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HomeMy WebLinkAbout01-24-18 Airport Commission Meeting Minutes January 24,2018 Page 1 MINUTES FINAL IOWA CITY AIRPORT COMMISSION JANUARY 24, 2018—5:00 P.M. AIRPORT TERMINAL BUILDING Members Present: Minnetta Gardinier, Christopher Lawrence, Robert Libby, Chris Ogren Members Absent: A. Jacob Odgaard Staff Present: Eric Goers, Michael Tharp Others Present: John Moes, Rhiannon Rasmussen, Grant Cushman RECOMMENDATIONS TO COUNCIL: (to become effective only after separate Council action): None. DETERMINE QUORUM: The meeting was called to order at 5:12 P.M. after declaring a quorum. AIRPORT MARKETING/BRANDING WORK SESSION: Tharp noted that this is a continuation of their previous discussion at the January 18 meeting. He has been working with Goers and Moes to get a contract put together. He suggested they walk through the proposal at this point. Goers suggested that Members review the information, including the proposed cost and timeline, and engage in some discussion before making their decision. Tharp asked the Fuel team to walk them through the proposal at this point. Rasmussen began the review by going over what was presented at the previous meeting, so as to bring Libby up-to-date. First was research, most of which has been done at this point. After this is approved, they will move on to strategy. Rasmussen explained that this is where they will develop how they will be communicating and meeting goals. The process next moves to identity,followed up by implementation. The Fuel team continued to work through the process, explaining what each step is expected to produce. The identity phase will include many different layers, from the spoken to the visual. They reviewed these with Members, noting how important it can be to have a consistent theme and message. Some discussion ensued about brand expression and what exactly that means. Looking at the timeline, Rasmussen noted that they had two weeks on the research portion. The strategy portion will take another two weeks, and identity will take closer to four weeks to complete. She stated that there will be meetings and reviews with the Commission throughout the process. Moving to the cost portion, Tharp stated that they are looking at$17,000. This will take them through all of the work they have discussed, with the event portion being done pro bono. Moes further clarified what this amount includes and what may need to be done at a later date. Goers asked if the City would then own this logo, and Moes responded, noting that it will belong to the January 24,2018 Page 2 City. The only thing that they like to retain is the right to show the work in their portfolio, things like that. Gardinier asked what the exact deliverables will be at the end of the process. Moes stated that included in the end process will be a report that lays out everything they have discovered through their research. At the end of the strategy section there will be a strategy report. Libby asked if there are any measurables throughout this process, some way for them to see if these items are producing what they hope for. Discussion ensued about ways to ascertain this information and what they could look for moving forward. The conversation continued, with Members asking for further clarification of the overall process, the cost involved, and the outcomes or deliverables at the end of the process. Moes stated that if the dollar amount is a barrier, they can tell the Fuel team what their budget is and they can tailor the process to that. Speaking to what are seen as the most important items to complete first, Gardinier stated that she would like to see a more advanced web site for the Airport and not just the page on the City site. She would also like to see business cards, letterhead, and a one-page flier that advertises the Airport. The discussion turned back to measurables and how the Commission will be able to gauge progress with such marketing and branding. Continuing their presentation, Moes further explained how the process they follow in developing deliverables plays out in a typical situation. Speaking to the logo, he stated that while it needs to be purposeful and appropriate, it really is only one aspect of a brand. He gave the Commission examples of how the Fuel team has handled this with other customers. Members then addressed the cost of this process, which is "not to exceed $17,000,"asking questions about what is included in this amount. Moes tried to break down how this amount was arrived at and what Fuel wants to be able to do for the Airport in their branding efforts. Gardinier asked Tharp what his thoughts are on this proposal. He responded that they have talked about doing this for some time and that he believes this will be a big step toward achieving several of their strategic plan goals. Gardinier stated that she sees this as a way for them to reach the community. Tharp stated that they do have the cash balance to support this project, should the Commission agree to move forward with it. Gardinier stated that she often wonders if they shouldn't hire an intern to help with special projects such as this. A brief discussion ensued with the Fuel team,to see if they would be interested in a marketing intern who could help with implementation of the branding. Members continued to discuss the proposal, with several stating that they really do need to do this so they can move ahead with marketing and branding efforts. Goers recommended that Members move to approve a contract with Fuel, subject to the price, timeline, scope of services, and deliverable described, and subject to the City Attorney's office approval. Gardinier moved to approve the contract with Fuel as discussed. Lawrence seconded the motion. The motion carried 4-0, Odgaard absent Some discussion took place after the vote, with Fuel reviewing the timeline with Members. A special meeting has been planned for Monday, February 5 at 5:00 P.M. ADJOURN: Ogren moved to adjourn the meeting at 6:23 P.M. Lawrence seconded the motion. The motion carried 4-0, Odgaard absent iAIRPEpAt -t& CRSON DATE January 24,2D18 Page 3 Airport Commission ATTENDANCE RECORD 2017-2018 TERM o 0 0 0 o o o 0 o o - N Ca a U 0) V CO 0 N N N N N N N NAME EXP. 1D 0' 0) o m V o CD a) 0) a ✓ V V V V V V V V V V CO CO Minnetta 07/01/19 0 Gardinier 0/ / 0/ 0/ XXX EEXXX E X E X X Chris Ogren 07/01118 XXX XXX XXX X X X X A.Jacob 07/01/18 0 Odgaard I 0/ 0/ 0/ 0/ X XE XXX XXX EEE E Robert Libby 07/01/20 01 0/ 0/ X XXX XEXXE X X E X Christopher 07/01/21 N N N N N 0/ Lawrence MMMNMMMXX X EX X X New X = Present X/E= Present for Part of Meeting O = Absent OIE =Absent/Excused NM = Not a Member at this time