HomeMy WebLinkAbout01-24-18 Airport Commission Meeting Minutes January 24,2018
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MINUTES FINAL
IOWA CITY AIRPORT COMMISSION
JANUARY 24, 2018—5:00 P.M.
AIRPORT TERMINAL BUILDING
Members Present: Minnetta Gardinier, Christopher Lawrence, Robert Libby, Chris Ogren
Members Absent: A. Jacob Odgaard
Staff Present: Eric Goers, Michael Tharp
Others Present: John Moes, Rhiannon Rasmussen, Grant Cushman
RECOMMENDATIONS TO COUNCIL: (to become effective only after separate Council
action):
None.
DETERMINE QUORUM:
The meeting was called to order at 5:12 P.M. after declaring a quorum.
AIRPORT MARKETING/BRANDING WORK SESSION:
Tharp noted that this is a continuation of their previous discussion at the January 18 meeting.
He has been working with Goers and Moes to get a contract put together. He suggested they
walk through the proposal at this point. Goers suggested that Members review the information,
including the proposed cost and timeline, and engage in some discussion before making their
decision. Tharp asked the Fuel team to walk them through the proposal at this point.
Rasmussen began the review by going over what was presented at the previous meeting, so as
to bring Libby up-to-date. First was research, most of which has been done at this point. After
this is approved, they will move on to strategy. Rasmussen explained that this is where they will
develop how they will be communicating and meeting goals. The process next moves to
identity,followed up by implementation.
The Fuel team continued to work through the process, explaining what each step is expected to
produce. The identity phase will include many different layers, from the spoken to the visual.
They reviewed these with Members, noting how important it can be to have a consistent theme
and message. Some discussion ensued about brand expression and what exactly that means.
Looking at the timeline, Rasmussen noted that they had two weeks on the research portion.
The strategy portion will take another two weeks, and identity will take closer to four weeks to
complete. She stated that there will be meetings and reviews with the Commission throughout
the process.
Moving to the cost portion, Tharp stated that they are looking at$17,000. This will take them
through all of the work they have discussed, with the event portion being done pro bono. Moes
further clarified what this amount includes and what may need to be done at a later date. Goers
asked if the City would then own this logo, and Moes responded, noting that it will belong to the
January 24,2018
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City. The only thing that they like to retain is the right to show the work in their portfolio, things
like that. Gardinier asked what the exact deliverables will be at the end of the process. Moes
stated that included in the end process will be a report that lays out everything they have
discovered through their research. At the end of the strategy section there will be a strategy
report. Libby asked if there are any measurables throughout this process, some way for them to
see if these items are producing what they hope for. Discussion ensued about ways to
ascertain this information and what they could look for moving forward.
The conversation continued, with Members asking for further clarification of the overall process,
the cost involved, and the outcomes or deliverables at the end of the process. Moes stated that
if the dollar amount is a barrier, they can tell the Fuel team what their budget is and they can
tailor the process to that. Speaking to what are seen as the most important items to complete
first, Gardinier stated that she would like to see a more advanced web site for the Airport and
not just the page on the City site. She would also like to see business cards, letterhead, and a
one-page flier that advertises the Airport. The discussion turned back to measurables and how
the Commission will be able to gauge progress with such marketing and branding.
Continuing their presentation, Moes further explained how the process they follow in developing
deliverables plays out in a typical situation. Speaking to the logo, he stated that while it needs
to be purposeful and appropriate, it really is only one aspect of a brand. He gave the
Commission examples of how the Fuel team has handled this with other customers. Members
then addressed the cost of this process, which is "not to exceed $17,000,"asking questions
about what is included in this amount. Moes tried to break down how this amount was arrived at
and what Fuel wants to be able to do for the Airport in their branding efforts.
Gardinier asked Tharp what his thoughts are on this proposal. He responded that they have
talked about doing this for some time and that he believes this will be a big step toward
achieving several of their strategic plan goals. Gardinier stated that she sees this as a way for
them to reach the community. Tharp stated that they do have the cash balance to support this
project, should the Commission agree to move forward with it. Gardinier stated that she often
wonders if they shouldn't hire an intern to help with special projects such as this. A brief
discussion ensued with the Fuel team,to see if they would be interested in a marketing intern
who could help with implementation of the branding. Members continued to discuss the
proposal, with several stating that they really do need to do this so they can move ahead with
marketing and branding efforts. Goers recommended that Members move to approve a
contract with Fuel, subject to the price, timeline, scope of services, and deliverable described,
and subject to the City Attorney's office approval. Gardinier moved to approve the contract
with Fuel as discussed. Lawrence seconded the motion. The motion carried 4-0,
Odgaard absent Some discussion took place after the vote, with Fuel reviewing the timeline
with Members. A special meeting has been planned for Monday, February 5 at 5:00 P.M.
ADJOURN:
Ogren moved to adjourn the meeting at 6:23 P.M. Lawrence seconded the motion. The
motion carried 4-0, Odgaard absent iAIRPEpAt -t&
CRSON DATE
January 24,2D18
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Airport Commission
ATTENDANCE RECORD
2017-2018
TERM o 0 0 0 o o o 0 o o
- N Ca a U 0) V CO 0 N
N N N N N N
NAME EXP. 1D 0' 0) o m V o CD a) 0) a
✓ V V V V V V V V V V CO CO
Minnetta 07/01/19 0
Gardinier 0/ / 0/ 0/
XXX EEXXX E X E X X
Chris Ogren 07/01118 XXX XXX XXX X X X X
A.Jacob 07/01/18 0
Odgaard I 0/ 0/ 0/ 0/
X XE XXX XXX EEE E
Robert Libby 07/01/20 01 0/ 0/
X XXX XEXXE X X E X
Christopher 07/01/21 N N N N N 0/
Lawrence MMMNMMMXX X EX X X
New
X = Present
X/E= Present for Part of Meeting
O = Absent
OIE =Absent/Excused
NM = Not a Member at this time