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Home My WebLink AboutWS4 - Update from Think Iowa CityPRESENTATION TO FOLLOW: By: Josh Schamberger, Ex - Officio, Iowa City/ Coralville Item #WS4 I r I CITY OF IOWA CITY 410 East Washington Street Iowa City, Iowa 52240- 1 826 (319) 356-5000 (319) 356-5009 FAX www.icgov.org i R Ail v �J ifif ,.I 5jYmM,T� GNp MPION ,f J, THE History Mission The Iowa City/Coralville Area CVB advances the economic vitality and quality of life for residents and visitors as Iowa's premier destination. Structure • Incubated in 1979 by Iowa City Area Chamber of Commerce • 5% hotel/motel referendum was successfully passed in Nov 1983 creating new 501 c6 in early 1984; 50/50 rule • Hotel/motel was increased (by vote) to 7% in 1993 • Iowa City Area Sports Commission formed in 2016 and officially registered as 501 c3 in 2018 Funding • Total operating budget for FY25 is $2.3M • 46% hotel/motel tax; 19% from partnership; 35% program revenue =- ,Mq wl Visitor Tax Revenue (2014 - 2024) 0 3.5 3 2.5 2 1.5 11 0.5 14 15 16 17 18 19 20 21 22 23 Coralville ■ Iowa City North Liberty University Heights 24 Iowa City 47.5% Police 27.5% Parks & Rec 23% Think Iowa City 2% HGI/Element TIF (8 of 12) Coralville, , 50% General Fund 25% Parks & Rec 25% Think Iowa City r Board of Directors Dale Arens, University of Iowa Athletics Mitch Gross, Chair Jeff Capps, Iowa Children's Museum Iowa City Community School District Peter Matthes, University of Iowa Jake Moore, Vice Chair GreenState Credit Union Tim Schroeder, University Heights Meghann Foster, Treasurer Brent Smith, City of North Liberty City of Coralville Brian Flynn, Secretary Shanti Roundtree, Pearson 30 Hop, Tin Roost, Joe's Place Laura Soride, REMAX Realtors Kelly Murphy, Past Chair Courtyard by Marriott & Springhill Suites Mayor Bruce Teague, City of Iowa City Matt Traetow, Hyatt Regency Ex-ofFicio Rod Sullivan, Johnson County Josh Schamberger, Iowa City/Coralville Area CVB THINK I OWA CITY Tea m Nick Kaeding Senior VP of Finance & Administration IOWA CITY AREA Monica Nieves Hirsch m IL SPORTS COMMISSION VP of Marketing & Communications Stacey Houseman VP of Sales & Event Experience Nick Pfeiffer VP of Public Affairs Luke Eustice Director, Iowa City Area Sports Commission Kylee Stock Director of Special Events Kylee Walker Manager, Iowa City Area Sports Commission Anna Haney Sales & Servicing Manager Donna Jondle & Angie Jordan Visitor Services Assistants Ashley Smith Operations Manager Joseph Cress Digital Media Manager co'` - e =; U Visitor Impact: ROI Last year visitors to Johnson County spent... • $684M on local goods/services • $99M in local/state taxes • $6M in local hotel/motel tax revenue For every $1 of hotel/motel tax received last year, staff efforts brought a return of $31.62 to Coralville and the community at large. s efforts. HERE FOR THE �La Again ... how do we know that? m i SPPa TTS commis IHSAA 3A/4A Boys State Baseball Tournament IHSAA State Wrestling Dual Team Tournament IHSAA Boys State Swimming IHSAA Boys State Singles/Doubles Tennis Championships IHSAA Boys Team Tennis Championships IGHSAU Girls State Volleyball Championships IGHSAU Girls Wrestling State Championships IGHSAU Girls State Singles/Doubles Tennis Championships A3 Midwest Swim and Dive Challenge All Iowa Attack Basketball Block Party Ts Rugby Clipper's Baseball Tournament Conflict For Charity Wrestling Tournament Dan Gable Donnybrook Wrestling Tournament David Armbruster Swim Open First Tech Challenge: Iowa Classic (Robotics) Girls on the Run Gri=ley's Wheelchair Basketball Tournament Hawkeye Invite IASI Long Course Swimming Championships Iowa Swimming Age Group Short Course Swimming Championships Iowa/USA Wrestling Kids State Tournament Irving B Weber Swim Invitational UCI Cyclocross World Cup/Jingle Cross (5x) Level 9 Western Gymnastics Championships (2021 & 2024) Missouri Valley Conference Swim and Dive Championships Soldier Salute Wrestling Tournament Special Olympics Mid -Winter Tournament Core4 Gravel Race Splash Out Hunger Swimming Invitational Sugar Cubed Marathon Summit League Swimming and Diving Championships (2025 & 2026) USA Wrestling Senior Nationals USA Wrestling World Team Challenge