the cost the City paid to
acquire the home, plus "carrying" costs such as insurance, taxes, and loan interest. When possible,
the City sells the home to homeowners below 80%of area median income. To date, the City has
sold 49 homes with a pending purchase agreement for the 50th. The program will have invested
in renovations to homes in the University impacted area (various sources of funding include:
State I -Jobs, Iowa City Housing Authority, HOME, CDBG, and City general funds). The City anticipates purchasing 2-5 homes
annually for this program.
Single Family New Construction (SFNC) —
source CDBG Disaster Recovery
In the SNFC program, the City invested no funds in the homes that
were built, but rather, administered the program for the Iowa Economic
Development Authority (IEDA). Program administration funds were also
provided by IEDA. To implement the program, the City would issue a
Request for Proposals for builders to construct homes on selected lots
with selected home designs. The City provided a 25-30%down payment to the income -eligible homeowner to purchase the
property. The down payment amount varied per round. The City took applications, verified income, and matched homes to
buyers based on their interest, using a lottery to determine who
got first pick of the available homes. The contractors financed
the construction of the homes, just as they would a spec home.
Contractors were virtually assured buyers because of the City's
down payment assistance. The homeowner had to find their own
mortgage through approved banks which had to meet lending
requirements. The loan had to be at least a 15-year fixed interest
rate or better. The total purchase price for each of the homes
could not exceed $180,000. If the homeowner sells within five
years, they must pay a prorated amount back to IEDA.
# of
Homes
Total Down
Payment
Assistance
Purchase
Price
House
Completed
Round 1
40
$2,119,872
$7,066,240
11-09 to 5-10
Round
37
$1,497,400
$5,989,600
11-10 to 12-11
Round 3
31
$1,260,000
$5,040,000
7-11 to 9-14
Round 4
33
$1,222,500
$4,950,000
1-13 to 9-14
Total
141
$6,099,772
$23,045,840
Iowa Workforce Housing Tax Credit Program
The City provided resolutions of support and committed at least $1,000 per assisted unit for two recent Iowa Workforce
Housing Tax Credits applications. Housing developers are eligible to receive a refund of state sales, service or use taxes
paid during construction and an investment tax credit up to a maximum of 10%of the investment directly related to the
construction or rehabilitation of housing. There are no rental restrictions or income limitations on the program, but the
average dwelling unit cost for the assisted units may not exceed $200,000 per unit for new construction. Van Patten LLC will
construct a 12 story mixed use building at 9 S. Linn Street and will apply to the IEDA for up to 16 units of workforce housing.
Iowa City Cohousing LLC will construct up to 15 units of workforce housing as part of their 33 owner -occupied housing
development on the 900 block of Miller Ave.
More Affordable Housing Opportunities
At its September 1 Work Session, the City Council authorized staff to prepare an ordinance which would require that 10-15%
affordable housing units be included in new projects in the Riverfront Crossings District, for projects of 10 units or more.
This would be the State of Iowa's first Inclusionary Zoning ordinance, and would apply only in the Riverfront Crossings
District. Staff will be drafting this ordinance for Planning and Zoning Commission and City Council review in the coming
months.
The City Council also authorized staff to prepare an ordinance which would include standards and criteria for 'cottage
cluster' developments, in order to encourage groupings of smaller lots and smaller dwellings to be constructed as a part of
new subdivisions. This option would add to the diversity of housing types in Iowa City, particularly for new development.
77Sept. 2015
To: City Council Economic Development Committee
From: Wendy Ford, Economic Development Coordinator
Date: January 28, 2016
Re: EDC Agenda item #5: City of Literature Funding request
The Iowa City UNESCO City of Literature has submitted a request for continued funding
of $60,000 for FY 17. The $60,000 includes the continuation of $10,000 restricted for
the Iowa City Book Festival.
Since its founding in 2008, the City has committed $50,000 per year to the organization
whose mission it is to celebrate and support literature on a local, regional, national and
international level, connecting readers and writers through the power of story. When the
University of Iowa Libraries handed off the production and programming of the Iowa City
Book Festival to the City of Literature the City continued a $10,000 commitment to that
event, also. Today's request encompasses the $50,000 for City of Literature operations
and $10,000 for the Iowa City Book Festival.
Historically, the EDC has reviewed the past year's work and approved the coming fiscal
year's request with a recommendation to City Council including a statement of intent to
budget funding in the next two fiscal years (FY18 and 19). Last year, the Economic
Development Committee approved the FY 16 funding and a recommendation to
continue budgeting the same amount in FY 17 and 18.
The City of Literature presents two unique events and several other significant
programs every year. The Iowa City Book Festival attracted more than 4,000 people to
downtown Iowa City for four days and dozens of events in October, 2015. The festival
has gained notoriety and now authors and publishers seek out the festival because of
its quality.
The five year old One Book Two Book Children's Literature Festival is geared to families
and building children's interest in reading and writing. The winter event is great for
getting families out together to go to writing workshops for kids, book fairs and attending
children's readings and writing awards. Last year's festival drew more than 2,500
people downtown.
While these events are by far the largest programming pieces of the City of Literature
work, there are numerous others with big impacts. This year, the City of Literature will
be programming and presenting Music IC, a Chamber Music and Literature celebration
in multiple locations in Iowa City in June. This, along with the Hawkeye Readers
N-1
programs in schools, a high school essay contest with a year's tuition at the U of Iowa
as a prize, a $10,000 Paul Engle prize and others, help build on the Iowa City
UNESCO City of Literature designation and the reason that Iowa City is a literary
destination.
The attached report highlights the activities of the City of Literature's past year and
gives an overview of the budget highlights. City of Literature Executive Director, John
Kenyon will be attending your meeting to provide answers to any questions you may
have about the organization.
Funding for this request has come from the Community Development Assistance line in
the Economic Development budget in the past. Staff recommends continued funding for
the City of Literature for FY 2017 and continuing to reserve a "budget placeholder" for
consideration in FY 2018 and 2019.
