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Agenda
City Council
Economic Development Committee
Thursday, March 23, 2017
12:00 noon
Emma Harvat Hall
City Hall
1. Call to Order
2. Consider approval of minutes from the December13, 2016 Economic Development
Committee meeting
3. Discuss TIF Policies
4. Staff report
5. Committee time
6. Other business
7. Adjournment
EDC December 13, 2016 1
PRELIMINARY
MINUTES CITY COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
DECEMBER 13, 2016 EMMA HARVAT HALL, CITY HALL, 12:00 P.M.
Members Present: Susan Mims, Rockne Cole, Jim Throgmorton Staff Present: Wendy Ford, Geoff Fruin
Others Present: Nate Kaeding (ICDD); Nancy Bird (ICDD); Rebecca Neades (CofC); Nancy
Carlson; Chase Castle (Corridor Business Journal) RECOMMENDATIONS TO COUNCIL:
Cole moved to approve the funding request for the CoSign project with ICDD as
discussed. Throgmorton seconded the motion.
The motion carried 3-0.
CALL MEETING TO ORDER:
The meeting was called to order by Chairperson Mims at 12:00 P.M. She then asked those
present to introduce themselves.
CONSIDER APPROVAL OF MINUTES:
Minutes of the October 12, 2016, meeting were reviewed.
Cole moved to approve the minutes as presented. Throgmorton seconded the motion.
The motion carried 3-0.
CONSIDER REQUEST FOR FUNDING FOR COSIGN PROJECT WITH ICDD:
Ford noted that Members have a memo in their meeting packets concerning this funding request. She briefly reviewed what this project entails, noting that the Iowa City Downtown District (ICDD) is participating in a program to ramp up the sign aesthetics downtown, in order to enhance the
experience of visiting downtown, and also to increase the visibility of the various shops. There is a $10,000 cost to participate in the program, according to Ford, and this is part one of ICDD’s
request for funding for the current FY17. The second part of the request would come in FY18
and is for assistance with the manufacture, design, and installation of the signs that are a part of this program, up to $1,000 each, with a maximum of $10,000. At this point Ford turned it over to
Nate Kaeding, with the ICDD, for a presentation on the CoSign project.
Kaeding gave Members a brief history of the CoSign project and how they discovered it. He noted that it was founded by the American Sign Museum in Cincinnati. Kaeding stated that it is a
cross-pollination of small business owners, local artists and the design community, and sign fabricators, to be able to bring these three entities together in a manner that typically does not
occur. He added that Iowa City is one of the first six communities accepted to do such a project
outside of the Cincinnati area. Those involved will attend a workshop in February in Cincinnati and will then be able to move forward with the CoSign project. Kaeding continued to explain
what the City can expect once this project moves forward, sharing examples of signs used in the
EDC December 13, 2016 2
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Cincinnati sign projects. He also noted that MidWest One has signed on to be a presenting sponsor, according to Kaeding.
Throgmorton stated that he is very pleased with the project, noting that it helps to have examples, such as the ones Kaeding shared. Cole stated that he is happy to see a project that
addresses unrealized potential, and that he believes this will help unlock additional growth for
downtown businesses. He also noted his enthusiasm for the collaboration with Thomas Agran on this project. Mims spoke to Galena, Illinois’ use of signs and how well they are done, and how
his type of project will truly enhance the downtown, in terms of both people’s image of it and also
in terms of improving business and thus bringing more people downtown.
Cole moved to approve the funding request for the CoSign project with ICDD as discussed.
Throgmorton seconded the motion.
The motion carried 3-0.
DISCUSS TIF FOCUS GROUP OUTCOMES AND NEXT STEPS FOR TIF POLICY REVIEW:
Ford spoke to Members concerning the TIF Policy review process, noting that their meeting packets contain the findings from the TIF focus group work that was done over the past few
months. She noted that there were eight focus groups, made up of several groups within the community. Some of the themes that showed up in the information collected were that more
information is needed about TIF, with participants stating that they thought they knew about TIF
but found that they actually need more in-depth information to completely understand it. Ford added that there were only 47 respondents to the survey – of folks who participated in the focus
groups – noting the small sample size.
