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a - Iowa City
Investment in
Greater Iowa City, Inc.
A. a .
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It
City of Iowa City Council
_ Work Session
r
k' February 2024
GREATER
F° GREATER IOWA CITY, INC.
Agenda
• Report on 2023 ICAD service agreement (+ other service)
• Share major changes with new merged organization
• Present Iowa City opportunities for FY25 with Greater IC
Economic
Development
t ➢ Business Retention & Expansion
Business Attraction
w, ➢ Real Estate & Development
GREATER IOWA CITY,INC.
BUILD
GreaterIC FY22 -FY24 Business Development KPIs
Current progress 3 year target
Businesses Expanded & Retained 15 18
New Capital Investment 650M*
New Companies in Iowa City Area 9 10
High Quality Jobs Created 1153 1800
Business Development Leads Submitted 48*
Start-Up Companies Assisted 8 12
Running Goal"
Pipeline Projects 1 10
'Goal has been adjusted higher after achieving original goal"Goal is to have 10 ongoing projects in our pipeline
1
1
Business
Support
I n novation
Workforce Development
��� ➢ Inclusive Economic Development
A ➢ Entrepreneurial Support
GREATER IOWA CITY.INC.
ELEVATE
Workforce Development
• Talent attraction marketing (Talent Hub)
• Ignite ICP Summer Intern Program /
• Inclusive ICP Coalition
INCLUSTHIS Is IOW VConnecting Talent with ;14EOpportunity: A Pilot Program for
Personalized Recruitment in •;,— �� > s
Iowa - ' 1
ELEVATE
Inclusive Economic Development
• Adoption of the Inclusive Economic Development Plan
• Participated in Critical Race Theory workshop presented by ProfessorAdrien Wing
• Supported City of Iowa City's Inclusive Economic Development ARPA Fund Applications
• Supported and highlighted South of 6 Business District + BIPOC-led community partners and spaces
LIM
n
: s r=-i—'"--
ELEVATE
Entrepreneurial Support
1t
• Business Startup Speaker Series
• Lunch + Coffee Connections
• 1 Million Cups r '
• Women's Entrepreneurship
Lunch Series
Design Dash
• Startup Weekend
• EntreFEST in Iowa City
• Workplace Learning Connection
Entrepreneurship Day
• Hosted international Estimated monthly
entrepreneur groups through ` participation of diverse
Tippie Institute for International populations and
Business and Global Ties Iowa industry sectors
• Builders and Backers c
100
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• S . Du buq ue Street
49
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M E RG E - 136 S . Du b u q u e Street
Leased Offices - Services & Starter Businesses MERGE actively supports 186 emerging companies
with:
1 Iowa State University, Cl RAS
2 Spark Consulting Group • Bench space for entrepreneurs
3 Ian Shapiro, PhD • Bench space for remote workers
4 Marten Roorda • Conference rooms
5 LSF Medical Solutions • Event space/ kitchen
6 UI Ventures • ICDD events (Gallery Walk, etc.)
7 UlProtostudios • Iowa Cityaddress / mailbox
8 MD Orthopedics 2 vacant offices (87% occupancy)
9 Executive Podcast Solutions
10 Mazinar LLC Greater Iowa City, Inc. HQ / Resources
11 Silver Arrow Technologies
12 Tailored Tax and Accounting
13 Evergrow Marketing
14 Llewellyn Enterprises LLC
AIM- ADVOCATE '
. Advocacy
Guiding Principles
A,
Collaborative
Strategic
• Process/System Focused
• Creates/Engages with Diverse Coalitions
_ GREATER IOWA CITY,INC.
t `
� hl
Community
r
Development
2023 Highlights
II Better Together 2030 (BT2030)
Community Development Corporation
f Incorporation and Establishment
r V Integrating services of Greater IC and
BT2030
GREATER IOWA CITY,INC.
INVEST
Livability - Neighborhoods
• Affordable Housing Technology
3D Printing Experimentation and
Field Trips
oHTFJC Loan Award
oCity Collaboration e
• Family Resource Center
Development Support -
• 15- Minute Cities
• Basic Income Pilot i
INVEST
Livability - Inclusion
Welcoming Week
Support and Programming Team
9
Liveable Communities Workgroup -
_ JOHNSON COUNTY E)
AARP ��I
_ 4 AMBULANCE SWCE
Community Conversations host and
convener for Global Ties Iowa visitors �°
INVEST
Childcare C
.
