HomeMy WebLinkAbout09-13-2021 Climate Action CommissionIowa City Climate Action Commission Agenda
Monday, September 13, 2021, 3:30 — 5:00 p.m.
Emma J. Harvat Hall
Iowa City City Hall
410 E Washington Street
Meeting Agenda:
1. Call to Order
2. Roll Call
3. Approval of July 12, 2021 minutes
4. Public Comment of items not on the Agenda
-Commentators shall address the Commission for no more than 3 minutes. Commissioners shall
not engage in discussion with the public concerning said items.
5. Staff Announcements
a. Action items from last meeting
b. Updated Action Plan report (see attachment)
6. Old Business:
a. Presentation of Marketing Plan Phase 1 Findings by Cause Impacts
7. New Business:
a. Updates on working groups (see reports in agenda packet)
i. Buildings (Krieger, Soglin, Grimm)
ii. Outreach (Krieger, Fraser, Holbrook, Bradley)
iii. Equity (Tate, Hutchinson, Hill)
iv. Adaptation (Bradley, Leckband, Giannakouros)
8. Recap of actionable items for commission, working groups, and staff
9. Adjourn
If you will need disability -related accommodations in order to participate in this meeting, please contact
Sarah Gardner, Climate Action Engagement Specialist, at 319-887-6162 or at sarah-aardnerpiowa-
citv.ora. Early requests are strongly encouraged to allow sufficient time to meet your access needs.
MINUTES PRELIMINARY
IOWA CITY CLIMATE ACTION COMMISSION
J U LY 12, 2021 — 3:30 PM — FORMAL MEETING
EMMA J. HARVAT HALL, CITY HALL
MEMBERS PRESENT: John Fraser, Stratis Giannakouros, Ben Grimm, Megan Hill, Kasey
Hutchinson (via phone), Matt Krieger, Becky Soglin (via phone)
MEMBERS ABSENT: Madeleine Bradley, Grace Holbrook, Jesse Leckband, Eric Tate
STAFF PRESENT: Rachel Kilburn
OTHERS PRESENT: Nancy Porter
CALL TO ORDER:
Fraser called the meeting to order.
APPROVAL OF JUNE 7, 2021 MINUTES:
Krieger moved to approve the minutes from June 7, 2021.
Grimm seconded the motion, a vote was taken, and the motion passed 6-0 (Giannakouros not
present for the vote).
PUBLIC COMMENT OF ITEMS NOT ON THE AGENDA:
Nancy Porter came forward to say she has been attending the meetings via Zoom, is interested
in climate, and appreciates this Commission. She is concerned about transit to Coralville and
any implication on climate fuel. She noted some people may be in distress because she
understands the busses won't run as often. She also asked about other things Iowa City is
working on that can make a difference. She serves on the Mississippi River Network
Committee, which represents states surrounding the Mississippi River and looks at the
problems impacting the river, 55% of which is caused by agricultural runoff.
STAFF ANNOUNCEMENTS:
Action Items from last meeting:
Staff sent the Commission the job posting for the climate analyst position
Staff was to work with Soglin and the Johnson County Sustainability Working Group to
update code discussions with the Home Builder's Association, but they have not met
since the last Commission meeting.
Staff included responses to the energy efficiency rebate program questions in the
agenda packet.