Please feel free to contact me with any questions.
rg
Jan. 27, 2016
City Council Economic Development Committee
c/o Wendy Ford
City of Iowa City
410 E. Washington St.
Iowa City, IA 52240
To the committee:
On behalf of the Iowa City UNESCO City of Literature, I would like to
thank the City of Iowa City for its continued support of our organization.
The city's commitment to supporting a vibrant literary culture in our
community is sincerely appreciated.
I would like to request that you continue this funding at the same $60,000
level in FY17. This includes the annual partnership support of $50,000
and $10,000 that we will earmark as support for the Book Festival. Our
other institutional partners have agreed to maintain their levels in FY17.
We are then able to leverage this support to bring other funding to our
organization and the community.
The City of Literature works to advance its mission of celebrating and
supporting literature on a local, regional, national, and international level,
connecting readers and writers through the power of story. Through
programs like the One Book Two Book Children's Literature Festival
and the Iowa City Book Festival, we have encouraged families,
businesses and community organizations to discover Iowa as a place that
invites citizens — both locally and globally — to discover and share our
many literary resources and opportunities.
The goal of our UNESCO City of Literature is to support and create the
highest quality literary programming and to engage youth and families in
reading and writing. With the help of the financial support from partners
like the city, we will continue to bring the finest literary events and
offerings into the community.
Sincerely,
N=1, •o
President
Eileen Johnson
Vice President
Jim Conard
Treasurer
Janelle Rettig
Secretary
Linda Schreiber
Past President
Wendy Ford
Board
Alison Ames Galstad
Susan Craig
John Culshaw
McKenzie De Roo
Hugh Ferrer
Jennie Garner
Laurie Haman
Jim Hayes
Kelly Hayworth
Ana Merino
Andre Perry
Elizabeth Schott
Tim Terry
James Throgmorton
Amanda West
Rachel Yoder
Iowa City UNESCO City of Literature
123 S. Linn St.
Iowa City, IA 5240
(319)887-6100
www. iowacityofliterature.o rg
info@iowacityofliterature.org
80
City of Literature FY16 Recap
Iowa City is the third UENSCO-designated City of Literature, earning the designation in 2008. Today we are
one of 20 Cities of Literature the only city to hold the designation in North America and one of two in the
Western Hemisphere and one of 116 member cities in UNESCO's Creative Cities Network.
The Iowa City UNESCO City of Literature organization is a 501(c)3 nonprofit that manages the designation
on behalf of the city. It is a collaborative organization that enjoys the support of other area municipalities and
organizations, including the cities of Coralville and North Liberty, Johnson County, the Iowa City-Coralville
Area Convention & Visitors Bureau, and the Iowa City Area Chamber of Commerce.
Our mission: To celebrate and support literature on a local, regional, national, and international level,
connecting readers and writers through the power of story.
Our vision: To establish America's City of Literature as a place that invites citizens — both locally and
globally — to discover and share our vibrant literary culture.
Programming highlights
Iowa Citv Book Festival: hi its sixth year, this October event drew more than 4,000 people to downtown
Iowa City for four days of events. The festival featured more than 100 authors and presenters appearing at
more than 50 events. Collaborations included those with the University of Iowa Center for Human Rights,
the Geneva Ministries, the University of Iowa College of Public Health, the Iowa City Foreign Relations
Council, The Englert Theatre, the Iowa Writers House, Riverside Theatre and others. Funding from the City
($10,000) was leveraged bring in grants, sponsorships and donations totaling an additional $30,000.
One Book Two Book Children's Literature Festival: This children's literature event, now in its fifth year,
will again feature a mix of events designed to celebrate writing for and by children. The three-day event
(coming at the end of February) will find us recognizing nearly 100 writers in grades 1-8 for the excellence
of their work. The festival also features visiting authors, writing workshops, a book fair and much more, and
draws about 2,500 people to downtown Iowa City.
Hawkeye Readers: This program is a partnership with the University of Iowa football team. We work with
the team and three area schools with the greatest socio-economic disparities (Twain, Wood and Kirkwood) to
place football players in classrooms for six weeks to help students work on their reading. The program
reaches nearly 180 students each spring.
Other Programs: The annual Paul Engle Prize (presented this year to Sara Paretsky), the Paul Engle Glory to
the Senses high school essay contest for Iowa sophomores (prizes are scholarships, including a year of free
tuition to Iowa), celebration of UNESCO's International Jazz Day, the Writers on the Fly video interview
series with authors (www.writersonthefl,�org), and collaborations with other Cities of Literature, including
Krakow, Dunedin, Edinburgh, and Norwich.
81
11:14 AM Iowa City UNESCO City of Literature
01/29/16 Statement of Financial Income and Expense
Accrual Basis July 2014 through June 2015
Jul '14-Jun 15
Ordinary Income/Expense
Income
400 -
Direct Public Support
134,372.24
430 -
Investments
10.80
440 -
Other Types of Income
1,400.00
450.
Program Income
86,534.39
Total Income 222,317.43
Expense
20.
Personnel
118,161.66
50 -
Contract Services
3,195.00
60 -
Operations
3,229.43
70 -
Insurance & Bonding
3,110.00
80.
Facilities and Equipment
0.00
90.