Tournament 2022 UWW Women's Wrestling and Men's Freestyle World Cup Varsity UDA/UCA High School Cheer and Dance Competition Wrestle Like a Gid Iowa Classic 2023 Big Ten Gymnastics Championships 2023 Iowa Golden Gloves Boxing Championship 2022 UWW Wrestling Training Camp (7 countries in town for 9 days) Iowa City Ducks First Tech Challenge: Iowa Classic I owa IITY� Anime Iowa Heartland District of the Foursquare Church Farm Futures Summit Iowa Assn of Justice Iowa Chiropractic Society Iowa High School Athletic Directors Assn Iowa Library Assn Iowa Limestone Producers Assn Iowa Paralegal Assn Iowa State Assn of Assessors Iowa Public Airports Assn Society for the Preservation of Barbershop Quartet Singers Alpha Phi Alpha Art Educators of Iowa Brain Injury Alliance of Iowa Iowa Assn of Business & Industry Iowa Assn of County Conservation Boards Iowa League of Cities Iowa — Illinois Safety Council Iowa Speech Language Hearing Assn Blue Knights International Motorcycle Club Iowa Future Business Leaders of America Iowa Knights of Columbus Iowa Utility Assn Iowa State Assn of Letter Carriers MEA Energy Assn School Nutrition Assn of Iowa TFC Iowa Catholic Daughters of America Defenders Law Enforcement Club Federation of State Boards of Physical Therapy Iowa Dental Assn Iowa Credit Union League Iowa Motor Truck Assn Iowa Parks & Recreation Assn Jehovah's Witnesses National Federation of State High School Assn's Wyffels Hybrids UI College of Engineering First Tech Challenge Special Olympics Iowa Varsity Spirit Market Segmentation � -� — 1�•� • Individual I Group Leisure • Conferences &Meetings • Amateur Sports • Special Events • Quality of Life We lead by... Bringing together people and organizations across the area in a way that no other entity can, functioning as a hub for local activity of all kinds and promoting cooperation and collaboration over competition. Being a nimble force behind identifying promising ideas and standing up proof -of -concept trials more quickly than government and other institutions are able to. Serving as the official brand authority for the area, keeping a finger on the pulse of the area to understand the essence of the community, to monitor and observe how it is evolving overtime, and to promote that identity to potential visitors. ��wv t - .7 ... i o, it's la iff VO • .a, 7 TT Innovative Sales & Marketing A "bounce back" year for conferences & meetings. In 2024 Think Iowa City serviced... • 56 groups representing 80,390 attendees; • $22,343,292 in direct economic impact To date in FY25, we have secured... 6 tradeshows representing 254 individual planner meetings resulting in... • 36 future conferences & meetings; • 47,350 future visitors, 22,936 room nights and $19.61VI of future direct spending Innovative Sales & Marketing ... record year for digital marketing and engagement. • 20.6% increase in total website users to 241,251 • 3.9M (+165%) Facebook impressions, 1.7M(1800%) Instagram impressions • Maximizing data/analytics and Al to better target visitor demographics. E.g., Placer, STIR. ALL SUMMER Summer of the Arts ALL SUMMER Northside Outside JULY 3 - 4 Coralville 4th Fest JULY 13 North Liberty Blues & BBQ AUGUST 10 5th St. Social - Coralville AUGUST 10 LibCon - ICPL AUGUST 23 Iowa City Latino Fest FALL Free Shakespeare - Riverside Theatre SEPTEMBER 28 Kick - It Expo OCTOBER 2 - 6 IARGUS: Russian Guitar Festival OCTOBER 14 - 20 Iowa City Book Festival OCTOBER 17 - 20 ReFocus Film Festival OCTOBER 30 - NOVEMBER 2 FEaST Festival NOVEMBER 8 - 9 Mic Check Poetry Fest JANUARY 26 - FEBRUARY 1 Beat the Bitter - North Liberty FEBRUARY 20 Black History Month Soul Food Dinner FEBRUARY 28 - FIRST Tech Challenge Iowa Championship MARCH 1 APRIL 3 - 5 Mission Creek APRIL 4 - 6 ICE CREAM (Iowa City Expo for Comics and Real Eclectic Alternative Music) MAY 17 Asian Festival - Coralville MAY TBD Prompt for Autonomy: A Community Showcase JUNE Juneteenth Authentic Placemaking Notable 2024 Programs (and Accomplishments) • Community Grant Program • North Liberty Centennial Park • South of 6 + ICDD • Iowa River Landing • University Heights Multi -Use Trail Plan Authentic Placemaking Johnson County Conservation Bond Nick Pfeiffer, Campaign