Chi ldcareSol utionsCoaIition Continues Childcare
Solutions
Childcare Wage Enhancement Program A JOHNSON COUNTY COMMUNITY OF COLLABORATION
• Iowa City invested $750,000 - APPA and
$158,550 raised from employers
• $1,658,550 tota I so fa r with a n
additional pledge of $100,000
secured over five years I
• Over $150k in wage enhancement to ;
date with over 62,000 hours of
childcare provided and 112 childcare t
staff participating.
-MMITripConnect Grant Workshop and
Transit Workgroup -
� .
Application Support
Bus Pa pid Transit Study
Stakeholder Participation
PPAIO Active Transportation Plan Affif
Submissionsfor ECICOG
E ' IN
►+ � e
6xunx
T = - - - What's ahead
in 2024 - 2025
Y spy'
r
+� Continued Services
Business & Entrepreneurial Support / Innovation
• Economic Development
•' Workforce Development
• State & Federal Policy Advocacy
=�- Leadership Programs
r
+ GREATER IOWA CITY, INC.
Major Changes Coming in 2024 - 2025
i. Testing a vision of what economic growth looks like
through the All In Vision plan ( Better Together 2030)
2. Approach to implementing services.
3. Inclusive membership model - everyone is a member.
4. New services and targets.
a) Local advocacy
b) Community Development Corporation (Better Together 2030)
c) Guided by Innovation Councils
BETTER
TR6ETHER
II. AUTHENTIC, III. A WELL IV. A THRIVING
ALL VIBRANT CONNECTED, INCLUSIVE
V � S � Q NAND D STR CTSS MOBILE REGION EC S S EM
6nui[n
2. Approach
• Place-based, strategic, & collaborative ( public / private)
• Prioritize retention - while welcoming new companies
and fostering local entrepreneurs
• Inclusive, welcoming , & uplifting
• Advocates for local economic resiliency
• Guided by 4 new Innovation Councils
• Brave
2. Approach
Place-Based Economic Development
BROOKINGSElection'24 U.S.Economy International Affairs Technology&Information Race in Public Policy Topics Regions
RESEARCH
Mapping America's
activity centers: The = - _
equitable, and `,
t
Tracy Hadden Loh,DW Rowlands,Adie Tomer,Joseph "� ' !? �'� � ,r� T•
October 20,2022 •� 'F S✓ ,n �,9i. ., ,� I +x� ,rr"$ ,,
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2. Approach
Place-Based Economic Development
Power of 10+
Goal: Guide Investment How Cities Transform Through Placemaking
into Activity Centers, or
places within regions
where economic,
physical, social, and civic
assets cluster at a clearly • •
defined hyperlocal scale. • � \ ON , 13°
Other terms: - . .
• Smart growth
I
• 15-Minutecities ,
• Livable cities
CITY/REGION DESTINATION PLACE
10.major destinations 10+places in each 110+things to do
(layered to create synergy)
2. Approach
Place-Based Economic Development
MAPPING 15-MINUTE
° CITIES IN METRO AREA
°
Current Opportunities
• Sycamore - 1st Avenue
• Towncrest - 1st Avenue o
• So6
• ACT Campus °
Future Opportunities
eO
• West - Walden Square o ® O.
O5 MIN.NEIGHBORHOODS
• East - Olde Towne
Village LINKAGES
O POTENTIAL 15 MIN.CITY
n
- _,., O 15 MIN.CITY
2. Approach
Place-Based Economic Development
,0 15 Minute Map
Iowa city,Iowa
Early studies:
UI Geographic Information
System Students
UA • Mapping 15 Minute City
concept
Workshop and Research
Teams
00 • UI Tippie Social Impact
Community
Ea[ dxM iwie rthls Ike numMt°I xrv[n Ixen Eebv) N
• Grant Competition through
s ®gas
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2. Approach
Place-Based Economic Development
Figure ES-1: Potential Commuter Rail Stations
Ponn SVoot Station
(North Liperly)
Exisling CRANDIC CmrrNor
Current study:
Forever Green Roatl Station Bus Rapid Transit Options
Is it possible?
Propose0 Passeiper
' Rau Service omits 1 This study can help us line
up investment districts to
a eq
support the Bus Rapid
oraNille blbn Transit options on the
VA Hospilel Sblion CRANDIC line.
NJ
Downtown loa'a CMN of I Statin°
Google Earth
Uri
(Burlin n SYreell
Dudqua Sheet Station(bore City)
2. Approach
Place-Based Economic Development
Where do we start?