Business Expenses
2,571.99
120
- Organization Promotion
11,481.94
150
- Program Administration
82,919.74
Total Expense 224,669.76
Net Ordinary Income-2,352.33
Net Income-2,352.33
:➢a
Page 1
11:03 AM Iowa City UNESCO City of Literature
01/29/16 Summary Balance Sheet
Accrual Basis As of June 30, 2015
Jun 30, 15
ASSETS
Current Assets
Checking/Savings
147,930.51
Other Current Assets
691.12
Total Current Assets
148,621.63
TOTAL ASSETS
1485621.63
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
4,463.98
Total Current Liabilities
4,463.98
Total Liabilities
4,463.98
Equity
144,157.65
TOTAL LIABILITIES & EQUITY
1485621.63
83
Page 1
2015-16 Board of directors
President
Eileen Johnson
Agate Publishing
Vice President
Jim Canard
WestBank
Alison Ames Galstad
Coralville Public Library
Susan Craig
Iowa City Public Library
John Culshaw
University of Iowa Libraries
Mackenzie DeRoo
Iowa City Area Chamber of Commerce
Hugh Ferrer
University of Iowa International Writing
Program
Wendy Ford
City of Iowa City
Jennie Garner
North Liberty Community Library
Laurie Haman
Iowa City-Coralville Area Convention & Visitors
Bureau
Treasurer
Janelle Rettig
Johnson County Supervisors
Secretary
Linda Schreiber
Community volunteer
Jim Hayes
Hayes Lorenzen PC
Kelly Hayworth
City of Coralville
Ana Merino
University of Iowa MFA in Spanish
Creative Writing
Andre Perry
Englert Theatre
Elizabeth Schott
Gazette Companies
Tim Terry
Terry, Lockridge & Dunn/World Trend Financial
James Throgmorton
City of Iowa City
Amanda West
SeedHere Studios
Rachel Yoder
Iowa Youth Writing Project
is
WHY IS IOWA CITY A CITY OF LITERATURE?
Cultural Capital: The city has a network of university,
grassroots and civic institutions that teach, celebrate,
nurture and study great writing.
Writer's Workshop: The highly acclaimed Iowa Writers'
Workshop is the world's first Master of Fine Arts degree
program in creative writing. Iowa City and the University of
Iowa have played a substantial role in how literature, first
in America and then around the world, has come to be
written.
The Writing University, Other important UI programs
include the Translation Workshop; the Playwrights
Workshop; the Nonfiction Writing Program; the Summer
Writing Festival; Spanish Creative Writing MFA; and the
Young Writers' Studio, a summer program for high-school
students.
Famous Authors: Since 1955 graduates and faculty of the
University of Iowa have won more than 25 Pulitzer Prizes in
literature. Authors who have lived, taught and studied here
include Kurt Vonnegut Jr., Robert Penn Warren, Robert
Lowell, Flannery O'Connor, Rita Dove, Jane Smiley, Robert
Hass, John Irving, Marilynne Robinson, Mark Strand, and
Raymond Carver.
International Authors: More than 1,200 writers from
more than 120 countries have been in residence at the UI's
International Writing Program, including such luminaries as
Bessie Head, John Banville and Nobel Prize -winners Mo Yan
and Orhan Pamuk.
Literary Events: Iowa City's literary institutions sponsor
more than 250 literary events a year,
Publishing: Iowa City is home to several literary presses,
and a range of print and online journals. The highly
respected Center for the Book preserves and extends the
art of bookmaking.
Iowa loves its libraries: The Iowa City Public Library is the
busiest in the state, while the UI's research library is the
18th largest of its kind in the country; its holdings include
special literary collections and hundreds of thousands of
rare books.
The Creative Cities Network,
launched in 2004, seeks to develop
international cooperation among cities
that have identified creativity as a strategic factor for
sustainable development, in the framework of partnerships
including the public and private sectors, professional
organizations, communities, civil society, and cultural
n
VNE
United Nations
Educational, Scientific and
Cultural Organization
it
c ayol lolv1cm
Member of the UNESCO
Creative Cities Network
since 2008
C TY
RRR C LIRE
www.cityofilteraturousa.org
85
THE IOWA CITY UNESCO CITY OF
LITERATURE organization is an independent
501(c)3 that manages the UNESCO designation on
behalf of the city. Our offices are housed in the
Iowa City Public Library on the second floor
administrative area.
We receive support from the City of Iowa City,
the University of Iowa, North Liberty, Coralville,
Johnson County and other entities, as well as from
the businesses and organizations that sponsor our
events and the many individual contributors who
help to sustain our programming.
Our vision: To establish America's city of
Literature as a place that invites citizens —both
locally and globally —to discover and share our
Vibrant literary culture.
Our mission: To celebrate and support literature
on a local, regional, national and international
level, connecting readers and writers through the
power of story.
We meet these goals through a mixture of
advocacy, networking and programming.
*�,P
i'iffL M�
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0111
jwnda 61
VVA -Cl TY
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You may also donate securely online at
www.cityofliteratureusa.org/support
nawKeye Keaaers, Urne Free uorary advocacy, Or , phone: 319.887.6100
NJ
Community Book Talks, collaborations with other
Cities of Literature, and much more.
To: City Council Economic Development Committee
From: Wendy Ford, Economic Development Coordinator
Date: January 28, 2016
Re: Agenda item #6, Englert Theater annual report and request for funding
The Englert staff and Board of Directors are requesting a recommendation to the City Council
for $70,000 in the FY17 budget, and that you also recommend intent to continue funding the
Englert at that level in FY18 and FY19.
In December of 2008, the City Council Economic Development Committee approved a proposal
from the Englert Theatre for a three year annual funding request of $50,000 for fiscal years
2009, 2010, and 2011 to be reviewed annually. Prior to or during budget season each year
since, the Englert has presented an annual report and requested consideration for continued
inclusion in the budget for three more years.
For the last two years, the City's support of the Englert has included $50,000 for operations
funding and an additional $20,000 for capital improvements. In 2014, the capital improvement
was the construction of a lounge in the second floor gallery space which has allowed the Englert
to help offset the loss of revenue from Hancher and the Division of Performing Arts as they
transition to new facilities. In 2015, a concession service station was constructed on the main
level. Both projects improve the experience for patrons and allow the Englert greater revenue
potential. The addition of the gallery lounge and concession station also adds to the appeal for
private rental functions.
Since FY09, when the City began providing financial support -
• The annual budget has gone from $843,000 with a $118,000 deficit (2008) to a
$1.5 million budget.
• Event attendance has grown from 30,297 in 2009 to 66,558+ in 2015.
• Increased programming to include summer months and a growing diversity of events.
• Repaired nagging roof leaks and the plaster ceilings under them.
• Added a lounge space on second floor and new concessions service station on first floor
• Celebrated the 100 year anniversary of the theater.
