HomeMy WebLinkAbout1986-06-02 Info Packet of 5/30-1�
City of Iowa City
MEMORANDUM
DATE: May 30, 1986
TO: City Council
FROM: Acting City Manager
RE: Material in Friday's Packet
Memorandum from the Acting City Manager regarding informal meeting
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Memorandum from the JCCOG Director regarding Human Services Coordinator.
Memoranda from the Department of Planning and Program Development:
a. 1990 Census Tract and Block Group Boundaries Z6 e
b. Mandatory Open Space Dedication - Status O
Minutes of May 28, 1986, staff meeting. 92 /
JCCOG Ad Hoc Area Transit Study Committee Final Report.
City of Iowa City
MEMORANDUM
Date: May 30, 1986
To: City Council
From: Acting City Manager
Re: Informal Meeting Schedule
Due to the very tight scheduling of interviews and deliberation by Council
regarding selection of a City Manager, it appears there may not be ade-
meeting time
on June Council
1986. hold
thatthatinformal
meeting sesswoulion drhaveior toincluded regular
only
discussion of zoning matters and Council time, such discussion can take
place during your formal meeting.
In order that staff may be able to respond adequately to any questions you
may have regarding zoning matters on your agenda, please review these and
contact me Monday if you have questions or require additional information
on any of the items. I will communicate these to Planning staff so that
we may be prepared to respond appropriately when you consider these mat-
ters.
Please note also that a very brief discussion of the status of the Human
Services Coordinator position has been scheduled for Monday evening at
6:50 p.m. Council's representatives on the review committee will give you
an update at that time.
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cc: Don Schmeiser
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Johnson County Council of Governments
410 E MOrigtai St kvw City, Vanni 52240
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/ Date: May 30, 1966
To: City C
From: Don Sc JCCOG Director
Re: Human Services Coordinator
The special committee which was formed to review the duties and responsi-
bilities for the Human Services Coordinator met on May 23. The meeting
was well attended and there was considerable discussion of the Human
Services Coordinator's position. A list of the programs, projects and
activities with which the past Human Services Coordinator was involved is
attached for your information.
Councillors John McDonald and Kate Dickson, representatives on the special
committee, intend to discuss with the rest of the Council the delibera-
tions of the committee at your meeting to be held next Monday. If you
have any questions in regard to this subject matter prior to next Monday's
meeting, please do not hesitate to contact me at 356-5232.
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Attachment
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RESPONSIBILITIES OF THE JCCOG HUMAII SERVICES Coo ROTNATOR
Budoet Process - Averaae of 11 hours per week
Prepare budget forms
Prepare program information forms
Prepare budget instructions
Train agencies in completion of forms
Answer agency questions regarding forms and budget -process
Check agency forms submitted for mathematical accuracy and appropriateness
Meet with budget preparers regarding necessary changes (last year 31 of 32
agencies)
Check revised budgets for mathematical accuracy and appropriateness
Meet with budget preparers regarding additiqnal necessary changes (last year
12 agencies)
Schedule hearings
Gather and formulate information for charts and statistics
Prepare budget book:
Agency budgets
Charts and statistics
Supporting documentation
Train funders in interpreting the budget forms
Prepare for budget hearings
Attend budget hearings
Work with agencies to gather additional information requested at the hearings
Prepare reports and recommendations to the City and County regarding agency
funding levels
Organize and attend a meeting of delegates from County, City, and United Way
to consider staff recommendations
Revise original recommendations to become City/County delegate recommenda-
tions
Present recommendations to the Iowa City City Council and the Johnson County
Board of Supervisors
Other City Budget Process Functions - Average of 3 hours per week
Prepare a contract for each funded agency
Prepare forms for agency quarterly reports required by City contracts
Receive, read and maintain files of agency quarterly reports and board min-
utes
Countv and City Boards and Commissions - Averaae of 3 hours per week
Committee on Community Needs
Board of Social Welfare
Mental Health/Mental Retardation/Developmental Disabilities Committee
Special Projects - Averaae of 6 hours per week
Rural Crisis Committee
Summer Feeding Program for Children:
Prepare arant proposal
Supervise program
Liaison ,with fecerai funding agency
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Free Bus Ticket Program
Committee on sharing of information among agencies
dc's (Community Coordinated Child Care) funding problems
Nanoicare funding problems
Human Services Index - Average of 5 hours per week
Supervise Student Projects - Average of 8 hours per week
Consult with Agencies on Plans Programs and Projects - Average of 4 hours per
weeK
Administration - Average of 2 hours per week
Projects in Need of Work:
Update salary study
Combine youth -serving agencies
TOTAL - Average of 42 hours per week
City of Iowa City
MEMORANDUM
Date: May 30, 1986
I
To: City Cou 1 embers
From: Don ser, Director, Department of Planning & Program Development
Re: 1990 Census Tract and Block Group Boundaries
The United States Department of Commerce, Bureau of the Census, has begun
planning for the 1990 Census of Population and Housing. An integral part of
this preparatory effort includes giving data users at the local level the
opportunity to participate in the evaluation of local census tract and block
group boundaries. This participation is designed to ensure that 1990 census
products will benefit from local knowledge and that census tabulations will
be useful to a broad range of data users.
To this end, a seven -member committee was formed to assist the Census Bureau
in defining and evaluating existing geographical statistical areas (census
tracts and block groups) for Johnson County, Iowa. The members of this
"Census Statistical Areas Committee" represent several political and adminis-
trative units and agencies who regularly use the census material as sources
of information.
The Committee has recommended that alterations be made to four Iowa City
geographical statistical areas to improve the usefulness of information
available for those areas.
The Iowa City central business district (CBD) is located in census tracts 10
and 16 and is identified as Zone CB -10 on Map 1 of Attachment A. Univer-
sity -related uses are prevalent in tract 10 and residential uses are predomi-
nant in tract 16. A CBD generally is an area of very high land valuation
characterized by a high concentration of retail businesses, service estab-
lishments, offices, hotels, and theaters; it is an area of high traffic
volume and generally is non-residential in nature. It is often regarded
useful by census data users to isolate information on a community's retail
trade center from information gathered on other uses in a city. Not only is
it helpful to separate the CBD, but the surrounding tracts tend to become
"purer" as a result of eliminating information which may have been inconsis-
tent with the uses prevalent in the surrounding tracts.
The Committee has suggested that the boundaries of the CBD tract conform to
those shown on Map 2 of Attachment A. Although the boundaries of the area
identified as CB -10 (Central Business Zone) in the City's Zoning Ordinance do
not extend south of Burlington Street, the Committee regards the three block
area bounded by Burlington, Gilbert, Court, and Clinton Streets as consistent
with CBD uses and, therefore, extended the proposed CBD tract boundaries to
include those blocks. Once established, the boundaries of the central busi-
ness district census tracts generally remain fixed for subsequent economic
censuses.
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Census tract 17 is currently divided into three block groups. Block groups
are divisions of census tracts and are comprised of a cluster of census
blocks. Presently, the north -south boundary of block groups 2 and 3 of tract
17, as shown on Map 1 of Attachment B, generally follows Keokuk, Marcy, and
Clark Streets. The area immediately west of this boundary, however, is
indistinguishable in use from the residential uses east of the boundary. As
one approaches the western portion of this tracthowever, the tract becomes
commercial in character. ,
Socio-economic and housing homogeneity are desirable within a block group.
The Committee, therefore, recommends that the eastern boundary of block group
3 of census tract 17 be moved westerly in order to separate the residential
from the commercial uses in that tract. It has been suggested that the
boundaries as shown on Map 2 of Attachment B be used to achieve this separa-
tion.
The boundary of the southeastern corner of census tract 2 (southwestern
corner of census tract 9) follows the Coralville/Iowa City corporate limits
(Attachment C, Map 1). The primary function of census tracts is to provide
data users bulation units that
egrhic
boundaries. Since th anitheub undaryl data abetween Coralville ands owa leityoisapnot
easily defined, the Committee suggests that the southeastern boundary of
census tract 2 follow an extension of Dill Street to the Iowa River (Attach-
ment C, Map 2).
The Committee suggests that the portion of census tract 14 east of Scott
Boulevard (Attachment D) be eliminated from tract 14 and included in census
tract 105. The new eastern boundary of tract 14 would be Scott Boulevard.
Presently there are no residents in this area and it is speculated that there
is no short range opportunity for development. Should this portion of tract
14 develop, however, at the same density as the area west of Scott Boulevard,
the population of tract 14 may exceed the population limits imposed ve a o be
census
on ce
tracts by the Census Bureau. The tract would, at that time, ha
split. Dividing tract 14 for the 1990 Census would not affect the compara-
bility bility of information gathered for this area from previous censuses.
This exercise has been an effort to improve the usefulness of information the
City obtains from the Bureau of the Census. These recommendations are being
forwarded to you for your information. No Council action is necessary.
Unless the Council wishes to amend the recommended changes, the alterations,
as proposed, will be forwarded to the Bureau of the Census. If you have
questions regarding any of these proposed changes, please do not hesitate to
contact either Monica Moen, Associate Planner, at 356-5247, or me at
356-5232.
cc: Dale Melling, Acting City Manager
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ATTACHMENT A
Map 1
Map 2
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ATTACHMENT B
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ATTACHMENT C
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ATTACHMENT D
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City of Iowa City
MEMORANDUM
Date: May 29, 1986
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To: City Council
From: Karin Franklin, Senior Planne
Re: Mandatory Open Space Dedication - Status
In November 1985, the Planning and Zoning Commission tabled discussion of
the Neighborhood Open Space Plan and Ordinance to June 1986 and requested
legal advice on the use of impact fees to provide open space.
The Commission will probably resume discussion of open space in July and
August in conjunction with their consideration of subdivision and environ-
mental regulations.
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MINUTES OF STAFF MEETING
May 28, 1986
Referrals from the informal Council meeting were distributed to the
staff for review and discussion (copy attached).
The Acting Assistant City Manager distributed a memorandum with an
attached schedule for the orientation sessions and tours of the City
for the City Manager candidates. She expressed appreciation to
those staff members who are giving their time on Sunday, June 1. The
Library Director initiated a discussion of the criteria used to deter-
mine which staff members should be included in the orientation sessions
with the candidates.
The Acting City Manager advised that the staff would be receiving a
memorandum regarding evaluations for administrative staff and department
heads. The evaluations for administrative staff should be sent to
his office by June 20 in order to be able to process the payroll change
forms for the first pay period in July. A modified method for the
evaluation of department heads will be used this year which will con-
centrate on goals for next year.
Items for the agenda of June 3 were noted.
Pre ared by: —
Lorraine Saeger
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In -Formal
council
Meeting
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PFNnING
COUNCIL
ITEMS
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SUBJECT
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REFERRED
DATE
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COMMENTS/STATUS
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Have weeds along ROW mowed to give
better vision at Foster Road (both
North Dubuque Street
5-27
Public Worls
sides) and Taft Speedway.
Second consideration of Plaza Cafe
Special Council Meeting
5-27
City Clerk
and Outdoor Service Area ordinances
on Monday, June 2, 1986, at 6:45 PM.
Lorraine
Impact Fees
5-27
Legal
Report to Council in June or July.
Public Worls
Have Metcalf and Eddy estimate cost
to meet current needs vs cost to
meet future expansion needs.
P&PD
When will P&Z take this up re.
parkland acquisition?
Railroad Crossing
5-27
Public Worls
At Gilbert and Lafayette - rubberized)
surface is lower than pavement.
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70
Johnson County Council of Governments
410E.UtshirgonSt. bawGtyb&0a 2240
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Date: May 29, 1986
To: Iowa City City Council and Acting City Manager
JCCOG Board of Directors
From: Jeff Davidson, Transportation Planner
Re: JCCOG Ad Hoc Area Transit Study Committee
In March the Iowa City City Council requested JCCOG to establish the Ad
Hoc Area Transit Study Committee, to examine certain area -wide transit
issues which arose during the Iowa City Transit Study last fall. The
Committee has been in existence for 120 days and has developed a series of
recommendations for consideration regarding transit.
Attached is the Final Report of the Committee's proceedings. I am avail-
able if you have any questions regarding this matter or if you wish to
schedule the report for discussion at an Iowa City City Council meeting.