Climate Action Commission
July 12, 2021
Page 2 of 5
Giannakouros mentioned he would explore any kind of partnership with the University on
a research project related to community buildings and preservation and planning
Climate Outreach and Outreach Updates:
• Cause Impacts, the consultant working on the marketing plan, is nearing the completion
of Phase 1, which includes survey work and focus groups. They are hopping to present
to this Commission in August or September
• The TIF funded climate action incentive program has received 13 applications so far, 7
of which have been approved:
C ) Adamantine Spine Moving — project for rooftop solar array to produce 100% of
current energy needs
C ) Earl May — project for a rooftop solar array to produce approximately 98% of
current energy needs
C ) Iowa City Storage — project approved update interior lighting to LED and install a
solar array
C ) Mondo's Reunion Brewery — approved for a rooftop solar array
C ) Old Capital Foods — approved to install a high energy efficiency HVAC system
C ) P&G/Oral B — approved to replace an air compressor with an Atlas Copco
variable a -drive compressor
C ) United Natural Foods — approved to updated interior lighting to LED
• The next Iowa City Business Partnership Eco-Smart series presentation is August 10 on
the topic of water conservation
• A press release for the Climate Action at Work Awards has gone out and applications
are being accepted through August 13
• Grow Solar Linn and Johnson County hit a major milestone in June of 50 kilowatts which
results in discounts for participants
C ) The Solar Feasibility Survey results indicated widespread support for the
program
• Climate Fest is scheduled for September 20-25
• Solar panels are being installed on both halves of the Taylor Drive rehab project
• Climate Action Grants were awarded:
o Two solar installations at Shelter House and DVIP
C ) Energy efficiency projects at the Bike Library, Deerfield Commons, and Johnson
County Clean Energy
o Adaptation and resilience planning effort by the Multi -Cultural Development
Center of Iowa and A&W Sustainable Planning Outreach
• The EV Readiness Plan is complete and available on the City website
• Equity Working Group had a presentation on the Carbon Sequestration GIS Decision
Support Tool
• The Green Iowa AmeriCorps Team had a successful site visit in April and been
reapproved for a 21-22 energy team. In -home energy audits have restarted as well
Staffing Updates:
• Interviews are underway for the climate action analyst position and an offer of
employment is anticipated in the coming weeks
• After the analyst is in place for a few months, the City Manager's office plans to assess
their strengths, what needs remain in the office, and what skill sets are hoped for in a
coordinator, then advertise for that position in the fall
Climate Action Commission
July 12, 2021
Page 3 of 5
Stratis Giannakouros joined the meeting
OLD BUSINESS:
Discussion and recommendations on residential incentive programs for energy
efficiency:
• Waiting on analyst to be hired to continue the discussion
NEW BUSINESS:
Request for Commission Members to be on a review panel for Climate Action at Work
Awards:
• The application window will close on August 13. Staff requested a member of the
Commission to be on the application review team. Hill volunteered.
ARPA Input for City Council:
• The City is receiving about $18.3 million through the American Rescue Plan Act
• The City is doing public input and outreach but also wanted to invite City Boards and
Commissions to submit ideas
C ) Some eligible uses: projects to reduce the energy required to treat water;
projects that would conserve, reduce, or reuse water; green infrastructure
projects; weatherization for low-income households; projects that would improve
natural disaster resiliency; rain gardens with water storage or filtration abilities, or
green streets
• Working groups will discuss possible recommendations and report back at August
meeting
Discussion of Equity Toolkit review:
• An intern from the University of Iowa created a fillable equity review tool, which was
distributed to the Commission in the agenda packet
• The Commission discussed at what stage utilizing the tool would be most effective (early
in the planning stage or after waiting for more details on the action), how to
operationalize it, and how to differentiate the disproportionate impacts
• The form could serve as a living document, completed at the beginning and updated
throughout the process
• The Commission decided the Equity Working Group should review and give input
• The Commission discussed whether the tool should be available as needed or if it's use
should be mandated
Presentation of Equity Report:
• The Equity Working Group read the report and gave feedback on organizational
development
3
Climate Action Commission
July 12, 2021
Page 4 of 5
Next step is to send the report to City Council
Hill moved to accept the Equity Report and send onto Council. Giannakouros seconded the
motion, a vote was taken and the motion passed 7-0.
Update on Working Groups:
Buildings: Meeting later in the month
Outreach: No updates
Equity: No updates
Adaptation: Did not meet but received a project proposal for a group of students from Iowa
State to conduct a gap analysis of the adaptation portion of the Climate Action Plan and make
recommendations for future updates
RECAP OF ACTIONABLE ITEMS FOR COMMISSION, WORKING GROUPS, AND STAFF:
• Forward the equity report to City Council
• Coordinate which meeting to have Cause Impacts present to the Commission
• Working groups to review the American Rescue Plan Act funds
• Next meeting is August 2, 2021 (location to be determined)
ADJOURNMENT:
Giannakouros made a motion to adjourn.
Krieger seconded the motion.
A vote was taken and the motion passed unanimously.
Complete audio recording of meeting:
httos://citychannel4.com/oodcasts/2021/CAC20210712. mo3
Climate Action Commission
July 12, 2021
Page 5 of 5
CLIMATE ACTION COMMISSION
ATTENDANCE RECORD
2021
NAME
TERM EXP.
