HomeMy WebLinkAbout03-12-2007 Council Economic Development Committee
AGENDA
City of Iowa City
City Council Economic Development Committee
Monday, March 12,2007
8:00 a.m.
City Hall
Lobby Conference Room
410 E. Washington St.
1. Call to Order
2. Approval of Minutes from Feb. 20, 2007 Economic Development Committee
meeting
3. Due diligence and follow up questions and answers - Staff
4. Discussion of consultant presentations and qualifications for Downtown
Market Niche Analysis
5. Selection of consultant
6. Committee time
7. Adjournment
MINUTES
CITY COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
February 20, 2007
LOBBY CONFERENCE ROOM
Preliminary
Members Present:
Regenia Bailey, Connie Champion, Bob Elliott
Members Absent:
None
Staff Present:
Wendy Ford
Others Present:
Nancy Quellhorst, Craig Gustaveson
RECOMMENDATIONS TO CITY COUNCIL:
None
CALL MEETING TO ORDER
Chairperson Regenia Bailey called the meeting to order at 9:00 AM.
APPROVAL OF MINUTES - FEB. 9, 2007 ECONOMIC DEVELOPMENT COMMITTEE
MEETING
MOTION: Champion moved to approve the February 09,2007 minutes as submitted. Elliott
seconded the motion. The motion passed unanimously.
DISCUSSION OF Consultant Interview Questions
Ford share four questions from Karin Franklin who was not able to attend the meeting.
Quellhorst expressed a desire to know about projects in similar sized college towns language with
similar types of market diversity. Gustaveson added the importance of asking who will actually
conduct the study - the person interviewing or someone else. Elliot specified questions "Who is
the primary Project Manager?" and "How often are assistants sent in and how often will the
Primary Project Manager be interacted with?" .
Elliot wanted to ensure staff did good background research on the firms. Champion raised
question of how the consultant will address the diversity of consumers in the particular downtown
area.
Gustaveson wants to explore how the consultants contact people that do not have a vested
interest in the downtown based on the realization that surveys by his organization are necessarily
biased. Elliot wants to ensure that the survey methods are actually composed of random samples
and thus not biased by the expected demographics. For ERA (one of the consuJtants), he also
wants to know what percentage of the work their subconsultants will be responsible for.
Gustaveson pointed out that there are very few vacant spots in downtown Iowa City and when
there is a vacancy the turn around time is very short, so he wants to know what actionable steps
we might get from the consultant with regards to the lack of empty storefronts. Champion also
commented on how quickly even small spaces are occupied and the concern that new
businesses would have to wait some time for space. Ford said the charge for the consultants will
be to answer how the we should deal with the implementation of the recommendations. She then
posed the question of how a given mix can be achieved in a "tight" downtown.
Ford noted that Hieronymus Square will add a considerable amount of business space, changing
the dynamics and the mix of open space downtown and that the study should help us market
downtown to new business and the residents.
Elliot commented that they had been trying unsuccessfully for years to encourage the downtown
to move south of Burlington and so would be interested in seeing what the consultants can come
up with.
Discussion ensued about the importance of uniquely identifying Iowa City from other cities
regarding public spaces and the drawing of people to such spaces. Quellhorst wants to capitalize
on the cultural district designations and downtown activities such as the Farmer's Market and
what effect moving it would have.
There was also consensus that the consultants should be asked about failures and what they
have learned from a failure they have experienced.
Quellhorst wants to make sure to ask what would be required of the city in order to make the
recommendations work. Gustaveson indicated that it would be important to know how to "sell" the
recommendations to the community and to have community support. Bailey wants to know what
the role of the Committee in the process.
The committee decided that the consultants should be kept to a 20 minutes presentation that
covered the specifics of their experience, their approach, about their team and their fees. Bailey
and Elliot suggested staff provide these guidelines of what to present. Following the presentations
will be a series of assigned questions which will be compiled from the discussion today. After the
assigned questions, there can be a question and answer period.
Ford will compose and organize the questions to be distributed among the Committee members
at the beginning of the interview meetings.
Regarding the contract, Bailey mentioned that she would like to see some language in the
contract about who owns the result of the study and the limits to which the contractor will be able
to use it in the future.
Council Time
None
Adiournment
Elliot moved the meeting be adjourned, Champion seconded. Motion carried.
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