The report will be scheduled as a discussion. item at the July JCCOG Board
meeting.
cc: Don Schmeiser
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FINAL REPORT
JCCOG AD HOC AREA TRANSIT STUDY COMMITTEE
MAY 1986
I� Johnson County Council of Governments
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TRANSIT REVISITED
Final Report
JCC06 Ad -Hoc Area Transit Study Committee
May 1986
The JCCOG Ad -Hoc Area Transit Study Committee
Committee Members:
George Strait (Chairperson), Iowa City City Council
Michael Kattchee, Mayor, City of Coralville
Dick Myers, Johnson County Board of Supervisors
David Ricketts, University of Iowa Director of Parking & Transportation
_. Phil Shive, Downtown Association
Anne Rawland, Citizen
Ex -officio Members:
Roger Fisher, Coralville Transit
John Lundell, Iowa City Transit
Mike Lankford, University of Iowa CAMBUS
Larry Olson, Johnson County SEATS
Frank DePirro, AFSCME Local 183
JCCOG Staff
Jeff Davidson, Transportation Planner
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Tableo
I. Introduction. . . . . . .
II. Discussion Issues:
1. Service Area Duplication.
,
2. Consolidation of Iowa City Transit, Coralville Transit,
and CAMBUS. .
3
3 . The Bus 8 S h o • . ' ' ' ' ' ' ' ' • • • • • • • .
P Program
4
. . . . . . . . . . . . . . .
4. Marketing .
5
5. Advertising , . ' ' ' • ' • • • • • , . . .
7
6. Iowa City Transit Maintenance Organization.
7. The Community's Transit
9
10
Responsibility to Persons
Disabilities. with
•
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8, Iowa City Transit Fare Policy .
9. The Benefits of Public
12
13
Transit Which Extend Beyond Users.
10. Possible Reductions in Iowa City Transit
, 15
Service.
12. Proposal Il. Power eto�MakenAdoHocCTransitTransit
15
Comoiittee Permanent . . . .
18
19
III. Summary , , , • • . .
I
. . . . . . . .
.20
IV. Appendix:
!
A. City Council Resolutions Regarding Parking and Transit. .
B, Memoranda from Advertising Subcommittee •
• 24
C. Final Report, University Student Marketing Team ' '
D. Minutes
' 26
.
of the Ad Hoc Area Transit Study Committee. . • ,
29
. 40
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Introduction
In July of 1985 Iowa City Transit was faced with an existing and projected
deficit of $508,000 at the end of FY86. The deficit was due to lower
ridership and resultant lower fare revenue, a 72% increase in bus mainte-
nance charges, and increased personnel costs. A study was conducted by
JCCOG and City of Iowa City staff which resulted in the adoption by the
City Council of several measures to reduce the deficit. The most signifi-
cant of these were the dedication of parking system revenue to the transit
system, and the cutting of Saturday service from 30 minute headways to 60
minute headways.
During the Iowa City Transit Study several issues developed which were of
mutual interest to all of the local transit systems. In response to these
issues of area -wide concern, the Iowa City City Council requested JCCOG to
establish an Ad Hoc Area Transit Study Committee to address these issues.
The JCCOG Board of Directors concurred with this need, and formed a com-
mittee with representatives from Iowa City, Coralville, the University of
Iowa, and Johnson County. The President of AFSCME Local 183 which repre-
sents Iowa City Transit, Coralville Transit and SEATS, was also repre-
sented on the Committee, as was the Downtown Association and a private
citizen. The JCCOG Transportation Planner was put in charge of staff
support for the Committee. The Committee was given a term of 120 days to
report back with recommendations on the various area -wide transit issues.
The Committee was designed to keep discussion on the policy -maker level as
much as possible. This was done to give the Committee's recommendations
more validity, and also because staff had already discussed most of the
issues. Certain issues were requested for discussion by the Iowa City
City Council, while others developed during the term of the Committee.
Six formal meetings were conducted by the Committee, with several informal
work sessions held by various subcommittees. Additional insight was
gathered from representatives of the Citizen's For Transit group, Heritage
Cablevision, the City of Iowa City Finance Department and Equipment Divi-
sion, and a group of University of Iowa students working on a transit
marketing project.
Following is a summary of committee discussion on each area -wide transit
issue.
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RESOLUTION NO. 86-11
RESOLUTION REOL'ESTING THE JOHNSON COUNTY COUNCIL OF GOVERNMENTS
TO ESTABLISH AN AO HOC TRANSIT STUDY SUBCOMMITTEE.
WHEREAS, the Johnson County Council of Governments (JCCOG) is the appro-
priate forum to examine multi -governmental issues; and
WHEREAS, the City of Iowa City has undertaken an operational and financial
study of Iowa City Transit; and
WHEREAS, several issues have been identified which in addition to Iowa
City Transit, also involve Coralville Transit and University of Iowa
CAMBUS ;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF IOWA CITY, IOWA,
that:
I. The City request the JCCOG Board of Directors to establish a nonper-
manent subcommittee to examine transit issues.
2. The membership of this subcommittee will include one Council member
from Iowa City, one Council member from Coralville, one administrative
official from the University of Iowa and two citizen representatives.
3. The transit systems' managers and a driver's representative will serve
as ex -officio members.
4. The term of this subcommittee be 120 days unless mutually agreed by
the parties involved to shorten or lengthen this term.
S. Issues identified for this subcommittee to examine and develop recom-
mendations include:
a. Further coordination and/or combination of transit routes.
b. Transit marketing issues. '
c. Determining the appropriate level of mid-day transit service.
d. Any other issues of mutual interest to the transit systems.
6. The subcommittee members at the completion of their examination of
transit service will report back to the JCCOG Board of Directors and
respective policy bodies with their results and recommendations.
It was moved by Dickson and seconded by Strait the Resolu-
tion be adopted, an upon roilcall there were:.
AYES: NAYS: ABSENT:
X AMBRISCO
— X BAKER
�. COURTNEY
—� DICKSON
MCDONALD
_L STRAIT
—y ZUBER
Passed and approved this 14th day of January , 1986.
ATTEST:
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Issue Al: Areas of Transit Service Duplication
Summary of Committee Discussion:
There are five areas of transit route overlap which occur in the community:
a. North Hospital (ICT, CT, CAMBUS)
b. West side dorm area (ICT, CAMBUS)
c. Eastern Manville Heights (ICT, CAMBUS)
d. Coralville Highway 6 corridor (CT, CAMBUS)
e. North Dubuque Street corridor (ICT, CAMBUS)
Although transit routes overlap in all of the above listed areas, the most
significant area of service overlap is occurring in the North Dubuque Street
corridor.
The overlap of transit service in the North Dubuque Street corridor began
several years ago when Mayflower became a University dormitory, and CAMBUS
was needed to provide a higher level of transit service to this area. This
eliminated the major source of ridership for Iowa City Transit on the North
Dubuque Route, leaving only a small residential area at the far end of the
route. CAMBUS is unable to serve this small residential area because of time
and capacity constraints. It would also be a departure in CAMBUS policy to
provide specific service to a non -University area. This matter is further
complicated by the difference in operating policy between Iowa City Transit
and CAMBUS. Iowa City Transit provides the same level of service (once an
hour) all year long. CAMBUS provides widely varying levels of service at
various times of year. It is not feasible for CAMBUS to cease operation to
the Mayflower dormitory, as the existing level of Iowa City Transit North
Dubuque Route service would be inadequate for the amount of ridership gener-
ated by Mayflower.
There are many examples of coordination and cooperation between Coralville
Transit, Iowa City Transit, and CAMBUS. JCCOG is a forum for service dupli-
cation issues as they arise.
Committee Recommendation:
1. The only significant overlap of transit service in the Iowa City Urban-
ized Area is occurring between Iowa City Transit and CAMBUS in the North
Dubuque Street corridor. It is not feasible for CAMBUS to cease opera-
tion in this corridor, as it is providing a high level of service to the
Mayflower dormitory. At the present time there are legitimate reasons
which do not enable CAMBUS to serve the residential area at the far end
of the North Dubuque Route.
2. It is hoped that in the foreseeable future CAMBUS service can be provided
to the residential area at the end of the North Dubuque Route, and that
Iowa City Transit can cease operation in this area.
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#2: Consolidation of Iowa City Transit Coralville Transit
into an Area Transit Authority
Summary of Committee Discussion:
The committee reached a consensus endorsing the position that JCCOG staff
arrived at last fall, that it is not presently advantageous for the three
systems to consolidate. Most of the advantages to consolidation are already
occurring because of cooperation and coordination between the systems. These
include coordination of the Downtown Transit Interchange, sharing of parts
and major maintenance services, coordination of routes to avoid service
duplication, honoring of monthly passes between systems, and joint vehicle
purchases. Major reasons not to consolidate include:
1. The tremendous amount of local support for each system and the eroding of
this support if they were not autonomous, especially by the City of
- Coralville,
2. The widely varying levels of transit service provided by each system.
3. The widely varying wage rates between systems.
— j
4. Extremely low administrative costs by Coralville and CAMBUS do not offer
much potential for further savings if the systems were merged.
5. The increase in the amount of deadhead mileage if the systems were con-
solidated.
i
6. In spite of the recent financial problems encountered by all of the area
transit systems, the Iowa City -area systems are still among the most
efficient and effective in the State.
Committee Recommendation:
It is not advantageous to merge Iowa City Transit, Coralville Transit, and
CAMBUS into an area transit authority at the present time.
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Issue R3: The Bus & Shop Program.
Summary of Committee Discussion:
Approximately 30 downtown merchants participate in the Bus & Shop program
compared to 60 who participate in Park & Shop. Bus & Shop operates similarly
to Park & Shop in that merchants are charged for the bus tickets they dis-
tribute which are redeemed for a bus ride. The Downtown Association operates
the program. The Bus & Shop program costs participating merchants approxi-
mately $700-51300 per month. This compares to ;7,000-513,000 each month for
the Park & Shop program. Merchants are charged the full 50t transit fare for
participation in the Bus & Shop program, and 309 per hour for Park & Shop.
Committee members had several questions about the Bus & Shop program which
were addressed by the Downtown Association representative. The $5 minimum
purchase was considered too low. This was addressed in February when the
Downtown Association approved raising the minimum purchase to $10. Publicity
of the program is not consistent from merchant to merchant. The Downtown
Association representative responded that all participating merchants receive
signs and decals to publicize the program, but it is at their individual
discretion to utilize the materials. In certain stores it is possible to
have your Park & Shop ticket validated at any cash register but you must go
to a separate area to receive a Bus & Shop coupon. The Downtown Association
representative responded that this also is at the discretion of each individ-
ual merchant.
A proposal was made to combine the Bus & Shop and Park & Shop programs into a
single program with a 401 merchant reimbursement rate for both programs. The
Downtown Association stated that they were not willing to relinquish the 301
merchant reimbursement for the Park & Shop program. A counter proposal was
made by the Downtown Association regarding improvements to the Bus & Shop
program:
1. The Bus & Shop program will become a validation program like Park & Shop.
For each $10 purchase a merchant will stamp a Bus & Shop coupon. Each
stamp will be valued at 30t. A recipient of pass containing one stamp
will then make up the 20t difference upon boarding the bus. If a pass
contains two stamps the person would receive a free bus ride and the City
would receive a ten cent surplus from the merchant.
2. The Downtown Association intends to commit funds for advertising the use
of Iowa City Transit and encouraging people to utilize the Bus & Shop
program.
3. An informational packet will be developed for use by participating mer-
chants in educating their staffs regarding Bus & Shop and Park & Shop.
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Committee Recommendations:
1. The committee endorses the improvements which have already been made in
the Bus and Shop program, such as raising the minimum purchase to $10.
2. The Committee endorses the Downtown Association's proposed improvements
to the Bus & Shop program, with reservations. A bus ride that formerly
required only a $5 purchase will now require a $10 purchase and 20t
contribution by the bus rider. Unless publicity and use of the program
is increased, these changes may not have a favorable impact on Iowa City
Transit.
3. Merchants should adopt a policy of making Bus & Shop passes as easy to
obtain as Park & Shop validation.
4. All area merchants should be encouraged to participate in the Bus & Shop
program, not only those in the CBD.
5. The Committee recommends that the City of Iowa City Finance Department
discuss with the Downtown Association the matters of billing and printing
tickets for the Bus & Shop program.
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Issue A4: Marketing
Summary of Committee Discussion:
Iowa City Transit presently spends approximately $5,000 per year on marketing
activities, consisting mostly of radio and print advertising. This expendi-
ture is one-fifth of 1% of the Iowa City Transit budget. A distinction
should be made between the concepts of marketing_ and advertising. Advertis-
ing is only one segment of a completembar eting program. Marketing more
broadly involves manipulating a specific product to maximize its consumption
by potential users. In this case, the product is bus service and the poten-
tial users are the residents of Iowa City. The marketing of Iowa City Tran-
sit should be designed to ensure that the service being provided maximizes
potential ridership.
The following items were identified by. the Committee as the major issues in
the development of an effective marketing program:
1. Cost effectiveness. The $5,000 currently spent by Iowa City Transit on
mar a ing s considered nominal. Some industry standards suggest spend-
ing an amount equal to 3% of the system budget on marketing. For Iowa
City Transit this would be $62,000. Since the average fare on Iowa City
Transit is 38t, ridership would have to increase by 163,158 to only break
even on a marketing expenditure of this amount.