N
N
N
Q
Q
N
N
0
N
0
N
0
N
0
N
0
N
0
N
0
N
Madeleine Bradley
12/31/2022
x
x
x
X
NM
x
O/E
John Fraser
12/31/2021
x
x
x
O/E
NM
x
x
Stratis
Giannakouros
UI Rep
x
O/E
x
X
NM
x
x
Megan Hill
12/31/2022
x
x
O/E
X
NM
x
x
Grace Holbrook
12/31/2021
O/E
O/E
O/E
O/E
NM
O/E
O/E
Kasey Hutchinson
12/31/2022
x
x
x
X
NM
x
x
Matt Krieger
12/31/2023
x
x
x
X
NM
O/E
x
MidAmerican
Jesse Leckband
Rep
O/E
x
x
X
NM
x
O/E
Becky Soglin
12/31/2022
x
x
x
X
NM
X
x
Eric Tate
12/31/2021
x
O/E
O/E
O/E
NM
x
O/E
Ben Grimm
10/31/2022
x
x
x
O/E
I NM
x
x
KEY: X = Present
O = Absent
O/E = Absent/Excused
NM No
Meeting
Progress update on "Accelerating Iowa City's Climate Actions" as of 7/22/21
Note 1: Many actions initiated in 20M have continuing activities. There is an expectation that the actions will continue to develop over time, as they become integrated throughout City and community operations.
Note 2: Phases indicate anticipated
Phase 1
Phase 2
Phase 3
in companion re are ing owe i ime e
rof r'ectstart
2020
2021-23
2024-25
Actions"Report at
ore/climateacdon
Promote Energy
1
1.1-1.2, 1.6
Jun-20
Initiate planning and needs assessment. Identify resourcei,
Imperative. Review of equity report and assistance
In Development
Discuss plans for educating
Efficiency and
contacts, and content. Assess web access and source
from EHR staff essential. Commission and Working
and engaging residents and
Performance Tips to
development, method of dissemination. Support eventual actions
Group recommendations and feedback needed.
business; recommendations
the Public
with strategy from communications plan (Action 5.1-EDU).
and program ideas welcome
Agree entwith Cause Impact as consultant in effect and
underway. Objectives identified include emphasis on concrete
action residents can take to improve energy efficiency and to
move towards electrification of household energy use. Staff
discussions with community groups are positive and developing
ideas. Promotion of programmable thermostats went out in fall
20M. Additional promotion planning underway. Aflyer
highlighting efficenry and made inability features in three housing
rehab proem was distributed during the Parade events.
Partner with
1
1.1-1.4
Jun-20
Started introduction to organization; several more meetings and
Use equity report to ensure stakeholders from
Discuss plans for educating
Stakeholders to
expansion of contacts necessary. Met with City development
impacted groups are represented, and feedback is
and engaging residents and
Promote Green
staff and Home Builders Association. Plan to engage small group
shared with development community,landlords,
business; recommendations
Building and
of stakeholders to discuss barriers and interest in pursuing green
and builders. With the Commission and Working
and program ideas welcome
Rehabilitation
build strategies to create new alliances/education opportunities.
Group's feedback, staff developed an equity
Initial stakeholder meeting held with "BA in April'21, program
outreach plan that involves community based
options in development. Support more actions with strategy
organizations that may provide valuable insights
from eventual communications plan(Action 5.1-EDU).
needs, benefits, and barriers.
Encourage the local
1
1.1&1.6
May-20
Staffmetwith local realtors from lCAAR about housingtrends
Benefits for informed buying/selling, may need
Realtor Community tc
and potential for education and cooperation on energy efficiency
incentive assistance later on, if concentration of
Include Energy
and proem benefiting residential properties.ICAAR and City
activity falls within only a few neigborhoods or
Performance in the
exploring example programs and will plan to meet again in 2021.
stakeholder interest lacking. Education for all
Multiple listing
In the iterim,City staff is finishing a complilabon ofinfommabon
residents and renters about housing with energy
Services(MIS)
about assistance programs, many dwhich enhance climate
efficiency and indoor air quality walks to equity
Property Inventory
action initiatives. ICAAR is supportive of sharingthese programs
concerns. Commission and Working Group
F.
with the community. ICAAR shared that several initiatives
recommendations and feedback needed.
supporting susta inability measures are in development. Staff has
conceptualized new ideas for partnering with ICAAR but has not
yet discussed.
us Commisswn Notes
Offer Free Home
1
1.1
Sep-20
Weatheriza0on kits available through GlAfor IC residents. Have
Americorps provides services to entire community
Energy Assessments
been shared with many households this fall and spring while in
with targeted outreach efforts to vulnerable
through Green Iowa
home energy audits were unavailable. Home energy audits
populations including seniors, low income, and
AmeriCorps
resumed in May and will continue in the fall. CIA working with
veteran households. Intake form for services asks
analyst to create a new data set combining five yeras of audit
demographic information, which is reported to
nomination with information from Johnson County assessor's
the state as part of their federal grant
office for future housing stock analysis.
requirements. Development of a mapped GIS
inventory of energy efficiency assessments and
vestments is underway.
