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HomeMy WebLinkAbout2022-09-15 Info Packet1 r 1 4:4 III ....."0101.4-17 CITY OE IOWA CITY www.icgov.org City Council Information Packet September 15, 2022 IP1. Council Tentative Meeting Schedule September 20 Work Session 1P2. Work Session Agenda IP3. Memo from City Manager: Presentation of the Inclusive Economic Development Plan for Johnson County IP4. Presentation from Astig Planning: Inclusive Economic Development Plan for Johnson County IP5. Pending City Council Work Session Topics Miscellaneous IP6. 2022 Building Statistics -August IP7. Civil Service Examination: Housing Administrator IP8. Civil Service Examination: Senior Accountant - Accounting Draft Minutes IP9. Ad Hoc Truth & Reconciliation Commission: September 1 IP10. Library Board of Trustees: August 25 IP11. Parks & Recreation Commission: August 10 IP. Astig Planning: Draft Inclusive Economic Plan September 15, 2022 City of Iowa City Page 1 AproMavr-,h:E141 CITY OE IOWA CITY www.icgov.org City Council Information Packet IP1. . ouncil Tentative Meeting Schedule September 20 Work Session IP2. Work ' ession Agenda IP3. Memo fr• City Manager: Presentation of the I Plan for J+ nson County September 1 022 usive Economic Development IP4. Presentation rom Astig Planning: I nclusi v conomic Development Plan for Johnson Coun IP5. Pending City Co cil Work Session T pics Mis-llaneous IP6. 2022 Building Statistics IP7. Civil Service Examination' IP8. Civil Service Examinaf IP9. Ad Hoc Truth IP10. Library Boa IP11. Parks & September 15, 2022 ousing Administrator for Accountant - Accounting Dr- Minutes econciliation Com ' ission: September 1 of Trustees: August 25 ecreation Commission: Augus 10 City of Iowa City Page 1 Item Number: 1. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Council Tentative Meeting Schedule ATTACHMENTS: Description Council Tentative Meeting Schedule ' k •Zoliirato qr. CITY OF IOWA CITY City Council Tentative Meeting Schedule Subject to change September 15, 2022 Date Time Meeting Location Tuesday, September 20, 2022 4:00 PM Work Session 6:00 PM Formal Meeting Special Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street Monday, October 3, 2022 4:00 PM 6:00 PM Work Session Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street Monday, October 17, 2022 4:30 PM Joint Entities Meeting City Hall, Emma J. Harvat Hall Hosted by City of Iowa City 410 E. Washington Street Tuesday, October 18, 2022 4:00 PM 6:00 PM Work Session Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street Tuesday, November 1, 2022 4:00 PM Work Session 6:00 PM Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street Tuesday, November 15, 2022 4:00 PM Work Session 6:00 PM Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street Tuesday, December 6, 2022 4:00 PM 6:00 PM Work Session Formal Meeting City Hall, Emma J. Harvat Hall 410 E. Washington Street CITY OF IOWA CITY www.icgov.org September 15, 2022 Work Session Agenda ATTACHMENTS: Description Work Session Agenda Item Number: 2. 1 r > m;ga ftt hop ggsilAir CITY OF IOWA CITY 410 East Washington Street Iowa City, Iowa 52240-1826 (31 9) 356-5000 (319) 356-5009 FAX www.icgov.org Iowa City City Council Work Session Agenda September 20, 2022 - 3:00 PM Emma J. Harvat Hall 410 E. Washington Street www.icgov.org Meeting Rules can be found at: icgov.org/meetingrules You can watch the meeting on cable channel 4 (118.2 QAM) in Iowa City, University Heights and Coralville, or you can watch it online at any of the following websites: • https://citychanne14.com/live om/Iive • httpsJ/wwwvoutube.com/user/citychannel4llive • htlps://facebook.com/CityoflowaCity • Development of the FY23-28 City of Iowa City Strategic Plan with facilitation services provided by the East Central Iowa Council of Governments (ECICOG) • Presentation of the Inclusive Economic Development Plan for Johnson County • Clarification of Agenda Items • Information Packet Discussion [September 8, September 15] • University of Iowa Student Govemment (USG) Updates • Council updates on assigned boards, commissions, and committees Item Number: 3. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Memo from City Manager: Presentation of the Inclusive Economic Development Plan for Johnson County ATTACHMENTS: Description Memo from City Manager: Presentation of the Inclusive Economic Development Plan for Johnson County I 1 1 ...--46/111. cm 'Tr CITY OF IOWA CITY CITY OF IOWA CITY MEMORANDUM Date: September 15, 2022 To: Mayor and Council From: Geoff Fruin, City Manager Re: Presentation of the Inclusive Economic Development Plan for Johnson County In September of 2021, the City Council signaled support for allocating American Rescue Plan Act (ARPA) State and Local Relief Funds to support historically marginalized populations start and grow businesses here in Iowa City. In the months following this decision, the Iowa City Area Development Group (ICAD), Iowa City Area Business Partnership and numerous other community stakeholders helped launch a process to create an Inclusive Economic Development Plan for Johnson County. The purpose of the plan was to identify past and continuing barriers faced by BIPOC and other underestimated populations and develop recommendations to reduce and eliminate those same barriers. The recommendations aim to not only help existing businesses, but also inspire future business owners and create infrastructure and support mechanisms that will offer identifiable and achievable pathways to business success for future generations. Astig Planning was hired to compile this plan and will be presenting at your work session to detail the planning process, findings and offer initial recommendations. After City Council discussion and direction, staff will work with others in the community to develop more targeted proposals for use of the City's ARPA dollars for this initiative. Item Number: 4. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Presentation from Astig Planning: Inclusive Economic Development Plan for Johnson County ATTACHMENTS: Description Presentation from Astig Planning: Inclusive Economic Development Plan for Johnson County AO i AST, PLA\NING Iowa City City Council Meeting September 20, 2022 Inclusive Economic Development Plan in Johnson County Iowa A e 1 O Agenda 1. Our Team, Funders & Collaborators 2. Introduction of the Inclusive Economic Development Plan (IEDP) in Johnson County 3. Planning Process & Outreach highlights 4. Findings 5. Recommendations The Astig Team V Fixmer Oraiz, AICP Founder & CEO, Environmental & Community Planner Asmita Poudel Environmental Planner Hekkie Jamili Community Planning Intern Mae McDonough Planning Assistant AST PLANNING Our Partners GreenState CREDIT UNION IOWA CITY AREA DEVELOPMENT I DESIGNING OUR FUTURE 0 IOWA CITY AREA Business Partnership MULTICULTURAL DEVELOPMENT CENTER of IOWA Strategic Doing Session Sponsor I HILLS BANK Partners in coordinating Focus Group Sessions Mazahir Salih Executive Director Center For Worker Justice of Eastern Iowa Angie Jordan CEO & Founder Banjo Knits Empowerment Marlen Mendoza Independent Policy Consultant Michelle Heinz Executive Director Inside Out Reentry Community Inclusive Economic Development Plan in Johnson County • A collaboration between multiple stakeholders that focuses on Underestimated Businesses in Iowa City • To uplift existing and ongoing plans and to outline actions Johnson County and its municipalities can take to create a more inclusive economic environment for underestimated businesses and entrepreneurs Planning Process Timeline November - January 202 Countywide MonIcipa PRESENTATIONS June 2022 STRATEGIC DOING July - September 2022 1Z►ltU]/Il`Y] • (((((At Comae Development Pim 2 105 total respondents Existing Business Owner Emerging Business Owner Business Support Institution existing business owners Currently own a business emerging business owners working on opening a business(es)/have an idea for a business. rni 0 25 50 63 75 support institutions for small businesses business partnerships, lending institutions, local governments, educational institutions, business hubs/communities) support institutions for small businesses Demographics: Respondent Affiliations Respondents self -described their ethnicity & race based on the following definitions: J Race - a group of people who share a common ancestor and certain physical traits Ethnicity - a social group that shares common values, culture and/or traditions Respondents of 25 races & 29 ethnicities surveyed Races of Existing & Emerging Business Ethnicities of Existing & Emerging Business SOUTH AMER AN AFRICAN Owners SPANISH BLA YCO CAROBEAN CAUCA& N BLACK NDIGENODS LATINX AFRICAN AMERICAN ANGLOSAKON "DtANASIAN RITE AMERICAN NDIAN ASLAN /NERICAN NORTHERN EUROPEAN AMERICAN NOLAN SWFXXSH MExKAN BLACK CONGOLESE DANISHMULn{ 14151 ASIAN KOREAN OTHER NORTHERN EROPFAN Owners cF STIAN c u cAswi HISPANIC LATINXAMERICAN OINESE SCOTT51i SUDANESE TRADIOOIES CULTURAL_ JEWISH WHTE AFRICAN AMEPoCAN VETNAMESE RISH Demographics: Race & Ethnicity Outreach Highlight Educational Experience of Business Owners Ent General 29% Education Degree (GED) 14% 096 096 60% 50% 40% 30% 2096 10% Undergraduate Masters Groduote PhD Groduote N/A 149: 596 16% 28% 37% 096 1096 2096 3096 40% The majority of emerging and existing business owners surveyed hold an undergraduate degree or higher Demographics: Educational Experience Percentage of Business Income Spent on Renting Space for Business Operates from home 10-19% N/A 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% Demographics: Rent Costs ) I saw a NEED in the COMMUNITY and thought I could fill it To DIVERSIFY food scene Wanted to stay with MY CHILDREN at home To have a bigger IMPACT in the COMMUNITY To create a WELCOMING and LOVING SPACE where all people could come For my own MENTAL HEALTH and soundness Lack of REPRESENTATION Wanted to be with MY KID a UNDERSERVED local MARKET To provide good FOOD 1 saw people NEEDed certain items that a new business could provide Want to have GENERATIONAL WEALTH for kids To make original FOOD from Michoacan Using my knowledge to be SERVICE to others What inspires our business community? Financial Resources that businesses are already aware of Other 8% lowo State University Center for Industrial Research and Service (LIRAS) I 0% 8% Iowa City Areo Development Group 8% lowo City Area Business Portnership Smoll Business Resources 10% University of lowo John Popojohn Entrepreneurial Center Student and Community Programs 5% US SmoII Business Administration learning Platform 12% Iowa Economic Development Targeted Small Business Programs 10% City of Iowa City Small Business Assistance Grant 8% Project Better Together BIPO( and Immigrant Business Gront 5% Multicultural Development (enter of Iowa's BIPOC Business Accelerator Program (IUCubate) 10% 12 MERGE Resources for Entrepreneurs America's Small Business Development (enter at the University of lowo e 5% 5°% 5°0 5' 10% 14 14 140, 14°„ 1 4 10" 15% EXISTING businesses EMERGING businesses Business Resources For immigrants with ITIN the banks give LITTLE LOANS with the highest interest rates. Difficult to get loans with low or no credit score. Financial Resources When we applied for loans bank refused, now afraid of going to other BANKS. Sold my truck to make the money for the business. Gathered the capital with my own sweat and tears by working for someone else. JC and IC LOANS ARE SMALL and do not cover startup costs. And payback period is too small, before business is making a profit. All the requirements in banks can be VERY INTIMIDATING, so some people just don't do it Resources that act as barriers for businesses EXISTING businesses EMERGING businesses 7% 7% longuoge options Affordable housing oaess Access to mental and physical health services Affordoble rental costs for business space Knowledge on converting your business to on online one High speed Internet for distance learning, remote work, etc. Access to legal ossistonce (hildcme services Marketing platforms for business promotion Credit score Access to money Physical location (e.g. office, warehouse, etc) 3% Tmnsportotion Business supplies and materials 3% Electronic equipments such os computers 4% Business networking 4% Insurance 5% Finding a desirable location 4% Access to business training, professional skills, etc. 4% Accounting Services or Bookkeeping Software 2% Others 2% 2% 2% 2% 2% 2% 4% 4% 7% s% 15% Business Resources 15% Do support institutions in JC have any policies/programs that specifically focus on assisting the BIPOC/Underestimated businesses? Programs have been around for 2 YEARS mostly, and some are EMERGING NONE of the support institutions were collecting data on participants from Underestimated communities* *Banks are required by federal law to report income - based data for CRA, however, other demographics are not recorded 75% 50% 25% 0% Yes • Policies Programs No Unsure Doesn't Apply Business Resources Do support institutions in JC provide loans targeted for BIPOC/Underestimated businesses? When asked specifics, the majority (80%) said that the demographic data is not TRACKED 71 % said that NO SURVEY was released in past 5 years to understand the needs of the Underestimated businesses 60% 4096 2096 096 * Doesn't Apply option was mostly chosen by non -lending institutions Yes No Unsure Doesn't Apply ■ Business Resources Where do the businesses/support institutions go for receiving/relaying resource -related information? Existing Businesses Is. ■ Emerging Businesses 6% 6% t5 14`° 10% 2 e 12% 5% 8% 8% 0°i 3% 2% Websites of support institutions Social Media Platforms Fellow/neighboring Word of Mouth Businesses Family/Relatives Pamphlet Distribution Friends/Mentors Promotional Events Community Members/Neighbors Non -Profit Organization City/County Newsletters Newspapers Television/radio Others Support Institutions 18% Information Flow Do support institutions in JC provide their information materials about lending or support programs in different languages other than English? Yes 17 Nn 6/ Limited English-speaking households' languages in the county ranked by majority*(ACS Data, 2019) • Mandarin • French • Spanish Unsure 17% Currently Spanish is the only one provided by a small percentage Information Flow Unsure 8% Do support institutions in JC provide any relief fund/loan to businesses in response to the Covid-19 pandemic? Yes 33% provided approximately $50,000 in grant funding to 33 BIPOC owned businesses No 58% Covid 19 Impacts 1 One-on-one Mentorship Access to Community Commercial Kitchen 1 sss Classes on startups and online/graphic skills Consolidated Information on permits in multiple languages Affordable Spaces Low interest loans, with no payback for first year MI More community grants with supportive banks Street Vending Opportunity Communities Solutions and Opportunities 70% 60% 50% 40% 30% 20% 13% 10% 5% 0% ‘1111111111111111111111111111111111111-0 Strongly Disagree "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need." 13% Disagree 22% Neutral 41% 63% % Agree Strongly Agree ■ Existing Businesses Emerging Businesses 50% 45% 40% 35% 30% 25% 20% 15% 11% 10% 5% 0% None Support Institutions' Belief 22% Little 44% 22%4 Medium High Equity Perception What We FieaLcL(Barriers) Cost of Rent tl Gaps in Resource Information Missing relationships with Abusiness support systems 1. (trusted bankers, accountants, and lawyers) Short supply of business mentors -11 FA Lack of access or perceived lack of access to financial banking systems Hostile business support system environment Lack of access to childcare StrategicDoing Session 30 attendees from different sectors: Local Government Leaders & Staff, Business Support Institutions, Lending Institutions, Non -Profits, Local Vendors (Emerging and Existing) LF Aspirational Quote Imagine a robust entrepreneurial community in Johnson County that authentically welcomes and empowers underestimated business owners with a sense of belonging throughout all stages of business and idea development Pathfinder Projects Mobile Food Vendor Portal JC Business Education Series Underestimate d Mentorship Program Recommendations nelgnnornooa-level Multi -Cultural Business Hubs BEHIND THE SCENES SUPPORT Changes in policies and procedures at multiple levels PUBLIC -FACING SUPPORT Internal Work for local Governments and Business Support Institutions Bolster entities/ orgs that are currently supporting small businesses/ entrepreneurs Provide resources to the Underestimated Entrepreneurial and Business community Build Infrastructure to create spaces for the Underestimated Business community to thrive Changes in policies and procedures at multiple levels Make available more affordable commercial spaces through creative ordinances that reuse/ revitalize/rehabilitate vacant properties UpSeek state -level policy changes to support translating business licensing and permitting documents. Create local government procedures for funding and loan programs that include: • Increased borrowing amounts • More time before first payment • No interest in the 1st year *UB - Underestimated Business *UBO — Underestimated Business Owners Internal Work for local Governments and Business Support Institutions Recognize, legitimize, and support multicultural planning perspectives and tools Translate publicly - available business documents and resources in print form and online Require antiracism training that integrates reconciliation, healing and learning Create o clearer city permitting/ county licensing process and accessible ordinance information Incorporate multicultural and/or multilingual elements in office and public spaces Bolster entities/ orgs that are currently supporting small businesses/ entrepreneurs .Strengthen collaborative partnerships between local governments and existing organizations that serve UB that include accountability, transparent evaluation, and support the evolution of partnerships. . Streamline communication between UB support organizations. . Reduce duplicative professional service expenses across UB support organizations. . Conduct transparent and recurrent evaluations to help evolve partnerships in sustainable ways. Provide resources to the Underestimated Entrepreneurial and Business community Create more access to multicultural educational opportunities taught, led by, and for UBO and professionals . Host financial literacy demonstrations/ workshops led by and for UBO Create and sustain ▪ formal and informal dynamic mentorship programs Widely publicize access to start-up and mid-level funding and loan opportunities with flexible conditions Support existing and emergent local multicultural business markets through funding and marketing efforts Build Infrastructure to create spaces for the Underestimated Business community to thrive Build accessible, culturally -mindful, low - Rental Cost/ No -Rental Cost commercial kitchen space Build neighborhood - level, multicultural chambers of commerce throughout the county that can serve as safe communal spaces UBuild new or modify existing city/county- owned properties to support flexible food truck and street vending services ARPA Strategic vestments BIPOC Business Support Infrastructure '-'4-6M From 9.7.20 ARPA Work Session: 1. BIPOC Business Support Infrastructure examples: physical space, youth entrepreneurial and community center accelerator program, startup and expansion grants, SSMID pilot, project manager/community navigator 2. Social Service Needs Assessment and Capital Planning + Seed Funding This seed funding can help fund top recommendations from the assessment Public Input Summary- Common Themes: Business Support • Comprehensive BIPOC business support framework • Small business operating assistance • Permanent BIPOC vendor space with commercial kitchen • Retail incubator for BIPOC/Immigrant/Refugee populations • Pop-up storefront program From 2020-2021 Strategic Plan: • Advance Social Justice, Racial Equity, and Human Rights • Demonstrate Leadership in Climate Action • Strengthen Community Engagement and Intergovernmental Relations • Invest in Public Infrastructure, Facilities and Fiscal Reserves • Foster Healthy Neighborhoods and Affordable Housing Throughout the City • Enhance Community Mobility for All Residents • Promote an Inclusive and Resilient Economy Throughout the City P_ublickacing ARPA Recommendations Physical space r. 4 Youth entrepreneurial and community center accelerator programs Startup and expansion Community navigator grants A (community networking) Physical space Recommendation: Neighborhood -level Multicultural Business Chamber Hubs Support the creation of neighborhood -level, multicultural chambers of commerce, that are led by and for underestimated community members, which could serve as hubs that include, but are not limited to supporting: Aligns with Project Better Together 2030: A Shared • Neighborhood -level Spaces Reduce Barriers of Access and are Supported by Future For Johnson County: ■Guiding Principle of Representative Leadership to dismantle systemic inequity and deepen a culture • Access to Trusted Business Resource Experts of inclusion and belonging • Centralized Information Sources/More Accessible Information Sources ■Two of the Five Priorities • Formal and Informal Dynamic Mentorship Programs %Authentic, Vibrant Neighborhoods and Districts • Increased Direct Access to Federal/State/Local Grant Opportunities A Thriving Inclusive Economic Ecosystem Support collectively informing those grant processes and opportunities for future changes our Johnson County Community • Access to Low-Cost/No-Cost Commercial Kitchen Space/Maker Spaces Recommendation: Neighborhood -level Access & Mobile Vendor Spaces Youth entrepreneurial and community center accelerator programs Recommendation: Support *Current BIPOC-Led Business Support Institutions • Fund current/future programs • Reduce duplicative professional service expenses (accounting, customer service, insurance/liability providers) across underestimated business support organizations • Assist in conducting transparent and recurrent evaluations to help evolve partnerships in sustainable ways. *Criteria for BIPOC-Led Business Support Institutions: 1. Proven record of established economic development: a. Number of years in service + Good standing with the city 2. Services include: a. Provide funding/lending programs b. Host economic development programs (e.g., entrepreneur programs, financial literacy, BIPOC support groups) Current organizations include but are NOT LIMITED TO: a. b. c. d. e. f. 9. Multicultural Development Center of Iowa Center for Worker Justice of Eastern Iowa Emprendimiento Latino 5M (Formerly Colectivo de Mujeres de Negocios) Diversity Markets (Potential South District SSMID Project) Wright House of Fashion Immigrant Entrepreneurial Summit Astig Planning (Internal Work) Startup and expansion grants Recommendation: Create local government procedures for funding and loan programs Programs that include: • Increase borrowing amount • More time before first payment • No interest in the 1st year Community navigator (community networking) Recommendation: Improve networks of support between local governments and existing organizations that serve underestimated businesses • Strengthen collaborative partnerships between local governments and existing organizations that serve underestimated businesses that include accountability, transparent evaluation, and support the evolution of partnerships. • Streamline communication between underestimated business support organizations. Behinchttle Scenes ARPA Recommendations li ti Internal Work for Local Governments and Business Support Institutions A clearer city permitting/ county licensing process and accessible ordinance information More affordable commercial rental spaces through creative ordinances Internal Work for Local Governments and Business Support Institutions Internal Work to: • Recognize, legitimize, and support multicultural planning perspectives and tools, such as the BlackSpace Manifesto • Require antiracism training that integrates reconciliation, healing and learning • Create a Culture of Care centered on truth -telling and reconciliation that addresses harm or trauma in safer/braver spaces. Establish celebration and joy as an equal partner in healing and transformation. • Incorporate multicultural and/or multilingual design elements in office and public spaces LIIIMore affordable commercial rental 1 spaces through creative ordinances Make available more affordable commercial rental spaces through creative ordinances that reuse/revitalize/rehabilitate vacant properties, such as: • Community -wide Adaptive Reuse Assessment • Adaptive Reuse Ordinances • Commercial Overlay Districts 1011 A clearer city permitting/ county licensing process Create a clearer city permitting/ county licensing process and accessible ordinance information for but NOT LIMITED TO: • Street vending permits/licensing • Mobile food unit permits/licensing • General business permits/licensing • Translated versions for the city (potential online vendor portal underway) Vext_Steps • Continue Supporting Pathfinder Projects • Offer to create specific action steps for interested entities (cities/county) O Align with stated goals (ARPA funding, Inclusive Business Development, etc.) O Convene local underestimated business leaders to deepen relationships and generate a cohesive proposal O Create draft proposal and work with leadership group to finalize O Create and present final proposal to decision -makers � r� � • F„K Ci.)4 ELCOtte INCLUSIVE ECONOMIC DEVELOPMENT PEA14 nut- 7.0 {for ilm h ' hr.r,bu t.aQa.caVt tA.. a \ 1 )1..4; c+l-.