2. Time and expertise. Developing a proper transit marketing program will
require oT5 a great deal of time and expertise by the persons involved.
No one on the staff of Iowa City Transit presently has marketing as one
of their work duties. Administration of the current advertising program
is handled by one of the Operations Supervisors on an as -needed basis.
JCCOG recently conducted a system -wide marketing survey for CAMBUS, a
project which would be very valuable if conducted for Iowa City Transit.
The CAMBUS survey involved much more expense and staff time than was
anticipated, and would not be possible to implement for Iowa City Transit
utilizing only the existing staffs of JCCOG and Iowa City Transit.
Committee Recommendations:
The Committee concurs that the one-fifth of 1% of the Iowa City Transit
budget currently being spent on marketing is insufficient. The City
Council should consider increasing the amount of funding for transit
marketing to $12,500.
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2. The following projects as proposed in Iowa City Transit's FY87 Iowa OOT
State Transit Assistance application should be pursued:
a. Information/monthly pass sales table at Old Capitol Center Mail.
b. Increased marketing of NCS and ACT specials.
c. Elementary school marketing campaign.
d. Park and Ride lot at Sycamore Mall.
e. Slide/tape show for local presentations.
f. Television advertising.
3. The following projects as proposed by the University journalism students
should be pursued by Iowa City Transit (also see Appendix):
a. Local interest public service announcements.
b. A brochure promoting the use of monthly bus passes.
c. The use of on -route map and schedule boxes.
d. Permanent transit information display at Old Capitol Center.
e. Develop a "Friends of the Bus" group similar to "Friends of the
Library".
f. Increased newspaper advertising.
g. Expore the continued use of University students to assist with
marketing projects.
4. A marketing survey of Iowa City Transit should be undertaken if funding
and staffing can be arranged.
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Item R5: Bus Advertising
Summary of Committee Discussion:
An interior bus advertising program has been developed by CAMBUS. A single
individual is responsible for the program and is paid on a commission basis.
A subcommittee was assembled made up of the CAMBUS, Downtown Association, and
citizen representatives to the Transit Ad Hoc Committee. They have developed
a plan to expand the CAMBUS interior advertising program to Iowa City Transit
and Coralville Transit. It is estimated Iowa City Transit can recover
$5,000-$10,000 of revenue from this program per year. It will involve no
significant expense to Iowa City Transit other than the commission payments
to the salesperson.
i
Committee discussion also examined the potential for selling advertising on
transit maps, schedules, and monthly passes; and advertising the transit
s.
system on City water bill
Committee Recommendations:
1. Iowa City Transit and Coralville Transit should proceed with the interior
bus advertising program which has been developed (see Appendix).
2. Iowa City Transit should continue the development of its exterior bus
advertising program.
3. The transit systems should continue to investigate the potential for
selling advertising on transit maps, schedules and monthly passes; and
advertising the transit system on City water bills.
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Issue B6: Maintenance Organization of Iowa City Transit
Summary of Committee Discussion:
The existing arrangement for Iowa City Transit bus maintenance is unique in
that no maintenance activities are actually performed by the Transit Depart-
ment. All maintenance of transit vehicles is performed on a contractual
_ basis by the City's Equipment Division, the same division that maintains all
City vehicles such as police cars and garbage trucks. The separation of
transit maintenance from Iowa City Transit is administrative, not
functional - the maintenance function is performed at the transit facility by
mechanics assigned to Iowa City Transit. Administratively, however, Transit
mechanics are not Transit employees but employees of the Equipment Division
supervised by Equipment Division personnel. A full-time maintenance supervi-
sor is assigned to the transit facility. The Equipment Division Superinten-
dent splits his time between Transit and the adjacent City Equipment Division
building.
Iowa City Transit pays for transit maintenance on a per -mile basis. A
chargeback rate is calculated by the Equipment Division which includes the
cost of fuel, parts and labor. The chargeback rate is applied to the number
of miles operated by Iowa City Transit vehicles and funds are transferred
from the Transit Department to the Equipment Division. If the chargeback
rate is found to be inaccurate it is adjusted accordingly. A large portion
of the recent deficit incurred by Iowa City Transit was a result of the
Equipment Division adjusting the chargeback rate to more accurately reflect
actual costs.
Reorganization of bus maintenance to the Transit Department was proposed in
1984 by Arrow Transit Associates, a private consulting firm. The Iowa City
City Manager did not feel the Arrow proposal was based on sound technical and
financial data, and the reorganization did not occur.
The major difficulties with the existing transit maintenance arrangement are
the accountability of the transit mechanics to the Transit Department, the
accuracy of the chargeback system, and inventory control. The majority of
the existing and projected Transit Department deficit is due to an increase
in transit maintenance charges by the Equipment Division. From the perspec-
tive of the Transit Department, the Equipment Division increased charges to
Transit by 72% but was not held responsible for the resulting financial
crisis. There is understandably a feeling of resentment by the Transit
Department that they are required to bear the responsibility for a deficit of
several hundred thousand dollars that they did not implement and do not
necessarily feel was justified. There has been longstanding dissatisfaction
by previous Iowa City Transit Managers regarding the use of flat rates and
minimum charges by the Equipment Division, and on lines of communication
between transit mechanics and the Transit Department staff. The Transit
Department feels that the major reason to have in-house bus maintenance is so
that charges can be based on actual costs. The use of a $30/hour flat rate
by the Equipment Division has led Transit to believe they are being charged
10
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the same or more for certain types of servicing that would be charged by a
private business. The minimum charge of 15 minutes has resulted in Transit
being charged $7.50 for a chore which takes a few minutes such as tightening
a bus mirror. In spite of the minimum charge being 15 minutes, most labor
charges by the Equipment Division are for at least 30 minutes. Savings on
such things as warranty work or the recent decrease in fuel prices are not
immediately felt by Transit since they are initially incurred by the Equip-
ment Division.
The problem regarding supervision is especially critical during times when
the Transit Shop Superintendent is not working (early morning, evening, and
Saturdays) during which time the transit mechanics are unsupervised. Transit
management personnel are working during these times but have no supervisory
authority over the mechanics.
Committee Recommendations:
Effective January 1, 1987, the maintenance section of Iowa City Transit
should be reorganized under the Transit Department. The Iowa City Transit
Manager concurs with this recommendation. This action is proposed for the
following reasons:
1. It will dispel the current claims of inaccuracy in the maintenance
chargeback system.
2. It will allow transit maintenance to operate on an "actual cost" basis by
eliminating the chargeback system using flat rates and minimum charges.
3. It will allow the Transit Department to feel the immediate benefit of
such items as warranty work and lower fuel prices (the Committee acknowl-
edges that this may also work in reverse to Transit's disadvantage).
of
sit
4 It mechill allow an-
ics clearerre lineserofional communicatione betweenvithenTrransitnh
Managerand
the transit mechanics.
— 5. Previous City administrators have claimed that centralizing City equip-
ment maintenance is always considered advantageous by companies which
privatize municipal equipment maintenance. The Committee does not feet
this is a valid argument since City of Iowa City equipment maintenance is
centralized in name only. In reality, transit maintenance is completely
separate from other City equipment maintenance. It has its own separate
building, separate parts inventory, and separate employees who work
exclusively for Transit. For the small amount of shared maintenance,
such as body and paint work, the chargeback system could remain.
11
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Issue N7: The Community's Transit Responsibility to Persons with Disabili-
ties
Summary of Committee Discussion:
All transit systems receiving federal funds are required to provide public
transportation accessible to persons with disabilities. Current federal law
requires a comparable level of public transit service for persons with disa-
bilities as is provided by the regular fixed route transit system. A "compa-
rable level of service" means that such factors as fares, service hours, and
service area must be similar.
Iowa City Transit, Coralville Transit, and CAMBUS are all presently certified
in compliance with federal regulations regarding transit service for persons
with disabilities. Transportation services provided in this area for persons
with disabilities include Bionic Bus, Johnson County SEATS, and the Iowa City
SEATS supplemental taxi service. By virtue of the 24-hour taxi service, Iowa
City is actually providing a higher than comparable level of paratransit
service.
The other important component of transit service for persons with disabili-
ties in this community is the fixed route transit system. Iowa City Transit
is available to ambulatory persons with disabilities, including persons with
crutches or seeing eye dogs. Local social service programs such as Systems
Unlimited and Goodwill use Iowa City Transit as an integral part of their
training programs for persons with disabilities. Iowa City Transit operates
specialized fixed route transit service to Goodwill every weekday.
Iowa City would not be violating any regulations regarding transit service
for persons with disabilities if the level of Iowa City Transit were reduced,
such as by eliminating a route. As long as it was done in a non-discrimina-
tory manner which reduced service for both disabled and non -disabled persons
it would be acceptable.
Committee Recommendation:
The City Council should be aware of the dependence upon public transit by
this community's relatively large population of persons with disabilities.
Utilization of specialized paratransit and regular route public transit
services is an integral part of assisting persons with disabilities in becom-
ing independent, productive, taxpaying citizens. Any contemplated changes in
transit service should be evaluated accordingly.
12
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Issue R8: Iowa City Transit Fare Policy
Summary of Committee Discussion:
In January 1983 the Iowa City City Council established a fare policy for Iowa
City Transit. The basic thrust of the policy was to establish a fare struc-
ture with an intent to recover 40% of Iowa City Transit operating expenses
from fare revenue, 40% from the City General Fund, and 20% from State and
Federal grants. "Fare revenue" was assumed to include all revenue from
fares, monthly pass sales, and Bus & Shop.
- The most recent year-end financial figures (FY85) disclosed that Iowa City
Transit received fare revenue which covered 39% of operating expenses, Gen-
eral Fund revenue which covered 48% of expenses, and State and Federal grants
that covered 13% of operating expenses. The Committee reviewed information
detailing the split between fares, General Fund, and State and Federal grants
for the past seven years. The percentage splits between the three revenue
sources have actually varied little over the past seven years - fare revenue
- recovery is currently only 3% less than in FY78 and General Fund revenue only
2% higher. However, transit expenses in general have increased signifi-
cantly. The 46% of transit expenses funded by the City General Fund in FY78
was $342,118. The 48% funded by the General Fund in FY85 was $893,682. State
and Federal revenue has provided between 10% and 13% of Iowa City Transit
revenue each year.
The alternative of using a local option tax dedicated to transit was dis-
cussed. Local option taxes must be approved in a voter referendum, and can
be dedicated to any city services including transit. A portion of local
option tax revenue must also be dedicated to property tax relief. A local
option tax, such as a wheel tax, might pass a county -wide voter referendum if
it were packaged to appeal to both urbanized area and non -urbanized area
interests. For example, a wheel tax with a portion of the revenue dedicated
to transit and a portion dedicated to secondary road improvements would have
appeal to voters both inside and outside of the metropolitan area.
Committee Recommendation:
The fare policy should be revised to more reasonably reflect actual
conditions. 40% is an excellent rate of return for fare revenue in a
small system, and is a reasonable goal for a system as success u as Iowa
City Transit. State and Federal revenue has never achieved close to the
20% share of Iowa City Transit's expenses called for in the existing fare
policy. It is projected to remain the same or slightly below the exist-
ing level of 13%. This leaves a 47% share for local tax/General Fund
revenue. The Committee is aware that the City Council must Dalance—We
tax needs of transit against the needs of all other City services, while
not exceeding the self imposed cap set on property taxes.
13
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2. The Finance Department should prepare detailed information for the Coun-
cil regarding the use of a local option tax such as a wheel tax to gener-
ate revenue for transit. This idea may be feasible if packaged in an
appropriate manner, such as dedicating a portion of the revenue to county
secondary road repair.
3. Although it has been suggested, Council should not consider subsidizing
monthly bus passes for school children. School children provide a large
amount of vandalism and disruption for the transit system, ride during
peak periods, and take up approximately the same amount of room as
adults. It would also be unfair to subsidize school children since they
are likely to be more financially secure than the average University
student.
4. At the present time Council should not consider raising fares above 50t.
14
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Issue #9: The Benefits of Transit Service Which Extend Beyond Users
Summary of Committee Discussion:
Based on surveys which have been done in other communities, it is estimated
that 25%-40% of the population in Iowa City are either regular or occasional
users of the transit system. In addition, however, it is important to con-
sider that the beneficiaries of transit service extend beyond the users of
the system. Non-users of transit who benefit from transit service include
merchants, apartment owners, and automobile drivers. Non -user benefits of
transit service were identified by the Committee as follows:
1. Transit reduces congestion on city streets and in parking facilities.
If everyone who commutes downtown by bus were forced to drive or ride
in a car, it would cause great congestion and necessitate street
widening and the construction of a new parking structure.