• Work with City staff / planning
• Engage the community through forums and Innovation Councils
• Call in businesses for interest / opportunities
• Seek investors
Strong precedence in Iowa
INVEST DSM - non profit
County, Municipal, Private Investors = public/private
Target areas in need of investment
Assess opportunities
Guide investment through targeted programs
2. Approach
Place-Based Economic Development
• Invest Special Investment Districts
DSM
STRENGTHENING NEIGHBORHOODS
l 1,
Oak Park / Highland Park Drake Franklin Area Columbus Park
Historic neighborhood business Beautiful historic homes on Charming homes on tree-lined Little Italy on the rivers,
district surrounded by well-built stately boulevards in an eclectic streets with friendly neighbors; spectacular views of downtown,
homes pLus beautiful McHenry and diverse neighborhood,home top-rated schools in a affordable single-family homes
Park overlooking the river—a to Drake University,friendly convenient location;walk and plus upscale,modern
great value close to downtown neighbors,and unique bike to neighborhood icons apartments.
employment and amenities. community events. including Snookie's,Waveland
Cafe,the Franklin Avenue
® ® Library,and the re-activated
FronLlin Ir HIa6
2. Approach
Place-Based Economic Development
Special Investment Districts - Program Example
+ HOMEOWNER RENOVATION PROGRAM
+ SINGLE FAMILY DEVELOPER PROGRAM
COMMERCIAL / BUSINESS PROGRAM
The purpose of the Commercial Grant Program is to provide financial incentives to encourage existing or new commercial property
owners within the Special Investment Districts to invest in properties in order to improve the appearance, marketabiLity, functionality,
and desirability of the commercial area. For questions, please call 515-221-8410 or email Info@InvestDSM.org.
**In order to be considered for Invest DSM's Commercial Grant Program, applicants must first go through the City of Des Moines' Pre-
Application Conference process.All projects must meet applicable city building and zoning codes. **
2. Approach
The partnership we need for this approach to be successful
Image matters MOST in economic development.
• Perception is reality.
• "No comment" is not a good option for the City
• Learning from Downtown.
• We can be an extension of your economic development staff.
• We are here to support community education and information through
specialized forums, coffees, social media shares, newsletter highlights, etc.
• Mutual understanding is critical. We'll ask for information before acting.
• Make time to visit with local businesses. Come to IC Lunch Connections.
• Participate in forums with us!
3. Inclusive membership model
Juty 2024-Jxno 2025
Im eftmmtLeveb68enefitf Summery •"'dn' `^"^ .
All businesses are members and have "
access to services (inclusive).
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Businesses that want specific services �� =�
OR participation in guiding initiatives
also invest with us - recognizing it is an - �•---.•-- - -•_
investment into the larger county'su �•=� v
economic prosperity. ��
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We ask all stakeholders to add 20% to e.,rt nx
their investment to support charitable
opportunities and funding theAllln
Vision Plan •� -•�
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4. New Services and targets
• Local advocacy to support economic resiliency
• Community Development Corporation
( Better Together 2030)
• Implement the Inclusive Economic Development Plan
• Keep underestimated businesses at the table
• Identify systemic problems to solve
• Ensure diverse and integrated representation within the organization to mimic community
• Work guided by Innovation Councils ( public/private)
BUILD
Economic Development Innovation Council
Guide economic development initiatives, develop new processes and roles for business
development, and oversee economic cluster initiatives.
• P2 Co-Chairs: Nick Lindsley / Jasmine Almoayyed
• 2024/2025 Focus Areas
• BRE - surveys & meetings
• Pural Development
• BPT Study & Plan completion
• Data management
• Industry clustering
W&j
ELEVATE
Business Support Innovation Council
Guide special initiatives and professional development opportunities that helps companies grow and
employees flourish. Core function is Business Support and Entrepreneurism and is dedicated to the
advancement of supporting particularly small, emerging, and locally owned companies.
• P2 Co-Chairs: Joni Troester / Jennie Wunderlich
• 2024/2025 Focus Areas
• Talent attraction and retention initiative
• Offering meaningful connection opportunities for members and
investors
• DEI and Inclusive Economic Development initiatives
• Small business education and financial support
INVEST
Community Development Innovation Council
Guide special initiatives and professional development opportunities that helps companies grow and
employees flourish. Core function is Business Support and Entrepreneurism and is dedicated to the
advancement of supporting particularly small, emerging, and locally owned companies.
• P2 Co-Chairs: Nick Bergus / Lisa Shileny
• 2024/2025 Focus Areas
• Strategic Investment Districts
• Cultivate public-private partnerships
• Support innovative affordable housing opportunities and other
pilots
• Pitch the path for federal, state, and local funding opportunities
We welcome your
questions.
We welcome your IOWA CITY
GREATER IC
involvement.
Thank you.
PRESENTATION CONCLUDED
CITY OF IOWA CITY
410 East Washington Street
Iowa City, Iowa 52240-1826
(3 19) 356-5000
(319) 356-5009 FAX
www.icgov.org