� Wim f GY EV1014 C INCLuSLVE 6CONONIIC DEva.oPMENT PLAN Tifton: ysu ___ii mal Thank you! Questions? Rest of JC $% North Liberty 20°0 Iowa City 52% Downtown IC 10% Rest of Iowa City 42% Demographics: Existing Businesses' Locations (Among Survey Respondents) Iowa City C. Meeting September 20, 2 Inclusive - o mic Deve i pment Plan, in -Johnson County Iowa TLDt c L Agenda 1. Our Team Funders & Coll • • • ratora 2. Introduction of t Inclusive Economic evelopment PI • (IEDP) in Johnson County 3. Pia 1► Process &Outreach highlights Findings 6. Recommendations Our Partners GreenS = to ORCC:T ION The Astig Team LIN CITY MEA DEVELOPMENT [DESIGN/4:i 9VR FU�V=E V Fixmer Oraiz, AICP Founder & CEO, Environmental & Community Planner Asmita Poudel Environmental Planner Hekkie Jomili Community Planning Intern Mae McDonough Planning Assistant Business Partnership 'MULTICULTURAL DEVELOPMENT CENT'RofIOWA Strategic Doing Session Sp a nsor HILLS BANK Partners in coordinating Focus Group Sessions Mazahir Salih Executive Director Center For Worker Justice of Eastern Iowa Angie Jordan CEO & Founder Banjo Knits Empowerment Marlen Mendoza Independent Policy Consultant Michelle Heinz Executive Director Inside Out Reentry Community r Incl' a Economic Develop ent Plan in Johnson C a unty • A collaboration , : can multiple stakeholde that focuses on Underesti • ted, - Businesses in Iowa City • To uplift existing and ongoin plans and to outline actions Johnson County and its municipalities can take to create a more n lusivo economic envi nment for underestimated bu nessos and entrepreneurs Planning • cess Timeline November - January 2021 2 February -May if 2022 County -wide Municipal PRESENTATIONS • - 3 Juno 2022 STRATEGIC DOING 4 July - September 2022 1 liw 11 .1.n 1 ��yMNI- IH uufrylRlwn Man Who We Heard amercing business owners r � working on opening a business(es)/have an idea for a business. Existing Business Owner Emerging Business Owner B•sinrrss unnorr Institution 0 24 25 50 support it iluti-ans for srnall'basirnesses business partnerships, lending institutions, local governments, educational institutions, business hubs/communities) support institutions for small businesses Demographics: Respondent Affiliations Respondents sel described their ethnicity & ra .based on the following definitions.: Race - a group of people who share a common ancestor and certain physical traits Respondents of 25 r Races of Existing & Em rging $ lness Owners LOLfTHAPERICAN t3tANCO AFRICAN BLAC HOFVVJ NDGE^IOIJS AFRICAN AM •CilL5H ANGLO SN:ON :h •� k+LY NGErlkE ASIAN ML -QC$ 4 AMERICAN 'MINN aaNFSE H IF+ANA Ethr,icrty - a social group that shares common values, culture ana/or traditions ces & 29 ethnicities surveyed Ethnicities of Existing & Emerging Business Owners AMERICAN INDIAN SWEDISH BLACK ASIAN CI-IRIST1AN CALKS sU.k HISPANIC CONGGI ESE KOREAN DAN SN !.KT. -ETHNIC. >IDunHt PN EUROPEAN ctuNF,� uy1INxAMERICAN 9JDANESE RA.DIC%7NES ASV .% AMEIJI.:AN Demographics CU TUL&LLY IEWSl-I L HRE AFRICAN AMERICAN srornv I vETNAME SE Irre4 Race & Ethnicity 1 Outreach H iahl i • is E'icational Experience of Business Owners General Education 14 Degree (GED) J Undergraduate Mosters Graduate f 60% 50% 40% 30% 20% 10 • / f I uaie N."A 1 % L' 10% 20% 30% 40% The majority of emerging and existing business owners surveyed hold an undergraduate degree or higher Demographics:. ducational ExperienceII Percentage of Business Income Spent on Renting Operates rom home pace for Business N/A 20.29% 30.39% 40-49% 50.5946 - 60-69% 70-79% Demographics: Rent Costs saw . EED in the COMMU Y and thought 1 coni• ill it To DIVERSIFY food scene wanted to stay with MY CHILDREN at home /` To have a bigger IMPACT in the COMMUNITY WELCO LOVING SPA all people caul reate a ING and E where co Fo y own M - ' TAL HEALTH and soundness Lack of REPRESENTATION s Wanted to KID with MY NDERSERVED local MARKET To provide good FOOD To mak original FOOD om Michoacan I saw people NEEDed certain items that a new business could provide Want to have GENERATIONAL WEALTH for kids Using my knowledge to be SERVICE to others What inspires our business community? Gathered the capital with my own sweat and tears by working for someone else. JC and IC LOANS ARI. SMALL and do not cover startup costs. And ,Jay period is too small, before business is making a profit. Financial Resoure For immigrants with ITIN the banks give with the highest interest rates. Difficult to get loans with low or no credit score. When we applied for loans bank refused, now afraid of gong to other BANKS. to make the money for the business. requirements in banks can be VERY ' A'n4TING , so some people just Resources that act as barriers for buesses / EMERGING businesses / 1 EXIS \G businesses 1% NEM ". ,psi 4 13% AIM Language options Affordable horning access Access to mental and pfysiml henlrh WARS; Aifordnble maul costs for business s Knowledge en converting your business an online one High speed rrernor'op disronce le mg, remoteworf, Bt[. Access to I oss stance Afar hri6oie sok% platforms far b.rsiness Gramofion Gears score to money te, warehouse, ek.) At Physical €ccahan (e.g ironspottm Business supplies cid ma lecironic equipments such as ers Business networking Insurance Finding o desirable location Access to business training, professional sfuils, tic. 4% 4' I Accounting Services or Bookkeeprrg 5oftworo sneers r. • rO% Business Resources Do support institutions in JC have any policies/programs t t specifically focus on assisting the BIPOC/Underes mated businesses? Programs hove been around for 2 YEARS mostly, and some are EMERGING NONE of the support institutions were collecting data on participants from Underestimated communities* Banks are required by federal la lo report income - based data for CRA, however •Cher demographics are not recorded 75% 50 25% O% �'n[ cies - Programs Yes No Unsure Doesn't Apply Business Resources Do support institutions in JC provide loans to eted for BIPOC/Underesti ted businesses "Doesn't Apply option was mostly chosen by non -lending institutions 60% When asked specifics, the majority [80%) said that the demographic data is not TRACKED 71% said that NO SURVEY was released in past 5 years to understand the needs of the Underestimated businesses 40 20% 0% Yes No Unsure Doesn't Apply Business Resources 41taal Where do the businesses/support institutions go for receiving/relaying resource -rel = ". i ormation? Existing Businesses Emerging Businesses 1 ]'s 17% 6 Websites of support iaatiuioons Social Media Platforms Fellow/neighboring Businesses Word of Void Family/Relolives . Pamphlet Distribution Friends/Meniois Prontoslorrnl Events Community Wends • /Neighbors i.Profit Organization (ity/County Newsletters ti Newspapers, Television/ radio Others Support 1,1.1;,- , 1A' 1G% 1n; 111 Information Flow Do support 'nstitutions in JC provide their information materials about '10-nding or support programs in • 1 - rent languages other than English? ' Yes 17% Limited English-spe'aking households' languages in the county ranked by majority*CS Data, 2019) • M{ndarin • French Spanish 67% Unsure 17% Currently Spanish is th • my one provided by us all percentage Information Flow 1 o support institutions in JC provide any relief Fund/loan to businesses in response to the Co '.-19 pandemic? Yes 33 provided approximately $50500 in grant funding to 33'BIPOC owned businesses No 5El% Unsure 8% Covid 19 Impacts One-on- one Mentorship Access to Community Commercial Kitchen AI Classes on startups and onlin: grap hic s Is Consolidated, Information/on permits in multiple languages 11 Fie Low interest loans, with no payback for first year Affordable Spaces ` More community grants with supportive banks Street Vending Opportunity Communities Solutions and Opportunities1 70% 60% 50% 40% 30% 20% 13% 10% "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need." 13% 0% 1} Strongly Disogree Disogree 22% b3' Neutrol Agree Strongly ■ E. ii y Businesses Emerging Businesses S{i`.:. 4 40% 35% 30% 25% 20% 0 �' 11% 10% 5% 0% None Support Institulions' Belief 22% Little 44 % 22 Medium High Equity Perception What We Heard (13. ers) Cost of Rent Gaps in Resource Information Missing relationships with iiillt business support systems (trusted bankers, accountants, and lawyers) Short supply of business mentors Lack • ccess or p = ceived lack of access to financial banking systems Hostile business support system environment Lack of access to childcare Strategic Doing Session 30 attendee from different sectors: Local Government Le dors & Staff, Business Support Institutions, Len • 'ng Institutions, Non - Profits, Local Vendors (Em - • ing and Existing) t spirational Quote 6 lmagi - a robust entrepreneurial c mmunity in Joh on County that authentically (comes and e ► powers underestimated business o vers with a ense of belonging throughout all stage of business and idea development Pathfinder Projects Mobile Food Vendor Portal JC Business Education Series Underestimated Mentorship Program Recommendations Neighborhood -level Multi -Cultural Business Hubs 14e-1 BEHIND THE SCENES ffe ORT PUBLIC -FACING SUPPORT Plunges in policies and Procedures st multiple levels Internal Wort tor Bolster entitiesN/ local Governments ergs that arc and Business Support currently snpperthng Iastitutiens small businesses/ entrepreneurs Preside resources to Build Infrastructure the Underestimated to rate spaces tor Elbtreprensurial and The Underestimated 1siness community !Wellness n iiiunitvto thrive C nos in policies and proc res at multiple els .Make available more affordable commercial spaces through creative ordinances that reuse/ revitalize/rehabilitale vacant properties . Seek slate -level policy changes to support translat;ng business licensing and permitting documents. 11111 Geate local government pro _ • utas for funding loan program • 1 include: • f r 'eased rowing amounts More time before first payment • No interest in the 1 sI year *UB - Und- restimated Business *UBO — Underestimated Business t4. Internal Winkler Local Governments aad Business Support Institutions Recognize, legitimize, and support multicultural planning erspectives and 1 Trans availah d• encs a sources in print and online Require antiracism uaining Ilial integrates Tee onciIiation, heoling and learning y. sines upCreate u dearer city permitting/ county licensing process and accessible ordinance information Incorporate multicuhurai and/or multilingual elements in office and public spaces Bolster entitles/ orus that are currently zuvraing small bu,ltrresses/ entreVreneurs Strengthen collaborative partnerships between local governments and existing organizations that serve UB that include accountability, transparent evaluntion, and support the evolution of partnerships. Streamline communication tween UB support erg • izations. Reduce iiccr,ve professional • ice expenses across support crgonizoIions. .Conduct transparent and recurrent evaluations to help evolve partnerships in sustainable ways. Provide resources to the Underestimated Entrepreneurial and Business community Create more access to multicultural educational opportunities taught, led by, and for UBO and professionals Host financial literacy dernonsirahans/ workshops led by and for U BO =Goole and sustain formal and informal dynamic monlorshlp programs .=Widely publicize access re start-up and and -level funding and loam opportunities with flexible conditions Support existing and emergent local multicultural business markets Through funding and marketing efforts Build Infrastructure to create spaces for the Underestimated Business community to thrive Build accessible, culturally -mindful, low- Renlal Cost/ No -Rental Cost commercial kitchen space Build neighborhood - level, multicultural chambers of commerce throughout the county that can serve as safe communal spaces UBuild new or modify existing city/county- owned properties to support flexible Food truck and street vending services ARPA Strdth • " Investments BIPOC Business Supp Infrastru ure «4-6M From 9.7.20 ARPA Wor . Session: 1. BIPOC Business Support frastructure examples: physical space, outh entrepreneurial and community center accelera •r program, startup ane' expansion grants, SSMID pilot, r oject manager/community navigator 2. Social Service Needs Assessment a 'd m pital Planning + Seed Funding This seed funding can help fund •p recommendations from the • = essment Public Input Summary- mon Themes: Business Support • Comprehensive BIP• business support framewo • Small business o■ rating assistance • Permanent BIPOC vendor space with commercial kitchen • Retail incubator for BIPOC/Immigrant/Refugee populations • Pop-up storefront program from 2020-2021 Strategic Pian: • Advance Social Justice, Racial Equity, and Human Rights • Demonstrate Leadership in Climate Action • Strengthen Community Engagement and Intergovernmental Relations • Invest in Public Infrastructure, Facilities and Fiscal Reserves • Foster Healthy Neighborhoods and Affordable Housing Throughout the City • Enhance Community Mobility for All Residents • Promote an Inclusive and Resilient Economy Throughout the City � Public Facing ARPA ommendations Physical space p and on grants FilYouth entrepreneurial and community center accelerator programs Community Ell navigator (community networking) Physa I space Recomm - dation: Neighborhood -level Multicultur. Business Chamber Hubs Support the creation of neighborhood -level, multicultural ct ambers of commerce, that are led by and for ur\derestimated community members, which could serve as hubs that include, but c re not limited supporting: • Neighborhood -level Spaces Re Supported by our Johnson Count ommunity airriers of Access and are • Provide Access to Trusted Business Re urce Experts • Centralized Information Sources/More A essible Information Sources • Formal and Informal Dynamic Mentorship �'rograms • Increased Direct Ac, -ss to Federal/State/Local Grant Opportunities '444.0 Su4 •ort collectively informing those brant processes and 4 ■portunitles for future changes • Provide Acc s to Low-Cost/No-Cost Commercial Kitchen Space/M ti er Spaces Recommendation: Neighborhood -level Access & Mobile Vendor Spaces Aligns with Project Better Together 2030: A Shared Future For Johnson County: ■ Guiding Principle of Representative Leadership to dismantle systemic inequity and deepen a culture of inclusion and belonging ■ Five Priorities ■ Authentic, Vibrant Neighborhoods and Districts ■ A Thriving inclusive Economic Ecosystem Youth entropreneuria and co unity cen accelerator progrm s Recommendation: Support Business Support lnstit ons • Fund curren 'f.yture programs • Reduce duplicative professional servic expenses (accounting, customer s- ice, insurance/liability pr\oviders) ac •ss underestimated business s . •ort organizations • Assist in conducting t . ns.•arent and recurrent evaluations to help evolve p rtnerships in sustainable w.. s. *Criteria for BMPO Led Business Support Ins tutions: 1. Proven record • " established economic developme a. mber of years in service + Good standir .+, with the city 2. services clucfe: a. Provide funding/lending programs b. Host economic development programs (e.g., entrepreneur programs, financial literacy, BIPOC support groups) urrent BIPOC-Led Current organizations include but are not limited to: a. Multicultural Development Center of Iowa b. Center for Worker Justice of Eastern Iowa C. Emprendimiento Latino 5M (Formerly Colectivo de Mujeres de Negocios) d. Diversity Markets (Potential South District SSMID Project) e. Wright House of Fashion f. Immigrant Entrepreneurial Summit g. Astig Planning (Internal Work) Startup and expansion rants Recommendation: Create local vernment pro : dures for fundinndloan programs Programs that include: • Increase borrowing amount • More time before first payment • No interest in the 1st year Comm ty navigator (co rnunity networking) Recommendation: Improve networks of support between local governments and existing organizations that serve underestimated businesses • Strengthen collaborative partnerships between local -N, governments and existing .-N--, that serve N nderestimated businesses that 1-\inc de accountability, transparent evalu ion, and support the evolution, of partnerships. • Streamline communication between underestimate business support organizations. Behi the Scenes ARPA Recomm dations nternal work for • al comments • d Busi ss S Institu clearer city permitting/ cou ty licensing process ! d accessible ordinan information More affordable commercial rental spaces through creative ordinances al Work for Local Govern = nts and Business Support lnsti tions Internal Work to: • Recognize, legitimi an perspectives and too - s d suppo multicultural planning uch • the BlackSpace Manifesto • Require antiracism tra: healing and learnin that integrates reconciliation, ''''111111+ % Creat a Culture of Care centered on truth -telling and reco • ciliation that addresses harm or trauma in s • er/braver spaces. Establish celebration an @.joy as an equal partner in healing and transformatk n. corpora le multicultural and/or multilingual design.._ elements in office and public spaces \, More affordable commercial tal spaces through creat ordin ces Make available more offor■ • •le commercial rental spaces thro creative ordinances that reuse/revitalize/rehabilitate vacant properties, such as: • Community -wide Adaptive Reuse Assess rl nt • Adaptiveeuse Ordinances • C mercial overlay istricts city permitting/ my licensing process Create a clearer city permitting/ county licensing process and accessible ordinance information for but NOT LIMITED TO: • Street vending permits/licensing • Mobile food unit permits/licensing • General business permits/licensing • Trans'• . -d versions for the city (pate tial online vendor portal underway) • Continue Supporting P • Offer to create specific act interested entities (cities/eau finder Projects steps for o Align with stated goals (ARPA fundin. Inclusive Business Development, etc.) o Convene local underestimated business leaders to deepen relationships and gen a cohesive proposal o Create draft proposal and work w leadership group to finalize o Create and present final p •posal to decision - makers 1 Thicaktilve EcworoVIC raT PLAIN a;vE ;DeA .NIT ?LAW THDxg- 1., I L. . 11r, q4 Rest of JC 8% North Li 20% rly pit Coralville 20% Downtown IC 10°0 Rest of Iowa City 42% Demographics: istin Businesses' Locations Financ • 1 Resources that businesses are already aware of Orhei I 1u? IJ -re irr (ester far Ilulr><n Ibsen/ find Sandra (OM) 17t o U1y Imo Lint Area Do I Groop BL1!1 ss Pori hi>r S'iIsI Busraess Rosourcas Ullirc'vry of ion Join Popo US Sm --Z I Ci .k^CJIiJI ONO ri111dCn1 nod Cl.'mum), Prow orris ainistfotion leornrc Ploffonr lana E • -76+i: fk+doDnamn fro ul Snail BUSiTM..S Proriralll5 (4 Cr loud o Surf B3, •cis Assislaara Goo Ned: Bow legolha IRO( and Ira :' last &mirror Grant rinisurol Brnralnlen' Centel of iorm'r RPM. ausrat 10% EXISTING busine es 0 0% l4. =MEE.i. ., S' 111 claldlm Proem (fltCulaiaf • !FREE Reovr s lq: Emsrarearlaors Amento's S rr}[ 8r axat 1104apmem Ur* of !h Uitroo of Iowa F a EMERGING businesses Business Resources Item Number: 7. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Civil Service Examination: Housing Administrator ATTACHMENTS: Description Civil Service Examination: Housing Administrator � � 1 CITY OF IOWA CITY 410 East Washington Street Iowa city. Iowa S2240-1826 (319) 356-5000 (319) 356-5009 FAX www.lcgov.org August 23, 2022 TO: The Honorable Mayor and the City Council RE: Civil Service Entrance Examination — Housing Administrator Under the authority of the Civil Service Commission of Iowa City, Iowa, I do hereby certify the following named person(s) as eligible for the position of Housing Administrator. Rachel Carter Iowa City Civil Service Commission Ann Rhodes, Chair Item Number: 8. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Civil Service Examination: Senior Accountant - Accounting ATTACHMENTS: Description Civil Service Examination: Senior Accountant - Accounting P. 1 Mt MCI CITY OF IOWA CITY 410 East Washington Street Iowa City, Iowa 52240-1826 (319) 356-5000 (319) 356-5009 FAX www.icgov.org August 22, 2022 TO: The Honorable Mayor and the City Council RE: Civil Service Entrance Examination — Senior Accountant — Accounting Under the authority of the Civil Service Commission of Iowa City, Iowa, I do hereby certify the following named person(s) as eligible for the position of Senior Accountant — Accounting. Riley Davis lowa City Civil Service Commission -?..\„„k,„ Ann Rhodes, Chair Item Number: 9. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Ad Hoc Truth & Reconciliation Commission: September 1 ATTACHMENTS: Description Ad Hoc Truth & Reconciliation Commission: September 1 September 1, 2022 Draft Ad Hoc Truth and Reconciliation Commission (TRC) Minutes Emma 1. Harvat Hall, City Hall Commissioners present: Mohamed Traore, Chastity Dillard, ClifJohnson, Eric Harris, Sikowis (Christine Nobiss) (via Zoom), Amel Ali, Kevo Rivera, Wangui Gathua. Staff present: Stefanie Bowers. Community members who spoke at meeting: Noah, Joe Purdy, Orville Townsend. Recommendations to City Council: No. Meeting called to order: 7:06. Reading of Native American Land Acknowledgement: Dillard read the Land Acknowledgement. Approval of Minutes from August 4, 2022: Rivera moved, and Gathua seconded. Motion passed 7-0. (Sikowis not present for the vote). Public Comment of Items not on the Agenda: Townsend spoke on how he was publicly verbally attacked for no reason at all by a member of the TRC. Townsend feels that the person should not be chairing the Commission. Townsend asked for the TRC to give his concerns some consideration. Purdy doesn't understand the content here and believes that Amel was frustrated and that Amel has an excellent content of character and that if she said something that was off- color she might have been frustrated with the group "TRC" not gaining any traction. Draft Proposal: The Local Partners provided an overview of the proposal. The proposal includes a request for a community fund to be created in the amount of $10,000 and also staff for the TRC which should be a City employee. The proposal now includes a third phase, that looks at what additional work may be left to be completed. The third phase extends to the fall of 2023, likely October. Rivera moved, Ali seconded to approve the proposal with the understanding that "TBD" would be added to the proposal. The motion failed 4-4 (Harris, Traore, Johnson, and Gathua in the negative). Branding, Engaging, and Outreach to the Community: The TRC needs a visibility component, that includes a website, social media presence, a newsletter, and community hubs. The materials should be available in a variety of different languages. The first phase of any outreach would be educational. Harris, Traore, Johnson, and Nobiss will work on branding. Staff will follow up on the City policy as it relates to social media and website creation. Next Meeting: Dillard will not be in attendance at the next meeting and so Rivera will lead the meeting on September 15. Dillard moved, seconded by Gathua. Motion passed 8-0. Commission Announcements: Nobiss will be holding a Truthsgiving event on November 11. More information can be found at truthsgiving.org. Dillard will make her acting debut in the locally produced play "Little Shop of Horrors". ICOR Boxing will be holding a certification clinic for new boxing judges and referees on September 10 from 10 AM — 5 PM. Johnson asked for an agenda item on the code of conduct for the next meeting date. Ali gave an update on her restorative process and that the Mayor is getting her the Johnson County Board of Supervisors' schedule for September. Rivera reminded Commissioners that September is National Suicide Prevention Month. Adjourned: 9:37 PM. City Board and Commission meetings are recorded and can be viewed in their entirety by visiting this Zink. AD HOC TRUTH & RECONCILIATION COMMISSION ATTENDANCE RECORD YEAR 2022 Meeiin>r Date TERM NAME EXP, 2/3 2/17 3/3 3/17 4/7 5/5 5/19 6/2 6/16 717 7/21 8/4 9/1 9/15 Ali 6/22 P P P P P P P P P P - P Vacancy 6/22 - - - - - - - -- - Dillard 6/22 P A P P P P P P P - P P P Gathua 6/22 P P P P P P P P A - P P P Johnson 6/22 P 1' P P P P P P P - p P P Harris 6/22 P P P P P P P P P - P P P Nobiss 6/22 P A P A A A P P P - P P P Rivera 6/22 P P P P A A A P P - P P P Traore 6/22 P P A P P P P P P - P P P KEY: P = Present A = Absent Item Number: 10. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Library Board of Trustees: August 25 ATTACHMENTS: Description Library Board of Trustees: August 25 ab IOWA CITY PUBLIC LIBRARY 123 S. Linn St. • Iowa City, IA 52240 319-356-5200 • icpl.org LIBRARY BOARD OF TRUSTEES August 25, 2022 Iowa City Public Library 2nd Floor — Boardroom Regular Meeting - 5:00 pm DRAFT Members Present: DJ Johnk, Noa Kim, Carol Kirsch, Claire Matthews, Robin Paetzold, John Raeburn, Tom Rocklin, Hannah Shultz, Dan Stevenson. Members Absent: None. Staff Present: Elsworth Carman, Anne Mangano, Jen Miller, Brent Palmer, Jason Paulios. Guests Present: None. CaII Meeting to Order. Kirsch called the meeting to order at 5:02 PM. A quorum was present. Approval of August 25, 2022 Board Meeting Agenda. Shultz made a motion to approve the August 25, 2022 Board Meeting Agenda. Johnk seconded. Motion passed 9/0. Public Discussion, None. Items to be Discussed. 