2. The transit system is a contributor to the security of the community.
There are many examples of bus drivers being the first to report
traffic accidents, personal injuries, and crimes.
3. The owners of residential dwellings consider transit a very important
factor in marketing their units. Housing advertisements noting
location on a bus line are common.
4. Transit benefits persons who are responsible for people that cannot
drive; such as parents, or guardians of elderly or handicapped per-
sons. Instead of always having to be given a ride, transit allows
children, elderly, and persons with disabilities to have mobility and
develop a sense of independence. Studies have shown that mobility
contributes to good health and keeping people off of public relief.
S. Transit increases the level of activity in the CBD and generally
contributes to the sense of vitality that comes from having people
downtown.
6. Transit has a favorable impact on air pollution reduction and energy
conservation, although it is acknowledged that it is difficult to
quanitfy this in a community as small as Iowa City.
Committee Recommendation:
The Committee strongly endorses the concept of the benefits of transit serv-
ice extending beyond the users of the system. Future discussion of transit
issues by the City Council should take this fact into consideration.
15
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Issue #10 Discuss Possible Reductions in Iowa City Transit Service:
Summary of Committee Discussion:
The Ad Hoc Area Transit Study Committee recognizes that reductions in Iowa
City Transit service may need to occur in the future if ridership and revenue
recovery do not improve. The only service reduction implemented by the City
Council thus far has been the reduction of Saturday service from 30 minute
headways to 60 minute headways. The major deficit -reducing measures selected
by the City Council during the Iowa City Transit Study last fall were to
transfer $250,000 from the parking reserve fund to transit operations, and
increase parking fees with the additional revenue dedicated to transit (see
Appendix). Although the increased revenue from parking fees was initially
intended to be an ongoing revenue source for transit, the City Council is now
saying that this was not their intention. Council has made it clear that if
ridership continues to fall and transit continues to generate a deficit, they
will be reevaluating the proposals to reduce transit service.
If the Council discusses transit service reductions again, the various alter-
natives they will be presented with will deal with two potential methods of
achieving service reductions: (1) across -the -system reductions by reducing
headways or combining routes, and (2) cutting specific areas of service such
as an individual route.
Committee Recommendations:
1. It is unreasonable for the City Council to consider the transit system
and parking system as totally separate entities. They are both services
are
theCBD. Assuch, they should becoordinated as
ehl�me
ment of
persons into much as
possible.
2. The marketing and advertising proposals being developed by Iowa City
Transfore,ianyoreductions in transit erviceshould bshouldna chance to be postponed forrThencourage ere-
fore,
In the interim, parking revenue generated above the amount needed for
bond financing and parking system operations should continue to be dedi-
cated to the transit system.
3. of the two methods of achieving reductions in transit service (across -
the -system reductions and specific area elimination), the Committee does
not recommend one over the other. Each must be evaluated in terms of the
immediate impact a proposed reduction will have on the public. Consolida-
tion
the shouldobehconsideedWasdaaservice reduction , and Seventh venue routes alternative.into other
16
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4. In addition to the service reduction alternatives outlined in the October
_ 1985 JCCOG Iowa City Transit Study, an additional service reduction
alternative is to not begin operating rush hour service in August. The
advantage to this alternative is that it does not appear to the public as
a service cut, although it would entail the elimination of three bus
routes. As stated in recommendation #2 above, the Committee is not
endorsing this action at the present time, only offering it for future
consideration.
a
i
4. In addition to the service reduction alternatives outlined in the October
_ 1985 JCCOG Iowa City Transit Study, an additional service reduction
alternative is to not begin operating rush hour service in August. The
advantage to this alternative is that it does not appear to the public as
a service cut, although it would entail the elimination of three bus
routes. As stated in recommendation #2 above, the Committee is not
endorsing this action at the present time, only offering it for future
consideration.
Issue All: Iowa City Transit Power Steering Issue
Summary of Committee Discussion:
Iowa City Transit has both 35' and 40' buses. Of the 40' buses, all have
power steering except for the two oldest vehicles, A13 and A14. These 1974
GM buses are used in normal regular route service, and are very difficult to
steer according to bus drivers. These two buses could be retrofitted with
power steering for approximately $2500 each. This has been suggested several
times to the Iowa City City Council, but never approved. In the meantime a
significant amount of mechanics' time has been spent attempting to make the
buses steer easier, thus far to no avail. The City of Iowa City's insurance
carrier has recommended this retrofitting be implemented because of the
potential for workmen's compensation claims.
Committee Recommendation:
This should continue to be dealt with as a personal matter between Iowa City
Transit and the City Council.
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#12: Discuss Making the JCCOG Ad Hoc Area
Summary of Committee Discussion:
This issue was not brought up by the Committee, but at the request of a
member of the public. The person felt that since transit issues will be
ongoing in the future, the Ad Hoc Committee ought to be made a permanent
body. When the existing Committee was created it was deliberately given a
term of 120 days.
It is the opinion of the JCCOG staff member for the current Committee that
the creation of a permanent transit committee would require the services of a
one-quarter time staff person. Policy representatives on the Transit Ad Hoc
Committee stated that any requests for additional staff would be met with
negative reaction by the JCCOG Board of Directors. Committee members also
expressed concern about making their own commitment to the Committee a perma-
nent fixture. There are already several venues for discussion of transit
issues at the policy and technical levels: the JCCOG Board of Directors and
Technical Advisory Committee for area -wide issues; and the Iowa City Commit-
tee on Community Needs for issues exclusive to Iowa City.
Committee Recommendation:
The JCCOG Ad Hoc Area Transit Study Committee should not be made a permanent
body. The JCCOG Board of Directors and Technical Advisory Committee, as well
as the Iowa City Committee on Community Needs, should be utilized as venues
for area -wide transit issues which occur in the future.
19 9,? z
Summary
Issue
1. Areas of transit service
duplication
2. Consolidation of Iowa City
Transit, Coralville Transit,
and CAMBUS into an area transit
authority.
3. The Bus and Shop program
Recommendations
CAMBUS to extend May-
flower service to small residen-
tial area at the end of the
ICT North Dubuque route in the
foreseeable future.
Not advantageous at the present
time.
1. Committee endorses recent
improvements such as raising
the minimum purchase to $10.
2. Committee endorses the pro-
posed improvements by the
Downtown Association to the
Bus and Shop Program provided
publicity is increased.
3. Bus & Shop passes should be as
easy to obtain as Park & Shop
validation.
4. All area merchants should
participate.
5. Finance Dept. should work with
DTA on billing and printing.
4. Marketing 1. Increase funding for market-
ing.
2. Pursue Iowa DOT State Transit
Assistance projects.
3. Pursue projects proposed by
University journalism stu-
dents.
4. Attempt marketing survey.
20
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5. Advertising
6. Maintenance organization of
Iowa City Transit
7. The Community's transit
responsibility to persons with
disabilities
8. Iowa City Transit fare policy
9. The benefits of transit which
extend beyond users
1. Proceed with proposed interior
bus advertising program.
2. Continue development of exte-
rior bus advertising program.
3. Investigate potential for
advertising on transit maps,
schedules, and monthly passes;
and advertising on City water
bills.
Effective January 1, 1987
reorganize maintenance under Iowa
City Transit.
The City Council should maintain
awareness of the dependence upon
public transit by persons with
disabilities, especially when
contemplating changes in the level
Of Iowa City Transit service.
1. Fare policy should be revised
to reflect more realistic
conditions.
2. Consider local option tax to
fund transit.
3. Do not subsidize monthly
passes for school children.
4. Do not raise fares above 50t
at present time.
Endorse the concept of the bene-
fits of transit extending beyond
users of the system.
10. Possible reductions in Iowa City
Transit service I. Consider transit and parking
as a coordinated system de-
signed to facilitate the
movement of persons into the
CBD.
2. Delay cuts in Iowa City Tran-
sit service one year to give
marketing and advertising pro-
posals a chance to work.
Continue dedicating parking
revenue to Transit during this
time, if it is available.
21
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3. One particular type of service
reduction is not advantageous
over another - each must be
evaluated individually. Con-
sider consolidation of routes.
4. Not operating rush hour serv-
ice should be considered as a
service reduction alternative.
11. Iowa City Transit power steering Should be dealt with as a
issue personal matter between Iowa City
Transit and the City Council.
12. Proposal to make JCCOG Ad Hoc Ad Hoc Committee should not be
Area Transit Study Committee a made a permanent body. JCCOG
permanent body and CCN should be utilized as
venues for area -wide transit
issues which occur in the future.
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RESOLUTION NO. 86-13
RESOLUTION SETTING PARKING RATES FOR THE IOWA CITY PARKING SYSTEM
WHEREAS, Chapter 23, Division 3, Code of Iowa City, establishes provisions for
parking meter zones and parking lots, and
WHEREAS, parking revenues will be used to provide funding for Transit Operations,
and
WHEREAS, such funding for transit operations requires an increase in the total
annual parking revenue amount.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF IOWA CITY, IOWA,
THAT:
Effective February 1, 1986, the existing parking rates will be increased accord-
ingly to:
Central Business District On -Street Meter ........................$.4b/hour
Central Business District Lot Meter..............................$.40/hour
Peripheral On -Street Meter (Outside Central Business District) ... $.30/hour
Peripheral Lot Meter (Outside Central Business District)......... $.30/hour
Lot Permits ...................................................$30.00/month
City Employee Lot Permits.....................................$15.00/month
. .. .. .. _...
_ Meter Hoods ..................................................... ,$4.00/day
Parking Ramps:
Hourly Parker. .................... . .. ..$.40/hour
Monthly Permits .............................................$40.00/month
The above hourly parking rates for parking ramps will apply to both parking ramps
with the exception of:
Cars exiting when a cashier is not on duty: a flat rate of 75t must be depos-
ited at the exit gate.
It was moved by Baker and seconded by Dickson
the Resolution be adopted, and upon roll call there were:
AYES: NAYS: ABSENT:
_g_ Ambrisco
X Baker
X Courtney
Dickson
X_ McDonald
X_ Strait
X_ Zuber
Passed and approved this 14th day of January 1986.
M OR
ATTEST: CITY �E� K•• RA
4gof
24 ���
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RESOLUTION NO. 86-14
_ A RESOLUTION APPROVING THE TRANSFER OF SURPLUS FUNDS FROM PARKING
OPERATIONS TO TRANSIT OPERATIONS.
WHEREAS, there is projected to be surplus funds in the Parking Systems after
making all deposits into all funds required by the terms, covenants, condi-
tions, and provisions of outstanding revenue bonds, pledge orders and other
obligations which are payable from the revenues of the Parking Systems, and,
WHEREAS, surplus funds now exist in the Parking Operations fund balance.
NOW, THEREFORE, BE IT RESOLVED. BY THE CITY COUNCIL OF THE CITY OF IOWA CITY,
IOWA, THAT:
1. $250,000 will be transferred from the surplus funds in the Parking Opera-
tions fund balance to Transit Operations.
2. Additional surplus funds will be transferred from Parking Operations to
Transit Operations, as surpluses are generated, in an amount not to
exceed $140,300 during FY86 and $430,500 during FY87 and each fiscal year
thereafter.
It was moved by Baker and seconded by Dickson
the Resolution be adopted, an upon roll call there were:
AYES: NAYS: ABSENT:
X
X
X
X
X
y_
X
Ambrisco
Baker
Courtney
Dickson
McDonald
Strait
Zuber
Passed and approved this 14th day of January 1986.
MAYOR
c
25
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Date: April 9, 1986
To: JCCOG Ad Hoc Area Transit Study Committee
From: Advertising Subcommittee
Re: Interior Bus Advertising
Of the ways to increase transit income, interior advertising offers one of
the fastest paybacks for the least amount of effort. While Iowa City and
Coralville presently allow organizations to post interior displays free of
charge, CAMBUS reserves 25 spaces for paying customers.
Increased management experience and a top notch sales person netted CAMBUS
$7,500 during 1985. This year CAMBUS expects to fill all of its spaces,
each 11 % 17 inches, and net $12,000. In fact, a raise in their rates
will be necessary to prevent overbooking. If Iowa City committed the same
number of spaces the maximum net would be approximately $10,000 based on
the proposed rates. However it may take a year to build the clientele to
this level.
In order to maximize the knowledge gained by those who have administered
such a program, it is proposed that the Iowa City Transit and Coralville
Transit link up with CAMBUS, at least initially. The following structure
would be used:
1. All systems would use the same sales representative.
2. The sales representative would be considered an independent contrac-
tor, receiving 25% commission on all sales.