Enhance Energy
2
1.1
Jun-21
Received updated report from NDS on current activity and
Assisted households currently meet federal Await stuff proposal for
Standards for City
effortsStaff currently vploring alternatives for rehab prciem
income requirements. Establish a mapped GIS enhancing Energy standards
Rehabilitation
and ability for City to support incentives or supplemental energy
inventory of energy efficiency assessments and for City rehabilitation
Projects
efficent upgrades if homeowners cannot/won't pay the
investments. Ensure access to energy efficiency projects
difference to upgrade. Have met with local WAC providers&
and other made inable design elements in each
builders to identify key issues and ideal pnyects. Propose l still in
prciedthrough education and engagement
development; will bring to Commission and community
Adding Greenlowa AmarriCorps energy assessment
stakeholders for feedback and further guidance. Educational
property addresses to CIS Equity Man, to further
components also necessary. CIS equity mapping underway, will
gauge possible geographic or demographic gaps in
bring mapping tool and toolkit info to Commission for review.
program services and outcomes.
Cm,ninate
1
1.1
Fall 2020
City launched first Energy Blid around Earth Day with about SO
Assess equity report to determine any areas of wway
Neighborhood Energy
volunteers and connected the awartto coordinated efforts with
focus. NDS can assist with housing/permit dad
Blitz Events
the South District Neighborhood Association. Positive community
that can help focus on neighborhoods with less
feedback, lessons learned will be applied to card[ energy blitz
efficient housing stock. Outreach to underserved
event, potentially in Fall of 2021. The Equity and Outreach
groups may spur interest in blitz programs or
Wonting Groups discussed the event and provided feedback.
pnyects. Wonting Group recommendations and
Leftover boxes will also be considered for distribution during
feedback needed. GIS equity mapping in progress.
ClimateFest
us
Commisswn Notes
!M
Launch a TIE funded
1 1,2&SA
May-20
In August 20M, Council finalized approved este Nishing and
Future downtown program considers ability of
Y
climate anion
approving Urban Renewal Areas at Heim, Sycamore, and Scott
businesses to get funding through other sources
incentive program
Six and approved changes to downtown UM in September 20M.
and existing city grants, to help prevent potential
at reducing
Staff met to finalize requirements for downtown TlF program,
gaps in assistance availabilty.
Iteed
ndustrial energy
focused on occupants of smaller commercial spaces.'New'
consumption
Seven applications have been approved for funding assistance in
remaining years of the TIF agreementStaff are working with
buiesses to promote and process additional applications.
Develop or Partner
1
1.1-1.4
lul-20
As discussions with community organizations progress, new ideas
Approach to populations served critical.
In Development
Recommendations needed
with Local
for how to accomplish this task are being generated. Commission
Commission and Working Group
to develop comprehensive
Stakeholders on a
will need to weigh in on neighborhood pilot program/s which are
reccarnmendatficans and feedback needed for
energy efficiency building
Comprehensive
in conceptual development. Explore RFD for external partner/so
fuller development.
rehab program, identify
Climate Action
implement a program. Significant interest in supportingyouth or
best practices, suggest
Rehabilitation
young adult skills training program.'New' Small pilot
exampeprograms, assist
Program
partnership with students and "BA for skill -building component
w [h equity efforts
with Parade of Homes energy efficiency rehab proem and staff
will assess succcesses and challenges of that Project. Pla coding for
this item continues into 2021.
Consider a Building
2
1.3
Feb-21
Discussion with NDS, identify requirements, potential costs, and
Understanding that locally, incremental home
In Development
As work progresses, will
Permit
offset Present to local stakeholders and Commission for
"pnce creep' tends to price homebuyers out for
require Commission
Fee Rebate Program
feedback. Intel stakeholder meeting held with "BA, program
every$1,000 more, we need to keep inflation of
feedback and
for
options in development.
housing costs to a minimum and ensure that the
recommendatficans
Enhanced Energy
program does not add costs. Geographic review
Standards
could also ensure that program is applied
somewhat evenly through all areas of new
development/redevelopment.