4th Quarter Annual Statistics & Financials. Carman shared the FY22 budget closed in a fairly traditional way, even though there were times in the year when it did not seem it would end that way. Carman thanked the Leadership Team for their work on the budget. Kirsch appreciated the summary and asked about the timeline for the next budget approval process. Kirsch asked if all of the budget requests proposed by the Iowa City Public Library were approved by City Council. Carman said no, budget increases last year were flat and some of the requests did not get approved. Typically, the budget kickoff occurs in September and the City Manager indicates the expectations for the next year's budget requests then. Kirsch asked if the Library Board of Trustees are presented the final budget after it is approved. Miller shared the first quarterly budget report shows this information but it can be provided earlier if preferred. Kirsch asked about heating and supply costs trending up and wondered if the budget balanced because of personnel positions being held and staff not travelling to conferences, Carman clarified that personnel positions were not held for budgeting reasons and budget amendments could have been made to accommodate rising heating costs if necessary. Rocklin asked for clarification on supply chain purchasing timelines, Raeburn said the board packet was an impressive document this month and it made him realize the great work that is being done at Iowa City Public Library. Raeburn appreciated the list of groups using the meeting rooms and thought it was very inciteful. Raeburn was stunned by the number of reference requests in the age If you will need disability -related accommodations in order to participate in this meeting, please contact Jen Miller, Iowa City Public Library, at 319-887-6003 or jennifer-miller@icpLorg. Early requests are strongly encouraged to allow sufficient time to meet your access needs. of google and felt the documents were heartening. Raeburn thought it was wonderful to see the library acting as a central resource in the community. Carman apprecated the sentiments. Raeburn was interested in the rate of new book purchases versus withdrawn books and noticed fiction materials had a less draconian withdrawal rate than nonfiction materials. Mangano shared fiction materials are eliminated at a higher rate than nonfiction materials to preserve the nonfiction collection. Policy Review: 101 Byaws. Kirsch asked if any af the Trustees had camments on the revisions. Raeburn asked if dosed meetings are triggered by a request from the person being examined. Rocklin shared in personnel reviews the person has to request a closed meeting and the other criteria also has to be met. Paetzold shared under special conditions such as COVID the Board is allowed to but for general personnel reviews it should be requested by the employee. Kirsch said this applies to the directors' review and further reasonings for this can be found in Iowa code. Paetzold shared other examples of why an open meeting might interfere with business but stated Iowa Code has very specific reasons for holding closed meetings. Kirsch shared it is up to the Director if they would like their evaluation open to the public. Johnk referred to article 6 section 3 asked for clarification on public comment. Kirsch gave an example and shared that Trustees cannot communicate with patrons during public comment. Paetzold shared this policy adheres to public agenda requirements being shared before a meeting. Paetzold shared if a Trustee wanted to address public comments they could add it to the agenda for the next meeting. Rocklin made a motion to approve policy 101 Bylaws as revised. Johnk seconded. Motion passed 9/0. Paetzold asked when this policy will become public information. Miller said the policy goes into effect immediately and will be posted online the next day. Nominate Finance Committee. Kirsch shared this is a new committee and asked Carman for expectationsof the committee. Kirsch recommended that a committee be formed that reports in June and also recommended the next Board President could appoint a new committee in July. Kirsch shared Kim, Matthews, and Kirsch would serve on the committee. Staff Reports. Director's Report. Carman added to his report the handrail installation began today at the stairs near the library entrance. Shultz asked how often the bed bug dog, Fletcher, visits. Carman shared every other month. Previously there was a dog from Orkin who went out of commission and there was a brief pause without a contracted canine team. Fletcher's handlers approached the Iowa City Public Library and shared that Fletcher had been through the same training as the dog from Orkin. Fletcher did not find any bedbugs at his most recent visit. Trained dogs can hit on bedbugs throughout the lifecycle of the bug, including the egg stage. Carman shared Fletcher visits in the morning before the library opens and Trustees are welcome to visit when the dog is working. Carman shared interviews are completed for the Development Coordinator position. Rocklin and Barb McFadden represented the Trustees and Foundation during interviews. Carman disclosed they are in the process of taking next steps in the hiring process and he was pleased with the interview process. Rocklin shared alt four candidates were strong. Carman agreed and said it was a great pool of applicants. Departmental Reports Children's Services. Pilkington absent. Mangano and Paulios discussed the Will it Waffle children's program and shared that cookie dough waffled best and skittles waffled worst. Stevenson shared it was great to have Summer Reading Programs and activities back at a high level. Paulios shared the poke ball terrarium event was very popular. Johnk enjoyed the activity updates in the Children's Room. lf you will need disability -related accommodations in order to participate in this meeting, please contact Jen Miller, lowa City Public Library, a*3Y9-8n7-6003 orjennifer-millericpi.org, Early requests are strong!y encouraged to allow sufficienttime to meeyour access Collection Services. Mangano shared that Baker & Taylor announced this week they were a victim of ransomware attack and all services are at a standstill, [ncluding getting new materials. Baker /& Taylor have not yet reported when their services will be restored. Kirsch felt the report was very detailed and informative. IT. Palmer had no comments. Kirsch, Palmer, and Johnk discussed the rising costs of batte ies. Miscellaneous. None. President's Report. Kirsch met with Milier and Carman about the Board RecognitionD|nner.K]rschsharedthe goal of the event is to be worthwhile, affordable, fun, celebratory, and an easy time for everyone to meet. Several ideas were discussed including brunch or a weekend afternoon event. The Walker Homestead was discussed as a potential venue but the cost was too high, other possible venues discussed were Cedar Ridge Winery, Terry Trueblood, and the Iowa River Power Restaurant. Kirsch suggested having the dinner in June to invite resigning Trustees, incoming Trustees, and Trustees that have left since the start of COVID-19 pandemic. Kirsch is happy to take input from the Leadership Team so that it works with thefr schedule. Kirsch noted that Trustees wear masks to Board Meetings and it would be more comfortable to have an outdoor dinner when the weather is nice. Milier 15 going to see if Terry Trueb!ood 15 an affordable option. Kirsch shared she was impressed by a situation where she witnessed a staff person sitting on the floor with a patron in distress. Kirsch was very impressed by the calmness and kindness of staff. Kirsch also recalled a time witnessing a staff person with excellent customer service on the Help Desk who was helping two University students. Kirsch said that the library has really good staff. Announcements from Members. Kirsch asked how the first day of school was going. Stevenson said so far so good. Matthews agreed and discussed new technology changes. Committee Reports. None. Communications. Kirsch was impressed with the article on Victoria Fernandez's program. Consent Agenda. Raeburn made a motion to approve the Consent Agenda. Johnk seconded. Motion passed 9/0. Set Agenda Order for September Meeting. No changes were made to the September agenda. Adjournment. Kirsch adjourned the meeting at 5:46 PM. Respectfully submitted, Jen Miller lf you will need disability -related accommodations in order to participate in this meeting, please contact Jen Milier,lowa City Pubic Library, ut3/�887-6003 org. Early requests are strongly encouraged to allow sufficient time to meet your access Board of Commissions: !CPL Board of Trustees ATTENDANCE RECORD Name Ex�Ylra Ion 3/23/2021 10/23/2021 11/18/2021 12/14/2021 1/27/2022 2/24/2022 3/24/2022 4/20/2022 5/26/2022 6/23/282.2 712.6i2.972 0/20/2022 lahak, Dl 6/30/2020 X X X X X X X X X •. X Kctaner% Dania) 6/30/2027 X X OE XR R R .. R Kim, Noa 6/30/2027 8 8 X X X X X X .. = X. X Kirsch, Carni 6/30/2023 X OE k .. X 7t X X OE X Matthews, Ciair% 5/30/2023 X • X X ,: OE X X .. .. Paetzafd'6/30/2023 Rabin X x 80 .� % % Ot 0 x X Raebum' IMn 6(30/2027 X X X Rocktin, Tom 6/30/2025X 5 X OE X X X ,. OE X Shultz, Hannah 6/30/2025 X X r .0 X ,. X X X X X Stevenson, Daniel 6/30/2027 X X X X ?: X X X X X X KEY; X PRESENT 0 ABSENT OE EXCUSED ABSENT NM NO MEETING HEIR R RES6GNE0 Item Number: 11. ..71441 CITY OF IOWA CITY www.icgov.org September 15, 2022 Parks & Recreation Commission: August 10 ATTACHMENTS: Description Parks & Recreation Commission: August 10 IOWA CITY PARKS & RECREATION COMMISSION MINUTES August 10, 2022 ROBERT A, LEE RECREATION CENTER — MEETING ROOM B Members Present: Members Absent: Staff Present: Others Present: CALL TO ORDER: PRELIMINARY Alex Hachtman, Christopher Odinet, Melissa Serenda, Brianna Wills, Missie Forbes, Connie Moore Boniface Penandjo Lemoupa, April Schmidt, Brian Morelli Juli Seydell Johnson, Brad Barker, Tyler Baird, Gabe Gotera Carin Crain, Justin Fishbaugh, Jill Fishbaugh, Larry Abrams, Marilyn Abrams, Marcia Goldsborough, Anne Tabor, Anne Stapleton, Kerry O'Brine, Duane Miller, Mark Cannon, Mary Ellen Hein, Myra Clark, Marcia Greiner, Judy Pfohl, James Broffitt, Pam Ries, Diana Thrift, John Schmidt, Luz Garcia, Hellecktra Orozio, Jack Stapleton, Anne Wood, Glenda Buenger, Joan Russett, Eleanor Steele, Jou Robinson, Carsten Clark, Mary Boes, Holly Hart, Amy Kretkowski, Susan Mellecker, George Tresnak, Ruth Westfall, Dan Katalinich, Eileen Vogel, Mitzi Read, Linda Merlino, Alex Clancy, Mallory Earnest, Rachel McPherson, Mark Nidey, Brooklyn McClinton, Warren Tunwall Chairman Hachtman called the meeting to order at 5 p.m. RECOMMENDATIONS TO COUNCIL: (to become effective only after separate Council action): None INTRODUCTION OF NEW COMMISSION MEMBER Chairman Hachtman welcomed Connie Moore to the Commission, falling the vacancy present since May, 2022. OTHER FORMAL ACTION: Moved by Hachtman, seconded by Serenda, to approve the July 13, 2022 minutes after having struck mention of Commissioner Connie Moore from the July 13, 2022 Minutes. Motion passed 6-0 (Penandio Lemoupa. Morelli & Schmidt absent) PUBLIC DISCUSSION OF ANY ITEMS NOT ON THE AGENDA: Justin Fishbaugh says that the Parks and Recreation department is proposing to close the Robert A. Lee Pool because it will be too expensive. Fishbaugh cites the `Condition of the Pool' report to show that the pool and natatorium could be repaired for $579,000 instead of the $4.5-5 million reported to the public, as the expenses for the RAL pool repairs are being Lumped into the cost for the entire RAL building. Fishbaugh explains how he came to $579,000 for pool repairs, citing Pp. 71, Fishbaugh used the most expensive estimates of pool repairs from WT Group and carne to $471,000 of which includes $80,000 for Surge Tank replacement and $90,000 for poll filters, which are already described as being budgeted to be replaced for on Pp. 62. Fishbaugh includes that on P. 225, a table showing existing capital funding for fiscal year 23 reports that RAL pool has $640,000 already budgeted for the pool filter and HVAC. Jill Fishbaugh took up speaking where Justin Fishbaugh ran out of time. Fishbaugh cites the `Condition of the Pools' report Pp. 70 that the WT Group recommended repairs would take place across 1-5 years. Fishbaugh notes that the report on Pp. 83 from Williams Architect shows that the whole facility repairs would cost $4.1 million across 10 years which does not include the cost of WT Groups' estimate but does include the natatorium, the pool enclosure. Fishbaugh takes the $108,000 natatorium repairs estimate from Williams Architect and adds it to the $471,000 estimate from WT group for a total of $579,000. Fishbaugh points out that this is nowhere near the $4.7 million reported by Parks and Recreation on P. 184. Fishbaugh concludes that the WT Group report says RAL pool is in fair condition and recommends the investment into the swimming facility. Duane Miller, Pickleball Ambassador, speaks of the explosive growth in pickleball player count attributing it to four key points. It's fun for all ages, it's easy to learn, it keeps you healthy and fit, and it's a lifetime sport. Miller refers to a handout with stats that shows that player count has gone up by 39% in the last two years and has nearly double in the last seven years. Miller points out that Iowa is among the states with the highest growth, with the Johnson County region having a growth of 30% a year. Miller announces that with such a demand for pickleball venue, the USA Pickleball Association is preparing toolkits for community planners with guidelines and cost estimates for building courts. Miller asks for the support of the Commission as the demand for pickleball facilities grow. Mary Ellen Hein says that there is a need for new pickleball courts at Mercer Park and in Iowa City with 500 members registered with Pickleball Johnson County. Hein details that on average, 32 players would sign up via Playtime Scheduler to play at Mercer every day, but with players coming from outside Johnson County to play who are not using the online scheduler, that number is likely much higher. Hein thanks the department for recently providing a bench at the courts and asks if more benches would be realistic. Hein asks about the feasibility of making a barrier to go between the courts. Currently balls are going across courts and tripping people, the barriers would work to make the courts safer. Hein says that there are wasps near the Mercer Park quarts and asks that they be addressed. Myra Clark, Pickleball Ambassador, has been giving pickleball lessons to local players. Clark gives lessons four days a week at the Green State Family Field House, Mercer Park Outdoor Courts, the Robert A. Lee gymnasium, and to the synagogue, Agudas Achim Congregation. Clark has been teaching an average of four new players per day, for a total of 16 players being taught each week. Clark asks that with the numbers growing at such a rate, that there be mare pickleball courts in the future. Jim Broffitt, Pickleball Ambassador, distributes a handout with example courts. Broffitt describes the pickleball courts in between Opelika, AL and Auburn, AL, and how they can be used as a model to compare to pickleball courts between Iowa City, IA and Coralville, IA, with similar size and make up between the two sets of cities. Broffitt explains the floor plan of 12 courts, laid out in 3 rows of four courts. Between each row of courts are aisles with benches allowing players to sit in between games, as opposed to Mercer Park Courts where most players must take up one of the courts to stand around in while not playing. The Alabama courts also have a large canopy over the courts, that would allow pickleball players to resume play in detrimental weather. Broffitt shows that it cost Opelika $650,000 for the facilities. Broffitt cited the Opelika City Clerk, Russell Jones, that Opelika recently had a 5 -day pickleball tournament using their facilities, bringing 800 participants to the area. These participants brought their families, stayed in hotels, ate at restaurants, bought clothes gas and other items, raising the estimated economic impact of the single tournament to be approximately $1,000,000. Anne Stapleton, a 36 -year RAL Pool user, requests that the hours at RAL pool be reinstated to be open 6:15 a.m. — 6:00 p.m. like it was before pool hours were slashed in January. Stapleton says that if staff encounters a shortage of lifeguards, to have like guards move from MPAC to RAL for the 9 a.m. — 11 a.m. shift and the 1 p.m. — 6 p.m. shift. Stapleton explains that the decrease in RAL hours prevents many from using the pool especially those who swim in the afternoons after work or school. Stapleton quotes the Rec Master Plan, "Aquatics ranks number one above all other program enrollment nets and for indoor pools, a central location", yet the RAL pool is only open 4.75 hours a day, Mon — Fri. Stapleton second point is that the pool usage as listed in the July 13`" `Condition of the Pools' report is misleading and inaccurate, with five categories of RAL pool users either under counted or not counted at all which greatly skews the understanding of who is using the pool. Stapleton says that the report omits the total number of people using RAL pool at any one time. Stapleton explains that starting in January, after speaking to Brad Barker regarding the reduced hours, she began counting pool users each time she swam. Stapleton reports that the average number of swimmers when Stapleton arrives is greater than 7 users and can be over 15 users when Stapleton leaves the pool. Stapleton says that the report is misleading and is inaccurately claiming to report lap swimmers separately from others but even those numbers don't accurately reflect her experiences. Stapleton continues that aquacisers are undercounted as classes regularly include 12-15 people, but the report only Iists registration numbers and not the number of people in the pool or when they attend. Jack Stapleton took up speaking where Anne Stapleton ran out of time. Stapleton explains that the report does not include Sundays, when many families attend swim lesson and other special events throughout the year. Stapleton says that potentially hundreds of pass users are being undercounted. Stapleton reports that at the July 13, 2022 Parks and Recreation Commission Meeting, Matt Eidahl says that unique pass holders are counted just one time, meaning when someone who goes multiple times they are only counted once. Stapleton continues that ICPR staff and Red Cross Training arc not counted but provide an important use of the pool for the community. Stapleton refers to the June 21, 2022 City Council work session, and quotes Juli Seydell Johnson, "It's not uncommonto have zero, one, or two lap swimmers for a greater portion of the day". Stapleton argues that this does not include lap swimmers, aquasisers, water walkers, and deep well users. Stapleton says that some swimmers avoid arriving at RAL pool at 11 a.m. since all six lanes are typically full. Note: The Condition of the Pools report lists both Unique Pass Scans and Total Pass Scans seperately on the same table. Garin Crain voices opposition to the plan to move indoor aquatics to Mercer Pool. Crain asks for a model schedule that shows how the department will merge all the RAL pool activities with the activities of MPAC Pool, which include lap swim, water walking, aquacise, deep water aquacise, private swim lessons, group swim lessons that shut down RAL pool, red cross training, junior lifeguard, staff and services, birthday parties, special events like the egg hunt or New Year's Eve for kids, and youth swim teams. Crain wants to know who will be excluded from the water and who gets in and if MPAC pool can feasibly take all the indoor aquatic activities. Crain brings up the question of equity and the RAL pool. Crain elaborates that if someone can't afford gas or even a car that they can use the bus routes to get to the RAL pool. Currently the RAL pool is 1/2 mile away from the Downtown Interchange bus station, while Mercer pool is only accessible via one bus route, Town Crest. If someone does not live close to the Town Crest route, then they must transfer which makes it more likely to miss a bus and thus miss your swim. Crain praises the city for providing free swim lessons to low-income households. Crain continues that since swimming is a live saving sport, the City's programming has probably saved lives because people are more comfortable and more skilled in the water. Crain says that this is an important point of equity for low-income households and People of Color, and by taking away the water, we are also taking away the option of enjoying and surviving in water. Dan Katalich says that if you support equity, diversity, and inclusion then you should move to repair RAL pool. Katalich details that Mercer pool is often closed to everyone for swim meets, which is very uninclusive. Katalich explains the necessity of having an easily accessible and centrally located aquatics facility. Katalich says that the City Park Pool stands out with its Oak canopy and that the current configuration of the pool should not be changed. Katalich agrees that accommodation towards a zero depth would be beneficial to the community by introducing kids into the water safely. Ann Tabor says that the growing Pickleball needs accommodations for the growing sport, especially with other facilities such as the Green State Family Field House having an entrance fee attached. Tabor mentions that indoor pickleball during the wintertime would be appreciated. Tabor requests that the RAL pool not be filled inas she is a regular aqua exercise participant. Tabor brings up the growing demographics in the area as more and more apartment buildings are sprouting in downtown Iowa City, and how it would be a bad idea to remove these opportunities downtown. Susan Mellecker states that swimming is Lifelong sport that can be enjoyed by the entire family. Mellecker refers to the disparity in usage numbers and details that there were 22 people in RAL pool that morning, made up of 2 lap swimmers, 2 in the deep water well, and 18 attending aquacise, which Mellecker describes as typical. Mellecker points out that the pool has only been open for 11 months since closing due to COVID and only now are people starting to come back to the pool and group fitness. Mellecker talks about Ed Stone, who once campaigned to keep Iowa City School District from building a third high school and coined the term "Two Fine Schools". Mellecker announces a new campaign called "Three Fine Pools". Mellecker believes that City Park Pool can be accommodated to include features for young families, such as a ladder & slide, and a zero -depth while maintaining the aesthetics and footprint of the pool. Mellecker is bothered by the perception that the Commission thinks their votes does not matter and that City Council will have the final say. Amy Kretkowski is anavid swimmer at RAL Pool and City Park Pool. Kretkowski reiterates Crain's point of making a schedule showing how realistic it would be to move indoor swimming to MPAC pool. Kretkowski brings up that between CPP and RAL Pool there are 15 lap lanes, which would be reduced to 3 lap lanes which would not be able to accommodate all the lap swimmers. Kretkowski asks if MPAC would be able to accommodate all the swimmers that would come from RAL and CPP during the off - summer summer seasons and refers to concerns regarding the data of RAL usage numbers. Eleanor Steele comes not as a pool user but as a member of' the community living downtown and declares that the RAL pool should remain where it is. Steele asks if things were framed correctly to the consultants. Steele questions if the consultants were asked how to keep the pool and improve upon it or if they entered the space with a preconceived notion. Eleanor quotes Marc Cannon, "You cannot put a price tab on what it means to keep a center in a town. To keep the heart and soul and the gathering space of a downtown". Mitzi Read, a government worker with 23 years of experience, is upset that they feel that they have been lied to in a report stating that the pool repairs will cost $4.5-5 million. Read says that the attendance numbers provided in the Condition of the Pools report are selective and flawed data being provided by the department. Read points to P.82 of the Master Plan Section 4 that describes 293 total visits by swimmers at RAL in May of 2022. Read compares this to P.148 of the condition of the pools which lists that RAL pool had 714 pool passes made. Read asks that the commission not approve any portion of Section 4 until the source of this new data is provided. Note: The Condition of the Pools Report list that there were 714 total admissions into RAL pool, made up of both Total Pass Scans and Day Passes sold in May of 2022. Rachael McPherson has used the RAL Fitness Room for physically therapy and describes positive diversity in that space, in terms of race, age, and the able-bodied. McPherson details that this diversity and the use of the facility by the community for things like birthday parties make the space feel welcoming and safe. McPherson says that will so many old businesses in the downtown arca fading away due to rent hikes and new owners not being community minded, the historical value of this building should be considered and remain as a special part of the Iowa City Downtown. McPherson also comments on the Oak Canopy surrounding CPP and asks that the trees not be touched. Johnson makes the clarification that there are no recommendations to close the building itself The recommendations proposed only pertain to the swimming pool and not the fitness room, the gym, or other provided facilities. Marc Cannon touches on the history of swimming in Iowa City, explaining how the butterfly stroke was created in Iowa City in 1934. Cannon continues that in 1968, Iowa City determined that its community needed three pools, and since then the Iowa City Population has grown 60%. Cannon says that the pool has been reported to have low use, but hours have been cut and hundreds of swimmers haven't been. counted during the COVID pandemic. Cannon expresses that despite claims that RAL pool is too expensive to repair, the architects and engineers have said otherwise in the report. Cannon refers to suggestions that there are not enough lifeguards but points out Kate Connell's junior lifeguard program that is a pipeline to lifeguarding jobs, providing 158 lifeguards over the summer. Cannon says that the proposed warm water pool at MPAC is expensive and has limited use and would not fill the needs of Aqua Fitness, which RAL pool already provides at half the cost. Cannon brings up a collection of 500+ signatures who have signed in support of keeping the RAL pool, including the signatures of some downtown business owners. Cannon also says that the pool users bring economic value to the downtown area when they come to RAL pool to swim, which keeps the local culture vibrant and valuable to the community. Cannon questions what will happen when MPAC pool is shut down for maintenance. Cannon concludes that the people would have nowhere to swim. Marcia Goldsborough is a Coralville resident but has been paying the non-resident fees since 2005 as RAL pool is the only deep -water pool in the area. Goldsborough describes how corning to RAL pool is a vital part of maintaining their personal physical health, social contacts, and mental health. Goldsborough reports how they would use the RAL pool every day, Mon -Fri for 90 minutes. Goldsborough explains how MPAC would not meet the needs of deep warm water aerobics as only five feet of water would not be adequate for those with arthritis. Goldsborough adds that her family have gone to City Park Pool since the 80s and that such an incredible resource should be left alone. Carsten Clark recently moved to the Iowa City area and explains how he and his family were attracted to how bike/pedestrian friendly the layout of downtown Iowa City is, with a grocery store, a library, and a pool all within walking distance. Clark describes his apprehension towards having to have to use a car to be able to go to the pool. Clark feels that a pool is more valuable and would draw more of the community in than a grocery store and a library. 