• Increased Englert "Friends" donors from 200 in 2011 to 1,473 as of May, 2015.
Recommendation
Staff recommends supporting the Englert's request, and forwarding a recommendation to the
full City Council to fund the request through the Economic Development Division budget in FY17
and retain a placeholder in the FY18 and 19 budgets.
This is justified by the following factors:
AA
• Addresses Strategic Plan goal of Continued Development of the Downtown and Near
Downtown Areas with the specific action of facilitating private investment through
partnerships on strategic properties.
• The theater has nearly doubled the size of its annual operations budget since the City
started financial assistance in 2009. It strives to offer more diverse programming every
year.
• The Englert continues to provide entertainment alternatives for the entire community,
including those under 21.
• A strong theater generates downtown visitors who frequent restaurants, shops and other
entertainment venues.
• The Englert attracts visitors and residents to downtown. Of credit card ticket purchasers,
60% are from Johnson County, 30% are from inside Iowa but outside of Johnson County
and 10% are from out of state. It is estimated that of the 66,500 theater goers this past
year, the number from outside the county topped 26,000 people.
Please be prepared to discuss the Englert's request for a renewed funding commitment. If you
have any questions, feel free to contact me.
ei:3
CALL
319.61MM53
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221 E WeSNingwB 51._ Iowa Cur, 1!152bw
IONNECT
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January 29 h, 2016
To the Economic Development Committee:
Thank you for your continued support of the Englert Theatre. Through our diverse, wide -reaching
programming and outreach efforts, the theater continues to excel as a cultural landmark in Downtown
Iowa City. This Annual Report outlines our organization's progress through FY2015. The report
includes our current financial statement, 3-year operational targets, ticket sales data, donor relations
data, and future strategic plans for the theater.
The Englert Theatre is currently experiencing a transition period as we adjust to shifting economic
conditions. We experienced sharp declines in rental revenue from the University of Iowa's performing
arts departments as those entities move to their own venues. As a result of these changes and other
factors, FY2014 — 15 registered operational losses. Acknowledging our new revenue landscape, The
Englert staff and board designed a 3-Year Plan that charts a course towards renewed sustainability as
experienced in FY2011 — 13. Our sustainability rests on continued strong programming and
fundraising initiatives as well as an investment in creating new rental opportunities. Additionally, we
have made difficult adjustments to our ongoing expenses that will help ensure sustainability. As part
of our programming effort we have become the producing agent of the local Mission Creek Festival
and a new festival, Witching Hour, which launched in November 2015. Special events such as these
will be key contributors to the operation and help us meet the mission and vision of our organization
in serving as a key community builder through the arts.
As we look to the future of our partnership with the City of Iowa City we request approval of
continued financial support — $50,000 contribution towards operations and $20,000 reimbursement for
continued capital improvements —for fiscal year 2017 and the following two years (2018 - 2019). We
greatly appreciate the city's approval in these past two years of $20,000 reimbursement for capital
improvements at the theater. This support contributed to the Phase I renovation of our Douglas and
Linda Paul Gallery in 2014 and a currently -in -the -works improvement to our orchestra -level
concessions area in 2015. In 2016, we would allocate these capital funds towards further development
of our gallery space. All of these capital improvements expand our opportunities to generate new
revenue as well as make our building a place where all members of our community feel warm and
welcome.
We encourage the City to consider its support of the Englert as an investment in Iowa City's overall
cultural and economic vitality. The Englert's ongoing programming brings vibrancy to downtown
Iowa City and encourages considerable consumer spending with over 60,000 attendees each year.
Furthermore, we are working to bring the various parts of our community together to share in
transformative artistic experiences that will bridge our differences towards a positive future. We are
very appreciative of the City of Iowa City's support and attention to Englert-related issues.
Sincerely,
Andre Perry
Executive Director
The Englert Theatre
Table of Contents
Current Financial Report
IL Debt/Cash Flow Projection
III. Three Year Financial Report
IV. Attendance Report & Ticket Purchase Demographics
V. Englert Theatre in the Greater Marketplace
VI. Donor Relations
VIL Future Strategic Plans
41
((((((Financial Section to Insert into Economic Development Committee Report))))
I. Current Financial Report
Below, please find the Englert Civic Theatre, Inc. profit and loss statement ending
December, 2015 reflecting twelve months of financial performance.
December YTD financial performance was slightly unfavorable to budget by $1,183;
however, favorable to prior year by $30,672.
December YTD financial performance reflects a reduction in rentals from prior year with
the 2014 completion of the 5 year FEMA financed Uofl Division of Performing Arts
contract. Improved programming margins added by a strong Mission Creek contribution
in its second year with the Englert have more than offset the rental reduction.
PROFIT/LOSS STATEMENT
Income
Dec Actual
Dec Budgt
Fundraising/Grants
$52,158
$59,500
EnglertEvents
97,729
106,453
Artist&Audience Outreach
0
0
Playbill Advertisting
280
0
Rental Events
3,098
5,680
Mission Creek
0
0
Witching Hour
0
0
Other
3,164
5,474
Total In co me
$156,430
$177,107
Expenses
Last Dec Dec YTDActual Dec YTDBudget Last Dec YTD
$49,851
$242,446
$231,000
$234,749
119,862
773,791
754,171
737,081
0
36,044
39,700
20,686
0
39,498
32,600
56,578
559
150,318
148,184
163,583
0
221,300
198,000
206,732
0
38,735
0
0
2,458
70,314
73,959
45,458
$172,730
$1,572,445
$1,477,614
$1,464,867
Administration
$3,498
$5,221
$2,788
Marketing
3,552
3,583
7,990
Building
7,439
6,575
3,937
Fundraising Expenses
328
200
8,752
Personnel
45,989
44,970
46,138
Englert Events
55,349
83,947
74,432
Artist&Audience Outreach
0
0
0
Playbill Advertisting
-30
3,000
9,311
Rental Events
2
249
-108
Mission Creek
0
0
-190
Witching Hour
0
0
0
Non-Operating(Interest)
1,498
1,333
1,362
Total Expenses
$117,626
$149,078
$154,412
Operating Profit/(Loss) $38,804 $28,029 $18,318
2011 Capital Campaign $10,450 $14,000 $15,200
Profit/(Loss) $49,254 $42,029 $33,518
$57,499
$55,072
$58,494
43,614
42,996
54,207
70,261
87,865
77,501
27,331
18,000
33,097
552,781
513,435
509,029
567,971
570,395
588,865
49,734
52,700
48,499
21,589
25,000
19,013
3,354
7,011
5,872
204,649
176,800
179,195
42,510
0
0
16,444
16,000
16,810
$1,657,738
$1,565,274
$1,590,582
($85,293)
($87,660)
($125,715)
$16,450
$20,000
$26,200
($68,843)
($67,660)
($99,515)
SI
II. 2015 Debt/Cash Flow Projection
Subsequent to the July, 2011, Cityscape equity buy-out and legal entity consolidation to a
single non-profit organization January, 2012, the Englert has maintained a positive cash
flow with manageable debt position until 2015. The below chart reflects 2015 Englert
Dec YTD debt and cash positions.