Ford shared various themes from the focus group meetings, noting that people were generally
hungry for information and thought we should get out into the community more to further explain
TIF and how it is used in Iowa City. Several of the focus groups, it was felt that achieving LEED silver certification would be appropriate in exchange for receiving TIF assistance. Another area
of interest was a way to leverage more benefit in the areas of social services and cultural aspects
within the community. Ford asked Members to discuss what they would like to do next with the information.
Throgmorton noted his thanks to staff and for those in the community who took part in the surveys and focus groups. Regarding the report that Ford provided Members, Throgmorton
stated that there is a lot of great information contained in it, and that with all of the information they have received, he thinks they should get some ideas out on the table now. He stated that
they should look at this information through the filter of the Council’s strategic plan, so that the
revised TIF policy will be consistent with it. Continuing, Throgmorton noted that the essence of the community’s conflict over TIF has to do mostly with how TIF has been used, and might be
used, in the downtown and Riverfront Crossings areas. He added that the concern isn’t so great
in the other areas of town. He believes they should amend the TIF policy to contain a section that explicitly focuses on the downtown and Riverfront Crossings areas.
Cole stated that he believes the struggle is to between needing detail so developers know exactly what to expect in exchange for TIF, but at the same time, allowing enough flexibility for
developer’s creativity and success to be realized. Cole noted that he would like to focus on
LEED certification. He added that as Mims stated in a previous meeting, they don’t want standards to be so high that development does not occur. Cole stated that he would like to see
the cost implications of a higher standard, such as gold or platinum, as they discuss sustainability
EDC December 13, 2016 3
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requirements in exchange for TIF. Another area of interest for Cole is more information on what is deemed a ‘high quality job.’ He stated that in the past project labor agreements have been
done, and he believes these were very effective. Cole also stated that he believes staff has done
a great job in gathering information and that he is ready to move forward in discussions on amendments.
Mims stated that she thinks they should try to find some ways to get the information out more publicly, such as educating the public on project-based TIF versus district-wide TIFs. She gave
examples of some of the project-oriented TIF projects around town. Mims also spoke to the flexibility they need to have in using TIF, noting that Cole also spoke to this issue.
She would like to get suggestions from staff on how they can balance the need to give developers more detail from the outset, so that they know exactly what the City is looking for, but
at the same time not lock developers into something that won’t fit with their proposed project.
Mims stated that in one of the focus groups she attended, a developer spoke to how they spend
upwards of $200,000 to $300,000 in just the initial renderings and planning of a project, all before
they can even approach the City with a new project. Mims questioned if there wasn’t a way for developers to start discussions with staff that are perhaps more conceptual, without the
developers having to spend this type of money on preliminary planning. This would give
developers a chance to know what the City seeks in exchange for TIF. Mims also voiced her concern that developers have told her they will not be bringing new projects forward for the next
four years, in light of the new Council and what they perceive as difficulties in development. Height is another area of concern. Mims added that she sees building height as a political issue,
one that this Council needs to look at. Regarding LEED certification, Mims stated that while she supports what Cole has said, she has also heard from those who often do LEED-certified projects that sometimes simply the location of the project can get them to LEED silver. She
stated that she believes they need to look at this issue carefully and perhaps require a higher level of LEED certification for TIF-assisted projects. Mims also thanked staff for their hard work
throughout this process, noting that it has not been an easy task.
Throgmorton stated that he agrees that the policy should be more definitive about what merits
TIF assistance. Regarding building height, he stated his preference for a specific section in the
TIF policy that focuses on the downtown and Riverfront Crossing areas. Throgmorton also recalled his previous suggestions for changes to the TIF policy and that he would like to share
these with staff as they continue this process. As for the LEED certification issue, he stated that
he has suggested they use this as an incentive to exceed the silver standard. Overall, Throgmorton would like to see the City’s TIF policy as one that will advance their carbon
emission goals. Continuing, Throgmorton shared other thoughts he has regarding their TIF policy. He questioned having shorter term, such as 5 year, TIFs. Another area he questioned was student housing and use of TIF assistance.
Mims gave examples in the past where the City has provided TIF and what has been considered ‘public benefit’ when it comes to these projects. She noted that over time this can change,
especially depending on the nature of each project. Cole stated that he believes staff should reach out to developers, labor, and green architects – those who have experience in LEED certification and what it takes to get to each level.