2022 REAP GRANT SUBMISSION — HICKORY HILL PARK ECOLOGICAL RESTORATION, PHASE 3 — Tyler Baird Baird details that the Third Phase will focus on the northern half of Hickory Hill Park. Baird says that of the $200,000 that the grant is applying for, $100,000 will be used towards removing invasive plants in 15 acres of savannah and 38.5 acres of woodland followed by replanting of beneficial native species. Baird explains that part of Grant will include improvements of three stream crossings to provide access to Hikers without erosion. The improved stream crossings would also allow more maintenance upkeep in the area and give access for the Fire Department to take their vehicles through the park in the event of an emergency. Chairman Hachtman asks how long it would take receive a response regarding the Submission. Johnson explains that the department should hear back on the grant the third or fourth week of September. Though due to the sensitive information, more would not be released until mid-October. Johnson elaborates that Phase 3 is likely the last phase in the park restoration that has spanned six years. Commissioner Wills asks if Phase 3 consists of the new Hickory Hill Park area and how the status of said area is. Johnson explains that the space's Road and Public Utilities are still waiting to be accepted in development but that another phase is not out of the question once approved. Baird details that the new space does not have as many invasive species as the rest of the park thus restoration will be less expensive RECREATION MASTER PLAN FINAL REVIEWS OF SECTIONS 1-4 — Brad Barker Barker presents the attached PowerPoint up to `Slide 15' Vice Chairman Odinet requests that the meeting skip to Item 9 as quorum would soon be lost. REPORT ON ITEMS FROM CITY STAFF Item 7 was skipped as quorum would soon be lost. CHAIRS REPORT: Item 8 was skipped as quorum would soon be lost. COMIC JSSION TIME/SUGGESTIONS FOR FUTURE AGENDA ITEMS. Vice Chairman Odinet asks that for the next agenda, he would like to know about the budget variance issue between $579,000 to nominally fix the pool and the $4,700,000 necessary to fix the pool plus other things. Odinet elaborates that he wants to know how integrated the facility costs are onto each other (Le., Pool, Roof, Foundation). Johnson replies that this information will be provided. Vice Chairman Odinet refers to the conflict over utilization data and asks how much distance there is between the methodology being used to count the numbers and the data which comes from people who are in the pool. Odinet asks if this distance be closed to get a mare accurate account of the details as much of the argument is that the pool gets used a lot and can be justified, based on how much it gets used to invest more money. Johnson comments that the reason why the department started recording only lap lane numbers from RAL was because 2 months prior, the biggest concern was about how the lap lanes are always full and MPAC would not be able to take on the number of lap swimmers. Johnson explains that since the public was saying that numbers from the front desk counter weren't accurate, staff started taking snapshots of actual lap swim numbers using security cameras at specific times each day. Johnson further elaborates that since the security cameras can only consistently see the lap lanes of RAI, pool, only the lap swimmers using the lanes are being counted using the cameras. Commissioner Forbes refers to comments and questions regarding diversity of populations and asks if there is data of diverse populations coming to utilizing the facility as a centrally located area. Johnson replies that aquatics staff report that they see more diverse groups at Mercer. Commissioner Moore asks if there are any quick fixes that can be done for the pickleball courts. Johnson details a 2023 project for improving the pickleball courts. The project will have approximately $175,000 for improving the tennis courts at both City Park and Mercer Park, and an additional $950,000 for athletic and baseball field. improvements. Baird details what Parks staff have recently done to help the pickleball courts, including the installation of new windscreens and slats, actively spraying the courts for wasps and filling cracks. ADJOURNMENT: Chairman Hachtman adjourned the meeting at 6:31 p.m. PARKS AND RECREATION CO I% COMMISSION ATTENDANCE RECORD NAME TERM? EXPIRE S -• --- ^' 00 r. N oo °� r, [wry .r © — O .'. N ° N N - N C — a N O* c a N M c 05/23/22 N M - c N -, cc cp Steve Bird 12/31/21 X X X X NM * * * * * * * Missie Forbes 12/31/25 * * * * * X. NM X X O/E X X Brian Morelli 12/31/25 * * * * * X NM O/E X X X OLE Alex Hachtman 12/31/24 O/E X X X NM X NM X X X X X. Connie Moore 12/31/25 * * * * * * * * * * * X Christopher Odinet 12/31/24 X X X X NM X NM X O/E X O/E X Boniface Penandjo Lemoupa 12/31/23 X X 0 0 NM X NM X 0 O/E 0 O/E Ben Russell 12/31/2.1. X X X X NM * * * * * * * April Schmidt 12/31/22 X X 0 OLE NM OLE NM O/E X X X O/E Melissa Serenda 12/31/23 X X X X NM X NM X X X X X Angie Smith 12/31/21 X X X X NM * * * * * * * Brianua Wills 12/31/22 X X O/E O/E NM O/E NM X X X X X Michelle Wiegand 12/31/25 * * ; * * * X NM X O/E * * KEY: X = Present 0 = Absent O/E = Absent/Excused LQ = No meeting due to lack of quorum * = Not a member now NM = No meeting Reereatioie Master Plan Sectioie I-4 Rei'iew Parks ecreation CI OF IOWA CITY Section I' 2: • Introduction 4* Demogra . hk Prgle CITY OF IOWA CITY OVERALL GOAL OF PROJECT Prioritize resources to provide aquatic and recreation facilities and programs that are equitable, accessible and responsive to the Iowa City community. Process and plan rooted in equity; ensure integration of equitable approaches, questions and considerations THE PROCESS 1. Engagement 2. Analysis 3. Visioning 4. Planning a Section Community Engagement Findings CITY OF IOWA CITY METHODS FOR ENGAGEMENT Round 1 1. Community Needs Assessment - Two Variations: 'Statistically -Valid' and "Open to Public' 2. Focus Groups - Community Organizations 3. Pop -Up Events (In -Person) - In-person 4. Social Pinpoint Website Round 2 1. Open Houses - In -Person 2. Social Pinpoint Website - Virtual Over 2,000 separate touch points from the community informed the robust feedback dataset 3 Section Recreation eation Programs' .1ssessine t CITY OF IOWA CITY Purpose: Identify program strencths, weaknesses and opportunities for future program direction 4 Prof/1'11M .1Ienmr Core Program Areas - Adult Recreation, Aquatics, Camps/Days Off, Events, Fitness/Wellness, Inclusive & Adaptive Recreation, Outdoor Education, STEAM, Youth Sports, Other Services/Amenities Service Format - Drop-in, pre -registration, self -serve, events Program Inventory - 66.7% of program areas offered in comparison to list of common programs offered nationwide; average is 64.5% Pi,,ogrii,n lenu Program Distribution Highest: Aquatics (916 - 56%). Youth Sports (225 -- 14%) Lowest: Events (21 - 1.3%), Fitness/Wellness (20 -- 1.2%) Age Segmentation - Early Childhood (0-5 y), Youth (6-12 y), Teen (13-18 y), Adult (18+ y), All ages - 84% enrollment -based programs offered for youth; benchmark typically in 60-75% range Current Services - 2019 data used for comparison; current services have already begun shifting to accommodate gaps - Many programs and events shifted to outdoor settings 6 Program Pci: ormrtt nsce • Enrollment • Total enrollment 10,090 (2019) • Aquatics (2,607 -- 25%), Youth Sports (1,950 19%), Inclusive & Adaptive (1,815 18%) • Nationwide comparison - Inclusive & Adaptive generally is much lower • Cancellation Rates • 26% cancellation rate (2019) • Benchmark is 12-15% being most ideal; 20% at most • Participant Residency = 79% Resident Enrollment Overall; 83% Resident Enrollment in Aquatics (2019) • Participant Reach • Financial Review • Department goal is 40% cost recovery; 39% actual (2019) Programa Pei; brsnance • Life Cycle Analysis • Staff identified • Introduction (19%), Growth (44%), Mature (18%), Decline (19%) • Most should be in Growth & Mature stages (62%); 19% in Decline stage is high • Equity Analysis Spectrum • DEI Outcomes & Conditions Matrix - Staff identified • Diversity: Variety of skill/ability levels; cultural connections; primary dimension (i.e. age, gender, race) • Equity: Geographic Location; Fairness; Scheduling; Health/Wellness • Inclusion: Program Serves Underserved Groups; Access; Engagement • Highest Scoring: Fairness; Health & Wellness • Lowest Scoring: Geographic Location; Scheduling • Other factors were very middle of the road; work to do in these areas • Establish goals both division and department -wide that will help to move the needle towards greater equity in program opportunities 8 14rovideles • Summary of public, non-profit, and private organizations that provide recreation program events and leisure services in the Iowa City community. • Goal is to identify opportunities that exist, potentially fill gaps, seek out partnerships when appropriate, and reduce (or eliminate) duplication of efforts. • Nine key similar providers identified: • Iowa City Senior Center, Coralville Recreation Center, University of Iowa Field House, North Liberty Community Center, Solon Community Center, Johnson County Conservation, Iowa City Public Library, Coralville Public Library, North Liberty Community Library cl Community •IVeeds as8essment.11ignment OBSERVATIONS • Welcoming Culture • Survey: Most households felt welcomed in facilities in programs; Some expressed desire to continue offering rec opportunities that promote sense of community, belonging and inclusion of diverse cultures • Some of the focus group feedback differed • STEAM Programming* • Survey: 72% households with unmet needs; continue to place emphasis in STEAM • Nature Programs* • Survey: Top responses to continue; Estimated 8,603 households with unmet needs • Youth Sports • Survey: 63% who had a need for youth sports indicated needs were fully or mostly met • Youth sports demand is strong; consider redefining what provision should entail IQ Community siVeeds assessment alignment OBSERVATIONS • Aquatics* • Community Engagement: 31% interested in aquatics programs (tied for top interest) • Survey: 55% household had youth learn -to -swim program needs met • Strong demand and need for department to help fulfill need for lessons and exercise • Farmers Market • Survey: 55% listed as top four most important activities • Survey: 88% with need for farmers markets had fully or mostly met needs • Adult Fitness & Wellness* • Survey: 10,944 households that have a need for adult fitness/wellness programs are not fully met; high value placed on indoor walking/jogging track • Inclusive & Adaptive Rec* • Survey: 2,566 households have a need for inclusive and adaptive rec that are not fully met • Continue to expand programming: consider inclusion aides and adaptive rec equipment 11 Community .11Teeds ./iTssessment alignment OPPORTUNITIES • Programs • Aquatics, Inclusive & Adaptive Rec, and Youth Sports have high participation; Continue programming; Department is primary provider • Active Adult, E -Sports, Extreme Sports, Homeschool and Language Arts; Explore programming options • Grow programs focused on specific cultural experiences and celebrations • Fill the gaps: Adult Fitness/Wellness; Nature; Aquatic; Inclusive & Adaptive • Audiences • Provide leisure activities to adults in targeted age ranges • Young Adults (18-34); Adults (35-49); Active Adults [50-64); Seniors (65+) • Partner with Senior Center for adult and senior services • Reach teen population in different ways is Trenre% consider the TRENDS when developing programs • Aquatic • Youth Sports • Trends by Age Group is Program Implementation Support Facilities - Program Room Use • RAL - Peak use accounted for 33% of reserved hours; 67% off-peak • MPAC - Peak use accounted for 28% of reserved hours; 72% off-peak • Peak hours defined for report purposes as 5-9 pm Monday through Thursday; 9 am -3 pm Saturday • Set goal to fill peak times in facilities with more programming Programs 4• Services Recommendations • Programming • Explore active adult, esports, extreme sports, homeschool and language arts programs • Grow programs focused on specific cultural experiences and/or celebrations • Fill programming gaps for adult fitness/wellness, nature, aquatic and inclusive/adaptive • Consider segmenting adult programming into four target areas • Connect with existing student leadership groups • Consider a "learn and explore" program series • Review trending programs for applicability • Facilities • Create additional fitness/wellness program space • Consider decentralized indoor program space to expand programming • Consider establishing a dedicated inclusive and adaptive program space • Design program menu to fill peak use timeslots Programs A. Services Recommendations • Administration • Review programs in the decline fife cycle stage • Consider targeting geographic areas with low participant reach • Develop, maintain and frequently analyze program database • Develop KPI's for objective -based goals; assign accountability • DEI • Continue to heavily promote RecAssist • Review DEI Outcomes & Conditions matric for improvement opportunities • Establish self -reporting demographics with registration software • Establish program planning and evaluation cycles • Develop DEI -focused staff training plan • Conduct program audits with experts in specialized areas (i.e. cultural relevancy) • Review Code of Conduct expectations and enforcement guidelines 16 1 411: WALT 11. OM inr CITY OF IOWA CITY 410 East Washington Street Iowa City, Iowa 52240-1826 (319) 356-5000 (319) 356-5009 FAX www.icgov.org City Council Agenda — September 20, 2022 — Special Formal Meeting Information submitted between distribution of late handouts on Monday and 3:00 pm on Tuesday. Late Handouts(s): 9/15 Information Packet Astig Planning: Draft Inclusive Economic Development Plan Inclusive Economic Development Plan in Johnson County Iowa Sept 2022 DRAFT 1 "Imagine a robust entrepreneurial community in Johnson County that authentically welcomes and empowers underestimated business owners with a sense of belonging throughout all stages of business and idea development" "Imagine una comunidad empresarial robust° en el condado de Johnson que autenticamente le de la bienvenida y empodere a los propietarios de negocios subestimados con un sentido de pertenencia en todas las etapas del desarrollo de negocios e ideas" The Astig Team V Flxmer Omtz, AICP Founder & CEO, EnvlmnmentoI & Community Planner Image I A pop up shos, of South Dislncl Dversuy Marko July 2022 Source Souil. L/s1r,c1 D.versoy Mnrkel, Facebook CITA DE ASPIRACIUN Asmita Poudel Environmental Planner Hekkie Jaml9 CommunBy Planning Intern Our Partners GreenState Our Team and Partners IOWA CITY ANSA DEVELOPMENT Business Partnership Partners in coordinating Focus Group Sessions Mazohir Salih Executive Director Center For Workerlustice of Engem lowo Angie Jordon CEO & Founder Banjo Knits Empowerment Maden Mendoza MULTICULTURAL Independent Policy Consultant DEVELOPMENT CENTER a IOWA Michelle Heinz Executive Director Inside Out Reentry Community Mae McDonough Planning Assistant Strategic Doing Session Sponsor HILLS BANK AST6 PLANNING 1 bs. Intim end R ir-aq y Acknowledgement Our Team is incredibly graleful to the undereslimoled business and enlrepreneur community for engaging wish this planning process and providing us with your expertise, lolenl, and delicious food! Without your leadership and willingness to step up, n of This would have been possible. You are truly the leading the way es future ancestors. We are very thankful to our focus group participants from The Center for Worker Justice of Eastern Iowa, Emprendimienlo Latino 5M, and South District Diversify Market for providing their invaluable lime end input for This work. Also (honk you to r inlerviewees Simeon Tolley, Nancy L. Punnglon, Juan Santiogo, Joseph Mungai, LaCresia While, and Edward Rohn for contributing Iheir voices and experiences to This project, This effort was supported by Ihe leadership of the Muhicuhural Development Censer of Iowa (MDCI) along with funding from GreenSlaIe Credil Union, Ihe Iowa City Area Developmenl Group (ICAD), and Ihe Iowa Cily Area Business Partnership. We are eternally grateful For the Financial support and encouragement from the business commune), to truss us with this undertaking. There is much work to be done and it is heartening to see our community laking the lead to create real and actionable steps towards economic inclusion in our county. Our sincere 'honk you to everyone involved! Inclvvve Ecanormc Developmenl Pion m Johnson County EXECUTIVE SUMMARY INTRODUCTION t CHANGING DEMOGRAPHICS COUNTY -WIDE SUPPORT for Inclusive Economic Development OUTREACH AND ENGAGEMENT FINDINGS RECOMMENDATIONS APPENDIX 7 1 Executive Summary This plan is the culmination of a year-long process aimed at seeking and uplifting the experiences, insights, and shared perspectives of our underestimated business community members, local governments, and business support institutions. This plan is unique in that it was born out of the community identifying a need and acutely feeling the gaps of support for underestimated businesses, and reaching out to business support instiutions for guidance. This plan is in large part a study- when our business community was seeking to understand the needs of our underestimated businesses, there was a lack of data collection and findings to quantify and help direct a course of action. We hope that this plan begins our journey down a different path, one that was obscured by the dirt and mud of decades of racial injustice and 'social norms' that placed barriers in front of our underestimated communities. What we have come to realize is that this path was always here, laid by the dreams of our ancestors, if only we would have the courage to collectively uncover it. In this document there are the voices and experiences of our underestimated community members who shared their time (whether filling out a survey, joining one of our focus groups, or a one-on-one interview) with our team to outline their barriers to economic success. These barriers and resultant recommendations to address them are outlined in a way that highlights the public -facing and behind -the -scenes actions that our support institutions can take. In order to create authentic and lasting inclusivity, it is critical that resources are focused on the internal transformation that business support institutions must undergo concurrent with the external changes. Across the board, we heard from all sides, (small businesses, entrepreneurs, support institutions, local governments) that they recognize a need to make changes and now is the time. Inclusive Economic Development Plan in Johnson County Glossary of Terms • Underestimated Community Member- Underestimated Community Members are people who have been historically underrepresented and under -resourced within communities. These community members may include Black, Latine, Indigenous, Asian -American, Immigrant, LGBTQ+, Women, Youth, Formerly Incarcerated/Returning Citizens, and People with Disabilities. This is not an exhaustive list. • Diversity- refers to the composition of differing elements, especially a combination of people who possess various social identities. * Note: there is no such thing as a "diverse individual" - you need a group in order for it to be considered diverse' • Inclusion- refers to the action or state of accepting or of being accepted within a group or community2 • Equity- refers to the quality of being fair and impartial; freedom from bias or favoritism' • Emerging businesses- prospective business owners, people who may be ideating about a business and could be at different, beginning stages of development • Race- A group of people who share common ancestor and certain physical traits • Ethnicity- A social group that shares common values, culture and/or traditions • Gender Identity- One's innermost concept of self as male, female, a blend of both or neither - how people perceive themselves and what they call themselves. One's gender identity can be the same or different from their sex assigned at birth.4 1 Astig Planning, Internal Racial Equity Training Materials, (2022) 2 Internal Training Materials. 3 Internal Training Materials. 4 Internal Training Materials Introduction Inclusive economic development has recently been in the purview of Johnson County and many of its municipalities. Leaders in our community recognize the benefits of supporting underestimated entrepreneurs and business owners as a way to diversify our local business communities, improve quality of life, and enrich the services/retail options in our county. A few examples include Better Together 2030 and the Johnson County Economic Development Plan. Each of these plans identifies diversity, equity, and inclusion principles that drive economic development throughout the county. The purpose of this 2022 Inclusive Economic Development Plan in Johnson County is to uplift those plans and to outline actions Johnson County, its municipalities, and business support institutions can take to create a more inclusive economic environment for underestimated businesses and entrepreneurs. Our team led an inclusive planning process that included diverse focus groups, a multilingual survey, personal interviews, and culminated in a county -wide Strategic Doing Session. All of this information is publicly available (insert where and link here) and meant to provide a baseline understanding of the gaps and opportunities in Johnson County for creating an authentically inclusive economic business environment. It is the intention of our team to provide decision -makers, planners, and business owners/entrepreneurs with a plan that is accessible (meaning that it is easy to understand and execute at multiple levels) and re-evaluated every two years. We feel strongly that in order to stay the course and continue down a path where underestimated business -owners and entrepreneurs can be successful, the business community must re-evaluate benchmarks of progress. Much like quarterly reports, this plan should be revisited to understand the gains and losses that have occurred. Given the strong business support we experienced at the outset of this planning process, we are confident that our county will become a leader in the state for inclusive economic development that attracts and retains a diverse cultural landscape. Inclusive Economic Development Plan in Johnson County Image 3: South District Diversity Market in Iowa City, August 2021 Source: Josheph Cress, Iowa City Press Citizen Changing Demographics One of the main drivers of this plan is the changing demographics of Johnson County. A more diverse population should result in an equally diverse business landscape around the county. However, that is not necessarily the case, and this plan aims to understand what barriers and opportunities exist in order to make changes that result in an authentically diverse and supportive business ecosystem. Johnson County saw its population increase 18.21% from 20001-20102, and 14.93% in the last decade (2010-20203). The American community survey has estimated its population in 2020 to be 150,819. With such a rise in population, the county is the second highest growing region in Iowa during the last decade in terms of the density. Several cities within the county have also faced an increase in their population while growing more diverse in the past decade. Iowa City, which has continued housing the most county residents, contains 50% of the county population, followed by Coralville and Tiffin, which house 14% and 13% of the county population, respectively (2020 ACS). In the last 5 years (2015-2020) however, some of the smaller cities have seen the most growth. For example, Tiffin has seen its population increase by 60%, Shueyville by 34%, North Liberty by 28%, Swisher by 26%, and Solon by 17%.4 With the growing population, the county has also seen an increase in its diversity in terms of race and ethnicity. The majority (81 %) of the residents in the county is white as of 2020, however, the black population has grown by more than 50% in the county between 2015 and 2020. Although this change is reflected in other cities, Oxford has lost all of its Black residents in this time period. 1 United States Census Bureau, Decennial Census, (2000). 2 United States Census Bureau, American Community Survey (ACS) 1 year estimates, (2010). 3 ACS 5 year estimates, (2020). 4 ACS 5 year estimates, (2015); ACS 5 year estimates, (2020). Johnson County saw its population increase by 14.93% in the last decade (2010-2020) Black population 50%has grown by more than in the county between 2015-2020 2015-2020, the county saw an increase in its Hispanic or Latino population by �■ ■ 8% In 2020, the number of Hispanic or Latino population was 8,634 and that of Asian population was 9,346 in the county. Since 2015 till 2020, the county saw an increase in its Hispanic or Latino population by 18%, while its Uruguayan population more than quadrupled. Similarly, Hispanic or Latino populations of Honduran and Colombian origin have increased in population almost two -fold, with the majority of the Honduran origin community residing in Iowa City, and the Columbian population residing in North Liberty.5 5 ACS 5 year estimates, (2015); ACS 5 year estimates, (2020). Inclusive Economic Development Plan in Johnson County Changing Demographics/8 The Diversity Market is a pop-up market in the South District Neighborhood of lowo City. The market offers the community a chance to enjoy delicious food from local vendors, shop for unique goods, experience live music, connect with area nonprofits, and more. The Diversity Market is a one of a kind annual opportunity for all ages, with a focus on elevating underestimated entrepreneurs in Johnson County. Keep up with Diversity Market happenings on their Facebook page @so uthd i stri ctd ive rsi tyma rket CHINESE (Including Mandarin/Cantonese) FRENCH /Haitian / C a j u n SPANUSh were the topmost languages in limited English-speaking households of Johnson County in 2019 Among the Asian population, the county housed 12% more residents in 2020, than it did in 2015. The major increase has been in the Nepalese population which has increased more than three times (by 92 individuals), the majority of whom are residing in Iowa City. This is followed by Thai, Bangladeshi, and Vietnamese populations, whose communities have increased 2.8 times (by 43 individuals), 2.4 times (by 67 individuals), and 1.5 times (by 594 individuals) respectively. Although the majority of the Thai and Bangladeshi communities in the county reside in Iowa City, the Vietnamese population is dispersed throughout Iowa City, Coralville, Tiffin, North Liberty, and Shueyville.° As the Johnson County population diversity is growing, communities with limited English-speaking abilities can also be seen increasing. Chinese (Including Mandarin/Cantonese), French/Haitian/Cajun, and Spanish are the topmost languages in these communities'. Businesses that are operated by underestimated communities like them are harder to find, although the Targeted Small Business directory managed by Iowa Economic Development Authority is the closest one. Although the directory is not all encompassing, small business which are "owned, operated, and actively managed by one or more women, minority persons (an individual who is and African American, Latino, Asian or Pacific Islander, American Indian or Alaskan Native American), person with a disability, or service -disabled veterans"' can get registered after they apply with some documented verifications. 6 ACS 5 year estimates, (2015); ACS 5 year estimates, (2020). 7 ACS 1 year estimates, (2019). 8 Iowa Economic Development Authority, TSB Certification Application. Inclusive Economic Development Plan in Johnson County In 2020, the median household income for ,A54,14 ,,,, . }:->>>: � �� � �;MG $41,713 spfvri $48,421 ?aim $69,462 The top three economic sectors of Johnson County, based on annual payroll were health care and social assistance, manufacturing, and retail trade for 2012. Among the underestimated business owners, accommodation and food service and retail trade were the top ones9. This data was collected only twice on a national level in the last decade. However, the most recent one collected in 2017 doesn't have details broken down by demographic data publicly available. This is one of the hurdles that business support entities face while trying to understand the current scenario of underestimated business communities. Within Johnson County, there remains a significant income median household income disparity between households on different races. In 2020, the median household income for White Alone householder was $69,462, however, it was $32,981 for Black or African American Alone householder, $41,713 for Asian Alone householder, and $48,421 for Hispanic or Latino householder10. Deliberate strategies to diversify the economic sphere in the county can fill in such gaps in the wealth disparities that has been continuing since generations. 