3. Advertisers would be free to choose any combination of transit systems
to advertise in. A discount would be applied to advertisers using
all three transit systems.
4. Advertisers would be responsible for providing ads.
5. The sales representative would be responsible for delivering the ads
prior to the posting date and provide a removal date to the transit
system(s). The sales representative would also be responsible for
collecting ads which are scheduled to run at a future time.
6. The transit systems would be responsible for replacing damaged ads and
removing ads at the proper date.
It is also recommended that after the system is in place and management
feels comfortable with its operation, each system review individual rates
and the sales representative's performance. If at any time one system is
dissatisfied with its rates or the performance of the sales representative
they may change their individual rates and/or may hire a new sales repre-
sentative. However, group rates will always be agreed upon by the three A
systems. 26 diazz
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1986 Rates
Cambus I Iowa City 1 Cocalvllle I TOTAL Package 1
-
$21.82
$141.82
130.91
1
$49.09 1 $152.73 1
12 Weeks $70.91 $57.27 1 $25.45 $14.55
$82.73 1 529.09 1 $189.09 0
3 Weeks 1 $65.45 1 00 $208.00 192.0
4 Weeks $99,5 $32 $209.46
01 I $72.00 I $226.9
5 Weeks 513 $18.55 1 $34.91 $241.08 5222.54
6 Weeks $1. $83.45 1 $3709 i
1 Weeks 1 12054 II
I
1 $40.00 1 5260.00 $240.00 1
360.00 1
2 Months I $130.00 I 590.00 I $60.00 I
$390.00
3 Months I 5195.00 I $135.00 I $80,00 ( $520.00 $480.00$180 I
4 Months I $260.00 I $225 00 I 1
650.00 $600.00
5 Months i $325.00 i 5225.00 i $100.00 1
i i
$720.00 $6
63.00
$108.00 I 00 5713.50 I1
$Zy$840$884.00$360.00 1 $126.00
6 Months $420.00 1 04,00 $144.00 $960.00 994,50 1
7 Months $480.00 1 $336.00 1 $162.00 $1,080.00 00
8 Months $318.00 I $1,200.00 $1,105.
9 Months $540.00 5420.00 18. 00 51320.00 $1,215.50
$600.00 1 $900 1
10 Months 0660.00 $48.200
11 Months 1
II
$198.00
12 Months 1 51,326.00 $1,200.00 1
I 5660.00 I 0468.00 I
Ed Snuffln
417 4th Ave. *E-1
Cozalvllle, Iowa 52241
(319) 354-8551
27 gi; z
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Date: April 9, 1986
To: JCCOG Ad Hoc Area Transit Study Committee
From: Advertising Subcommittee
Re: Advertising Surfaces
One way to reduce transit system costs is to sell various advertising
surfaces to area merchants. For example, each transit system provides the
public with route maps and schedules. These could be paid for by a mer-
chant or groups of merchants, who would then have their name, location,
logo, etc. prominently displayed on the literature. Iowa City spends
approximately $11,500 each year on the maps and schedules. These are
divided into three categories:
1. Large transit maps $5,000
2. Individual route schedules $1,500
3. Area -wide schedule booklets $5,000
Although it is unlikely a single merchant would contribute to all of the
categories, groups of merchants such as the Downtown Association, the
Sycamore Mall Association or local banks may be interested in supporting
one type of literature.
tp3/2
9j
490702
I
4;
DATE: May 8, 1986
TO: JCCOG Ad Hoc Area Transit Study Committee
FROM: Beth Bottoni, Elizabeth Hon erp,) cia Tekippe
RE: Final Report, Student Marketing Team
After a semester of working with the transit systems, this team has developed the beginnings of a
marketing and promotional campaign for both the Iowa City Transit and Coralville Transit. The
intention of this campaign is to develop a positive public image and convey knowledge regarding
area transit. By accomplishing this, the ultimate goal is to increase ridership on the tides' buses.
After a great amount of research and compiling of information regarding the bus systems, this team
- has developed three projects for use by the transit systems. These include:
(1) Three scripts for 30 -second public service announcements.
i
i I
(2) A brochure promoting the use of the bus pass.
I
(3) The use of map and schedule boxes.
I
These projects are discussed individually in the following report.
Concluding the report is a Est of suggestions for the transit systems to use in continuing to develop
this campaign. Many other useful ideas were proposed, but with the limited amount of time, and to
assure quality work, efforts were concentrated on these three projects.
29
'?OR z
-Al
DATE: May 8, 1986
TO: JCCOG Ad Hoc Area Transit Study Committee
FR: Beth Bottoni, Elizabeth Hong(Pvdcia Tekippe
RE: Videospots
In the initial meeting of City Councilor George Strait and this student team, Mr. Strait suggested the
use of local personalities in videospots to promote increased ridership on the buses. The attached
scripts develop that idea.
Script uses - .
p to get the viewers attention, then repeats some of the key information
from the brochure, ending with the slogan, "Ride the bus with us," which runs through the entire
marketing campaign, The Old Capitol background is used to locate the spot,
Script #2 moves to Sycamore Mall, another likely destination for bus riders. The mime troupe and
i
the humor of the script give the same message to the viewer, but from a different angle. The
Closing frame, the mimes with their noses pressed to the bus window, and the words scrolling up,
"Ride the bus with us," can also be used as a poster, as a newspaper ad and possibly in other
materials to be developed later. (See addendum )
A local mime troupe willing to do the spot is Yours in Mime, of the Newman Center and the
Wesley Foundation. The director of the group is Judy Antill, 351-7440. The contact person this
summer while Antill works out of town will be Dan Teets, 354-0444.
30
9a?ot
VIDEOSPOTS page 2
Script #3 is a fo
of the value of C
now, and anothe
All the videopsc
area commercial
BUDGET for one 30 -second videospot
- Local Personality
Public Service
Drew Shaffer, Iowa City
_ Cable TV Specialist $ 25/hr 5 hr
$ 125.00
Rental of Equipment per day
10000
3/4 in Videotape 20 min
15.00
Transportation
Supplied by Iowa City
Editing
Supplied by Iowa City
Cable Channel Time
-----------
--------------------
Public Service
-------------
-------
No
No Net Charge
for service of one city
department to another
32
9.ROL
Script k2
30 -Second VIDEOSPOTPROMOTING IOWA CITY TRANSIT RIDERSHIP
MIMES
VIDEO
AUDIO
Mimes -two adults, two children-
CALLIOPE MUSIC.
with arms full of bags from
Sycamore Mall stores, walk up
to an imaginary car in the lot,
a space in a tine of cars. They
get into the car, one of
SOUND OF CAR DOOR SLAMMING.
the adults getting behind the
wheel. Driver tries to start
SOUND OF CAR REFUSING TO START.
car, without success.
One of the group notices the
nearby bus stop, with bus pulling
up and letting passengers off.
They all pick up parcels and get on the
bus. The driver kicks a car
tire in exasperation as they
leave.
Mimes get on the bus and walk
- to the back. Audience sees their
faces pushed against a back bus
window as bus pulls away. These
words roll up on the screen:
Ride the bus with us!
Only $16 will buy a bus pass
SOUND OF BUS PULLING AWAY.
good for unlimited rides during
the whole month.
Tag with Iowa City Transit logo.
33 9—• OL
r
Script#3
30 -Second VIDEOSPOT PROMOTING IOWA CITY TRANSIT RIDERSHIP
LOCAL TRANSIT USERS
CONCEPT - Feature residents of Iowa City who use the bus regularly and are
- enthusiastic about it. Some possibilities are these individuals who have written letters to Iowa
City officials about the transit system in the past few months.
1) Lee Ann Bomberger. "First of all must compliment you on your wonderful bits system. I am
from the Etat Coast and I have never seen anything like it."
2) John Bowers: "I've lived in the Iowa City area since 1959, in Iowa City itself since 1962.
During that entire period, I've regularly used the transit system." (Prof. Bowers also uses the bus
as a selling point when encouraging prospective faculty members to move to Iowa City.)
3) Joan Jehle, Office Manager, Iowa City Public Library: 7 believe that tire majority of Iowa City
residents are aadauLto support their local transit system."
4) Michel L. Lapidus, Professor. 7 am a visitor for the academic year at the University of Iowa;
since the beginning of my stay, last August, I have been using daily the public transportation of
Iowa City. I have been very impressed by the excellent bus service that is provided in this city."
5) Marianne Michael: "One of the really great things about Iowa City is its bus system. Itis a
pleasure to be downtown at the bus stop and to see people hurrying to a bus and then heading out
in all different directions."
6) John Watson, Executive Director of Goodwill: "The vast majority of our clients, current and
former, are dependent on transit for all their needs, including work, visiting, shopping, meetings,
recreation, etc."
Additional names are available by consulting A) the letters on file at the city clerk's office, B) the
videotape of the Iowa City City Council meeting of December 17,1985 (on file at the city library),
and C) the bus drivers who interact daily with loyal riders. In fact, some of those drivers
themselves would be good subjects for spots.
34
90? z
DATE: May 8, 1986
TO: JCCOG Ad Hoc Area Transit Study Committee
FROM: Beth Bottom, Elizabeth Hong,cia Tekippe
RE: Brochure UM
This brochure was designed for promoting the use of the monthly bus pass for the Iowa City
Transit and Coralville Transit systems.
The brochure is structured to clearly identify what a monthly bus pass is, how much it costs and
how you can get one. For convenience a form is attached
The brochure also points out the efficiency, convenience, dependability and safety of the transit
systems. Another important aspect of this brochure is a comparison of estimated monthly car costs
versus using a bus pass. These cost figures are courtesy of the American Automobile Association
adapted to the Iowa City - Coralville.
The office that prints the Iowa City Transit schedules canrint 3
$100.00. P 000 brochures for approzunately
35
90? a?.
9
DATE: May 8, 1986
TO: JCCOG Ad Hoc Area Transit Study Committee
FROM: Beth Bottoni, Elizabeth Hong icta Tekippe
RE: Map and schedule boxes
A main reason individuals do not utilize the transit system is their lack of knowledge regarding it.
In other words, area residents do not know where the buses go and what times they leave.
Therefore, the transit system needs to make this information readily available to potential patrons.
Using map and schedule boxes, similar to those used by CAMBUS, is an effective way of having
information immediately available to the person who wants to use the bus. Also, patrons will not
have to call the transit offices for information or step on the bus to ask the bus driver.
These rectangular boxes are made of metal and plexiglass. Each displays a map showing that
particular route in the city and the times the bus arrives at that stop (see next page for a sample).A
map and schedule box is attached to the pole of a bus stop sign.
This team recommends posting these display boxes at bus stops in Iowa City and Coralville. The
initial expense is $25-$50 per box, depending upon where they will be constructed. Since this is a
large initial expense, the project can be accomplished over several years. The fust set of boxes can
be used in strategic locations where the highest population will have access to them.
36
9•? 4
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37 9�13
r
DATE: May 8,1986
TO: JCCOG Ad Hoc Area Transit Study Committee
FR: Beth Bottoni, Elizabeth Hon cia Tekippe
RE: ADDENDUM -Additional marketing concepts and strategies.
If I had a brand new Cadillac that I wanted to sell for $5,000, and I complained that no one wanted
to buy it, but I kept it locked in the garage behind my house and refused to tell anyone about it, you
might suggest that there is something lacking in my marketing strategy.
That is somewhat the situation of the Iowa City Transit System.
We have one of the best systems in the United States, the Cadillac of bus systems, but the local
population hasn't been told about it.
About two-tenths of one percent of the total budget for the year is all the transit manager has been
allowed to spend on marketing. Industry sources recommend three to five percent of the annual
budget. That is 12 to 20 times the amount being spent now.
For any long term benefits to come of these present efforts to increase bus ridership, the transit
& manager must have a reasonable amount to spend on marketing. We recommend increasing the
�,,,, figure five -fold in the FY87 budget, and doubling that figure the next year. That would be about
one percent in FY87 and 2 percent in FY88.
Some factors to consider in developing further bus promotions are:
1) The area transit system is arguably one of the most efficient,
dependable and economical in the nation.
907 at
il
r
ADDENDUM page 2
2) Area population has a high turnover, bringing always a new group
that needs to be informed of the advantages of using the transit
system.
3) Using resources of the university, such as graduate student interns
in marketing, can stretch the budget dollars available.
In the course of this study of ridership, many enthusiastic plans were put forth by concerned
citizens. Some of the most feasible are listed below, as "starters" for on-going marketing efforts.
1) At the beginning of each semester place ads in the daily papers, telling map, schedule, popular
destination points, and including a form to send in to order a monthly bus pass.
2) At the beginning of the fall semester set up a booth to sell bus passes at Washington and Clinton,
near the downtown bus interchange.