Cole also suggested using TIF for municipal type projects. Mims stated that she would disagree
with this, because that is what GO bonds are for. Cole mentioned about housing unit mix
requirements and owner-occupied versus rental units. He stated that this could play into the flexibility they are looking for. Throgmorton spoke briefly about residential projects and TIF, and
EDC December 13, 2016 4
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how residential should not be a primary focus area of support. Fruin then briefly addressed Members’ questions and concerns, noting areas they may want to be considering being very
specific. One he noted, needs to be looked at soon are parking requirements for downtown
projects.
Mims suggested that with all of the meetings in January for budget, that they look at February for the next EDC meeting, and in the meantime perhaps Staff can begin having those discussions with the development community and other staff to address the Committee’s questions and
concerns. STAFF REPORT: Ford stated that they are still working with the Moss Ridge Development. She directed
condolences with the family of George Hollins, who died last weekend. She noted that he was
one of the people working with Mr. Moss on this project. Staff are also working with the Hodge Companies on their project on South Dubuque Street. She also mentioned the Hieronymus
Square project, which is now a two-tower project with a hotel in one tower. Another project in the
financial analysis stage is one with the City Hall parking lot and Unitarian Church.
COMMITTEE TIME: None.
OTHER BUSINESS:
None.
ADJOURNMENT:
Throgmorton moved to adjourn the meeting at 1:10 P.M.
Cole seconded the motion.
Motion carried 3-0.
EDC December 13, 2016 5
PRELIMINARY
Council Economic Development Committee
ATTENDANCE RECORD 2014 - 2015
NAME
TERM EXP.
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Rockne Cole 01/02/18 X X X X X X X
Susan Mims 01/02/18 X X X X X X X
Jim Throgmorton 01/02/18 X X X X X X X
Key:
X = Present
O = Absent O/E = Absent/Excused
Date: March 10, 2017
To: Economic Development Committee
From: Wendy Ford, Economic Development Coordinator
Re: TIF Policy Review
Introduction
In January of 2016, the City Council established a set of seven Strategic Planning Priorities,
including one to Promote a Strong and Resilient Local Economy. In support of that planning
priority, Council listed seven initiatives, including one to review and consider amending the
City’s Tax Increment Finance (TIF) policy.
The Economic Development Committee asked staff to frame key policy decisions. The goal is to
tailor a set of TIF policies that offer a balance of specificity and flexibility. Ideally, policy
decisions will align with Strategic Plan objectives, other City planning documents, and standard
measures such as the state’s high quality jobs thresholds, blight remediation and expansion of
tax base.
Staff conducted eight focus groups between June and November, 2016. Focus groups included
developers, architects, engineers, members of labor and worker justice organizations, members
of social service oriented non-profit groups, members of community promotional non-profit
groups, taxing entities and others. A lengthy report was presented to the Economic
Development Committee (EDC) at your December 13, 2016 meeting. Feedback from the focus
groups indicated that those associated with the development process were critical of the project
and design approval process in part because of a lack of clarity for what is required for a project
to merit TIF. People with expertise in sustainability seemed to reach consensus that LEED
Silver Certification could be required of most traditional TIF projects. It was also noted that
place-making is a public benefit, important to making a welcoming community, and includes the
provision of Arts, Cultural and Social Services yet it is difficult to fund these public benefits using
project-based TIF.
Upon reviewing the focus group work in December, 2016, the EDC asked staff to solicit
additional stakeholder input on key decisions for the next meeting. The issues EDC members
identified for further discussion include building height and form, sustainable features, and the
process through which incentives are considered. Local organized labor leaders have also
reached out to the City with recommendations for TIF policy revisions. Staff conducted a
roundtable to refine the focus group input. This roundtable consisted of three architects and a
developer. Staff also communicated with a local labor representative to ensure a solid
understanding of their issues.
March 14, 2017 Page 2
This memo organizes the economic development issues addressed during the review process,
provides supporting information from community focus groups and staff and presents policy
decision points for each.
1. Balancing building height and form with building economics
Deemed the most important policy by developers and architects, the building height issue
downtown is critical because it determines more than the aesthetics of new downtown buildings.
It shapes the residential population and thus, downtown diversity because of the economics of
the buildings themselves.