Initiate. Net Zero
2
1.3
Mar-21
Have determined that competition should include student and
Potential for outcome of contest to be
In Development
As work progresses, will
House
professional categories but needs fuller shaping. Potential for
constructed by the City with incomerequirementsrequire
Commission
Design Competition
resulting designs to be functionally built. Modification ofthis
for memownership. Modified competition
feedback and
program includes a categoryfor retrofit/remodel at lower energy
categories could define different pricing models
recommendatficans
ving,
and occupant populations. Workinggroup can
provide suggestions and feedback.
us
Commisswn Notes
!M
Complete.Net-Zero
2 1A&1.4
Mar-21
Two demonstration rehabilitation prgects were showcased in
Equity will be required in review ofthe prgeR
Y
Demonstration
the Remodeler's Parade. Work included walls, Floor and attic
placement, occupants, and local impacts.
Rehabilitation Project
rehab, new windows and doors, heat pump WAC and water
Demonstration prgect engages local students as
Lester, and pollinator garden. Solar will be installed on both units
an educational and stall building opportunity.
in July 2021. Although prged was not true net -zero, it will result
Inverts in South District Nome Ownership
in multiple levels of investment and is to be add as affordaNe
Program.
units to local, first time homeowners. Fliers highlighting energy
efficiency features were developed and handed out during
Parade events. Budgeted FY22 funds for additional
rehabilitation/construction pDyects.
Launch an
2
1.1-1.2&1A
May-21
Startingwith a few rental induction stovetop appliances to begin
Explore opportunities for multi- family properties.
In Development
As work progresses, will
Electrification
to introduce residents to non- natural gas technology.
Working group and stakeholder feedback helpful.
require Commission
Incentive Program
Development of a rebate program in early part of the year will
feedback and
require research and stakeholder feedback. Initial stakeholder
recommenclathons
meeting held with NBA, program options in development,
brought to Commission at May M21 meeting for discussion.
Create a More Robust
1
1.1 -1.2
Jun-20
Additional inspectorbudgeted in FY21, on hold. Metwith NDS
Commission/Working Groups should assist with
Define how Cityshould
Energy Code
staff in September to review items staff will be looking at and
how they would like to measure equity and what
measure equity in housing
Inspection Program
addressing through compliance checks, such as pre -drywall
should be reported to show prol
inspection program
conditona, R and U values ofwalls and windows. Altered
inspections program and initial education about necessary
inspections planned for initiation shortly after additional
inspector hired.
Incorporate Stricter
1
1.3-1.4
Aug-20
While codifying these efforts is notfully in motion due to existing
Greater equity can be achieved through a
In Development
Participate in stakeholder
Energy Standards into
prgect load, stuff continues to encourage and require actions
geographic distribution of benefits. Education and
nwiew or provide
Tax Increment
informally through the development process. Elements ofrecent
advocacy could benefit poMdations impacted and
commentar,to Council
Financing Policies
development approvals require energy efficiency measures,
served by policy implementation.
including TEED Silver standard build (minimum of 8 points from
energy category), rooftop soar, low Flow fixtures, and
incorporated stormwater improvements. These measures will be
administrative components of the process until these measures
or enhancements are amended into Code.
Incorporate Strict
2
1.3-1.4
M22
At this time, NDS is working on an update to the Riverfront
Not Soured!
As work progresses, will
Energy
Crossings District Code, in which the height and density bonuses
require Commission
Standards into Height
apply more frequently than other zoning districts. Application of
feedback and
and
the height bonus provision is discretionary and staff has been
recommendathons
Density Bonuses
instructed to require energy efficiency measures as a categoryfo
height bonuses. These provisions closely mirrorthe existing TIF
standards. Recent pDyects that have come before Council and
upcoming prgects are incorporating these provisions and the
City will continue this until the Code is amended. (See 311-2)
Initiate Energy
2
1.6
2022
Research. Consideration ofcurrent law; misting programs in and
Not Startetl
As work progresses, will
Benchmarking
out of Iowa needed before application of this type of regulation.
require Commission
Requirements
feedback and
recommendations
Develop Climate
2
1.1&1.7
Aug-21
Discussions with NDS and stakeholder; including property
Renters should be impacted as little as possible Not Sommol
As work progresses, will
Action
owners,landlords, realtors, renters, and development
while receiving benefits of any improvements
require Commission
Requirements for all
community.
made to comply with a proposed program.
feedback and
Existing and Future
recommendations
Rental Permits
Advocate for State
1
1.1-1.4
May-20
The spring 2020 meeting was delayed by COVID, with hopes to
Could support these efforts with help from
Adoption of
reconvene later in the year. We do not have confirmation that a
education and advocacy from underserved groups
Advanced Energy
meeting was held. City Council legislative priorities included this,
that directly benefit from housing improvements.