9 United States Census Bureau, Survey of Business Owners, (2012). 10 ACS 5 year estimates, (2020). Changing Demographics/1 0 The Multicultural Development Center of Iowa (MDCI) operates a business accelerator and incubation program to support minority-owned early stage and startup businesses throughout Johnson County. During this intensive 16-week training program, entrepreneurs from underserved communities and disadvantaged backgrounds learn how to accelerate the growth and development of their new or existing business through access to professional resources and expertise such as legal, accounting, product development, rapid prototyping, venture capital, and other support services. To learn more about the program or apply, visit rndciowa.ora/incubate t* • • Image 4: Fourth Fest in CaraIville, July 2021 Source: Josheph Cress, lowo City Press Citizen 111Fik Aisti IMMIGRAN-� ENTREPREI" -• SUMMIT IMMIGRANT "TREPRENEURS 'MIT The Immigrant Entrepreneurs Summit (IES) holds events across the United States, including in Iowa and throughout the Midwest, to connect the immigrant business community and offer entrepreneurs from diverse backgrounds an opportunity to learn and grow with one another. IES hosts a grant competition for emerging businesses, recognizes community leaders and advocates with awards, and provides minority business owners with services such as counseling, technical assistance, and financial support. To learn more about the Immigrant Entrepreneurs Summit, please visit iesusa.org. Johnson County The existing 2022 Johnson County lovia Fcooamie Develoomerk Pion contains recommendations pertaining specifically to the needs of underestimated businesses. As part of the communication, marketing and education goals, the plan recommends "addressing both language and cultural barriers"' as well as "using many different platforms and venues" to meet business owners in spaces that are most accessible and comfortable The pion also encourages partnering 'wish an existing microloan program, or [creating] anew one, to support women, minority and immigrant entrepreneurs"'. Relaledly, IheJohnson County Economic Development plan endorses the crealion of a revolving loon program and a grans fund to support underestimated business owners and entrepreneurs Dr IY s'.r.- try. ran, Cane M fc.re.ec I?Netensw Is.. a2f 19 = ourwr Lrw..rRa• I t The City of North Liberty prioritizes "diversified economic base"' Cmong its policies related to economic development in the 2013 — Among its several racial equity initiatives is the eiuhbo,hoosl Amhnssodar Program which was brought into action in 2020 to help bridge gaps between city and underserved population and create resilient communities The Program provides fundings for community events or aclivoros that "encourage interaction between generations and cullures"'. The cey also requires in staff to lake at least one Diversity and Inclusion Irarning each year since 2020'. The cily's eronam.c du uolopma.•: snolegy includes supporting small businesses via the Small Business Development Program. The program provides loans and financial support to unique, emerging startups which helps in diversifying the city's economic composition -•, al Nu rt lu .:y town Como,ehenvee Plo9120131 7 Mem,bo,hood Gami Geo, N„eihborhoods, North bbeny law, eh a red Soplembe, 9, 2022 1111ps//no,,hl,be„yowoo,g/,evdenis/9.eoa m.yhb„hoads/nlab_ 2 _ 'The Cuys Neu S,eps Towands Mom Social lase an and Racial Equny; North l,be„y 1009 Iasi mod,lied August 26, 202Q hips//na„hhhertyawa org/2020/08/26/Memitys.neshsiesmimeasids•moressoc aleumcm and-maoi equny/ Inclusive Economic Development Plan in Johnson County County -wide Suuport for Inclusive hcnnomic Development • The Cly of TIM, being one of the fastest growing cities in Iowa, prioritises diverse business communities for its economic development os per the R . The city also plans to cream a local economic development group lo help foster positive business opportunities for a diverse economy. • The City of Hills' one of the economic development strategies in its 2013 Comprehensive Plan is to creole o growing and welcoming environment for diversified businesses in the city. • • 7 The City of Swisher's 2023 C=,nprsh prioritizes promoting neighborhood scale commercial activities and business opportunities os one of the city's economic development principles The City of Coralville identifies its prominens "International Village"' character in the soulheasl commercial area as a design opportunity. The area houses a diverse set of tnlernalional reslourenls and busi which anrod s customers Iron around the county. In she city's r... .. pkn,, increasing she housing accessibility as well es eclectic business opportunities are mentioned es viable options for developing the southeast commercial area to strengthen its heritage and community character. A diverse x of architectural styles that reflect the mix of businesses in the 2nd street corridor was identified as one of she design solutions in the master plen. The 2014 command, pion also noses that while the city provides development incentives, continual diversification of she local economy should be prioritized. Brockway land Planning Asan.. sot City of Co„Iv:e Mosier Plan - 5au,heos, Coma -,_i,/ A,ea 201/ The City of Iowa City has been o member of Government Alliance for Racial Equity since 2015, and has adapted Its own Racial Equity T Ikil for regular utilization by each of the city departments With GARE resources, the city provided two Racial Equity hainings to its staff In 2017 and 2019 in the past years' The city's Equity and Human Right. Department also provides publicly available information on dtReneetypes of discrimination orrd in multiple languages This department also 'tnvestlgate[s] complaints, coordinate's] mediation, conduct's] conciliation, and enforce[s] the provisions of The Iowa City Human Rights Ordinance contained in Tide II of the City Code'rl. The department published the cRy's Racial Eaully report curd In 2021 which showcases data related to police complaints filed, and eh/employee demographics from the year 20161412020 the ally hos Identified 'promoting an InclusNe and resilient economy Ihroughoul” as one of ill primary goals in its The eralegies for this goal include collaborations to increase opportunities for marginalized communities, encouragement of diverse and sustainable commercial nodes in neighborhood. and city eupporl lowords minority-owned local businesses For the city to utilize it's Tax Increment Financing fund, any protect needs to align with The strategic plan goal 1 Sleh.r Bean w Geo4 Frier, bly 23, 2020, Gty of loco Ory M.naandum, Re: Updae on Rand EgreyToolus 2 •fe.o Complole', Equly and Human Win City of Iowa City Deceased Sepirnber9.2022, hlgr✓/www too.org/W'goaorseerc/ deporim.uanbdlwiorrs/. t'andel.inion-rsghee—xm1MX2onot%20o1%201he%200Brce Ieve1X20wet2Ddiscm.won520hwa1 3 lower City 20202021 S4aegc non Updab, 120211 County -wide Suppal lar md,s,ve Eronom,c Development/15 Outreach and Engagement At the beginning of November 2021, a collaboration between multiple stakeholders from business support groupsin Iowa City emerged with an idea to develop a plan that would provide a pathway for making the Johnson County business community more authentically inclusive This project asformed in collaboration with the Iowa City Area Development Group (ICAD), the Iowa City Area Business Partnership, The Multicultural Development Center of Iowa, and is supported by Green Stale Credit Union and Hills Bonk, Our team conducted an extensive outreach effort to reach underestimated business community members in the county. These efforts included initial business research, an online survey, focus group discussions, one-on- one interviews, strategic doing session, door-to-door outreach, and city council presentations. One of the goals of the plan was to identify opportunities and gaps found in the survey results and outreach efforts and find pathways for addressing the gaps. To this end, the planning process culminated in a county -wide strategic doing session that brought together decision -makers, government staff, and business owners/ entrepreneurs The resultant pathfinder projects are still ongoing. 14tLC,,tc fY_Lis`:1N5 r2rloAtr ❑=va :PeALNT Pt AM TI1kJ* 7 U sialiparms Image 5: Collage of images tram Focus Group Sessions for IEDP, 2022 Source: Authors Inclusive EConomtC Development Plan m Johnson County • Image 6 Preparation for IEDP Focus Group Session with South District Diversity Market. 2022 Source Authors The planning process outlined M this section was intended to be os inclusive CS possible. For example, survey questions relating to sensitive topics such as an individual's social location leg., gender identity, race, and erhnicnyl were built to have more open ended question; survey questionnaire and presentation materials were provided with translation services whenever possible; Focus group participants, Interviewees, as well as survey respondent were provided with m000tory compensation for their time, trust, and effort, translation services, Ironspormion and childcare service were always provided as an option for In-person events. Our team recognizes that Intent does not equal impact and we should always strive to do o better job based on lessons learned We also outline opportunities For Improrement when this plan is re-evaluated M the future led by the Eommunhy Equitable across ♦ to resources Promote Enhance Social hiss Fri ty local Economy Our Approach All the outreach efforts during This planning process mere deliberately led by the rommunny, all the while being supported by asprte in the related fields During this, rommunil leaden engaged with a wide range al emmun2y ben, gathering input that Id to efficient problem Idennfiration and solution development The goal for adopting this process is to more an wpsobu egeea bleees eemrt se the whin rsmsq seamW and alter bore.F roc a e deirieg IwJ emn+f Expert Supported Inclusive Economic Development Plan m Johnson County .•ny:er se-rZr...e. rd t.s s e. e...wnd buc.•ess .-.ne,s :- r 207: Outreach and Engagement/17 Planning Process Timeline November -1 y 2021 In November of 2021, our *am began the planning process with on extensive search For inclusive economic development plans across state and nation This research focused an plans that centered racial equity and economic development, either together or separately One effort that stands out h 'Inclusive Dubuque; which was spearheaded by the Community Foundation of Greater Dubuque This protect is o city -vide collaborative effort to address racial Inequities and provides racial equity toolkits and sources (see highlight) A complete table of Inc resultant research can be found in the Inclusne Economic Development Pion .n Johnson County Al the outset of This protect, our ream understood that reaching underestimated business owners and asking them to spend time filling out o survey is a challenging task that has the potential to be extractive and onerous for the business owners In order to make the survey more accessible to the underestimated business c unity, our team Translated an online survey Into the four major non-English languages that are spoken within the county. Spanish, French, Mandarin, and Arabic Incentives were provided to those that completed the survey in order la compensate people for their lime and expertise. The survey was Then distributed to the underestimated business community through emails, text messages, and social media outreach. Alter a few weeks of soliciting for survey responses, we were not achieving the gaols we had set for outreach; and Thus, in order to reach more people, our team switched To additional door-to-door canvassing. February - May 2022 County-wiIIB Mflnicipai PRESENTATIONS AiTs1 I!j1II : Concurrent with the release of the survey, our team approached each of to municipal councils within the county and presented the planning project and its outreach efforts. One of the main goals for engaging city councils throughout the county was to look to their leadership for reaching underestimated business owners to (heir respective altos. Oftentimes, council members are business owners or have lived in the community for many years, hence, they may have local knowledge of the community that can't be found online or through government databases For a more human -centered approach, we reached out to I support orgonizalions that alreody work with the underestimated business community in the county, and conducted focus group discussions with their members. ' The organizations included Emprendimienio Latino 5M, The Center for Worker Justice, and South District Diversify Markel Vendors. These orgonizalions and groups have already generated trust amongst their communities and provide connections and or resources for business development. Throughout this plan you will hear from many of the individuals that attended these sessions and shared their experiences. During the months of March -lune, we identified 6 underestimated business owners and entrepreneurs from around the county with diverso backgrounds and conducted one-on-one Interviews with them These in-depth sessions provided a snapshot window into personal experiences that often verified our survey data and focus group input The interviewees were financially compensated and occurred either In-person or via a virtual conversation. With the approval of each Individual, we were able to record Ther conversations, providing a IiRml voice to each of the lived experiences. We have Included short snipped of them interviews In our presentation and on the virtual SloryMap. Additionally, throughout This plan there are several quotes that are taken directly from these interviews The full Interviews are available upon request Our team found these focus groups to be incredibly engaging when participants spoke their native languages freely. Group members clearly fell more comfortable sharing stories and experiences this way- II is also a humbling experience for planners to be immersed in a different language/culture and relying on translators to follow along with the conversation. We hope that this method of generating valuable input is replicated in the future and continues to build trust and compassion within our communities Juno 2022 As a culmination to the outreach efforts, we conducted o large Strategic Doing Session with participants from underestimated business community members, support institutions, and local government agencies in the county. This four-hour event utilized a Strategic Doing process, and included a presentation of the survey, huervlewa, and focus group input Over thirty Individuals attended, including nrff and leadership front Johnson County, the mayors of Corolville, Iowa City, and North Liberty, bank staff from MidwestOne Bonk, Green Slate Credit Union, and Hills Bank lowo City Area Development Group, the Iowa City Area Business Partnership, to Multicultural Development Center of lowo, the owner of Cafe on the Go LLC, the University of Iowa Pappojohn Business Center staff, and the owner of La Mexicana. The Strategic Doing process resulted in identifying three effective pathfinder prolech that are currently In their Initial stages of development July - September 2022 After a aeries of successful outreach event' a preliminory sal of recommendations were drafted while keeping In mind the existing and probable strengths and opportunities within Johnson Cowry's business realm, Community leaders involved during the Focus group sessions as well as the Strategic Doing Session reconnected to collaborate during the recommendations development. Drafts of the plan were concurrently created and vetted by community leaders to produce a final document. O r,eoch and Engagement/1 9 i from the Strategic Doing Session under.,%violated Business Montorshlp An'Waive to Increase access to menlosship opportunities for underestimated entrepreneurs and business owners. this pathfinder prated group Is relmaglning the memorshlp experience to baiter fit the needs of mentors and mentees alike. There h a gnat unmet need for buemess mentors In Johnson county. The dm of the protect Is to draw a wider range of mersors with diverse skills in areas such as finance, accounting, marketing, social media management, business idea development legal expertise, and nen. The protect explores how'Micro-menlorirrg , also known os shortlerm oras needed mentoring, can draw more community members with vital knowledge into small-scale mentoring roles. The protect group is currently exploring how to boost the existing mentoring program efforh laking plow at the Multicultural Development Center of Iowa Inclusne Economic Development Plon In Johnson Courcy Mobile Food Vendor Portal This pathfinder project engages the Planning and Community Development Directors from Coralville and North Liberty, Iowa City's Deputy Manager, Environmental Health Specialist for Johnson County Public Health, and the owner of Cafe on the Go LLC, This collaboration aims to create a hub of accessible and multilingual Mobile Food Vendor information on the Johnson County Public Health website That links back to each municipal wobsite's landing page for specific, local permitting and information. Each municipality represented in our group has committed to creating a landing page or portal for Mobile Food Vendors to find municipal regulations and permitting information, and Johnson County Public Health is exploring updates 10 their website in order to link to each municipol landing page of information One of the hurdles Johnson Caunly Public! w laces s thol local Health Depor creoles lheir anslaled food opplIco ens per Shale SloLow flows Code 1 101 Johnsen County Business Education Workshop Pilot The Business Education Workshop Pilot protect is designed to bring mon education to enhepreneurs In the ores who have been hadifionally marginalized. TM group has cdndnistered a survey to identify dales, teres and specific topics for business workshops fs.g. financial literacy, licensing and permtb. etc.). The group has partnered to mdude the county and SEDC to provide guest speakers for the pante The group boa also explored o location within the South District at Dream City to host a pilot workshop with the hope that these will become regularly scheduled and supported opportunities to bring undematimded populations directly connected to education, resources and cormedions they con tap Into year round in a facility that is part of the fabric of e neighborhood and newly formed SSMID district. Outreach and Engagement/20 �s foregr 8. Mlaedses al Svarep:x 06,9 Sew t. bra og atrenrscdr xo rL. pxesenahen gm. by Aos'g skrenq and Mg+lddorilnb/ 7C122 Source. Adrots Inclusive Economic Development Plan ,n Johnson County s} �vJrh read 21 Here are a few mistakes we want to share with future efforts, to help avoid some of the missteps that can occur during such an important and sensitive planning process. • While the intent of our effort to compensate and support community members was held in good faith, the distribution of funds to the focus group attendees was not as organized as it should have been and resulted in confusion and lapse in payments. Our recommendation is to have the compensation clearly communicated and distributed at the beginning of the session in order to avoid confusion, especially as people have to leave immediately after the group ends. • Small businesses, especially from underestimated community members, are harder to identify, there is a lack of data, and outreach is an extensive process that require detailed input in time from them. As the planning team conducted outreach, it became clearer that an additional pathway for reaching underestimated business owners is through existing community support groups (eg. Iowa City Area Chinese Association). This step can be taken earlier in an outreach process for a strong start. • This plan should reflect with the communities that it is intended to be shared with. Unfortunately, our team didn't initially budget for this document to be translated into multiple languages. It is highly recommended that this plan be translated in future planning endeavours. • During door-to-door canvassing and survey collection, our team heard about some hurdles that the underestimated business community felt regarding outreach events. There was a general sentiment that regulations and policies were barely changed even after rigorous input collection. While this could be partially because of minimal changes that actually occur, it could also be because of nonexistent feedback loops which feed into the ongoing communication barrier. Although this was something out of scope for this project, we highly recommend having a feedback loop that is planned and budgeted for early on in planning projects like this. • Our team realized that several barriers exist with directories such as the Targeted Small Business database created by Iowa Economic Development Authority, because of lengthy documentation requirements. To minimize these kinds of barriers, as well as to create an effective and efficient feedback loop, it is highly recommended that a simple input process - separated from anonymous data collected - be created and circulated among larger communities together with any chosen research method, early on in the process. This will help create a local database that can be utilized as a feedback loop, and can be forwarded to business support institutions as communication resources. Inclusive Economic Development Plan in Johnson County Outreach and Engagement/2 2 380 27 218 1 ft 11 1 4 ?" 1111 S TLIGH NORTH LIBERTY CORAL University of Iowa - lowa (;ilk•. ' Cau►pus 218 Coralville Reservoir UNIVERSITY HEIGHT 80 I011 a (•ily Municipal S.irpor1 80 „xev l ve Itoch`' e 9 Grow Black Owned is an interactive "Story Map highlighting Black -Owned Businesses, Non -Profits, and Entrepreneurs in Johnson County, Iowa". This resource includes stories from entrepreneurs and community leaders, along with a directory of Black entrepreneurs in Johnson County. Business owners interested in submitting their business to the Grow Black Owned Directory can do so here. Findings The online survey garnered 105 total responses, 63 of whom currently own a business, 17 of whom are ideating on opening a business, and the rest are business support institutions. Almost three quarters of the respondent existing and emerging business owners identified themselves as either woman, female, or referred to themselves as she/her. This trend continued in our focus group sessions as well, where the majority of the participants were women. We have identified some of the barriers from an overall analysis, while the detailed analysis section in this report presents graphs and charts from the survey results, accompanied with qualitative analysis from the focus group sessions and the interviews. Existing Business Owner Emerging Business Owner Business Support Institution .idents' pffiliatiat.e existing business owners Currently own a business emerging business owners C working on opening a business(es)/have an idea for a business L 1 17 24 0 25 Inclusive Economic Development Plan in Johnson County 50 63 support institutions for small businesses (business partnerships, lending institutions, local governments, educational institutions, business hubs/communities) support institutions for t small businesses I 6 interviews 3 Focus Groups 35 Participants 105 curvet, Respuudonls Locations of existing businesses who responded to the survey Rest of JC 8% North Liberty 20% Coralville 20% Iowa City 52% Downtown IC 10% Rest of Iowa City 42% Findings/24 The Community Foundation of Greater Dubuque partnered with "a local network of leaders From faith, labor, education, business, nonprofit, and government dedicated to advancing justice and social equity"' to create a series of free diversity, equity, and inclusion toolkits For organizations and workplaces. The toolkit resources cover topics ranging from systemic racism, LGBTQ+, inclusive terminology, disability inclusion, racial healing, and morel. The Inclusive Dubuque toolkits contain resources that can be utilized by multiple audiences including municipalities, businesses, and business support institutions. To learn more about Inclusive Dubuque and to access the toolkits, please visit inclusivedbq.org i Inclusive Dubuque, accessad September 16. 2022, harps://ioclusivedhq.arg/ 2 "DEI Tao!ki!'. Inclusive Dubuque: accessed September 16, 2022. hrrp:// inclusivedbq.org/.dei- toolkit/ ov Liw z Some of the barriers that are existing fr4 6 Cost of Rent Well -trafficked business locations are difficult to find and commercial rental spaces can be cost prohibitive. Many underestimated businesses are paying very high rent costs and it further forces entrepreneurs to save personal funds for longer periods of time. This barrier is exacerbated by the general lack of access to financial capital that many participants expressed. Gaps in Resource Information Business support institutions are not adequately conveying useful information (e.g., available grant programs, classes) to the underestimated business communities. This information is also not made available in multiple languages, making it difficult for the underestimated business community to participate. More specific outreach efforts should include social media and paper flyering, particularly in frequented Laundromats, barber shops/hair salons, and local markets that display community bulletin boards. Lack of access or perceived lack of access to financial banking systems Many participants and interviewees indicated that they do not feel able to approach local banks for loans. One example is the perception that banks give higher interest rates to individuals with an Individual Taxpayer Identification Number (ITIN). Additionally, banking institutions do not keep adequate records that help identify who they are serving; hence, it is difficult to verify the exact number of underestimated businesses that are able to acquire loans. Inclusive Economic Development Plan in Johnson County krl Missing relationships with business support systems Without relationships with trusted bankers, accountants, and lawyers, many participants do not know how to navigate the business ecosystem (where to apply for loans, how to file taxes); and thus, are even more likely to be impacted by disruptions in the market. Participants noted that they did not know where to receive assistance to manage the impacts of Covid-19 and some had to close their businesses. Many disclosed that they did not know if they qualified for Covid-19 business relief funds. Hostile business support system environment Many participants disclosed that they do not feel welcomed in local government or business support institution spaces. This is in part due to the lack of available translated materials, but some spoke to a direct feeling of racism. Personal stories were shared that included unhelpful front desk staff, the need to bring a white friend along to feel safer, and a high fear of rejection that stops many from attempting to access resources. Unfortunately, this results in a word-of-mouth system that can often be misinformed. Short supply of business mentors Emerging underestimated entrepreneurs are interested in participating in dynamic mentorship programs but BIPOC business mentors are already overly taxed and have a difficult time sustaining engagement. Many indicated that it was important for them to have BIPOC mentors that are navigating the same systems, as there are hurdles that non-BIPOC businesses do not face and cannot help navigate. Lack of access to childcare Childcare access is an issue for our entire business community, and ,e underestimated business owners are even more vulnerable, as the cost of childcare is cost -prohibitive for them. This makes lack of access to childcare a major barrier for underestimated businesses in our community. Findings/2 6 R E i% Play -book for Equitable Economic Development: Guidance on identifying structural racism and implementing equitable practices The International Economic Development Council created a resource guide on best practices for promoting equitable economic development. The Playbook utilizes a racial justice Tens, gives historical context to help address present day economic development challenges, and advises based on the most current data to guide governments and economic Ndevvelopment organizations to operate in a way that supports equitable economic development. 