_ 3) Before the holiday shopping season place similar ads, emphasizing Bus & Shop.
4) Accompany 1), 2) and 3) with radio spots telling the same message.
5) Provide maps and bus schedules to new University of Iowa and all new downtown employees.
6) Encourage city workers to take the bus instead of their cars by replacing the present 50 percent
rate to park in municipal lots by a cut-rate bus pass ($10). (See Nov. 1, 1984 and Dec. 18, 1985
memos of Joan Jehle, Office Manager, Iowa City Public Library, on file at city clerk's desk.)
7) At Old Capitol Center (since it is near the downtown exchange) post a large, lighted map
showing all routes and schedules.
8) About the time the weather starts to tum cold, offer one week of free rides between the hours of
9 a.m, and 3 p.m. Precede with radio and newspaper publicity emphasizing clean, comfortable,
dependable service.
9) The drivers are the most immediate, everyday public relations workers for the transit. To
improve their skills at this phase of their work, and to build morale, plan an annual Appreciation
Dinner, scheduling a motivational speaker for the event.
10) Develop a "Friends of the Bus" group similar to "Friends of the Library." The group can be
advisory in developing transit promotion.
39
9o?OL
r
MINUTES
JCCOG AD HOC AREA TRANSIT STUDY COMMITTEE
THURSDAY, FEBRUARY 20, 1986 - 3:30 P.M.
IOIIA CITY TRANSIT BUILDING CONFERENCE ROOM
MEMBERS PRESENT: Mike Kattchee, Coralville; George Strait, Iowa City;
Dave Ricketts, University of Iowa; Dick Myers, Johnson
County; Anne Rawland, citizen
MEMBERS ABSENT: Phil Shive, citizen
EX -OFFICIO MEMBERS PRESENT: Larry McGonagle, Bill Dollman, Roger Fisher,
Mike Lankford, Frank DePirro
STAFF PRESENT: Jeff Davidson, John Lundell
GUESTS PRESENT: Patricia Tekippe, Beth Bottoni
1. Call to Order.
Davidson called the meeting to order at 3:35 p.m.
2. Election of Chairperson.
Kattchee nominated Strait. Rawland seconded the nomination. Strait
was unanimously elected chairperson of the Committee.
3. Explanation of Committee Function.
Davidson and Strait explained the function of the Ad Hoc Transit Study
Committee. DePirro asked why there was a distinction between official
members and ex -officio members. Davidson replied that the intent of
the Committee was to have discussion occur at the policy -maker level.
Staff has already discussed most of the issues.
4. Issue /1: Service Area Duplication by Coralville Transit Iowa Cit
Transit, and CAMBUS.
Strait asked members to refer to Staff Report dl. Kattchee stated
that most of these duplication issues have been looked into. Davidson
explained that the five areas listed did not necessarily indicate that
the intent of the service provided was being duplicated. The group
discussed each of the five areas listed in the staff report. DePirro
asked if there would be an advantage to Iowa City in having the CAMBUS
Pentacrest route going back to 20 minute headways. Ricketts responded
he did not think the Iowa City Manville Heights route received a large
increase in ridership when Pentacrest went to 20 minute headways. The
issue of route duplication in the North Hospital area was discussed at
length by the Committee. Kattchee said he did not feel there was the
potential for great cost savings even if route duplication at North
Hospital was lessened. Staff was directed to provide schedules and
maps for the next meeting, as well as additional information to indi-
cate more about the intent of the various transit routes which over-
lap.
Myers arrived at 4:15.
40
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r
MINUTES
JCCOG TRANSIT AD HOC AREA TRANSIT STUDY COMMITTEE
FEBRUARY 20, 1986
PAGE 2
5. Issue A2: Transit System Consolidation.
Davidson explained that the JCCOG Transportation Planning staff has
looked into this issue several times in the last five years, the most
recent of which was during the Iowa City Transit Study in fall 1985.
The information which was produced at that time was reproduced in
Staff Report d2, and is basically a case for not consolidating the
three systems. Kattchee stated he was not sure that the various
transit routes would change that much under an area -wide transit
authority. There was general concurrence from the Committee that
preserving the three separate transit systems is preferable at this
time. There was also general acknowledgement from the Committee that
a great deal of coordination and cooperation between the three systems
is occurring at the present time.
6. Issue R3: The Bus -and -Shop Program.
Strait stated he would like to defer this discussion because of the
proposal by the Mayor of Iowa City to modify the park -and -Shop pro-
gram. Rawland stated that she does not feel merchants are aware of
the many individuals who purchase their own bus passes and make pur-
chases from downtown merchants. Davidson outlined the Park -and -Shop
proposal by the Mayor of Iowa City. DePirro proposed having merchants
be required to reimburse 40 cents for both the Bus -and -Shop and
Park -and -Shop programs. Strait asked DePirro if he would be willing
to put his proposal in a letter to the City Council. DePirro acknowl-
edged that he would be willing to do this. Strait stated he felt
certain downtown retailers are not aware of all the benefits to them
of the Bus -and -Shop program. Myers stated that business is not very
good for area retailers.
7. Issue ►4: Marketing.
Strait introduced two guests who are working with him on some market-
ing issues. Bottoni explained what they are proposing to do in the way
of developing some advertising services for Iowa City Transit. Strait
stated he felt he could sell the Iowa City Council on providing addi-
tional funds to Iowa City Transit for increasing their marketing
efforts. Strait outlined many of the local resources at the Univer-
sity of Iowa and at the local cable television operation which should
be tapped to aid in the local marketing of transit. Kattchee stated
that transit should be marketed as a public service which benefits
everyone, not only users. Strait asked Coralville and CAMBUS repre-
sentatives if they are willing to assist Iowa City in their marketing
efforts. Kattchee and Rickets replied that Coralville and CAMBUS are
supportive of Iowa City's efforts but would not be willing to support
Iowa City's efforts financially.
41
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r
MINUTES
JCCOG TRANSIT AD HOC AREA TRANSIT STUDY COMMITTEE
FEBRUARY 20, 1986
PAGE 3
8. Other Business.
Strait brought up the issue of service duplication in the North
Dubuque Corridor. Ricketts stated the biggest problem for CAMBUS in
providing service north of the Mayflower Apartments is inadequate
capacity on their vehicles. Rawland stated that as a taxpayer it
bothered her that the general public does not have to pay to use
CAMBUS. She wondered if it was not feasible for the University to
require students and faculty to show their ID cards in order to board
_ CAMBUS. Ricketts stated he does not feel many people understand the
intent of the CAMBUS operation. Showing passes or paying a fare to
board the bus would increase dwell time significantly. Ricketts
stated only 2% of CAMBUS riders are persons not affiliated with the
University. Strait stated 2% of CAMBUS ridership paying a 501 fare as
required on Iowa City Transit would generate approximately $34,000.
Kattchee asked about not letting the general public ride CAMBUS,
thereby forcing them on the public systems. Lundell stated that UMTA
would not allow this. Ricketts stated that he would be glad to talk
privately with anyone about the CAMBUS operation.
The next meeting of the Committee was set for Wednesday, March 6, from
_. 4:30-6:00.
9. Adjournment.
Strait declared the meeting adjourned at 5:15 p.m.
Minutes taken by: Jeff Davidson.
42
y07z
� � a
MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
THURSDAY, MARCH 6, 1986 - 4:30 P.M.
IOWA CITY TRANSIT BUILDING CONFERENCE ROOM
MEMBERS PRESENT: George Strait, Iowa City; Michael Kattchee, Coralville;
Dave Ricketts, University of Iowa; Anne Rawland, citi-
zen; Phil Shive, citizen (late)
MEMBERS ABSENT: Dick Meyers, Johnson County
EX -OFFICIO MEMBERS PRESENT: Roger Fisher, Frank DePirro
STAFF PRESENT: Jeff Davidson, John Lundell, Steven Van Steenhuyse
GUESTS PRESENT: Elizabeth Hong, Patricia Tekippe, Bob Tauber
1. CALL TO ORDER.
Strait called the meeting to order at 4:34. He congratulated Lundell
on being appointed the new Iowa City Transit Manager. He suggested
that the order of the agenda be changed and that Marketing be dis-
cussed first. There were no objections.
2. APPROVAL OF MINUTES.
Rawland moved that the February 20 minutes be approved. Ricketts
seconded. The minutes were approved unanimously.
3. MARKETING.
Davidson discussed the Iowa Department of Transportation Transit
Marketing Seminar. He described a State Transit funding program which
will have funds available for transit marketing. He said that a
- program targeted to elementary school students is being looked at by
_. Iowa City Transit, as well as campaigns targeted to employees at
American College Testing and National Computer Systems. Other pro-
grams being considered are the establishment of Park and Ride lots,
information tables, and TV advertising. For Coralville, a transit
— route to the new Rockwell plant is being considered. A plan to at-
tract more off-peak riders for CAMBUS' Mayflower route is also being
considered.
Shive arrived at 4:41.
Lundell talked about marketing on Heritage Cablevision. They would be
able to buy low-cost spots on popular channels such as ESPN, as well
as the local channels. Bob Tauber of Heritage answered questions
about their rates. Lundell provided the Committee with copies of
- Heritage's rate card, and Tauber explained how rates are determined.
43
90?a
=1k�
r
MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
THURSDAY, MARCH 6, 1986 - 4:30 P.M.
PAGE 2
Strait asked for a report from the journalism students working on
marketing strategies. Tekippe gave the members a handout comparing
Iowa City transit ridership with paid parking hours downtown. She
mentioned that the costs of the new addition to the Dubuque Street
parking ramp average about $8,600 per stall, and increasing bus rider-
ship would save the City money by reducing the need for additional
parking. She said that a good strategy would be to encourage more
ridership at off-peak hours.
Tekippe gave the members a photocopied example of a leaflet to promote
transit ridership. She said such a leaflet would include a coupon
which would allow patrons to purchase bus passes by mail. Strait
asked her to find out about the possibilities of leafleting, as well
as the costs of direct mail. Tekippe suggested targeting University
of Iowa faculty and downtown employees. Strait suggested that the
Senior Center and Oaknoll also be targeted.
Tekippe said that the leaflets and two 30 -second television spots were
being considered as projects by her group. Other possibilities are
Putting route maps and information on bulletin boards at the downtown
specific ransit icostcf figures forStrait
all ofasked
heseaproposals. Rawlandrepare a uwastwith
asked
to assist. He also asked that the merchants at Sycamore Mall be
involved in the project.
4. BUS AND SHOP PROGRAM.
Davidson outlined the recent decision by the Iowa City City Council to
not require downtown merchants to pay the extra ten cents in increased
wouldphavengoneetoisupport the transitn their Park and hsystem9program. This extra revenue
Shive said that the Downtown Association has raised the minimum pur-
chase requirement of the Park and Shop and Bus and Shop programs from
$5.00 to $10.00. When a customer buys at least $10.00 worth of goods,
the merchant pays the full 50t bus fare or 301 parking fee. He said
that the Association will work with the Chamber of Commerce to in-
crease merchant participation in the Bus and Shop program.
Shive suggested that ads be sold in Iowa City and Coralville buses
similarly to CAMBUS. Strait asked Ricketts if the CAMBUS sales people
would also be willing to sell ads for Iowa City and Coralville.
Ricketts
work on
welcometheiopportunity. a Strait asked Rickettsotoissin two kwwith Shiveboould n
this. Kattchee said that Fisher could serve for Coralville, but that
he would need to check on Coralville's rules first. Lundell said that
he would ask Bill Dollman from Iowa City Transit to participate as
well.
44
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MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
THURSDAY, MARCH 6, 1986 - 4:30 P.M.
PAGE 3
5. AREAS OF TRANSIT SERVICE DUPLICATION
Strait asked that transparencies of each bus system be made showing
which routes overlap and where this occurs. Davidson said that study
has shown there are five areas of overlap, but that there is true
duplication only in the North Dubuque corridor. This occurs between
Iowa City's North Dubuque route and CAMBUS' Mayflower Interdorm route.
describedRicketts and Lundell
erves this area.
Ricketts said that CAMBUSservice iiswd signedytoegetsstudents downtown
to the main campus area in time for classes. Strait asked if this
service is used often. Ricketts answered that the buses are usually
full, especially at 16 minutes after the hour.
6. OTHER BUSINESS,
Rawland asked if there had been a report made by the Transit quality
Circle group. Davidson said that a report had been made, and that he
would find a copy and submit it to her.
Ricketts asked if the proceedings of the Committee were to be telecast
on cable TV. Strait said that the details were still being worked
on.
7. ADJOURNMENT.
The meeting was adjourned at 5:58.
Steven J. Van Steenhuyse, Minute Taker
M
45
90z
I
MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
THURSDAY, MARCH 27, 1986 - 4:30 P.M.