450,000
400,000
350,000
300,000
250,000
200,000
$331,2 W twenty year mortgage,
$22,000 five year note, ending Jul, 2016
$30,000 used of $100, 000 available operating line
150,000
100,000
50,000
Jan Act Feb Act Mar Act Apr Act MayAct JunAct Jul Act AugAct Sep Act OctAct Nov Act DecAct
iiiiiiiiiCa,b tDebt
sW
III. Three Year Financial Report with 2015 Budget
2013 recognized the highest ever level of Operational Profit of $64,379. 2014 recognized
a challenging financial year with losses covered by positive cash generation from the
previous three years. 2014 Programming margins were reduced, Uofl DPA FEMA
financed rental contract was concluded, and personnel costs were increased to support
increased programming and Mission Creek. 2015 anticipated continued revenue growth
with investment in personnel to support Mission Creek and Witching Hour festivals.
2016 will focus on closing the cash deficit gap with improved programming margins
including pricing adjustments and increased development income. Further, cost
containment strategies to reduce labor will be initiated.
Income
Total Development Income
Other Income
Rentals
Englert Series
Mission Creek
Total Income
Expenses
Administration
Building
Fundraising
Non -Operating
Personnel
Rentals
Englert Series
Mission Creek
Total Expenses
Operational Profit/(Loss)
2011 Capital Campaign
Profit/(Loss)
2013 ACTUAL 2014 ACTUAL 2015 ACTUAL 2016 Budget
$ 249,319 $ 234,750 $ 242,446 $ 277,650
42,332 45,459 70,314 112,573
174,033 163,583 150,318 128,998
920,484 814,343 888,067 827,455
206,732 221,300 227,500
$ 1,386,168 1 $ 1,464,8671 $ 1,572,445 $ 1,574,176
$
109,312
$
112,703
$
122,702
$
123,116
86,895
77,502
70,261
87,800
19,737
33,097
27,331
26,000
22,114
16,810
16,444
18,000
413,277
508,999
552,781
473,336
7,643
5,872
3,354
3,308
662,812
656,404
660,216
580,681
-
179,195
204,649
197,600
$
1,321,790
$
1,590,582
$
1,657,738
$
1,509,841
$
64,379
$
(125,715)
$
(85,293)1
$
64,335
$
32,100
$
26,200
$
16,450
$
-
$
96,479
$
(99,515)
$
(68,843)
$
64,335
461
IV. Three Year Projection
Below is atable reflecting athree year forward projection the theater has reviewed to
close the financial operating loss gap to financial stability. Improved programming,
development income, mission creek and witching hour festivals with personnel cost
containment are primary drivers.
Income
Total Development Income
Other Income
Rentals
Englert Series
Mission Creek
Total Income
Expenses
Administration
Building
Fundraising
Non -Operating
Personnel
Re nta Is
Englert Series
Mission Creek
Total Expenses
Operational Profit/(Loss)
2011 Capital Campaign
Profit/(Loss)
2016 Budget I 2017 Fcst I 2018 Fcstq
$ 277,650 I $ 279,6501 $ 281,650
112, 573
128,073
143,573
128,998
128,998
128,998
827,455
824,455
826,455
227,500
230,500
233,500
$ 1,574,176 1 $1,591,6761 $1,614,176
$ 123,116 1 $ 125,6441 $ 128,447
87,800
89,800
91,800
26,000
28,000
30,000
18,000
17,000
16,000
473,336
492,943
510,711
3,308
3,308
3,308
580,681
570,681
570,681
197,600
197,600
197,600
$ 1,509,841 1 $1,524,976 1 $1,548,547
$ 64,335 1 $ 66,7001 $ 65,629
$ 64,335 1 $ 66,7001 $ 65,629
PI
V. Attendance Report —Current Statistics and Recent History
'These numbers come from our ticket sales as well as our "drop count' at every event. We use the
drop count numbers when the event is free. We use ticket sales numbers for all events sold
through the Englert box office.
2015 Attendance Total: 66,558 (-77,000 including festival programming)
Englert Presents — Tickets Sold: 39,404
Englert Presents — Free/Non-Ticketed Events: 5,713
Rental Attendees (both ticketed and free events): 22,441
2014 Attendance Total: 63,189
Englert Presents — Tickets Sold: 26,481
Englert Presents — Free/Non-Ticketed Events: 3,103
Rental Events: 33,605
2013 Attendance Total: 57,641
Englert Presents — Tickets Sold: 30,756
Englert Presents — Free/Non-Ticketed Events: 4432
Rental Events: 22,453
2012 Attendance Total: 52,781
Englert Presents —Tickets Sold: 26,322
Englert Presents — Free/Non-Ticketed Events: 3,652
Rental Events: 22,807
2011 Attendance Total: 51,617
Englert Presents — Tickets Sold: 20,792
Englert Presents — Free/Non-Ticketed Events: 3,748
Rental Events: 27,077
2010 Attendance Total: 45,913
Englert Presents — Tickets Sold: 17,622
Englert Presents — Free/Non-Ticketed Events: 1,478
Rental Events: 26,813
2009 Attendance Total: 30,297
Tickets Sold: 9,877
Non -ticketed attendees (lectures and other rentals): 20,420
41
Ticket Purchase Demographics 2013-2015:
These figures are gathered from online credit card sales and phone order sales. They only tell part
of the story of customers who have come to the Englert. Other methods of purchasing tickets are
not accounted for in this review. These figures show a strong base of support for Englert events
from the immediate community as well as steadily increasing support from other areas.