Codes
noting that although approval is administrative, assistance and
Staff reached out to several aligned groups in
support from Iowa policymakers will help.
September but did not hear back. Discussions may
need to take place when equity planning/outreach
I, fuller along.
Advocatefor
1
1.1-1.4
May-20
Eligible staffvoted for adoption of new IECC codes in 2020. City
Could supportthere efforts with help from
Aggressive Energy
Council legislative priorities included this, with a requestfor the
education and advocacy from underserved groups
Code Development
State of Iowa to develop an energy plan or update that will
that directly benefit from housing improvements.
and Adoption
address climate actions. Early discussion with local development
Staff reached out to several aligned groups in
community on potential for voluntary elevation of energy
September but did not hear back. Discussions may
efficient building standards.
need to take place when equity planning/outreach
is fuller along.
Solar Partnership
1
1.6
Apr-ZO
Drought forward one prgect to City Council in April 2020 and
Elemen[sof[he ICED solar feasibility study include
Upon completion oflCED
with MidAmerican
not approved. Assessing opportunities as locations or
equity measures, engagement efforts, and
study prgeq Commission
chances present themselves. Since Oct. report, City and
actionable measures to go forward with concepts
may choose to offer
Commission moved ahead with ICED partnership proposal to
for solar infrastructure and placement A survey to
addition l feedback and
create a solar feasibility study for Iowa City to plan for potential
collect community sentiment and
recommendations
solar sites and engage community in conceptual conversations.
barriers/benefits was completed.
'New' Substantial mapping technical information gathering
and a survey was completed with a community led committee o
stakeholders and writing the report is underway. Anticipated
study completion in September 2021.
Net-ZeroPublic
2
1.1&1.7
Must determine where this prciectwould take place or be
Not Started
Housing
Ilan-22
retrofitted. Discussions underway at a staff level to identify
possible location.
r Sipifrnt
1
2.3
Aug-20
The Climate Ambassador program included segments about
Commission may want to
Review, equity Report toidentify grouJ.nd
Transportation
transportation. Must continue toidentify howwewill engage all
locationstofocus attention. Explore lontribube ideas and
Education and
residents. Asignifcant porcion of [his effortwill come from
translations. Components of public msuggestions for initiatives,
Outreach Campaigns
combination ofthe developing climate action communications
be part ofupcoming development ofPartnerships, and outreach
strategy and coordination of marketing bythe Transportation
Communications Strategy. Commissio
Services Department. Transportation reporting metrics are
Working Group recommendations an
defined. Pla noting for ClimateFest involves bike and EV activities.
needed.
Launch an Eco- Driving
3
2.5
Sep-21
Grants planned for employer installation of EV charging pores.
Campaign Alongside
Paired with an informational campaign and car free week
Employers
Education campaigns must be coordinated with employers. Post -
pandemic expand to shared driving or transit campaign. *New*
Statewide EV Readiness Study completed.
Incentwe Public
2
2.2
Sep-21
Coincide any education with electric bus rollout. Can accompany
Community feedback may be gained during Not started Commision may choose to
Transit
passes for riders, celebrations/thank you's to dedicated riders,
outreach stage of Communications Strategy provide recommendations,
Options
and supplement transit facility or stop improvements. May
development. work on this as a pDyecq or
coordinate with future marketing efforts of Transportation
suggest example programs
Services.
from outside Iowa City
Review Parking
2
2.6
Fall 2021
Startwith NDS review. Some issues may be identified during the
Considerations include pricing models, transit Not Started
Regulations
development of the updated affordable housing action plan,
alternatives, physical access to housing and work
and Consider
which is underway.
last mile options.
Innovative
Waysto Encourage
Alternative Modes of
Travel
Establish an Electric
1
2.2
May
Written policy completed in Sept New text includes preference
Although every vehicle the City purchases cannot Monitor as desired
and Fuel Efficient
for Ws, describes process by which new vehicle purchases are
be EV at this time, continually increasing the
Vehicle Purchasing
considered and direr purchase when multiple factors
presence of non- emitting vehicles creates
Pdicy
determine EV appropriate option and available for needs.
healthier air quality as City vehicles move about
Included in Nov 20M CAC agenda for reference. Four electric
and provide services in the community. Electric
buses on order for delivery in fall 2021.
buses will also require less maintenance than
diesel models, pending in cash that can be
dedicated to improved service levels.