Developers note that the vast majority of student housing developers do not seek TIF because
student housing projects cash flow on their own and need no external support. In Iowa City,
student housing developments tend to be 4-7 stories tall, the maximum allowable with wood
frame construction. There is one recent exception in the RISE at Court and Linn, a large
development with a high rise tower dedicated to housing more than 500 students. Large or
small, the market value for student housing developments is so high they are able attract
enough investors and debt to avoid a financial gap. The economics are simple: smaller buildings
are less expensive to build requiring only wood framing, and are very lucrative because of their
premium downtown location and the ability at times to attract large rents from people living
together.
Developers indicated that there is very little market for permanent residents in smaller buildings
downtown. First, the student-aged population can typically outbid other segments of the market.
Second, the older demographic wants dwelling units in buildings that are differentiated from the
student population, with amenities, other permanent residents and, often with views found in
higher rise buildings.
Developers say there might be a market for permanent residents in mid-rise buildings, but the
economics of mid-rise buildings are challenging. Generally, the requirement for steel
construction begins when the building exceeds 5 stories, essentially doubling framing costs per
square foot. Limiting a building to 7 or 8 stories does not allow for enough additional income to
pay for the added expense of the steel frame building without incentives. When there isn’t
enough income, the value is lower and so is the appeal to investors and bankers, which creates
an unnecessarily large financial gap per square foot of building. As the building gets taller, the
market value begins to be high enough to attract investment and banker interest, thus shrinking
the financial gap per square foot.
Developers point out that of more than 2,000 housing units in downtown Iowa City, only 75
condos are occupied by permanent residents; fewer than 4% of all downtown residents. The
other 96% is predominantly student-aged persons. Each new permanent resident downtown
adds to the diversity that we have been working to encourage. By allowing only mid-rise
buildings in mid-block parcels downtown, the diversity we seek in our downtown population will
be harder to achieve and the financial gaps will be more expensive per square foot. More
March 14, 2017 Page 3
importantly, the development community may likely focus on the lucrative student market thus
not even attempting to work with the City on TIF projects.
Policy Decision points:
a) Determine a clear, predictable policy on building height for TIF projects.
Is the height permitted by the underlying zoning code sufficient or is there
another guideline the Council wishes to use?
b) Determine how to consider architectural impact on adjacent properties.
Is staff design review sufficient? It is important to note that most projects are not
fully designed at the development agreement phase. Changes are often
necessary throughout the design process; general compliance with initial
concepts rather than exact adherence to early design phase documents can be
used.
c) Promotion of Historic Preservation and reinvestment into existing building stock.
Project-based TIF depends on substantial increases in property value. Often
times this cannot be achieved when density is not increased. Thus, Council may
want to consider district-wide TIF applications for renovations or less time
consuming processes such as tax abatement.
2. Sustainability Features
There was consensus that LEED, while imperfect for every project type, is a good standard to
achieve for most new construction. In discussions with architects who design to LEED
standards regularly, there was consensus that LEED Silver Certification is the appropriate level
to require for a downtown building project, with some exceptions based on project scope or
location.
Focus group participants agreed that LEED is a good standard because it covers a wider group
of metrics than just energy efficiency and thus, leverages higher quality projects. Buildings earn
LEED points across a range of categories such as site, water, energy, materials, indoor
environmental quality, etc. One concern from a roundtable member after our meeting was that a
building could achieve LEED Silver without scoring any points in energy efficiency, so her
suggestion was to require LEED Silver certification with a minimum of 8 energy efficiency
points. For those projects that would not be appropriate for LEED Silver certification (perhaps
outside of downtown and RFC or rehabs of historic buildings), one idea was to require
documentation of energy efficiency equal to 8 LEED points. The 8 point standard was not
reviewed and addressed with other focus group members. Roundtable participants also noted
that a metric other than LEED may be needed for manufacturing facilities; their discussion
applied generally to residential and mixed use buildings.
March 14, 2017 Page 4
They agreed that while downtown projects should be able to achieve LEED Silver, achieving
LEED Gold certification would be a greater burden financially, requiring more financial gap filling
by the City.
Other measures of sustainability were also discussed, such as simply exceeding the current
energy code by 20%. This could be a measure or option available to developers when projects
are not well-suited for LEED.
Policy Decision point:
a) Determine sustainability standards to require for TIF projects.
Options may include LEED Silver, LEED Silver with a baseline for energy
efficiency points, or for those projects not suited for LEED, 20% or greater than
energy code requirements, if applicable.