3,1,, "Economic development has played a role, even if inadvertently, in perpetuating inequality. Yet economic developers can be part of the solution, working to reduce barriers and increase opportunities for communities of color through the more equitable distribution of wealth in these communities."' The Playbook is organized to showcase best practices, with chapters focusing on the following practice areas: • Managing EDOs • Small Businesses • Entrepreneurship • Workforce Development o Real Estate • Business Attraction and Marketing • Neighborhood Development and Downtown Revitalization • Disaster Recovery, Climate Resilience and Environmental Justice" Frankie Clogston, A Playbook for Equitable Economic Development, 2 r A. DEMOGRAPHICS The existing and emerging business owners in the county come from a diverse backgrounds When existing and emerging business owners were asked an open-ended question on their race and ethnicity, respondents replied with an inspiring set of diversified identities. In typical surveys with multiple choice response options, this level of personal identification is not often reported, however, the responses here came from people of 25 different races, and 29 different ethnicities within the county. Respondents of 25 races and 29 ethnicities surveyed Race - a group of people who share a common ancestor and certain physical traits Races of Existing & Emerging Business Owners SOUTH AMERICAN BIPIJCO AFRICAN CAUCASIAN SPAH611 BLACK nNeLasw HUMAN INDIGENOUS rAiEIaiEM1y NORTHERN EUROPEAN ASIAN LAl1NX WHFTE AFRICAN AMERICAN *VIP/.R AMERICAN INDIAN HISPANA CHINESE ASIAN AMERICAN BIRACIAL Ethnicity - a social group that shares common values, culture and/or traditions Ethnicities of Existing & Emerging Business Owners SWEDISH AMERICAN INDIAN O -ll STAN CAUCASIAN MDOCAN BLACK `a"" OTTER HISPANIC DANISH �® ASIAN KOREAN MUL11-ET MC NORTHERN EUROPEAN CHINESE LA11NXAMERICAN SUDANESE CULTURALLY IEVASH WHITE 1RAOOONES AFRICAN AMERICAN Inclusive Economic Development Plan in Johnson County scOAL7-I VIETNAMESE IRISH The majority of emerging and existing business owners surveyed hold an undergraduate degree or higher Although the majority of the existing business owners hold an undergraduate degree or higher, there is a wide variety when it comes to educational experience of business owners from underestimated communities. Counter to mainstream narratives regarding immigrant -owned or non-white businesses, a majority of the surveyed emerging business owners hold at least an undergraduate degree. Educational Experience of Business Owners [merging Lxisting General 29% Education 1.1 14% Degree (GED) 57% Undergraduate imailliMI 0% 0% 14% Masters Graduate PhD Graduate N/A II 5% 16% 28% 37% 60% 50% 40% 30% 20% IO% 0% 10% 20% 30% 40% Findings/28 B. BUSINESS RESOURCES Business owners are spending a higher percent of their income on rent According to commercial lending experts, commercial rental space should not exceed over 15% of its revenue'. However, a significant number of current business owners in Johnson County are spending 20% to 79% of their revenue in renting spaces for their businesses. It is unclear as to why underestimated business owners are paying such high costs in rent, but given the unpredictable impacts Covid-19 continues to have on workplaces across the country. This issue warrants a further study into local commercial rental costs for the underestimated business community. Percentage of Business income Spent on Renting Space for Businesses Operates from home N/A 10.19% Rent as a percentage of business income varies between industries, spending anywhere between 2-20% of business income on rent is considered standard 20-29% — 3039% 40-49% 50-59% 60-69% 70-79% 1 "What Percentage of Your Sales Can You Expect to Go for Rent?", Hartman, https://www. hi-reit.com/what-percentage-of-your-sales-can-you-expect-to-go-for-rent/#:—:text=Calculating%20 Rent%20Based%20on%20a%20Percentage%20of%20Sales&text=Depending%20on%20what%20 you%27re,ind ustries%20paying%20below%20 1 0%20percent Inclusive Economic Development Plan in Johnson County Among resources provided by the support institutions in Johnson County, the utilization rates vary among existing business owners There are several grants and funding programs in the county that provide resources for small business owners. Most of the underestimated business owners reported being familiar with MERGE Resources and Iowa Economic Development Targeted Small Business Programs. Next, the University of Iowa's business programs and the City of Iowa City's Small Business Assistance Grant were reportedly known amongst emerging businesses. Notably, programs such as the Better Together BIPOC and Immigrant Business Grant, which is curated for an underestimated population, are lesser known among the underestimated business community. Emerging businesses don't necessarily know about important resources that are available Among emerging businesses, the University of Iowa programs, Iowa City Area Development Group and Business Partnership resources, including MERGE, are reportedly more known and potentially utilized. However, the Multicultural Development Center of Iowa's BIPOC Business Accelerator Program is among the least known for ideating underestimated businesses. While this program is created by and for BIPOC entrepreneurs, more assistance is needed to engage new attendees. Potentially more grant guidelines and cycles could help the emerging businesses access the lesser-known programs like the City of Iowa City's Small Business Assistance Grant and Better Together BIPOC and Immigrant Business Grant. Findings/29 Financial Resources that businesses are already aware of 10% 5 0 EXISTING businesses Other lowo State University Center for Industrial Research and Service (LIRAS) Iowa City Area Development Group Iowa thy Areo Business Partnership Small Business Resources University of lowo John Papajohn Entrepreneurial Center Student and Community Programs US Small Business Administration Leorning Platform lowo Economic Development Targeted Small Business Programs Gty of lowo City Sma I Business Assistance Grant Project Better Together BIPOC and Immigrant Business Grant Multicultural Development Center of Iowa's BIPOC Business Accelerator Program (INCubate) MERGE Resources for Entrepreneurs America's Small Business Development Center at the University of Iowa During Covid-19 many existing and some emerging underestimated businesses were impacted Many existing business owners responded that they were impacted by Covid-19, but only around half of them were able to receive the support provided from the governmental level. Timing of Business Startup was the most common reason emerging business owners gave for being unable to recieve finaincial aid. The types of financial aids identified by our survey respondents include Small Business Administration Loan, Paycheck Protection Program, and Economic Injury Disaster Loan. 1 4% 1 4% 14% 5 1 0 14% 14% ° 5°0 EMERGING businesses 10% Many Johnson County support institutions didn't provide relief funds/loans to businesses in response to Covid-19 Only 33% of the county support institutions provided Covid-19 relief funds to business owners, and that totaled to approximately $50,000. While much larger funding was disbursed to Iowa for federal Paycheck Protection Program (PPP) funding, only $50,000 in grant funds were made available to underestimated businesses to counter the Covid-19 impacts. Were the existing businesses eligible to receive any of support during Cravid-19 from local or federal government? Yes 34% No 30% Unsure 30% Doesn't Apply Together with the Iowa City Area Development Group, Iowa City Downtown District, and Think Iowa City, we provided approximately $50,000 in grant funding to 33 BIPOC owned businesses. The funds, granted in ranges of $1,000 to $2,500, were to assist with both short-term and long-term recovery efforts. - A survey respondent Inclusive Economic Development Plan in Johnson County Findings/30 . Advancing Racial Equity and Transforming Government A Resource Guide to Put Ideas into Action fi fwv- "The Government Alliance on Race and Equity (CARE) is a national network of governments working to achieve racial equity and advance opportunities for all. Across the country, governmental jurisdictions are: • , • LOCAL AND REGIONAL - GOVERNMENT ALLIANCE ON RACE & EQUITY RACIALEQUITYALLIANCEORG • making a commitment to achieving racial equity; • focusing on the power and influence of their own institutions; and, • working in partnership with others."' This resource guide offers a set of tools and best practices for government leaders working to promote racial equity in their jurisdictions by offering real examples of successful government initiatives, education, and recommendations. To view the online resource guide, visit racialequityall is nce.o rg 1 Julie Nelson Lauren Spokane el al Advanc ng Racial Equdv and T ansforrrig Goverment Resource Gude SBA - Small Business Administration Loan PPP - Paycheck Protection Program EIDL - Economic Injury Disaster Loan o s p p o v t that Laasilnesses weq.e eibEe ve ceSv 35% 30% 259'0 20% 15% 10°% 5°L 0% SBA 10% PPP 35% EIDL 20% Other Grants 35% 'Did the su'ppow t institutions in Johnson County g" yovide any 'eeNiie0 kind/loon to businesses in rrespon se the Coviai-15) ponden Yes 33% No 58% Unsure 8% 'amu SoUpoL l4:rhnson County a. eo\ k,j`e theL TF. ntegiais 2 bou* 'Aetkliin'a�1` en L• `' s`�l`.Y�sr'. p°o4vli'tif.s AilYIeeenice o'vhei, 'e i.i;l4oh ngilish? Yes 17% No 67% There are major gaps in information communication for businesses to access resources and aid from support institutions A major contrast observed in the information flow of business resources is the use of websites by support institutions. While website updates are the most common way support institutions communicate information about their grant programs or business resources, it is the least common way for the business community to stay informed. The use of social media is strongly used by both existing and emerging businesses and could be a more useful platform for business support institutions to convey news and updates. Emerging business owners indicated that word-of- mouth is a popular mode of communicating business information; however, this can lead to misinformation and underscored the need for more translated Inclusive Economic Development Plan in Johnson County Unsure 17% information and programming in multiple languages. Businesses in their ideating phase utilize their friends and/or mentor circle much less than the existing business owners. This hints towards an increasing need for more mentorship programs for emerging businesses in the county. The utilization of non-profit organizations to relay resource -related information is popular among the emerging businesses and support institutions, and should continue to be a trusted source for business support institutions to assist in conveying information. Some of the other organizations that survey respondents mentioned to be of help are Diversity Market and the Academy for Women Entrepreneurs (AWE) programs. Findings/3 2 KEY QUESTIONS FOR EQUITY IMPACT AWARENESS ler King County 1 �9��oce oa Ee�uity St Social ,Justi9ce Progress must be swift and this is an imperfect tool. Nevertheless, it aims to identify communities that are extremely vulnerable to prolonged hardship with less resources to recover in an economic crisis. These are not the only considerations in reviewing sites, however these questions will highlight the inequities of risks in the County by race, economics, and age. Does this community's Black, Aandia+ Alaska Native and Latinx residents together exceed 10%*? 20% of residents? re more than 20% of this community's household ncomes within 200% of the federal poverty level**? 9 IDo less than 50% of this community's households own the home they live in? [Have more than 16% of residents in this community experienced food insecurity in the last year? Lr more than 14% of residents of this community years or older? *The thresholds were chosen to highlight extreme economic conditions and to locate the 25% of areas with the most risk. **The federal poverty threshold for a family of 4 in 2019 was $26,370. King County offers free online resources for organizations to use when considering ihe equity impact of policies and programs. The Equity Impact Awareness Tool can be used lo evaluate ihe equity -related vulnerabilities of a community. King county provides an abundance of additional resources including a COVID-19 Community and Small Business Resource Guide available in ten languages and community engagement materials. Learn more here. Existing Businesses Utilization of i;ua orrmation velay Outfoyms ley hus"h esses vs- s�ay�.4av fJusit;sess E esoutece-eela4eedi asefformattiore • Emerging Businesses 17% 6% 6% 15% Websites of support institutions Social Media Platforms 14% Fellow/neighboring Word of Mouth 13% Businesses 10% Family/Relatives Pamphlet Distribution Friends/Mentors Promotional Events 12% Community 16% Members/Neighbors 5% 16% melimmmem• Non -Profit Organization City/County Newsletters 8% o Newspapers 3% 3% Television/radio 2% 3% Others xi Support Institutions 4% t 10, 4% X14% Inclusive Economic Development Plan in Johnson County Findings/34 Majority of the Business Support Institutions in Johnson County don't have any policies/programs/loans/translation services that specifically focus on supporting underestimated business community Around 30% of the support institutions indicated that they have policies/ programs for supporting the underestimated business community, while around 5% indicated that they provide loans targeted for the underestimated business community. Most of these programs, however, are newer and have been in place for only two years, many starting at the onset of the Covid-19 pandemic. Although banks are required by the federal law to report income -based data for loans granted under Community Reinvestment Act, specific demographic data are not recorded by neither banks nor the support institutions. Of note, 17% of the support institutions in Johnson County provide translated information on business resources in Spanish. However, the most prevalent limited English-speaking household languages in the county are Mandarin and French, then Spanish (ACS, 2019 5 -year estimates). 71 % of the support institutions also indicated that no survey was released in the past 5 years as an effort to understand the needs of the underestimated businesses in the county. Do support institutions in Johnson County have any policies/programs that specifica ly focus on assisting the B POC/Underestimated businesses? Programs have been -around for YE6S 5 mostly, and some are IEMc :GING N l= of the support institutions were collecting data on participants from Underestimated communities* *Banks are required by federal law to report income - based data for CRA, however, other demographics are not recorded Inclusive Economic Development Plan in Johnson County 75% 50% 25% 0% Yes • Policies • Programs No Unsure Doesn't Apply Findings/3 5 The underestimated business community faces additional resource barriers Affordable commercial rental space was the most common barrier cited among the business owners, which aligns with the higher rent -to -revenue ratio that is prevalent among the majority of them. In particular, the respondents from Iowa City and North Liberty found affordable rental spaces difficult to come by. For emerging businesses, finding a desirable location, access to money, and affordable rental spaces for their businesses turned out to be common barriers. EXISTING businesses �5 15'. 10', The majority of the Coralville business respondents reported a lack of access to financing to be an issue for their business. Several of the Iowa City downtown businesses found limited access to legal assistance to be a barrier for them. Several of the existing businesses also emphasized that they need more marketing platforms and opportunities for promoting their businesses. Other resources that act is barriers for businesses 60 110% 8 AIL tin MINN 5' Inclusive Economic Development Plan in Johnson County -NPR Language options Affordable housing access Access to mental and physical health services Affordable rental costs for business space Knowledge on converting your business to an online one High speed Internet for distance learning, remote work etc Access to legal assistance Childcare services Marketing platforms for bus ness promotion Credit score Access to money Physical location (e.g. office, warehouse, etc.) Transportation Business supplies and materials Electronic equipments such as computers Business networking Insurance Finding a desirable location Access to business training, professional skills, etc. Accounting Services or Bookkeeping Software Others EMERGING businesses a 0 Findings/3 6 The Center for Worker Justice of Eastern Iowa (CWJ) unites low-wage workers across race, ethnicity, and immigration status to create more equitable communities. CWJ connects community members to resources and organizes to defend workers' rights on the job, tenants' rights, affordable housing, promotes just immigration policies, and more. Their deeply community-driven mobilization and collective actions drive meaningful change in Eastern Iowa, with underestimated community members at the center of the movement. To learn more, visit cwjiowa.org Moving forward, businesses and business support institutions agree that planning through a lens of equity is the best pathway A majority of the support institutions and the underestimated business community align with the sentence: "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need." This result highlights a sense of shared responsibility that is felt in our business community in order to create an inclusive economic ecosystem in Johnson County. Responses from underestimated businesses and support institutions when presented with the statement: "To create equity and opportunity for all, 1 believe a greater portion of resources should go to those who are most in need." 60% 50% 40% 30% 20% 13% 13% 10% •:^35% 0%�.... 63% 41% Strongly Disagree Disagree Neutral Agree IR Existing Businesses Emerging Businesses Inclusive Economic Development Plan in Johnson County Strongly Agree 50% 45% 40% 35% 30% 25% 20% 15% 11% 10% 5% 0% None Support Institutions' Belief 22% Little 22% Medium High Formerly known as Colectivo de Mujeres en Negocio — COMUN, Emprendimiento Latino 5M was founded by a group of friends eager to realize the American dream and open their own businesses in Johnson County. The organization's vision is to create a reality where Latinos who want to start, grow, and sustain a business hove access to the resources and support to get started, no matter the person's status, age, or gender. Emprendimiento Latino 5M offers community services including an entrepreneurship academy, business and leadership workshops, technical assistance in Spanish and translation services for entrepreneurs, and community events and networking for the Entreprenueral-Latino Community, Emprendimiento Latino 5M can be reached via email at emprendimientolatino-5M@gmait.com EMPRENDIMIENTO LATINO Recommendations The following is a set of recommendations That seek to address barriers and lake advantage of the opportunities identified throughout the planning process. A. Recommended Investment Neighborhood -level Multicultural Business Hubs Align will. Inter TT1hsr 2030: A Shand Falun Rah:noon Candy: 1- Guiding Mndpla of Rapmamaesa leadarvup la &made non* Inertly and deepen a cvh.., d ssdadoe and balangi,q 2 Two al the She Maniac • Aelhane; Ybads Neighborhoods and Dldrlar • AThrinna Indadve Economic Ecoryoan LO, Support the creation of neighborhood level, multicultural chambers of commerce, that are led by and for underestimated community members, which could serve m hubs ehaf induct.., but ore not limited 10 supporting 1. Neighborhood -level Spaces Radom Barriers of Access and are Supported by aur Johnson County Community 2. Access 10 Trusted Business Resource Experts 3. Centralized Information Sources/ Mom Accessible Information Sources 4 Formal and [nfarm al Dynamic Mentorship Programs 5. Increased Direct Access to Federal/ State/Local Grant Opportunities (Support collectively informing those gran) processes and opportunities far future changes) 6. Access to Low-Cost/No-Cost Commercial Kitchen Spoce/Maker Spaces Inclusive Economic Development Pion in Johnson County These neighborhood -level, mueiw turel chambers of commerce seduce hansportotion bonders, place underestimated business professionals at the helm, and emote a culturally -centered business experience for our communities. These cenlen may be multicultural or specifically serve ane community, such as e Latino Chamber of Commerce The rale of business support Institutions shifts away horn centralizing information and requiring underestimated business communities to corn. to Mem, and Instead, creates a non-hierarchical partnership with multicultural the kers o1 ewamerco. nsts sluh .10 necesu:ry hal snap !a beam addressing structural barriers Mo. have cantnburod 50 Pita curanr business environment that intentionally or unintentionally excludes and erealee unfair challenges for uncles/emoted businesses to be sucrmuful in ow county. B. Recommended Achim Items BEHIND THE SCENES SUPPORT PIJRLIC•PAC IN SUPPORT 1. Changes In policies and procedures at MOM levels 2. Interval Werk fit r Local Governments and Business Sapp rt Insdtudues 1 Heisler engliesi ergs thf l e ro SetteStty supe a iti rte smaIIhnslnessRSI en trepreaeurs W. need a one -stop - shop with multilingual resource's whore we could go to get all the necessary Information to start my business." -South District Diversity Market F Group 4. Myles resources to the underestimated Entrepreneurial sed Business community 5.11eIId lefrusiruttUre to create spaces ter the underestimated Business community to thrive : 0514 "Because there Is no single source of Information, word of mouth is the only resource, and It is different every lime. h of that everyone has a different experience and It Is hard to tell what la the right way to starter run your business." -Emprendlmlente Latino 5M Focus Group 41 In order Io create a more inclusive business environment there is a level of infernal work Ihol must occur. Business support institutions hove a responsibility Io cultivate sofer and braver spaces for all community members to access information, resources, and physical spaces, Here are o few recommendations Ihot set the pathway for internal changes that will lead to a more inclusive business ecosystem. 1. Changes In policies and procedures at multiple levels Inclusive Economic Development Plan m Johnson Counly .Make available more affordable commercial rental spaces Ihraugh creative ordinances that reuse, revitalize, and rehabilitate vacant properties, such os: • Community -wide Adoptive Reuse Assessment • Adaptive Reuse Ordinances • Commercial Overlay Districts We deo food (tuck businesses. The places where we can thrive in our awn communities, the city does not let es go there. We rennet go to parks, we • Connor go to residential neighborhoods. Noose of that. -Diversity Markel F Group .Tml Seek state -level policy changes to support Iranslaling business licensing and permitting doc encs • Slate Law (Iowa Code 1.18) 5(d). Difference in public health educational documents translated into other languages being exempt vs if a food license application would meet This exemption (pursued two years ago by Johnson County Public Health). "Language barriers make it very difficult to talk with cities and county officials." -Center for Worker Justice Feeus Group Create local government procedures for lier Funding and loon programs that include: • Increased borrowing amounts • More lime before first payment • No interest in the 1st year • Lesson from Covid-19 health pandemic and ensure access to state and federal emergency business relief is equitably distributed and all businesses ore assisted • • image 10: Flags representing international students displayed Int Source Universityol lowo, "1 own a [business] In Lone Tree, Iowa. We are a small population with very little opportunities ler new development. I recently purchased a building and did a remodel and was surprised to find that although there were some state grants I could apply for, there was little to no grant or s.uppart at the county level. I'm proud of the town that 1 live in. We have an amazing school district and supportive community members but eur town is often forgotten as we are the southernmost town In Johnson County and as a woman, I find that I'm always underestimated In my understanding and knowledge of business and business development." -Anonymous Share your story respondent L • Image 9: Preparation for IEDP Focus Group Session with South District Diversity Market 2022 Source Authors "1 am not comfortable In talking with the city... If someone does know how to handle working with the city, let me know, let me be your friend se 1 can go wlfh you." -Emprendlmlento Latino SM Focus Group 7-1nlemal Work IOr local GoremmanIE and Business Support Institutions W. owners want to be properly II d but are not always sure how to go through the process, especially since many of their businesses start small on a more 'Informal' scale." -Center for Worker Justics Focus Group Image 12 A mural in Iowa City created by youth al GI World Some. Public Space One ea FM*' •r Ylt� ' c "/vs . tro0. 