Track Adhemnceto
1
2.7
May -III
AW equipment provides idling data. 32 vehicles currently have
Monitor as desired
City Idling Policy
the technology and AW for another W vehicles is currently being
procured. Reformatting reports to make it easier to read for
improved use and analysis. Staff will compile data and CAO will
assist with reporting.
Completethe Transit
1
2.1
Ongoing
Completed study in Fall 2021; was somewhat delayed from Covid
Goal is to serve residents most needing transit Maywanttoprovide
Study and Implement
19. City Council approved recommended changes. 'New'Fare
service. Sunday and latenightservice feedback on proposed
Recommendations to
and Transfer policy changes implemented in July 2021.Route,
enhancements and fare free proposal will help Transit system
Bolster Service and
stop, and schedule changes will be implemented in August 2021.
further conversation. Components of public recommendations and
Increase Ridership
Transportation Services conducting outreach and marketing
messaging to be part of upcoming development of planned system changes
efforts. City Council has requested staff proposals on fare free
Communications Strategy. Commission and
service, late night on demand service, and pilot Sunday service.
Working Group recommendations needed.
Complete Electric
2
22
Jul-21
*New* Study completed and published in lone Z(121. Steering
Various equity focused resources were considered Based on study resuits, may
Vehicle
Committee will plan to meet quarcerlyto advance
in the development of the study Thefnalsddy offer Commission feedback
(EV) Readiness Plan
recommendations.
included descriptions of barriers and and recommendations/
and
recommendations to reach group such as income- support
Implement
qualified individuals, and multi family residential
Recommendations
habitants.
Achieve God Friendly
2
2.3
Aug-21
Bicycle infrastructure continues to be a focus ofthe City and the
Education and access components include equity Maywanttoprovide
Bicycle Friendly
network has grown considerably in the last few years.
practices. suggestions or support for
Community
Unfortunately, the pandemic year prevented some ofthe
local bicycle initiatives
Status and Begin
planned bicycle education and enagement components that are
Work
standard for God level Bicycle Friendly Communities and
Toward Platinum
therefore the application was delayed by one year. The City plans
Status
to apply for a God designation again in August 2021.
Engage the Public to
1
3.2
1un-20
Resource Mangagement and NDS engaged in comporting
Focus is reliant upon meetings with staff, current Feedback or direction
Comport Organic
education. Course materials created for educators. Upend
efforts, working Equity Working Gmup, equity welcome
Waste
opportunities with local businesses. An education unit for
report, translations sendces available, and
Climate Ambassadors focused on waste. Direct mailed postcards
outcomes from Communications strategy.
have been successful, plans to continue. Started a comporting
collection point at Iowa City Farmer's Market for market goers
and downtown residents that can drop off small amounts of
ompostable organic materials on Saturdays. Vendors
encouraged to use compostable food sendceware, and plan to go
100%zero waste in 22.
Education Campaigns
1
3.3
Jul-20
Staffconinues to coordinate efforts with Neighboorhood
Focus reliant upon meetings with staff, current Feedback or direction
for Neighborhoods to
Planner, local schools, and other City staff to share information.
efforts, working Equity Working Gmup, equity welcome
Reduce Waste/
Specifc messaging about reduced consumption or minimizing
report translations sendces available, and
Consumption atthe
waste at the source forthcoming. including Repair Cafes; ideas
outcomes from Communications strategy.
Source
are welcome. An education unit for Climate Ambassadors
focused on waste. Student climate grant will focus on
neighborhood cleanup and education on eliminating waste at the
source, to include translations.
Develop.
2
3.4
Feb-21
Although some initial discussions and research have started at
In Development Commisionm.ychooseto
Pdiry/Ordinance
staff level, this initiative requires further discussion. Pdiry
provide recommendations,
Requiring Specific
examples and research are needed, as well as exploration of
work on this as a prcieq or
Demolition
programs that can assist with meeting requirements of recycling
suggest example programs
or Deconstruction
and diversion policies. The Historic Preservation Commission has
from outside Iowa City
Recycling
expressed interested in providing input.