IOWA CITY TRANSIT FACILITY CONFERENCE ROOM
MEMBERS PRESENT: George Strait, Iowa City; Dave Ricketts, University of Iowa;
Anne Rawland, citizen
MEMBERS ABSENT: Michael Kattchee, Coralville; Dick Myers, Johnson County;
Phil Shive, citizen
EX -OFFICIO MEMBERS PRESENT: Roger Fisher, John Lundell, Mike Lankford, John
Soukup for Frank DePirro
STAFF PRESENT: Jeff Davidson
GUESTS PRESENT: Patricia Tekippe, Charles Ruppert, Marjorie Hayden -Strait, Ed
Snuffin, B. Small, Anthony Kriz
1. CALL TO ORDER:
Chairperson Strait called the meeting to order at 4:35 p.m.
2. APPROVAL OF MINUTES:
Ricketts moved and Rawland seconded that the minutes of the March 6th
meeting be approved. The minutes were approved unanimously.
3. AREAS OF TRANSIT SERVICE DUPLICATION - SYSTEM ROUTE MAP OVERLAYS:
Davidson presented the transit system route map overlays, and identi-
fied the various areas of service overlap. Davidson emphasized that
although transit service overlaps in certain areas, the only true area
of service duplication is in the North Dubuque corridor. Strait
indicated that he was pleased with the visual effect of the route map
overlays and would like to have them presented to the City Council.
Davidson pointed out that although the overlays indicate service
duplication between Iowa City Transit and CAMBUS at the Hawkeye Apart-
ments, this is in fact not true because the systems operate at differ-
ent times of day in that area. Davidson stated that the intent of
transit service for the three systems is distinct: Coralville and
Iowa City operate between outlying areas and the CBD. CAMBUS focuses
its operations on the core area of the University. Soukup stated that
the University Hospital informs people to use CAMBUS if going between
North Hospital and downtown, although Iowa City and Coralville also
operate in this area. Davidson stated that persons using University
Hospitals would be considered affiliated with the University.
Hayden -Strait asked what was the impetus for creating the CAMBUS
system. Ricketts replied that CAMBUS began in 1971, and was mainly a
student movement to have transit service provided on campus. There
are several reasons for CAMBUS' existence today, all related to pro-
viding circulation within the University. Soukup asked why all Uni-
versity students must pay a mandatory fee to CAMBUS although it is
used mostly by persons living in dormitories. Ricketts replied by
comparing it to the use of property taxes to fund Iowa City Transit:
the service is provided for the public good.
46
907X
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MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
MARCH 27, 1986
PAGE 2
4. UPDATE ON MARKETING ACTIVITIES:
Tekippe outlined the marketing proposals which have been developed by
her group. Davidson stated that the revision to the ad which compared
automobile and transit costs was good. Strait asked Davidson to
coordinate organizing the marketing proposals so that they can be
presented to the Iowa City City Council between now and April 28th,
along with the route map overlays.
Rawland stated that she had spoken with a representative of the Syca-
more Mall Merchants and that they are interested in pursuing advertis-
ing projects which relate to the use of transit. Lundell added that
he also will be speaking with Sycamore Mall representatives. Ricketts
stated that although he felt positively about the various marketing
proposals, he thought the group should concentrate on targeting tran-
sit information to specific groups. Strait stated that Dr. Horowitz
of the University Geography Department has some expertise in this
area. Fisher stated that Coralville is doing some targeted advertis-
ing, and gave the Western Hills area as an example. The group
discussed Iowa City Transit putting schedule boards out on the various
transit routes similar to what is done at CAMBUS. Davidson stated
- that this has been discussed but vandalism is a problem. The group
_ discussed the prospect of constructing a route information and sched-
ule map area at Old Capitol Center. Ricketts stated that CAMBUS has
— requested previously to put transit information on the Pentacrest side
of the downtown transit interchange and has been refused permission.
Hayden -Strait asked why there were no shelters on the Pentacrest.
Davidson outlined the various marketing proposals for which State
Transit Assistance funds are being requested. Strait stated that he
was satisfied that these projects would coordinate with the projects
of the University student marketing group.
S. UPDATE ON BUS ADVERTISING ACTIVITIES:
Ricketts outlined the discussion of advertising activities which had
occurred since the previous meeting, and passed out brochures which
_ are used by CAMBUS in their efforts. Ricketts said he felt that the
person who sells CAMBUS advertising would be interested in selling for
all three transit systems. Strait asked Rawland, together with Shive,
to organize the advertising activities of the committee. Davidson
stated that Kattchee had already appointed Fisher and Lundell had
already appointed Dollman to assist in these efforts. Lundell stated
he was very interested in pursuing the sale of advertising on board
Iowa City Transit buses. Davidson asked Ricketts if certain ads are
refused. Ricketts stated that CAMBUS does limit certain types of
advertising, but this would be up to the respective systems.
Soukup questioned the advertising efforts devoted towards Park and
Shop and Bus and Shop, and stated he felt there was a double standard
on the promotion of these programs by the various merchants.
47
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JCCOG AD HOC TRANSIT STUDY COMMITTEE
MARCH 27, 1986
PAGE 3
Hayden -Strait concurred. Davidson also concurred but related that he
has observed certain merchants attempting to alleviate this discrep-
ancy. Soukup asked if transit advertising could be placed on water
bills. Davidson stated that transit information has been placed on
water bills, such as advertising fare changes. Tekippe related that
City of Iowa City employees receive an employee benefit of subsidized
parking, but do not received subsidized transit privileges.
6. OTHER BUSINESS:
Davidson requested permission to place the DePirro/Roth proposal to
combine the Park and Shop and Bus and Shop programs on the agenda for
the next meeting. Davidson stated that the Iowa City City Council has
requested the Transit Ad Hoc Committee discuss this matter, and formu-
late a recommendation for the committee's final report. Strait stated
that the item should be placed on the agenda for the next meeting.
Strait asked Davidson if he had responded to the comment by an Iowa
City Transit driver that all of the Iowa City Transit buses be painted
the same color. Davidson responded that he had discussed the matter
with Lundell, and it was intended to paint all of the Iowa City Tran-
sit buses to match the new Scania buses using the new in-house paint
facility, but that this project has been deferred due to financial
constraints of Iowa City Transit. Ricketts added that it is not worth
the expense to do a lot of body work and repaint a 15 year old bus.
Davidson stated that the Transit Ad Hoc Committee will be in existence
until June 6. He requested the Committee members discuss how often to
meet. Strait stated he would like the Committee to meet every other
week until approximately the second week of May. Strait asked
Davidson if he felt all of the pending items could be discussed within
_ that time. Davidson replied yes. Strait stated that his intention
was for the final report of the Committee to be prepared and discussed
by the Committee prior to the June 6 deadline.
Strait stated he had been requested to speak at the "Citizens for
Transit" meeting on April 9. He added he did not feel it is appropri-
ate for him to speak on the activities of the committee until the
various issues have been discussed by the City Council. Strait asked
Davidson if he would attend and inform the "Citizens for Transit"
group of the Transit Ad Hoc Committee's activities. Davidson stated
he thought he could attend the meeting.
7. ADJOURNMENT:
Strait declared the meeting adjourned at 6:02 p.m.
Minutes taken by Jeff Davidson.
48
- 94 OL
MINUTES
JCCOG AD HOC TRANSIT STUDY COMMITTEE
THURSDAY, APRIL 10, 1986 - 4:30 P.M.
IOWA CITY TRANSIT FACILITY CONFERENCE ROOM
MEMBERS PRESENT: George Strait, Dave Ricketts, Anne Rawland, Al Axeen for
Michael Kattchee, Phil Shive
MEMBERS ABSENT: Dick Myers
-- EX -OFFICIO ME14BERS PRESENT: Roger Fisher, John Lundell, Frank DePirro,
Don Roth
STAFF PRESENT: Jeff Davidson, Cheryl Tworek
GUESTS PRESENT: Patricia Tekippe, Marjorie Hayden -Strait, Ed Snuffin,
Terry Reynolds
1. CALL TO ORDER:
_ Chairperson Strait called the meeting to order at 4:35 p.m.
2. APPROVAL OF MINUTES:
Ricketts moved and Rawland seconded that the minutes of the March 27th
meeting be approved. The minutes were approved unanimously.
3. DISCUSSION OF IOWA CITY TRANSIT MAINTENANCE ORGANIZATION:
Davidson presented introductory information concerning the maintenance
organization of Iowa City Transit. The procedure at present is that
transit maintenance is handled by the City's Equipment Division. This
issue has been addressed previously on several occasions and an out-
side consultant was brought in (Arrow) to do•a survey of this issue.
Discussion began as to whether or not this committee should endorse
the existing arrangement or recommend reorganizing transit maintenance
under Iowa City Transit.
Much of the discussion was between DePirro and Reynolds. DePirro
presented his questions of concern on this subject. Major questions
concerned the worksheets used for job orders, the "flat rates" used by
the Equipment Division and the accountability of the mechanics to the
Transit Department. Lundell stated he had some concerns about ac-
countability with the existing arrangement, but felt he needs more
experience before he would favor reorganization. Lundell and DePirro
emphasized that their concerns were with the arrangement of transit
maintenance, and that they were not being critical of the Equipment
Superintendent.
Reynolds stressed the accountability of the existing system and stated
that all information is stored on computer and can be re -accessed.
Ricketts stated that although he favored the CAMBUS arrangement of
transit maintenance under the Transit Manager, he understood the
complexity of the ICT issue. Ricketts stated that he felt labor-
management problems would continue to exist if transit maintenance
were reorganized.
49
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JCCOG AD HOC TRANSIT STUDY COMMITTEE
APRIL 10, 1986
PAGE 2
DePirro brought up the issue of chargebacks based on cost per mile.
Reynolds stated that the rate is adjusted every six months. Lundell
stated this arrangement results in the Transit Department having a six
month lag in feeling the effects of cost increases and decreases.
DePirro asked why the recent deficit due to the increase in the main-
tenance rate was not foreseen by the Transit Manager. Reynolds
replied that the Transit Manager receives the appropriate information.
Davidson reminded that the recent deficit was both existing and pro-
jected, and hopefully actions which have been taken will forestall
_ much of the projected deficit. Strait asked Lundell if he thought he
would be able to make a recommendation on the organization of transit
maintenance in 2 or 3 months. Lundell replied he thought he would.
4. DISCUSSION OF PARK AND SHOP/BUS AND SHOP PROGRAMS:
The proposal by DePirro and Don Roth to combine the Park and Shop and
Bus and Shop programs with a single merchant reimbursement rate of 401
was discussed. Davidson stated that this matter had been referred to
the Iowa City Council, and that the Council had referred it back to
the Ad Hoc Committee for a recommendation. Davidson reminded Commit-
tee members that in February the Iowa City Council took action to set
the merchant reimbursement for the Park and Shop program at 301. The
reimbursement for the Bus and Shop program is the full 501 fare.
Davidson stated that the issue raised by DePirro and Roth to raise the
minimum purchase from $5 to $10 has already been implemented.
Davidson stated that the Downtown Association and City had worked out
an agreement regarding the employee pilferage problem. Davidson empha-
sized that Park and Shop and Bus and Shop are Downtown Association
programs and that the City is only involved in billing matters. Shive
reiterated that many of the concerns brought up by DePirro and Roth
have already been addressed by the Downtown Association. Shive added
that decals and stickers are already made available to merchants by
the Downtown Association, but it is an individual merchant's decision
whether or not to display them. Shive stated he would like to see the
Bus and Shop program opened up to the entire City. Shive stated that
the Downtown Association is continuing to address the Park and Shop
and Bus and Shop programs. Davidson stated that he had not received a
clear consensus from the Transit Ad Hoc Committee as to whether or not
they endorsed the element of the DePirro Roth proposal to combine the
two programs with a single 401 reimbursement rate. Strait asked if
Shive would take this matter to the Downtown Association for their
opinion. Shive stated that he would and report back at the next Ad
Hoc Committee meeting.
5. UPDATE ON ADVERTISING AND MARKETING ACTIVITIES:
Davidson stated that transit marketing proposals would be presented to
the Iowa City City Council at their informal meeting on April 29. The
system route map overlays will also be presented. Tekippe stated that
her group was working with Lundell in narrowing down the proposals.
50
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JCCOG AD HOC TRANSIT STUDY COMMITTEE
APRIL 10, 1986
PAGE 3
Rawland presented information that she, Ricketts and Shive had pre-
pared. Ricketts outlined the proposed on -board advertising program
which is being expanded from CAMBUS to include Iowa City Transit and
Coralville Transit. The Committee expressed their support of the
onboard advertising proposals. Ricketts stated that CAMBUS does not
allow advertisements for alcohol, smoking and political issues; but
that this would be left up to the discretion of each system.