3. Affordable Housing
In May of 2016, Council adopted a resolution approving inclusion of affordable housing goals in
Economic Development policies. The following policies are for new construction projects that
include residential dwelling units and have requested City financing:
A minimum 15% of the residential units must be affordable for a minimum of 20 years, or the
term of the developer’s agreement, whichever is longer. It should be noted that only the gap
between affordable units required through economic incentives and those otherwise
required by code (for example, the required 10% in Riverfront Crossings) will be considered
for City financing.
For rental housing, dwelling units shall be targeted to households at a maximum of 60%
Area Median Income (AMI). The City may negotiate dwelling units being designated for
households at a lower AMI.
For owner-occupied housing, dwelling units should be targeted to households at a maximum
of 110% AMI.
The City may negotiate a fee-in-lieu of on-site affordable housing with the fee to be used for
affordable housing purposes (for example, grants/loans for construction of affordable
housing, down payment assistance for income-qualified households, etc.). Fee-in-lieu of
negotiations currently allow the flexibility for providing affordable housing units off-site; off-
site provision is something Council may consider addressing more explicitly.
Policy Decision point:
a) Determine any refinements to above policy such as flexibility in the location of where
affordable units required for a project may be alternatively located.
March 14, 2017 Page 5
4. Social Justice
Wage Theft
In November of 2015, Council adopted a resolution aimed at ensuring the City will not contract
with any person or entity who has participated in Wage Theft by violation of the Iowa Wage
Payment Collection law, the Iowa Minimum Wage Act, the Federal Fair Labor Standards Act or
any comparable state statute or local ordinance, which governs the payment of wages.
Contractors in TIF building projects
Representatives of organized labor have submitted four recommendations for changes to the
City’s economic development policies. The recommendations address organized labor’s
concerns regarding contractors and subcontractors who use leased employees, sometimes
known as independent contractors. The concern is that an independent contractor can operate
essentially as an employee without the protection and benefits afforded to employees.
The labor representative made four recommendations for any project involving TIF. Staff
understands the goals of these recommendations, and believes to some degree the City’s
economic development policies can help meet these objectives. However, there are significant
enforcement challenges and in some cases existing enforcement mechanisms better suited to
meet these goals. The four recommendations with staff commentary are listed below.
i. The requirement that all contractors and subcontractors be in compliance with all tax
obligations (workmen’s comp, payroll, corporate, etc.);
Staff comment: Annual rebate certifications required by the City could also require a
statement from developers that to the best of their knowledge, all tax obligations have
been met. However, existing state and federal enforcement mechanisms are more
appropriate, as there may be cases in which there is a dispute as to whether obligations
have been met.
ii. That there be no use of leased employees (sometimes known as independent
contractors);
Staff comment: Monitoring of this requirement would be extremely challenging, and the
goal of this recommendation could be partially met with the inclusion of items iii and iv
below.
iii. That all contractors be in compliance with registration/licensing requirements at the Iowa
Workforce Development’s Iowa Contractor Registration; and
iv. All subcontractors are disclosed.
Staff comment on recommendations iii and iv: Not all contractors and subcontractors will
be known by the developer at the time of the development agreement. A policy could
March 14, 2017 Page 6
include that the City, at its sole discretion, may request disclosure during the
construction process. Violations of State registration and licensing requirements are
more appropriately enforced by the State.
Policy Decision point:
a) Determine whether to adopt any of the recommendations above.
5. Other requirements
When certain projects are presented that align with other stated City goals and priorities, related
standards apply. Below are four for your consideration.
1) Quality of jobs created and/or maintained. An EDC member asked for clarification on the
definition of high quality jobs. The City has required that for a project to be awarded
incentives based solely on jobs, the jobs must meet the same quality standards as those
used by the State of Iowa High Quality Jobs Program. Each year, the State updates its
Average Wage and Laborshed Area data. Traditionally, the City has also required that most
jobs to be created meet or exceed 120% of the average, which for FY17 is $24.17 per hour.
This threshold could be adjusted down to the average or to any other point the Council feels
is appropriate.