13.0u.mare•d eTGlda, PA. S,o,trr. A :cwkq. -,•a •. Recognize, legitimize, and support multicultural planning perspectives and tools, such os the -'.Space Monilesto There are very few government workers who speak Spanish, and those who do can't sr don't always help. Not always kind, not always fluent. -Emprendlmlento Latino SM Focus Group Translate publicly -available business documents and resources in print form and online • The highest -reported spoken multicultural languages in Johnson County are: Spanish, French, Mandarin, Arabic' Post these documents in places where underestimated community members frequent, such as libraries, laundromots, barber shops/hair salons, and local markets that hove community bulletin boards 120191 American Cammumy Sosey I year estimates =Require onliracism training that integrates reconciliation, healing and learning: • Create a Culture of Care centered on truth - telling and reconciliation that addresses harm or Trauma in safer/braver spaces Establish celebration and joy as on equal partner in healing and transformation. Inclusive Duboque Resources, Toolkits, Events, 9 month Training Michelle Cc -Ism -Ins -1m Johnson Mindfulness Anlirocism Training and Couching DoroonthRoconl Works Resource and Web Book Inclusive ICR Index Local Business Resources Recommendations/ 44 upCreate a clearer city permitting and county licensing process and accessible ordinance information: • Street vending permits/licensing • Mobile food unit permits/licensing • General business permits/licensing Street Vending Is very common In Latino culture. -Emprendlmiento Latino SM Focus Group al Incorporate multicultural and multilingual design elements in office and public spaces: "tlro1eoles rat Desr� Iond,RedesIgningl Spgceo for ATI" by Katherine Peinhardt and Nate Starring: • Design for Different Abilities • Consider Gender Dynamics • Provide Amenities for Cultural Activities • Recognize Public Spaces as Storytellers • Make a Little Room for Retail Image h Cards created by vendors at the Die.rsity Market of Pepperwood Plaza, Iowa City, May 2022 Source Adria Carpenter, Iinte Village 3. Bolster entities/orgs that are currently supporting small businesses/entrepreneurs Strengthen collaborative partnerships between local governments and existing organizations that serve underestimated businesses that include accountability, transparent evaluation, and support the evolution of partnerships • Qesinin Camwebensive Partnering Agreements, The Partnerships Resource Center Streamline communication between underestimated business support organizations Inclusive Economic Development Pion in Johnson County "There are so many barriers, so many barriers: Rehabilitation, education, training. Once you are on the journey to self-sufficiency, again, savring that money to get that business, or to get a down payment or something like that. You can only make so much money on these jobs, with paying your rent, paying your bills. And then, where do you have in between to save for anything?" -Lacresia White • .Il!■ll ■tli�� I 44, Afrip 2 r... Image 15: A pop-up shop at South District Diversity Market, July 2022 Source: South District Diversity Market, Facebook F Reduce duplicative professional service expenses (accounting, customer service, insurance/liability providers) across underestimated business support organizations by creating a collective structure where organizations can access and share resources, thereby reducing the cost of services IPConduct transparent and recurrent evaluations to help evolve partnerships in sustainable ways. Recommendations: 4 6 SPOTIJGF rt;:•' AUTHENTIC. VrPRANT NEIGHBORHOODS AJSD DJ-SIR/CIS ALL VISIO BETTER TOGETHER —2030— nn ECC ECOS ST A?rEGIES FOR 2030 SHARED FUTURE _ IN JOHNSON COUNTY, IOWA CHAMCIONS i..: TH% N4 roA1. tV V1R ONM E1;T Source: South District Diversity Market, Facebook 1 CONNEC1 ED. MOBILE REGION Better Together is a local initiative involving a wide array of community partners working towards inclusive, equitable, and sustainable community and economic development in Johnson county. The project began as a response to the COVID-19 pandemic. During this critical turning point, the community came together to work towards positive change, prioritizing the natural environment, vibrant neighborhoods, well connected transportation and virtual networks, economic ecosystem, and social services'. One focus area of the project is creating "a thriving inclusive economic development ecosystem". The three main transformational projects for this focus call the community to: "Locate and invest in innovations zones and creativity centers where a network of writers, artists, musicians, educators, and entrepreneurs live and work together" "Implement the inclusive economic development plan developed"2 "Create an upskilling strategy to increase wages and build a talent pipeline for future growth"3 Economic development efforts in Johnson County often draw on a network of community partners and supports. Better Together is no exception. The project connects an array of actors and institutions. As highlighted above, this Johnson County Inclusive Economic Development Plan is recognized by Better Together as a project to support the 2030 Vision. To learn more about Better Together 2030 please visit: icareatoaether .com 1 Better Together 2030, (2022), 9 2 Better Together, 9 3 Better Together, 9 • Better Together As equally as important as the internal changes that must occur, external or public -facing support is also necessary. Here are a few recommendations that set the pathway for external actions that will lead to a more inclusive business ecosystem. 4. Provide resaurees to Iha umforestirnaied [Weil Fell curl a I alidBushicsa cemmLIMN Inclusive Economic Development Non lin Johnson County Iremetimes lust font to get sinrMd and t.et kno wrItnS hew the hu=Inglis le going to go can really p revanr you from taking that Heil atop. -Imprendlntilenta LeHne SM Focus Orevp 1 1:-.m•-•••••••••••••"1.11.1....11.°1"11 "Creole more access to multicultural educational opportunities taught, led by, and for underestimated business owners and professionals =Host financial literacy deteamirolians and workshops led by and forrndarrssmoted business owners "When we go to the bank as Immigrants with ITIN the banks give little loans with the highest Interest rotes." -Emprendimiento Latina SM Fetus Group "I am a Hispanic woman with 3 children...When I was pregnant with my sen, the doctor told me that he had a congenital heart detect... My husband Is the only one who worts. 1 wish to own a business to avoid neglecting my children [while 1 cam money], the lack of money and lack of knowledge are all barriers." -Anonymous Share your story respondent I lea . 16; lnoo n lomw Ha - Atop ht>,.al Sone. [Arne tesewny Its Creole and sustain formal and informal ger dynamic mentorship programs: • Mentors and mentees learning from one pother • Resources provided to compensate for time and expertise • Host social events pecan,✓48 0.Q0 17, ier.lr04 Maekmne Island. MI Sown• i'apatar dcnwh =Widely publicize access to starl-up and mid-level funding and loan opportunities with Flexible conditions: • Post these documents in places where underestimated community members frequent, such as libraries, laundromols, barber shops, hair salons, and local markets with community bulletin boards Inclusive Econom,c Development Plan lin Johnson County 'Support existing and emergent local multicultural business markets Through funding and marketing efforts Image IS' AburyWWI Ne tom. PA Sawn. Hskyker kl.aI.lo. Pirreddph-eNpwn P sonnnnndorm,; 49 5. Build Infrastructure to create spaces for the underestimated Business communityto thrive upBuild accessible, culturally -mindful, Low or No- Rental Cost commercial kitchen space Inclusive Economic Development Plan in Johnson County "I want to open a small restaurant where I can sell homemade Michoacan - style food. 1 had my own restaurant in Michoacan and 1 would like to open something of my own here for the future of my children. 1 don't want to continue working for anyone else, cooking is my happiness and I know one day 1 will make it Lhappen. " -Anonymous Share your story respondent Image 19: Food Truck Festival in Margate, FL, October 2017 Source: Olga V Kulakova, 5hutterstack opBuild neighborhood -level, multicultural chambers of commerce throughout the county that can serve as safe communal spaces • Build new or create sustainable partnerships with organizations already located in multicultural neighborhoods to assist in the creation of new or modified spaces to house these types of business programs grBuild new or modify existing city and county- owned properties to support flexible food truck and street vending services Recommendations/50II BUSINESS RESOURCES SURVEY QUESTIONNAIRE EXTENDED SURVEY RESULTS REFERENCED LINKS AND DOCUMENTS ■ YOU CAN GET Name Funds Resources Network Description Phone Email Location 1 Builders and Backers (in partnership with Heartland Forward and ICAD) Business Idea Accelerator that offers funding to experiments, startups, and growing businesses ICAD: B&B contact page: 319-354-3939 buildersandbackers.com/contact ICAD: info@icadgroup.com 2 Center for Worker Justice of Eastern Iowa CWJ connects low-wage workers to resources, and engages in collective action, working towards justice and change. CWJ offers translation services, educational programs, legal support, housing and food insecurity support, and much more. 319-594-7593 info@cwjiowa.org 1556 S 1st Avenue #C, Iowa City, IA, 52240 3 City of Iowa City Business Loans 4 City of Iowa City Business Resource Information 5 Community CPA The City of Iowa City provides grant and loan opportunities available for businesses, nonprofits and organizations such as the MicroLoan Program for Small Business and more A list of state and local business resources related to topics such as licensing, regulations, and business support With a multilingual staff and extensive experience in accounting and tax services for immigrant entrepreneurs and multinational corporations, Community CPA is a valuable resource for underestimated business owners 319-356-5230 319-356-5230 319-208-3712 cpa@communitycpa.com 410 E. Washington St., Iowa City, Iowa 52240 410 E. Washington St., Iowa City, Iowa 52240 2421 Coral Ct, Suite 1 Coralville, 14, 52241 6 Immigrant Entrepreneurs The IES holds events across the United States, including Summit in Iowa, and "brings businesses of diverse backgrounds J together to share, learn and celebrate the immigrant entrepreneurship experience and contribution to the overall community" Catherine Tran (Executive Director): 515-732-8433 catherine@iesusa.org Inclusive Economic Development Plan in Johnson County Appendix/5 2 _ ;YOUCANGET - Name Funds Resources ,Network Description Phone Email Location 7 Inside Out Reentry Serves and supports individuals returning to Johnson County 319-338-7996 after incarceration through a drop-in Resource Center, or mentoring opportunities, and community connection 319-621-6263 hello@insideoutreentry.com 500 N. Clinton St., Iowa City, IA 52245 8 International Rescue Committee (IRC) Community Navigator Pilot Program Guides diverse small business owners to programs and 515-422-6663 resources, including loans, grants, and capital for Iowa small businesses specifically Contact form: smallbiznavigator.org/contact sbacommunity.navigators@ rescue.org Small Business Support Navigation: margaret.cave@ LSlowa.org 9 Iowa Center for Economic Success Offers classes, events, business counseling, and more. 515-283-0940 info@theiowacenter.org The Iowa Center 2210 Grand Ave, Des Moines, IA, 50312 10 Iowa City Area Business Partnership The Iowa City Area Business Partnership (formerly known 0 as the Iowa City Area Chamber of Commerce) provides advocacy and networking opportunities to local businesses 319-337-9637 inio@icwacityareo.coni 136 S Dubuque St, Iowa City, IA 52240 (MERGE) 11 ICABP Small Business Scholarship Scholarship recipients are granted free membership to the Business Partnership (chamber of commerce) for one year and 50% discount for a second year 319-337-9637 in€o@iowacityarea.com 136 S Dubuque St, Iowa City, IA 52240 (MERGE 12 Iowa City Area Chinese Association _ Builds a cohesive, supportive, and vibrant local community ((a for local residents of Chinese descent. Organizes cultural events, community service, and opportunities to connect. iowacityiccs@gmail.com 13 Iowa City Area Development Group (ICAD) e ICAD provides assistance to businesses pertaining to expansion projects, workforce development, and entrepreneurial services 319-354-3939 info@icadgroup.com 136 S Dubuque St, Iowa City, IA 52240 (MERGE) Inclusive Economic Development Plan in Johnson County Appendix/53 Location You. AN _ Funds Resources Network Description Phone Email 14 Iowa City Downtown District- Business Services• Offers support and incentives to downtown business owners 319-354-0863 info@downtowniowacity.com 103 E College St #200, Iowa City, IA 52240 15 Iowa Department of Revenue - Starting a Business Compiled information on the actions required to start a business in Iowa Contacts: tax. iowa.gov/ call -visit Contacts: tax.iowa.gov/email- Addresses: tax.Iowa.gov/ options call -visit 16 Iowa Economic Development Targeted Small Business Programs Grants loans, offers business education, and aids in network 515-348-6159 jill.lippincott@iowaeda.com building far entrepreneurs from underestimated communities 1963 Bell Ave Suite 200 Des Moines, IA 50315 17 Iowa John Pappajohn Entrepreneurial Center (JPEC) Provides programming and expertise to entrepreneurs of all 319-335-3500 ages and experience levels. Contacts: iowajpec.org/ overviewour-story/iowa-jpec- staff-directory 18 Iowa Pollinators Offers loons to local food and farm entrepreneurs Contact form: iowapollinators. com/contact-us/ 19 Iowa State University Center for Industrial Research and Service (LIRAS) Partners with Iowa companies and communities to support business development 515-294-3420 ciras@iastate.edu 1805 Collaboration PI Suite 2300, Ames, IA 50010 20 Kiva + NewBoCo Supports diverse and vibrant Iowa small businesses through 319-382-5128 Contact form: newbo.co/ microlending and providing business resources contact/ 415 12th Ave SE Cedar Rapids, IA 52401 21 MERGE Iowa City, Coralville CoWork @ 808 , & North Liberty CoLab MERGE hosts coworking spaces throughout Johnson County 319-354-3939 info@icadgroup.com 3 and connects local entrepreneurs with resources 136 S Dubuque St, Iowa City, IA 52240 22 Multicultural Development Center of Iowa Business Incubator MDCI offers a vast range or services to underestimated communities including STEM training, mentoring programs, and business incubation support 319-333-0600 info@mdciowa.org 136 S Dubuque St., lowa City, Iowa 52240 Inclusive Economic Development Plan in Johnson County Appendix/5 4 YOU CAN GET Name Funds Resources Network Description Phone Email Location 23 SCORE East Central Iowa SCORE offers free mentoring and low-cost training to aspiring business owners in East Central Iowa 319-362-6943 crexecs@scorevolunteer.org 2750 First Ave NE, Suite 350, Cedar Rapids, IA, 52402 24 Solidarity Microfinance Offers loans, saving support, training and more to 515-991-0750 info@solidaritymicrofinace.org 607 Forest Ave, Des entrepreneurs with the goal of empowering women and or Moines, IA, 50314 communities to create economic opportunities 515-288-3473 25 South District Diversity Market A weekly pop-up market in the Iowa City South District 515-994-0249 Diversitymarket.sd@gmail.com comprised of underestimated business owners 26 South District SSMID A newly -forming Self -Supported Municipal Improvement District in the South District of Iowa City will support economic growth and revitalization for businesses located within the district 27 Think Iowa City Think Iowa City operates a Visitors Center and offers CZ visibility to local businesses in Johnson County 800-283-6592 info@thinkiowacity.com or 319-337-659 Iowa City/Coralville Area Convention & Visitors Bureau 28 University of Iowa Small Business Development Center (SBDC) The Center is operated out of the Tippie College of Business 319-335-3742 paul-heath@uiowa.edu and the IOWA Centers for Enterprise. Entrepreneurs can receive counseling and business assistance. IOWA Centers for Enterprise W140 BioVentures Center 2500 Crosspark Road, Coralville, IA 52241 29 US Small Business Administration Offers community resources, PPP loan forgiveness, business counseling, and more 30 US Small Business Administration Learning Platform Free online learning programs designed to empower and educate small business owners 31 Welcome to the Iowa City Area Information on resources and events in the Iowa City area 319-337-9637 info@icadgroup.com available in many languages Inclusive Economic Development Plan in Johnson County Appendix/5 5 ti lly Y L(FSII210,11 RE 1.1 Lnciwioo Economlc Develoo.000t PJosJahmcn Cgowty. Iowa So'vev Greetings! We at Asfig Planning are conducting this survey to help envision an Inclu- sive Economic Development Plan. This plan is being developed in partner- ship with the Iowa City Area Development Group and GreenSlate Credit Union. This survey takes about 5 l0 10 minutes to complele and asks you ques- lions related to business and lending activities that help us betterunder- standthe need for equitable business praclices in Johnson County, Iowa The participation in This survey is voluntary, and all of Are answers collected are anonymous. This plan will be compleled in the summer of 2022 and we invite you to stay connected with this effort as we will need you to hold us accountable in making sure your experiences and input are included. Once the survey is completed, you can enter a chance to win a $100 cash prizel 5 lucky survey respondents will win a cash prize of $ 100 each at the closing of the survey. The winners will be randomly se- lected and conlacled on April 22nd 2022 Please fill out the form at the end of the survey for entry into the cash prize! Please click on the link here or below to get more information on this plan: hltaadaaeakakallannirtilattikal Inclusive Economm Development Pion inJohnson County I<o�gyggo.mi,oA in Thi; survey includes Underestimated Community Members- people who are historically underrepresented and under -resourced in our communifies These people include Black, Latino, Indigenous, Asian -American, Immigrant, LGBTQ+, Women, Youth, Formerly Incarcerated/Returning Citizens, and People with Disabilities. This is not an exhaustive list. Ethnicfy- a social group Thal shares common values, culture and/or traditions Race- a group of people who share a common ancestor and certain physical Traits Gender Identity- Personal sense of one's own gender Q4 Please choose one of the following: CJ I am a business owner. (1) IDI our walking on opening a business(es)/have on idea for o business (2) U I am representing a support institution for small businesses (eg business partnerships, lending institutions, local governments, educational institutions, business hubs/communities) (3) Vol Businuss Owners 05 Please choose the allegory Ihol best describes your business: tJ Service (eg restaurants, cafes, parlors, low firms, etc) (1) 0 Retail (eg clothing store, shoes store, etc.) (2) (.1 Production (eg homemade candles, homemade beauty products, homemade stationary products, etc) (3) l 1 Other (4) Appendix/56 06 How long have you been in the business? 07 Whal was your inspiration behind starting this business? Q8 Please check all of the business resources available in the city that you were already aware of: America's Small Business Development (enter at the University of lawn (1) MERGE Resources for Entrepreneurs (2) Multicultural Development Canter of lowo's BIPOC Business Accelerator Program (INCubale) (3) Prole t Better Together BIPOC and Immigrant Business Grant (4) City of Iowa Oty Small Business Assistance Grant (5) lowo Economic Development Targeted Small Business Programs (6) 05 Small Business Administration Learning Platform (7) University of Iowa John Popojohn Entrepreneurial Center Student and Community Programs (0) bus City Area Business Partnership Small Business Resources (9) lowo City Area Development (ICAD) Group Resources (10) lowo Stole University feeler for Industrial Research and Service (01215) (11) Olher (12) 09 Please check all of the resources That you whit= For getting updales on your neighboring business community: Fellow business owners or neighboring businesses (1) Family members or relatives (2) Friends, salol drde, OF mentors (3) Non-profit organimtiam (4) City or county newsletters (5) Social Medio platforms (eg Fuelled, Twirler, Whalsapp, etc) (6) Community Members or Neighbors (7) Newspapers (8) Websites of lending institutions/dry/county (9) Television/Radio broodcash (10) Others (11) Inclusive Economic Development Plan in Johnson County Q10 Has any of the following items become a barrier for running your business? Please select all That apply: Language options (1) Affordable housing access (2) Access to mental and physical health services (3) Affordable rental cosh for business space (4) Knowledge on converting your business to a home-based business or an online business (5) High spud interne! lor distance 18015101 remote work, etc (6) Amos to legal assistance (7) (hildo. IIMIO5 (8) Marketing !Worms for promoting your business (9) °edit scae (10) . Access ID money (11) .. Physical location (a g office, warehouse, els) (12) Bonsportohon (13) Business supplies and materials (14) Electronic equipments such as computers (15) Business networking (16) Insurance (17) finding a desirable location (access to food, public hanspartation, customer base etc) (10) Access to business training, professional skills and/or other learning resources (19) Accounting Services or Bookkeeping Software (20) Others [21) Q 11 How would you rale the economic opportunities available bo you for accessing resources listed in the previous question? r`I 1 -very limited (1) C1 2 - limited (2) Cl 3 - good (3) O 4 - very good (4) t Unsure (5) Appendix/5] 012 On which basis have you ever faced discrimination while seeking business support services or engaging in normal business activities? Please select all that apply. None (1) Rare (2) Gender (3) Religion (4) Notional origin (5) Disability (6) Age (1) Income (8) Others (9) 013 How would you rale the local governments (city and county) efforts for supporting your business from 1 l0 4? I„) 1 - very limited (1) 2 - limited (2) I_> 3 -good (3) L. 4 -very good (4) Unsure (5) 014 Has your business been impaled by Covid-19? Yes (1) No (2) 016 Was your business eligible to receive any form of support during Covid-19 from the city or county or state or federal government agencies? UYes (1) _ C 1 No (2) U Unsure (3) 7 1 Doesn't Apply (4) 017 Please fell us what type of support you received. 018 Please tell us why you were not eligible to receive the support. Q19 What solutions/opportunities do you think would be helpful for sup- porting your business? Q20 Have you been a business owner in the past? U Yes (1) ) No (2) 021 Please choose the category that best described your past business. ) Service (eg restaurants, cafes, parlors, low RIDS, etc ) (1) V Retail (eg clothing store, shoes store, etc) (2) (.) Production (eg homemade candles, homemade beauty produce, homemade stationary products, etc) (3) U Other (4) Q 15 Please explain how your business has been impacted by Covid-19. 022 How long has it been since your past business shut down? 023 What was the reason your past business shut down? Inclunve Economic Development Plon in Johnson County Appendix/58 024 How much do you agree with this sentence? "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need " C) Strongly Disagree (1) lJ Disagree (2) ( `) Neutral (3) 0 Agree (4) 0 Strongly Agree (5) 025 Please tell us why you think so: 032 How many people from your household are currently involvedin your business? Demog,ophic Questions 030 The next few questions are more focused on you and your house- hold. Please answer to the best of your ability. 031 How many people are there in your household? 033 How many of Them are children (under 18 yrs)? 034 Please indicate the category of income that your household makes a year. (..) At or below $18,763/yem (30%AMI) (1) 0) $18,764 - $31,272/year (50% AMO (2) U $31,273 - $50,035 (80% AMI) (3) C> Above 550,036 (Above 80%01) (4) Inclusive Economic Development Plan in Johnson County 035 Please select the option that best describes your educational experi- ence: L) General Education Degree (GEO) (1) O Undergraduate (2) O Masters graduate (3) 0 PhD graduate (4) U Doesn't Apply (5) 036 Please indicate your ethnicity. (Ethnicity - a social group that shares common values, culture and/or traditions) 037 Please indicate your race- (Race: a group of people who share a common ancestor and certain physical trails) 038 Please indicate your gender identity. (Gender Identity: Personal sense of one's own gender) For Emerging Businesses 039 Please choose the category that best describes your business idea/ emerging business: 0 Sendai (eg restouronls, cafes, parlors, low Rims, etc ) (1) L Retail (eg clothing slate, shoes stare, elc) (2) l) Production (eg homemade candles, homemade beauty products, homemade stationary products, els.) (3) in U Other (4) 040 How long have you been working/ideating on your business idea/ emerging business? Q41 What was your inspiration behind this business idea? Appendw59 042 Please check all of the business resources available in the city that you were already aware of: America's Small Business Development Center at the University of Iowa (1) MERGE Resources lor Enhepreneurs (2) Mulhrulmrol Development Center of lowo's BIPOC Business Accelerator Program (INCubate) (3) Project Better Together BMOC and Immigrant Business Grant (4) Ory of Iowa City Small Business Assistance Grant (5) Iowa Economic Development Torgeled Small Business Programs (6) US Small Business Adminishahon Learning Platform (7) University of Iowa John Popojahn Enhepreneudol Center Stedenl and Cammunily Programs (8) lowo Gty Area Business Pollneahip Small Business Resources (9) lowo Gly Area Development Group (10) lowo Stole Univenity Center lor Indushial Research and Service (08115) (11) Olher (12) Q43 Please check all of the resources that you hove been utilizing for working/ideating on your business idea: Fellow business owners or neighboring businesses (1) Family members or relolives (2) Friends, social drde, or mentors (3) Nomproft organizahons (4) City or county newsle0ers (5) Sodol Media platforms (eg FacebooV Twitter, Whonapp, etc) (6) Community Members of Neighbors (7) Newspapers (8) Websiles of lending institulions/dty/county (9) Television/Radio broadcasts (10) Othen (11) Inclusive Economic Development Plan in Johnson County Q44 Are any of the following items a barrier for opening your business? Please select all that apply: Language oplions (1) Affordable housing access (2) kass to mental and physical heallh services (3) Affordable rentel costs for business spore (4) Kemldodge on converting your business 10 o home-based business or on online business (5) Nigh sped interne) lor didance learning, remote work, etc. (6) Access to legal assistance (7) Childcare services (8) Markeling platforms for promoting your business (9) (radii scare (10) Access to money (11) Physical location (e g office, warehouse, etc) (12) Transpodotion (13) Business supplies and materials (14) Elechonic equipments such as computers (15) Business networking (16) Insurance (17) finding o desirable location (access M food, public transportation, customer hose etc) (18) Access to business haining, professional skills and/or other learning resources (19) Accounting Services or Bookkeeping Software (20) Others (21) Appends /60 045 How would you rate the economic opportunities available to you for accessing resources listed in the previous question? Please rate from 1 to 4. (J 1 - very limiled (1) (J 2 - limiled (2) U 3 - good (3) U 4 -very good (4) ll Unsure (5) 046 On which basis have you ever faced discrimination while seeking business support services? Please select all that apply. None (1) Race (2) Gender (3) Religion (4) Nalional origin (5) Disability (6) Age (7) Income (8) Others (9) 047 How would you rate the city and county engagement efforts for emerging businesses like yours from 1 to 4? L_ r 1 • very limited (1) 1 • hinged (2) U 3 - good (3) t) 4 - very good (4) 0 Unsure (5) Inclusive Economic Development Flom in Johnson County 048 Would you be willing to lake a class/workshop on how to start a business? (finance, accounting, insurance, legal documents, etc.) OYes (1) () No (2) 0 Unsure (3) Q49 Has your business idea been impacted by Covid-19? L I Yes (1) r No (2) 050 Please explain how your business was impacted by Covid-19 Q51 What does your business need to be successful? 