6. OTHER BUSINESS:
_ None.
7. ADJOURNMENT:
- Strait declared the meeting adjourned at 6:13 p.m.
Minutes taken by Cheryl Tworek
-Al
MINUTES
JCCOG AD HOC AREA TRANSIT STUDY COMMITTEE
THURSDAY, APRIL 24, 1986 - 4:30 PM
IOIJA CITY TRANSIT FACILITY CONFERENCE ROOM
MEMBERS PRESENT: Mike Kattchee, Anne Rawland, Dave Ricketts, Phil
Shive, George Strait
MEMBERS ABSENT: Dick Meyers
EX -OFFICIO MEMBERS
PRESENT: Frank DePirro, Roger Fisher, John Lundell
STAFF PRESENT: Jeff Davidson, Cheryl Tworek
GUESTS PRESENT: Tony Kriz, Kevin O'Malley, Bob Tauber
1. CALL TO ORDER
_ Chairperson Strait called the meeting to order at 4:37 PM.
2. APPROVAL OF MINUTES
Kattchee moved and Ricketts seconded that the minutes of April 10 be
approved. The motion carried unanimously.
3. REPORT FROM PHIL SHIVE ON REACTION OF THE DOWNTOWN Astnr.TATMH Tn
Shive reported that the Downtown Association has examined the pro-
posal, but is not willing to give up the 30t Park & Shop reimbursement
rate. An alternative the Downtown Association is proposing is that
each Bus & Shop pass will be stamped by a participating merchant. Each
stamp (received with a minimum purchase of $10) will be valued at 309.
A recipient of a pass containing one stamp will then make up the 20t
difference upon boarding the bus. If the pass contains two stamps,
the person will ride free and the City will receive a 10t surplus.
Shive added that the Downtown Association intends to commit funds for
advertising of this program and eventually hopes to sign up the same
number of merchants as are involved in Park & Shop. The Downtown
Association is also proposing that the City do the accounting work for
the Bus & Shop program as they do for the Park & Shop program.
Lundell added that the Sycamore Mall Merchants are interested in
participating in Bus & Shop. DePirro stated that bus riders may view
this proposal negatively, since what formerly cost $5 now will cost
$10.20. Fisher asked if Coralville merchants are eligible. Kattchee
stated he would mention the program to the Coralville Chamber of
Commerce. Lundell stated that the Downtown Association's proposal
will not be favorable to the City unless the advertising of the pro-
gram is increased significantly. Strait stated he felt positively
about the proposal.
52 g,'
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JCCOG Ad Hoc Area Transit Study Committee
April 24, 1986
- Page 2
4. DISCUSS THE COMMUNITY'S TRANSIT RESPONSIBILITY TO THE DISABLED
Davidson introduced this item and stated it was being brought up in
light of possible future decisions to cut transit service by the Iowa
City City Council. Davidson referred to his informational memo which
outlined the existing efforts at providing transit service for persons
with disabilities, and further stated that the City Council would not
— be violating any regulations regarding transit service for persons
with disabilities if they reduced the level of transit service.
Lundell stated that by virtue of Iowa City Transit's supplemental taxi
_ service contract, they are providing a higher -than -mandated level of
"special efforts" transit service. Ricketts stated that the Bionic Bus
system serves many off -campus trips. Strait stated he felt the City
was maintaining its responsibility regarding transit service for
persons with disabilities, and felt the matter could be more usefully
discussed if and when a decision to cut transit service is made.
_ 5. DISCUSS IOWA CITY TRANSIT FARE POLICY
Kevin O'Malley, Acting Director of Finance for the City of Iowa City,
was introduced. Davidson outlined the existing Iowa City Transit fare
Policy, which essentially attempts to recover 40% of operating ex-
penses from the farebox, 40% from general property tax revenue, and
20% from state and federal sources. Davidson referred to his informa-
tional memo and cited the table which showed that state and federal
revenue sources have never come near the 20% designated in the fare
policy. Davidson also stated that the 39% of expenses currently being
recovered by Iowa City Transit from the farebox is very high compared
with most other Iowa transit systems. Kattchee stated that transit
must be balanced with the needs of other City services. Kattchee
stated that the City of Coralville sets a general tax amount to be
contributed to the transit system and attempts to recover the remain-
ing dedicated to transit otherenses from sources. r
ro mightachieve voterapprovaledif a portioneoftit
was designated for county secondary road improvements. O'Malley
outlined the various types of local option taxes available to munici-
palities. Part of a local option tax could be dedicated to the tran-
sit system, although part must also must also be dedicated to property
tax cated etoef. him hatidson transit p property tax ted that the needstor mustfFinance
beconsiderediwith
the needs of all City departments and the property tax cap set by the
City Council. Strait presented a proposal which had been made to him
by a citizen to offer discounted bus passes for high school students.
Lundell responded negatively to this proposal citing the high rate of
vandalism by high school students, disruption to other passengers and
bus drivers by high school students, that most high school students
ride during peak periods, and that high school students take up as
much room as adults (as opposed to children). Rawland also reacted
negatively citing that high school students whom are supported by
their parents should not receive a discount unless college students do
also. Strait concurred with Lundell and Rawland and withdrew his
proposal. Strait stated that staff would be considering the transit
fare policy in the future.
— 53
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JCCOG Ad Hoc Area Transit Study Committee
April 24, 1986
Page 3
6. UPDATE ON ADVERTISING AND MARKETING ACTIVITIES
to the
wa City
CityiCouncilnondApril the A29. Davidson committee's
Lundell t have peparedloinforma-
tional items for the Council. Davidson stated he would present the
presentndell would
and
service dupl ccaatiol
n item, nd Lut d that he andthe University students
advertising
have been meeting and narrowing down the proposals. Davidson state
he would notify Committee members of the time for the meeting on April
29.
7. OTHER_ BUSINESS
Ad Hoc Commit -
Rowland was a lie t bto consider makicitizen to a gd the Committan item ee a permanent body.
tee's pending
Strait stated that if this proposal involved additional participation
it would be met with aBoardsiandreaction Come ssionsthsually
by City staff
Council. Davidson stated that City
usingr
rthe existing Committee oneCCommunity rson.aNeeds aswland ; forum
lforutransit
discussion items as needed, rather than making the Transit Ad Hoc
Committee permanent. There was consensus from the Ad Hoc committee to
endorse this recommendation.
8. ADJOURNMENT
Chairperson Strait declared the meeting adjourned at 6:02 PM.
Minutes taken by Cheryl Tworek.
54 •OROL
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MINUTES
JCCOG AD HOC AREA TRANSIT STUDY COMMITTEE
MAY 8, 1986 -- 4:30 P.M.
IOWA CITY TRANSIT FACILITY CONFERENCE ROOM
MEMBERS PRESENT: Kattchee, Rawland, Ricketts, Shive, Strait
MEMBERS ABSENT: Myers
EX -OFFICIO MEMBERS PRESENT: DePirro, Fisher, Lundell
STAFF PRESENT: Davidson, Tworek
GUESTS PRESENT: Marjorie Hayden -Strait, Bob Tauber, Patricia Tekippe
1. Cali to Order.
Chairperson Strait called the meeting to order at 4:30 P.M.
2. Approval of Minutes.
Rawland moved and Shive seconded that the minutes of April 24 be
approved. The motion carried unanimously.
3.
Downtown Association
Shive presented the proposal as it stands ready to be voted upon by
the Downtown Association. Kattchee stated he has talked to represen-
tatives from the Coralville Chamber of Commerce, and has indicated to
them that they should contact Shive if they are interested in partici-
pating in this program. Members of the Committee reemphasized that
they are in favor of the new proposal only if publicity for the pro
gram is also increased.
4. Discuss benefits of transit which extend beyond users.
Davidson referred to his informational memo which was included in the
meeting packet. The Committee concurred with the information as
presented by Davidson, and made the following additions: Rawland
stated that Iowa City Transit provides increased security to the
community, as they are frequently the first to report accidents,
personal injuries, and crimes. Kattchee stated that apartment owners
consider location on a bus line very advantageous. Tekippe stated that
the transit system allows a sense of independence for children, eld-
erly, and disabled persons, which is a benefit for parents and guardi-
ans. DePirro stated that a general benefit of the transit system is
that it increases the level of activity downtown which helps promote a
feeling of vitality in the CBD.
5. Discuss possible cuts in Iowa City Transit service.
Davidson referred to his informational memo contained in the meeting
packet. Ricketts asked if the Iowa City City Council considers park-
ing and transit as a single transportation system designed to bring
people to the central business district. Strait stated that this is a
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AD HOC AREA TRANSIT STUDY COMMITTEE
MAY 8, 1986
PAGE 2
problem and he would favor a recommendation in the final report to
consider parking and transit as a system. Fisher stated that if spe-
cific routes are proposed to be cut, careful consideration must be
made of special situations, such as the location of a Systems Unlim-
ited home on a particular route. Davidson stated that this was done
during the Iowa City Transit Study last fall. Hayden -Strait asked if
the final report of the Ad Hoc Transit Committee will address the
transit levy. Davidson replied that property tax revenue for the
transit system will be addressed. Davidson added that although addi-
tional funds can be gained from the transit levy consideration must be
given to the total cap on property taxes set by the City Council. If
the transit levy goes up, some other City service must go down.
Rawland stated that the marketing and advertising proposals should be
given a chance to work before cuts are proposed. Rawland added that a
wheel tax to gain revenue for transit should be considered with the
suggestion made by DePirro that part of it be dedicated to secondary
road improvements to gain voter approval. Kattchee stated that in
Coralville they determine how much transit is worth compared to other
City services and assign an amount of property, tax revenue based on
that. Lundell stated he would like to have the following recommenda-
tions considered: (1) Continue the parking system subsidy of transit
one more year into FY88, (2) that not starting tripper service in the
fall be considered as a service reduction option, (3) that the market-
ing and advertising proposals be implemented and given a chance to
work, and (4) that transit maintenance be reorganized under the Tran-
sit Division. DePirro stated that he would hate to see service cuts
made to save $45,000 when other things can be done to save this amount
of money. Davidson asked DePirro if he would submit his ideas in
writing.
6. other Business
Strait presented a letter from Regency Mobile Home rarK Concer„ iy
their need for transit service. Transit service to this area is not
feasible since it is outside of the city limits.
Davidson stated he will prepare the final report of Committee proceed-
ings between May 12 and May 22. The draft reports will be mailed out
on May 22. Committee discussion of the draft is set for 3:30 P.M. May
27 at the Iowa City Transit Facility. Davidson stated that if persons
were unable to attend this meeting, they should submit their comments
in writing.
Tekippe presented the final report of the marketing proposals assem-
bleby the niverit
ms toyattendstudents. Straitall meetings for hehanked hem for durat on hofrtheput
Ad
Hoc Committee.
Lundell stated that an advertising program has been worked out with
KXIC and K -101
d01. radio mations fomeoutside
retubus
. advertising. Iowa City
Transitwill
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AD HOC AREA TRANSIT STUDY COMMITTEE
MAY 8, 1986
PAGE 3
Lundell presented a proposal for consideration by the Committee, that
the Committee endorse retrofitting power steering on two Iowa City
Transit buses. He stated that this matter has been brought to the
attention of the Iowa City City Council several times and they have
thus far refused to allocate the $5,000 needed. The consensus of the
Committee was that this is not an appropriate matter for the Ad Hoc
Committee to endorse, and that it should be pursued as a private
matter between Iowa City Transit and the City Council.
Hayden -Strait presented a letter from the group Citizens for Transit,
thanking the Transit Ad Hoc Committee for their efforts.
7. Rawland moved and Shive seconded the meeting be adjourned. The meet-
ing was adjourned at 5:53 P.M.
Minutes taken by Cheryl Tworek.
57 9dR 02.
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MINUTES
AD HOC AREA TRANSIT STUDY COMMITTEE
MAY 8, 1986
PAGE 3
Lundell presented a proposal for consideration by the Committee, that
the Committee endorse retrofitting power steering on two Iowa City
Transit buses. He stated that this matter has been brought to the
attention of the Iowa City City Council several times and they have
thus far refused to allocate the $5,000 needed. The consensus of the
Committee was that this is not an appropriate matter for the Ad Hoc
Committee to endorse, and that it should be pursued as a private
matter between Iowa City Transit and the City Council.
Hayden -Strait presented a letter from the group Citizens for Transit,
thanking the Transit Ad Hoc Committee for their efforts.
7. Rawland moved and Shive seconded the meeting be adjourned. The meet-
ing was adjourned at 5:53 P.M.
Minutes taken by Cheryl Tworek.
57 9dR 02.
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