Manager Josh Schamberger & Pat Heiden, Campaign Co -Chairs I 4r. Intentional Community Engagement sp— UTR TOM ALL", VI ON �--= South of 6 Diversity Market There is not enough local awareness and understanding of all that we do. While it's not critical that we are top of mind for everyone, we are after all an organization charged with growing the visitor tax base, we are working to strengthen our exceptional "connector role" among disparate groups. The more familiar they are with our mission and activity, the better for the good of the whole. Intentional Community Engagement via' ER]KY, 201H A�IvSA • MRIJV GreenState CREDIT UNION $95,000 donated to... • Iowa City Community School District • Clear Creek Amana School District • Solon School District Intentional Community Engagement Innovative Sales & Marketing ARPA Grant Recipients • Refocus Film Festival • EntreFEST • ICDD Los Trompos • Black Professionals of Iowa Empowerment Symposium • Iowa Golden Gloves State Championships • ICDD Winter Night Lights • African Festival of Arts & Culture • Core4 • Juneteenth Remaining through 2026: $33,387.15 lfl I� I �ORTAS CITY MIASRSION Bike Iowa City 41 '•, PIKE YOUH OWN ADVENTUHE Home to 9 IGHSAU & IHSSA State Tournaments I r7 iASAA vA `4024 a� zf 40 s�a�� coMMARiaN Regional Sports Authority Districts Varsity UDA/UCA High School Cheer & Dance Competition Iowa 7v7 Football State Tournament Miss Dance Team Iowa A3 Midwest Challenge Solon Spartan Bullseye Tournament Summit League Men's and Women's Swimming and Dive Championships Junior Heartlanders Hockey Tournament Iowa Swimming Age Group Short Course Championships 2025 National Collegiate Women's Wrestling Championships Special Olympics Mid -Winter Tournament Universal Ballet Competition Semi Finals Vicious Circle Disc Golf Challenge #11 Irving B Weber Invitational Armbruster Open Sugar Cubed Marathon IHSAA Boys State Singles & Doubles Tennis IGHSAU Girls State Singles & Doubles Tennis Splash Out Hunger Invitational Sweet Sugar Bottom Open Block Party 7's Rugby Tournament Altmaier Farm Classic UNIVERSAL BALLET COMPETITION STATE CHA"10N 2o2510WA MIDDLE SCHOOL BASKETBALL CHAMPIONSh big..._: Famm 5T 4L K4 STATE CHAMPI 20251OWA MIDDLE SCHOOL BASKETBALL CHA m? IOWA coMMQsmw Other notable wins... We Got Next. • 2025 Iowa Middle School Basketball Championships (March 21 — 23... over 100 teams and using courts all over Johnson County) • 2025 IGHSAU 3A and 4A State Golf Championships • 2025 — 2028 IGHASU Girls State Swimming & Diving Championships • 2026 Summit League Men's and Women's Swimming & Diving Championships • 2026 Missouri Valley Conference Women's Basketball Championships • 2028 — 2029 Missouri Valley Conference Swimming & Diving Championships • 2026 Senior Wrestling Pan American Games* Community & Economic Development Leadership Air, Rail,, and Trail An Iowa Great Place 4OF C-1 EASTERN IOWA AIRPORT 7LYCj1FffD W Zjr- - 'IL- , oil Ir Ile Main .'# .. • e �, a .. � � � -RI e � II�S• Y� _ T �f • A• _.We a ke'a I i v i n' b.y 145 A 1. t w h at ��.we e 0 , J Is V V a m°,a K e a e , T } • i W at wegi v_ . y J' �i, rov kf M&w Winston Chur6hill�-m.�. WdQM v What 1 we give. Domestic Violence Intervention Program (DVIP) Coralville Sesquicentennial Chamber Leadership Program (CLP) MetaDux Youth Leadership Program (YLP) Iowa City Community School District Foundation Coralville Winterfest Fourth Fest North Liberty Blues & BBQ South of 6 Better Together 2030 Iowa City UNESCO City of Literature Coralville-North Corridor Rotary Coralville Community Food Pantry Meeting Planners International - Heartland Chapter Iowa Society of Association Executives Iowa City Downtown District Houses into Homes United Way of Johnson & Washington Counties Christ the King Christian Preschool Liberty Lightning Baseball Club Thunder Softball Club West High Trojan Youth Community Foundation of Johnson County ;,,t 1. Aw - fir- P- ,'!F'yi��f'','x�,'j�� "l`• •_•�1► � :�i•�,•+PTr °tip 'S�-: �: .�*• .1..� �i�ri _ _�. _ -*fir ~ 7 � ' --� •� I,y -�-_AL n � r Thank you . THINK IOWA CITY m� s�oRA coMMaRiaN PRESENTATION CONCLUDED CITY OF IOWA CITY 410 East Washington Street Iowa City, Iowa 52240- 1 826 (319) 356-5000 (319) 356-5009 FAX www.icgov.org