052 Have you been a business owner in the past? 0Yos(1) n No (2) Q53 Please choose the category that best described your past business (_) Service (eg reslaumnts, cafes, parlors, low RIMS, etc) (1) J Retail (eg dothing store, shoes store, etc) (2) U Production (eg. homemade candles, homemade beauty produds, homemade stationary produds, etc) (3) 0 Other (4) Q54 How long has it been since your past business shutdown? 055 What was the reason your past business shut down? Appendr.761 056 How much do you agree with this sentence? "To create equity and opportunity for all, I believe o greater portion of resources should go to those who are most in need." l.) Shongly Disagree (1) (_i Disagree (2) l.) Neutral (3) O Agee (4) U Strongly Agree (5) 057 Please tell us why you think so: Foo Suppo,t lnstirulions 058 Are you representing a governmental body? Yes (1) No (2) �J Representing o Ouosi-govemmentol body (3) Q59 How long has your institution been in service? 060 Please choose the category Thal bed describes your service area: () Gly (1) O County (2) O Regional (3) O Slate al Iowa (4) ( ) Midwest (5) (.) Across the United States (6) O Inlemotional (1) Other (8) 061 Do you have any policies in place for promoting BIPOC/Underesti- moted businesses? 0 Yes (1) No (2) O Unsure (3) 062 Please provide your institution's mission statement: 063 Do you collect data on BIPOC/Undereslimaled businesses? O Yes 0) U No (2) IJ Unmet (3) 064 Please mention what are the ways your institution collects those data on BIPOC/Underestimated businesses. 065 Have you released any survey in Ihe past 5 years to better under- stand the needs of the BIPOC/Undereslimaled businesses in she communi- ty and how your programs/awards could better assist Them? ) Yes (1) C.) No (2) l) Unsure (3) 066 Do you provide loans targeted for BIPOC/Underestimated business- es? 0 Yes (1) O No (2) 0 Unsure (3) C) Doesn't Apply (4) Inclusive Economm Development Pion in Johnson County Appendix/62 067 Please indicate how long you have been providing those loans tar- geted for BIPOC/Underestimated businesses Q68 Please indicate the number of the BIPOC/Underestimated business loans that you have provided over the last 5 years? O (1) O Doesn't Apply (2) 069 Please indicate the number of the overall business loans that your institution has provided over the last 5 years? r) (1) C) Doesn't Apply (2) 070 Do you have any programs that specifically focus on assisting the BIPOC/Underestimated businesses? 1_1 Yes (1) No (2) 0 Unsure (3) l) Doesn't Apply (4) 071 Please indicate how long you hove been providing those pro- grams that specifically focus on assisting Ihe BIPOC/Undereslimaled businesses 072 Please indicate the percentage of participants corning from the BIPOC/Underestimated communities to atlend/utilize the programs in the last five years? O (I) O Unsure (2) O Doesn't Apply (3) Inclusive Economic Development Plan in Johnson County Q73 Did you provide any relief fund/loan to businesses in response to the Covid-19 pandemic? O Yes (1) Q No (2) U Unsure (3) 074 Please indicate the percentage of the relief fund that went to BIPOC/Undereslimaled business: 075 Are information materials about your lending or support programs available in different languages other than English? Yes (1) No (2) •.) Unsure (3) 076 Please list the other languages: 077 How do you communicate your current programs to BIPOC/Under- estimated communities? Please select all That apply. GP/ or county newsletters (1) Own website (2) Ness releases (3) Television/Radio broadcasts (4) Sodol Ale6o platforms (eg. Faceboak Twirler, Whatsopp, etc) (5) Dishibuling pamphlets in business communities (6) Organizing events for promotion (7) Via Non-profit organizations (0) ?o word of mouth (9) Others (10) Q78 What solutions/opportunities do you Think would be helpful for sup- porting existing and emerging businesses in Johnson County? Appendu/63 079 How much does your institution/organization's belief align with this sentence? "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need." None (1) . Little (2) (. Medium (3) High (4) Q80 Please elaborate your answer: 081 What percentage of your staff identify as an Underestimated Com munity Member (e.g.Black, Latine, Indigenous, Asian -American, Immi- grant, LGBTQ+, Women, Youth, Formerly Incarcerated/Returning Citizens, People with Disabilities,etc.)? Q82 What percentage of your management and executive staff identify as an Underestimated Community Member (e.g.Black, Latine, Indigenous, Asian -American, Immigrant, LGBTQ+, Women, Youth, Formerly Incarcerat- ed/Returning Citizens, People with Disabilities,etc.)? Q83 If you would be willing to provide additional information on sur- veys, loans, and programs specifically designed for BIPOC/Underesti- mated businesses by your organization to our planning team, could you please provide a contact information (phone number/email address) in the box below? Yes (1) No (2) Thank you very much for your participation in this survey. This will help us on our path towards creating an inclusive business environment in our county! Now that you have completed the survey, you can win a $100 cash prize! 5 lucky survey respondents will win a cash prize of $100 each at the closing of the survey. The winners will be randomly selected and contacted on April 22nd 2022. Please fill out the form below for entry into the cash prize! Inclusive Economic Development Plan in Johnson County Are you an Underestimated Community Member (BIPOC, Latina, Asian -American, Immigrant, ! GBTO+, Women, etc). who owns a business(es), is opening n business, or has an iden for a business Do you represent a support institution (eg. business P• - .ierships, lending and educational institutions, local governments, business hubs) for small businesses 1 If answered yes, please take the survey: @ tinyurl.com/bdhe2s4c OR simply scan the QR code! And enter a chance to win a $100 cash! *survey closes on April 30'h* in the Johnson County Let's build °n linvol a Economythe planning process, please Tu get n74rr involved in 319.855-9949 reach outtnus@ Be part of the Strategic Doing Session OR ASTIG PLANNING GreenSolo QBusiness Partnership Share your story in a one-on-one interview 1 IIIOr simply visit our website to learn more, and share your story anonymously: osiigplanninq.com/basic-01 Appendix/64 Q7 - What was your inspiration behind starting this business? My child is living here Wanna flexible time use up my spare time Make money I say a need and thought I could fill it. Family business The reason I started the business was to sustain all the volunteer work I do in a way that values my experience, talents and skills; the main inspiration were the vendors at the 2021 Diversity Market season Once my child was born, I wanted to be able to stay home with him, but couldn't afford to not work, so I started an in home daycare. To provide a open space for people to learn the benefits of moving and understanding their body. I received an artist grant and thought it would be good to set up a sole proprietorship and get insurance. After the grant concluded, I began selling! To have bigger impact. People needing certain items and the smiles I receive from my customers Working freelance in audio 1 A friend Providing music and entertainment to individuals in the community, with a focus on them. I had experience in these kind of store I wanted to create a space that all people could feel welcomed and loved. provide good food COVID, Healthcare Industry, Patient Needs Inclusive Economic Development Plan in Johnson County Appen6x/65 Q41 - What was your inspiration behind this business idea? El dar o comcer la comida original de michoacon 100% casera porque los resiaurantes mexicanos no tienen sozon rico Using my knowledge and 'gifts' to 6e of service to others. inspired 6y my mentors. Nothing hke It in the area Underserved local market To diversify the food scene in my community A lack of representation in the industry Thinking Que todos los personas me dicen to don es cocinar Ser yo mi patron Q23 - What was the reason your past business shut down? Affordable space Market shift. N/A - still in business Failure to launch. Job offer. Covid its not shut down I needed a staff of people to help with the various aspects of running a business I create works, but I cannot do all of the advertising, graphics, etc, needed. Went from o sole proprietor business owner doing art foirs across the country to have a brick and mortar store where my personal work is part of the store's Inventory No driving, being out in all kinds of weather --I pay more and hove the privilege of turning a key and hove a show every day. Q15 - Please explain how your business has been impacted by Covid-19. Product pricing Is getting high and limited; reduced customers Slow business No more internationals Less customers Covid has totally change our business model. Inside space is less valuable than it use to be but rent continues to be high Builders and developers ore a needed commodity but sometime you need to work with an entities that does not Focus on profit when finding a space to run your business. Perdido de clientes When schools and businesses shut down, I had no kids to watch therefore I had no income Had to close the shop down due to limited money coming in, the world shut down The live events & entertainment industry was shut down for many months We were completely shut down for a year, and the Johnson County Public Health Office originally blamed our company for the outbreak. Sometimes positive, sometimes negolivo. Shortage of staff In the market, but we hod We were shut down For B weeks Followed by strict guidelines such as not being able to see as many people in our space Loss of opportunities due 10 client budget cuts We do nol get people to come in person to buy products just because there are no money Lock of customer Porque no hobia convivlos sociales, 01 celebraciones, aniversoroos fiestas. Inflotion of wages, prices. the ability to hire a1 reasonable wages, the university challenge Art shows clised for a significant time preventing me from spreading awareness of my business Low attendonce, loss of income Loss of In-person professional development opportunities Inclusive Economic Development Plan in Johnson County Appendix/66 Inclusive Economic Development Plan in Johnson County Appendix/67 1 Q18 - Please tell us why you were not eligible to receive the support. Couldn't get PPP because we bought the business later_ and we're not aware If other grants available For newer businesses_ we bought r business from somebody else. They couldn't access any tax return documents and couldn't apply for PPP Business had just start maybe 6 months in, Income wasn't high snug We were disqualified because we are gig workers and did not hove a primary location for business Started after 1 employee I don't know I dont know how to apply I think No se I lust start my business my business started two months after the pandemic started so I was not eligible For anything because I was honest My company did not meet the guidelines due to start dote and Industry Didnt know how too get it Q50 - Please explain how your business idea was impacted by Covid-19. Afraid to get started and get sick and/or be the catalyst for getting others sick Seeing how Covid.I9 has forced so many businesses to dose their doors.' am hesitant to lounch a brick.and-mortor business establishment. Primero deje de trobator, soli embarozoda, deje aportor ingresas a mi hogar y empeco a empeorar con mis olergias - Q19 - What solutions/opportunities do you think would be helpful for supporting your business? More Funding My location need easier parking and more customers Arranging events during school breaks Not sure Private/Public partnerships to develop and grow block owned business Apoyo economico ? I Feel like there needs to be an easier way to file lases without hoeing to keep track of all my deductions I need to be able to afford health insurance in order to keep doing daycare, Right now my husband is covered under Medicare and me and my kids hove o plan from marketplace, but honestly I m really scared because I heard if I underestimated my income I will need to pay back the money when I file our income lases It is hard to estimate my income because if a kids doesn I come I don't get paid- As much as I love my lob, I'm really starting to think it would be better/easier to quit daycare and work for o company shot offers health insurance Transitioning to starting a business, I have had access to a lot of information because of my previous work in education. I was able to jean on my network, and connect to different people to get paperwork filed and things going It costa lot of money to start up, which was slightly a barrier, but my biggest challenge was understanding the ins/outs and the business language people use. I wish there was 1:1 menloring or some tailored online content to learn same of the legal/accounting things for our county. Expanded platforms. acknowledgement. and equol opportunities as white men in our community. Helping with small business Ioans and affordable rental areas for small businesses Downtown Iowa city business rent assistance Websile building Inclusive Economic Development Plan in Johnson County Appendex/68 Inclusive Economic Development Plon in Johnson County Appendix/69 Access to low interest loans Use by local eniiiies For entertainment, rather that usually hiring non -local companies or only the some company because they are Friends with city and university big -wigs Expansion of space. informotion on grants/loans and available space Community grants For new, small businesses The local support community (ie ICAD. ICABP, Downtown District) does a wonderful job of championing businesses like mine. The problem is the wolves at the front of the pack Some of the mole leaders in our community. the men -lead businesses, do not foster an inclusive or engaging environment for businesses that are woman -owned, woman -lead, or anything but cis male -dominated Professional publications that claim to speak For the community, like the CBJ, foster this toxic undertone within our business community. They continue to give as white men platforms and awards, where everyone else is pay to play For the opportunity. Country club access if you wilL Financially Anything please More resources to help out businesses Q51 - What does your business need to be successful? Un lugor donde vender parque par si solo es un exilo I need more education on raising capitol to start the business Support with writing a business model, research, Financing, bookkeeping, how io successfully operate o smolt business People that want to engage and learn We are building a new industry and eco -system so It's going to be hard at First Exito lendro soy amble y me enconlo el camercio y buena cacinera Aun no lenga negocio Q78 - What solutions/opportunities do you think would be helpful for supporting existing and emerging businesses in Johnson County? Greater opparlunilies Far business incubator/accelerator programs, microfunding, menlarship, financial literary training, and business development training An organized push to support employer sponsored volunteer time Regular volunteering is associated with higher quality of life, longer life, and higher life satisfaction For the employee For employers, reduced turnover and associated costs, happier and heakhier employees, and more productivity are a few of the benefits Every business that desires to maximize its success needs to have an employee volunteering program that defaults to giving employees this benefit- - Having more funding to support small businesses and a variety of Funding vehicles and platforms • Ability to provide business support services (legal, HR, marketing, IT, etc.) ata lower cost technical assistance focusing on business plonk projections, sales, expenses, etc. A one-stop shop for finding information and applying The County has personnel, programs, budgets and plans that ore supportive The recently created 2022 JC Economic Development Plan Opportunities for the Unincorporated, Area, Villages and Smaller Towns --the plan includes goals which broadly and/or specifically support existing and emerging businesses. Themes that guide the plan include DEI. sustainability and local foods The Board has allocated $500K in ARPA fund for FV23 for financing minority-owned businesses Another funding stream from ARPA vial support orts-based organizations and nonprofits The County is creating a joint position with ICAD and one within its planning deportment to focus on economic development. The Board office has smR, including a DEI expert, grants experts and a new data position Social Services has some overlap to assist businesses All these persons can collaborate to provide support From the County. Inclusive Economic Development Plon in Johnson County Appendix/70 Inclusive Economic Development Plon m Johnson County Append"rn1 "To create equity and opportunity for all, I believe a greater portion of resources should go to those who are most in need." EXISTING businesses 40%% 14% 200 100 40 sl�ogy�taeee • Posen age Q25 - Please tell us why you think so: Help those who need help To be fair to less fortunate There is a need to develop systems to allow individuals and business to support communities that hove less access to resources While I am a women owned business, I have privilege in education/socioeconomic/social capital to navigate how to gain more knowledge in starting my business I support providing assistance to those who need it most There are people who ore already ser up to life, and our community, to succeed They don't need access to resources like some of us do I just believe give all small businesses the opportunity you give the big people Millionaire developers don't need more assistance from the city to build another building Inside city limits Because the who start a business, they always need help Helping those to need should never be an option. it should be outomaiic Equity does not mean equality Equality means all of us are treated the same way, regardless of need levels, barriers, or individual differences Equity means we have access to, or ore provided with what we need (individually) to succeed. Seems like a lot of tax breaks go to large companies that don't really need them That's how our community can get more stuff because it will be more small business to get other more different stuff to community Because we are here to help people out when we con Porque si estos recursos Ilegon a quien lo necesira las personas tendron la educacion, las gams de luchar teniendo las herramientas que necesilan pore empezara Irobajar There is people that want help but they already have money to start6441.1j-f. don't want to used I partially agree The definition of those in need has a tendency to be skewed as well as taken advantage of. Hi believe in paying it forward if possible to support or mentor small businesses for success Not everyone is given the same opportunities of education, financing, etc. I think everyone should have equal opportunities to all resources available It allows help to those who need it most and creates a more even playing field Inclusive Economic Development Pion in Johnson County Appendix/72 Inclusive Economic Development Plon in Johnson County Appendix/73 EMERGING businesses 60% 50% 40% 30% 20% 10% 0% • Percentage 15 • 15% 13% Strongly Disagree Disagree Neutral Agree Strongly Agree Q57 - Please tell us why you think so: Esto para que los mas necesitados puedan progresar y haci podria existir un poco mas de igualdad I would need better and/or clearer definition of "most in need It's all about evening out the playing field to give everyone the same chance to pursue one's dream and be successful. Because we can raise all tides of the underfunded businesses get the education and the funding. Should go to one's that are most likely to be successful Pues las personas con bajos recursos necesitamos ayuda para emprender negocios o suenos Inclusive Economic Development Plan in Johnson County Appendix/7 4 Plans Identified Entity Link 1 Johnson County Economic Development Plan Johnson County, IA https://www.johnsoncountyiowa.gov/sites/default/files/2022-01/JC%20Economic%20 Development%20PIan%20FINAL%20adopted°/x202022%2001 %2013.pdf 2 Delaware County Economic Development Plan Delaware County, PA https://www.delcopa.gov/planning/pubs/delco2035/EconomicDevelopmentPlan.pdf 3 Equitable Economic Development Playbook 4 Ramsey County Economic Competitiveness and Inclusion Plan 5 Racial Equity Survey and Summary Analysis International Economic Development Council MN Community Foundation of Northeast Iowa https://www.iedconline.org/news/2021/06/01/press-releases/iedc-launches-equitable- economic-development-playbook/ https://www.ra mseycounty.us/sites/default/files/Departments/Community%20%26%20 Economic%20Development/Ramsey%20Final%20Report_Pages%2016mar21.pdf https://d2b1x2p59qy9zm.claudfront.net/attachments/ fed8b406f02d96758cebb29d8b32987be90d8abf/ store/72fb6755b661f7aa80dd96e6427f786d38e834655030f8b9a185450d2262/CFNEIA- racial- equity-survey-summary.pdf https://d2b1x2p59qy97m.cloudfront.net/attachments/ cal 2e76945468a2f81221 dbf8338efde89e86a0c/ store/OOe5b7cl7oa82b3331 c67912438d0b17ee3cb5f83bb9584ffc4c4ac3a158/ External+Survey+Findings+with+Full+Data.pdf 6 Racial Healing in the CFGD Region Tookkit Dubuque County, IA http://inclusivedbq.org/racial-healing-in-the-cfgd-region/ 7 Metropolitan Area Planning Council Comprehensive Economic Development Strategy Boston, MA https://www.mapc.org/wp-content/uploads/2021/02/Final_CEDS-021021.pdf 8 Metro - Strategic plan to advance racial equity, diversity and inclusion OR https://www.oregonmetro.gov/sites/default/files/2017/10/05/Strategic-pl a n -advance -racial- equity-diversity-inclusion-16087-20160613.pdf 9 Equity and Social Justice Strategic Plan https://kingcounty.gov/—/media/elected/executive/equity-social-justice/documents/201609- ESJ-SP-FULL.ashx?la=en 10 Advancing Racial Equity and Transforming Government Racial Equity Alliance https://racialequityalliance.org/wp-content/uploads/2015/02/GARE-Resource_Guide.pdf 11 Coralville Community Plan City of Coralville 1https://www.coralville.org/DocumentCenter/View/3220/Coralville-Community-Plan-2014_Part- 2?bidld= 12 Toolkit for Story Gathering - Racial Healing Community Foundation of greater Dubuque Inclusive Economic Development Plan in Johnson County Appendix/75 Plans Identified Entity 13 Racial Social Justice Initiative Community Survey 14 Race and Social Justice Initiative Three -Year Plan 15 How to Boost Economic Equity by Supporting the Informal Economy 16 Grow Black Owned 17 University of Iowa: John Papajohn Entrepreneurial Center 18 Small Business Resources 19 IC Business Assistance 20 Do Business 21 Iowa Pollinators 22 Direct Cash Transfer as a Vehicle for Speed, Inclusivity, and Equity 23 Opportunities for Research on Transportation and Equity 2021 24 Racial Equity Addendum to Critical Issues in Transportation 26 Toolkit to Start/Grow a small business 27 State of Iowa Laborshed Analysis 30 Coralville Flood Resilience Action Plan 31 Maquoketa River Watershed Management Plan 32 City of Boulder Resilience Strategy City of Seatle Transportation Research Board Transportation Research Board Executive Committee July 2021 Iowa Source Link Iowa Workforce Development Coralville, IA Maquoketa, IA Boulder, CO http://www.seattle.gov/Documents/Departments/CivilRights/2016%2ORSJI%20Community%20 Survey.pdf http://www.seattle.gov/Documents/Departments/RSJI/RSJI-Three-Yea r-Pla n_2012-14.pdf https://www.planning.org/planning/2021/summer/how-to-boost-economic-equity-by-supporting- the-informal-economy/ https://iowacityareadevelopment.com/grow-black-owned/ https://howtostartanlIc.com/local-resources/iowa-iowa-city https://iowacityarea.com/partnership/partner-resources/small-business-resources/ https://www.icgov.org/city-government/departments-and-divisions/economic-development/ business -assistance https://downtowniowacity.com/do-business/ https://slowmoney.org/local-groups/iowa-pollinators https://www.urban.org/sites/default/files/publication/104695/direct-cash-transfer-as-a-vehicle - for-speed-inclusivity-and-equity_3.pdf https://onlinepubs.trb.org/onlinepubs/circulars/ec270.pdf https://www.nap.edu/download/26264 https://www.iasourcelink.com https://www.iowaworkforcedevelopment.gov/sites/search.iowaworkforcedevelopment.gov/files/ documents//2018/statewidelaborshed_fullreport2020.pdf https://iisc.uiowa.edu/sites/iisc.uiowa.edu/files/project/files/final_report= _maquoketa_river_ watershed_management_plan_0.pdf Ihttps://resilientcitiesnetwork.org/downloadable_resources/Network/Boulder-Resilience-Strategy- English.pdf Inclusive Economic Development Plan in Johnson County Appendix/76