Enelert Theatre Customers 2015 (through Mav 2015)
Total Johnson County: 60%
-Iowa City: 48%
-Coralville: 6%
-North Liberty: 4%
-Other Johnson County: 2%
Total Non -Johnson County: 30%
-Cedar Rapids/Marion: 8%
-Other Iowa: 22%
Out -of -State: 10%
Englert Theatre Customers 2014
Total Johnson County: 63%
-Iowa City: 49%
-Coralville: 8%
-North Liberty: 4%
-Other Johnson County: 2%
Total Non -Johnson County: 30%
-Cedar Rapids/Marion: 9%
-Other Iowa: 21%
Out -of -State: 7%
Englert Theatre Customers 2013
Total Johnson County: 66%
-Iowa City: 51%
-Coralville: 8%
-North Liberty: 4%
-Other Johnson County: 3%
Total Non -Johnson County: 27%
-Cedar Rapids/Marion: 8%
-Other Iowa: 19%
Out -of -State: 7%
;,i
VL Donor Relations
2011 Capital Campaign Sponsors: ACT, Benchmark, Inc., Hills Bank and Trust Company, Integrated
DNA Technologies, MidWestOne Bank, Rockwell Collins, University of Iowa Community Credit Union,
West Music
Annual Partners & Sponsors
126
Arts Midwest
Applicance Barn
Arts Mission, Inc.
Basta Pizzeria Ristorante
Best Case Wines
Blick Art Materials
The Bywater Family Fund
Cedar Ridge Vineyards
City of Iowa City
Chair Galleries Downtown
Clinton Street Social Club
Country Stonemasons
Devotay
Deluxe Bakery
Fresh Food Concepts
Gannet Foundation
Gay & Chia
Hands Jewelers
HyVee
Iowa City Coralville Area Convention and Visitors Bureau
Iowa City Downtown District
Iowa Department of Cultural Affairs
Iowa Public Radio
MC Ginsberg
McDonough Structures
Mediacom
Moen Group
Motley Cow Cafe
New Pioneer Co-op
Nolte Academy
Oasis
Pediatric Associates of Iowa City and Coralville
Press -Citizen Media
Share/Sherton/Hotel Vetro
Takanami
Total Tree Care Iowa City
Trumpet Blossom Cafe
University of Iowa Community Credit Union
Washington Country Riverboat Foundation
Yotopia Frozen Yogurt
Zephyr
Friends of the Englert (Individual Donors): 1473 households as of May 31, 2015 (May 2014:
1308; May 2013: 855; May 2012: 485; May 2011: 200)
M
VIL Englert Theatre in the Greater Marketplace
Englert programming and development in recent years has positioned the theater on
relatively equal ground to other theaters, performing art spaces, and concert venues in the
Midwest. hi some instances, the Englert's event schedule exceeds the quality of events of
other theaters in competitor markets. It is important to note that the theaters, performing
arts spaces, and other venues we compete with often have larger capacities (1000+) or
exist in cities with populations larger than Iowa City (70,000 pop.) Despite these possible
limitations the Englert has the potential to further rival the programming found in other
markets, thus making Iowa City a more desirable location for current residents, potential
new residents, and other Iowans seeking a venue for cultural events.
Competitor Markets for Arts Programming in the Midwest
Citv Population
Chicago, IL 2,800,000
(Sample venues: The Metro, Goodman Theatre, Vic Theatre)
Minneapolis / St. Paul (Twin Cities), MN 2,800,000
(Sample venues: The Orpheum, First Avenue / 7a St. Entry)
Omaha, NE 400,000
(Sample venues: Orpheum Theatre, the Slowdown)
Champaign -Urbana, IL 200,000
(Sample venues: Krannert Center, Canopy Club)
Des Moines, IA 200,000
(Sample venues: Hoyt -Sherman, People's)
Madison, WI 200,000
(Sample venues: Majestic Theatre, Overture Center)
Sioux Falls, SD 150,000
(Sample venues: Washington Pavillion)
Lawrence, KS 100,000
(Sample venues: Granada, Bottleneck, Lawrence Arts)
Columbia, MO 100,000
(Sample venues: Blue Note, Missouri Theatre)
1:7
VIIL Future Strategic Plans
Operational Review
The Englert is in a transitional phase. We are closely assessing our capacity for future
growth and sustainable operations. This involves staff and board review of our key
revenue sources: fundraising, programming, and rentals. Over the course of 2015 — 17,
we will continue to develop a plan for an Englert operation that allows the organization to
meet the promise of its mission and vision as well as remain financially viable. From staff
level to the board, we are engaging this challenge very seriously and we are aware that
the systems we set in place now will have an important effect on the health of our
organization and the cultural landscape of downtown Iowa City for years to come.
Iowa City's arts ecosystem is experiencing acute change driven by the reintroduction of
two University of Iowa venues — Hancher, School of Music — and the eventual expansion
of FilmScene and other initiatives. Furthermore, ongoing development in neighboring
communities like Coralville, Cedar Rapids, and North Liberty will increase the field of
options for consumer spending and community engagement. The Englert is continually
assessing and preparing for this changing landscape through both the clarification and
diversification of our brand. hi both our short- and long-term plans, we predict that there
will be a need for non -University associated, downtown Iowa City arts initiatives to unite
in an effort to enliven fundraising opportunities, enrich cultural offerings, and bolster
community awareness of and access to our various programs.