2) Class A office space. Historically, the City has required that new office space or office space
in an old building on first floor or above be built or renovated to BOMA (Building Owners and
Managers Association International) Class A standards (see below for definitions):
Class A
Most prestigious buildings competing for premier office users with rents above average
for the area. Buildings have high quality standard finishes, state of the art systems,
exceptional accessibility and a definite market presence.
Class B
Buildings competing for a wide range of users with rents in the average range for the
area. Building finishes are fair to good for the area. Building finishes are fair to good for
the area and systems are adequate, but the building does not compete with Class A at
the same price.
Class C
Buildings competing for tenants requiring functional space at rents below the average for
the area.
3) Hotels. The City views hotels positively because of the visitor population they attract and the
hotel motel tax they generate. Visitors spend money and their economic impact is
March 14, 2017 Page 7
significant. The 7% hotel tax on every room-night sold is also a boon to the community,
adding up to more than $1 million per year in Iowa City.
4) Community engagement. Iowa City values the tangible aspects of new buildings, new jobs,
new office space, historic rehabilitation, etc., There may be another measure to consider
too: the level of community engagement of the entity requesting TIF. Exemptions may
include a company offering a job training program or willingness to improve and maintain a
public space. You may want to consider stating this value in an introductory paragraph
about TIF policy.
5) Public Improvements. You may want to consider a statement in the policy as it relates to the
use of TIF for Public Improvements. TIF revenues can be used to forward the goal of
ensuring a vibrant and walkable core. Stating this in the TIF policy reinforces the link
between public improvements and economic development with projects such as the
pedestrian mall renovation and/or streetscape improvements. Likewise, catalyst projects,
such as the Riverfront Crossings Park that will drive the private redevelopment opportunities
in the neighborhood would be another means to further economic development activity in
the Riverfront Crossings Area. The public improvements category could also encompass
the Arts, a significant component of place making and arguably, an economic development
catalyst.
Policy Decision points:
a) Determine whether to adopt a wage threshold for incentives based on jobs alone.
b) Determine whether to specify that any office space in buildings receiving
incentives meet BOMA Class A office standards.
c) Determine if we want to consider prioritizing hotels, assuming a positive market
study showing need.
d) Determine whether to state community engagement is important to prospective
TIF recipients.
e) Determine whether to make a policy statement about the use of TIF for public
improvements serving as economic development catalysts.
6. TIF Mechanics
1) Rebate vs. upfront TIF. The EDC has previously stated a preference to grant TIF rebates.
The reason for this simple: it puts the majority of the risk on the developer. The project has
to be successfully built, meet taxable valuation requirements and pay property taxes in order
to receive the first rebate. Conversely, if the City grants TIF up front, the funds are spent and
there is no guarantee that the project will be built and pay taxes, generating the TIF to repay
the City’s up front financing. As a safeguard against the possibility that TIF would not be
generated from a project granted upfront financing, the City has used Minimum Assessment
agreements to ensure that property taxes from developers’ other property holdings will be
used to repay the City when upfront TIF is granted.
March 14, 2017 Page 8
At the Developer roundtable, a concern was raised that without upfront TIF, more significant
projects will not happen because they will not be able to attract the necessary financing.
This, in turn, will feed into the diversity problem noted in the building height discussion
above. There was discussion that perhaps the size and scope of projects could determine
eligibility for upfront TIF, but there was no consensus on what size or scope to merit upfront
financing might be. It may be appropriate to consider additional public benefit for any upfront
TIF.
2) Developer Equity. The EDC has historically required that Developer Equity be at least equal
to the TIF, ensuring that the developer has as much ‘skin in the game’ as they are asking
from the City. Developer equity does not include project debt. This has proven to work well
and you may wish to consider keeping the policy going forward.
3) Length of TIF term. The length of a TIF term, whether in the form of rebates to the developer
or repayments to the City for funding upfront incentives, has been determined by the need
demonstrated in the financial analysis. A policy you may wish to consider would be whether
to cap the length of time a TIF can be allowed or remain flexible, depending on the project.
Policy Decision points:
b) State whether rebates or upfront are preferred or not and under what conditions,
if any, upfront TIF may be granted.
c) State whether Developer Equity should be equal to the gap filled by TIF.
d) Determine caps, if any on term length for TIF.
We will discuss these policy decision points at your meeting on March 23. If you need any
background information, please feel free to email or call me (wendy-ford@iowa-city.org: 319-
356-5248).