Capital Campaign
Looking beyond our year-to-year operation, we are also developing plans for a capital
campaign which will address a series of exciting improvements for our space — installing
next generation sound + light equipment to enhance all performance experiences,
potentially developing our rooftop space for public and private use, redesigning various
aspects of our exterior fagade and interior space to strengthen both the consumer and
visiting artist experience — as well as meet structural needs that have not been addressed
since the early 2000s renovation.
4*1
Date: January 27, 2016
To: Economic Development Committee
From: Wendy Ford, Economic Development Coordinator
Re: Agenda Item #7: Consider a request for Funding from Mission Creek
Iowa City's Mission Creek Festival is requesting $20,000 in funding assistance from
Community Development Assistance funds for FY17 and a request to budget the same
amount in FY18. This is a 60% increase over last year's $12,500 level, due entirely to
the planned expansion of the festival. The 2016 Festival, April 5-10, will be the 11th
annual Mission Creek Festival and will continue a tradition of featuring fine music,
literary, film and culinary culture in more than 20 venues downtown Iowa City, including
the Blue Moose Taphouse, the Englert Theater, FilmScene, Gabe's, Prairie Lights and
this year, Hancher and the School of Music. Recent additions to the festival include a
series of events for youth and a mini -tech + innovation conference. It is designed to
appeal to audiences of all ages and cultural backgrounds.
The event provides a venue for Iowa artists to be exposed to national attention and for
nationally recognized artists to gain an Iowa audience. The resulting coverage
increases Iowa's presence in the national scene and Iowa City as the cultural center of
the upper Midwest.
In 2015, the festival again hosted approximately 10,300 people, featured 295 musicians,
90 writers and 6 chefs. Of those, 130 musicians, 57 writers and all of the chefs were
Iowa -based.
There is broad support from businesses and our non-profit community, local radio
stations, media and several facets of the University of Iowa. Notably, local restaurants
are very strong contributors, an indicator that Mission Creek is good for their bottom
lines. With such broad community support, a growing program and increasing notoriety
the festival's influence reaches far beyond the Creative Corridor.
Staff is recommending support of this request. Mission Creek Festival helps to
strengthen our core urban area and offers increasingly diverse programming while
building upon the Creative Corridor brand.
Please feel free to contact me with questions. Andre Perry, Mission Creek festival
director, will also be in attendance at your meeting.
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MISSION
ICREEESTIVAL
January 29, 2016
To the Economic Development Committee
I am writing to submit a report on the continued progress and growth of Mission Creek Festival in the past
year as well as to request funding in the amount of $20,000 for Mission Creek Festival 2017 as well as
the 2018 festival. Our festival continues to grow in positive ways from year to year and the 2017 — 2018
festivals will be milestone years as we grow the scope and capacity of our programming and attendance
with the additions of Hancher and the School of Music as core performance venues. We anticipate our
operational budget will grow by approximately 60% from 2016 to 2017 and we plan to increase annual
festival attendance to 15,000/year by 2018. Our increased request of funding directly reflects our
anticipated growth in FY2017 — 18.
With a focus on music, literature, film, art, youth outreach, and food culture, Mission Creek Festival
provides the greatest opportunities for Iowa -based artists to perform their work as well as for Iowa -based
patrons to see nationally and internationally -regarded artists. Our literary arm is the longest -running
literary festival in Iowa City. Our music programming consistently brings notable acts to Iowa City for the
first time, thus increasing our stature amongst prominent artist booking agents. This past year's festival
featured legendary filmmaker Jim Jarmusch, acclaimed author Kiese Laymon, NPR radio host Jad
Abumrad, and indie-rock band Father John Misty. Mission Creek Festival continues to garner positive and
strong regional coverage as well as national coverage from publications in the music and literary worlds,
thus increasing the spotlight on Iowa City as a cultural center. We believe Mission Creek does important
work in putting Iowa City on the map as a place to be, a place to live.
We continue to expand our programmatic offerings and have increasingly included comedy, food culture,
visual arts, film, tech and innovation, local crafts, and youth outreach as part of our festival experience.
Our partnership with the Englert Theatre as our producing agent has been successful and will us expand
in these important upcoming years. We are extremely thankful for the ongoing support from the City of
Iowa City. This document includes some of the basic information about the organization including past
year data, future budgets, and staff bios. We encourage you to engage us with feedback and questions
about the future of the festival.
Thank You,
Andre Perry
Mission Creek Festival, Director
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Organizational Information
Organization: Mission Creek Festival
Event: Mission Creek Festival / http://missionfreak.com
Dates: Every April / Attendance:—10,000/year
Contact: Andre Perry / 221 E. Washington Street, Iowa City, IA 52240
319-688-2653 x108 / andre@englert.org
About
Founded in 2005, Mission Creek Festival is an annual week-long festival that takes place every spring in
Downtown Iowa City. The festival is dedicated to inspiring and building the Iowa City area's artistic
communities through the exposure of local, regional, national, and international artists. The programming
focuses on literary readings, music performances, public lectures, film screenings, local food culture,
educational outreach, and a tech + innovation mini -conference. The festival serves audiences of all ages
and cultural backgrounds. The festival also utilizes the existing cultural geography of our town —
bookstores, clothing stores, cafes, and performance spaces —turning the downtown area into an easily -
navigated nexus of music, art, and transformative experiences. In 2017 -18, the festival will experience
significant growth as we work with Hancher to add it as a premier performance venue for the festival.
The primary objective of the Mission Creek Festival is to enhance the quality of life in the community
through diverse arts programming that caters to young and creative individuals, traditional patrons of the
arts, and general members of the community. It is our belief that students, professionals, new transplants,
young families, and lifelong residents can work together to infuse a community with vitality. In our
continuing dedication to new and progressive art forms, as well as broadening the scope of the festival to
include initiatives like local food culture and educational outreach, we present festival artists and
attendees with programming experiences uncommon in the Southeastern Iowa cultural landscape.
Consequently, our festival increasingly draws comparisons to nationally recognized events like South By
Southwest in Austin, Texas and Litquake Festival in San Francisco, California.
This festival has literally grown from "the ground up," with the support of local and regional businesses
that continues to sustain us. Many of our sponsors have noted how our event not only deepens the
cultural fabric of the Cedar Rapids/Iowa City "Corridor," but also drives residents and revenue toward
locally -owned shops and restaurants. We work closely with our local business partners and sponsors to
assess needs, measure outcomes, and arrange in -kind and promotional donations that highlight the
area's resources and services.
2015 Festival — Quick Facts
Attendance: 10,300 (3-year average: 10,000)
Number of featured musicians: 295 / Number of featured writers: 90
Number of Iowa -based musicians: 130 / Number of Iowa -based writers: 57
Number of Iowa -based chefs: 6
Venues in 2015 (23 venues): The Englert Theatre, Blue Moose, The Mill, Gabe's, Prairie Lights,
FilmScene, RSVP, Clinton Street Social Club, Revival, Yacht Club, Deadwood, Nodo, Beadology, Motley
Cow, Dublin Underground, White Rabbit, Hotel Vetro, Steven Vail Gallery, Trumpet Blossom Cafe,
Pullman Diner, The Dream Center, Devotay, Leaf Kitchen
Sponsors in 2015 (22 sponsors / 79.5K in sponsorship funds): University of Iowa Community Credit
Union —TITLE SPONSOR, City of Iowa City, West Music, Iowa City Sheraton, Iowa City/Coralville
Convention and Visitors Bureau, Iowa City Area Development Group, New Belgium Brewing, Jim Beam
Global, Little Village, The Iowa Review, Meta Communications, Digital Artefacts, Motley Cow, Devotay,
Deluxe Bakery, Iowa Public Radio, Iowa City Downtown District, Tuesday Agency, and University of Iowa:
Hancher, SCOPE, KRUI, Lecture Committee
KIN
Selected Past Festival PerformersNVriters/Lecturers (2006 — 2014): Jad Abu mrad, Father John Misty,
Cameron Esposito, Kiese Laymon, Real Estate, Philip Glass, Laurie Anderson, Rachel Kushner, Jason
Isbell, The Head and the Heart, Hannibal Buress, Grizzly Bear, David Cross, Tig Notaro, Bon Iver, Beach
House, the Magnetic Fields, Guided By Voices, Thurston Moore & Kim Gordon of Sonic Youth, John
Waters, Patty Griffin, Greg Brown, Pieta Brown, Bowerbirds, GZA/Genius, Public Enemy, Divine Fits,
Thao & The Get Dow Stay Down, the Mountain Goats, Dan Deacon, Fruit Bats, Zola Jesus, No Age, the
Antlers, Camera Obscura, Tilly and the Wall, Sharon Van Etten, Colson Whitehead, Aleksander Hemon,
Charles D'Ambrosio, Edmund White, Eula Biss, Tim Hecker, Rhys Chatham, The Meat Puppets, William
Elliott Whitmore, D.A. Powell, Booker T., Kiki Petrosino, and hundreds more...
Future Goals:
-Expansion of festival by providing high -quality programming for niche interest groups — tech, literature
music — as well as hybrid programming to create connections between these different groups. Looking
towards the 2017 expansion with the addition of Hancher as a new venue.
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II. Mission Creek Festival Budget Overview FY2016
Revenue
2017 (budget]
2016 (budget)
2015 (actual)
Festival pass sales:
27,500
17,500
17,340
Individual tickets sales:
220,000
100,000
91,928
Sponsorships - cash:
90,000
75,000
79,500
Annual Giving
15,000
15,000
12,315
NEA Grant
10,000
Concessions:
10,000
10,000
16,636
Total revenue:
362,500
227,500
217,719
Expenses
Staffing:
42,000
30,000
27,350
Programming & Outreach:
249,500
149,500
154,094
Marketing:
5,500
5,000
4,600
Administration, Production:
14,500
8,500
9,892
Concessions:
3,000
3,000
4,990
Total costs:
314,500
196,000
200,926
Net/(Balance):
48,000
31,500
16,793
104
III. Staff Bios
Andre Perry, Festival Director
Andre Perry lives in Iowa City where he serves as the Executive Director of the Englert Theatre, a 101-
year-old performing arts space in the heart of downtown. He is also the co-founder and director of the
Mission Creek Festival, a weeklong exploration of music, literature, and food culture that inhabits
established venues as well as non-traditional performance spaces in Iowa City. Perry received his MFA
from the Nonfiction Writing Program at the University of Iowa (2008) and his BA in English from Princeton
University (2000). He continues to write and publish in the field.
Joseph Tiefenthaler, Associate Programming Director
Joseph M. Tiefenthaler is a native Iowan and serves as the Executive Director of FilmScene, an
independent non-profit movie theater in downtown Iowa City. He received his BA in English from the
University of Iowa in 2005 and worked at the University of Iowa's International Writing Program for seven
years where he coordinated the annual Fall Residency Program — effectively serving as the cultural
ambassador from Iowa City for roughly 30 writers from around the world. He is also the Editor -at -Large for
acclaimed literary journal, Wag's Revue.
Christopher Wiersema, Associate Programming Director
Leaving a position at Chicago's Newcity magazine, where he covered arts and culture, Chris relocated to
Iowa City in 2001 and found a fertile arts community that offered encouragement, collaboration, and
enthusiasm. Noticing a deficit in avant-garde music programming, Chris began a music promotion
company, Outsound Productions, with little more than his email, a clutch of extension cords, the promise
of a home -cooked meal, and tacit permission to use a closed downtown business as a venue. Since then
his productions have occupied traditional and non-traditional venues alike. The scope of his musical focus
now includes myriad genres and he has hosted artists, composers, and musicians from around the world.
Chris previously served as manager of local music venue, the Picador. He has studied at Columbia
College and the School of the Art Institute of Chicago.
Wil