Standards/
Mandating Si®rageto
2
3.1
Jan-21
Staffconinues tofeld callsfrom multi- family areasthat do not
Ensuring signed containers in multi family nd.,—y
Assist
feeltheyeither have access torecycling or arewitnessing
properties will help renters with access to
Waste Collection
improper use ofwaste containers. Many times, this is traced back
recycling. preventing additional trips, and
to a lack of simple signage. Staff applied for a grant(hope to hear
recycling stream contamination. Additional
back in spring 2021) and is working directly with haulers to get
emphasis will be put on language accessibility.
voluntary, uniform labeling on waste and recycling containers.
Some suggestions may rise from development of
After this effort is made, staff will assess whether any legal
Communications Strategy. Often, households
requirements will be necessary.
move from one rental area to another with
different recycling and waste containers, leading
to confusion about proper disposal.
Require All
2
3.5
Jun-20
Staff finalized simple agreements for sports organizations
Must assess whether new requirements impact Review new converts for
Park/Public Space
renting athletic facilities. Community education needed. Testing
populations differently. Working Group parks athletics use and
Rentals to Recycle
results with athletics first but the next step to general facility
f e ommendations needed. prwideguidance forgeneral
and Use "Green'
rental requirements will require community and equity input Full
parks rentals, including
Event Best Prac res.
assessment on sports facilities delayed because of pandemic.
equity review
Regularfeld use resuming 2021. Recreation Master Plan
information may assist in furthering discussion.
StMus
CommiRgn Notes
Adaptation
AE-1
Develop Climate
1
4.2
May-20
Three cohorts are successfully complete. Continued, regular
Development of program includes application
Amassador Team
engagementwith the Ambassadors is planned. Ashort breakin
process notreliant upon technclogytopardcipate.
bringing on new classes of Ambassadors is planned over summer,
If tech is necessary, funding available to purchase
tomake sure thetAmbassadoes have resources neededtostay
tablets or other device to loan to ambassador
engaged and support City initiatives.'New' Third cohort
participants for training activities. Special
completed. Ambassadors will have the opportunity to present on
attention paid to connection with local groups
climate efforts during ClimatePest Staff will encourage
that can recommend ambassador applicants.
"leadership" projects from Ambassadors who have completed a
Initial cohorts varied in background and
cohort.
experience.
Establish Resilience
2
4.2
Apr-21
Begin with consultation between puNic health and community
Ideally, the community stakeholders will identify
In cevelopment
Support efforts to establish
Hubs"
stakeholders. Pla n to hold events at these identified resilience
their own preferred resilience hub and this project
resilience hubs through
hubs to connect them as places for help security, and comfort
will include their ideas and feedback, as well as
arch, meetings, event
for nearby residents. Likely will get feedback during
the buy -in from the property itself Language
planning. promotion, etc.
7
Communications Strategy outreach and development Climate
accessibility, cultural competence, and geographic
Action grant awarded to assist with engagement and support for
proximity all play roles in this effort.
establishing community resilience hubs.
AE-3
Educate and
2
4J
May-21
Staffheld preliminary meeting with Invert Health partner to
Equity reach will become more clear with agency
Attend invitation to public
Coordinate with Local
identify current needs and to explore co- benefits of climate
coordination and parmering. Can use equity
health stakeholder meeting
Agencies on Health
action projects centered on puNic health issues. Stakeholder
scale/report to identify starting agency
(unscheduled); consider
Impacts
group would serve as connection for fuller meetings with
discussions. if full stakeholder meeting held for
guidance about ideal
Johnson County Public Health, University of Iowa, etc. Meeting
Invert Health with focus on climate issues, will
projects, or other partners
data yet to be set but stakeholders agree to reconvene this
seek participation from Commission.
initiative.
Concentrated
2
4.5
Apr-21
Staff led campaign, will align with developing communications
Equity involved in rain barrel initiatives, as well as
Provide feedback and
Education
strategy. Budgeted promotional materials and activities. Green
educational opportunities. Geographic analysis
recommendations for
Campaign for Private
Iowa AmeriCorM plan to held rain barrel program in July M21
required prior to planned activities. BYA designed
existing natural areas and
Properties about
and will coninuetheir standard educational programs and
garden area for City property rehabilitation
stormwater management
Native
activities. Continued Parks and Recreation native prairie planting
prgecq to encourage education and access to
programs
Plantings, Permeable
education opportunities.Additionally, City and University staff
edible and pollinator plants.
Pavement, Rain
have discussed crossover native planting education and vduntee
Gardens, Soil Health,
opportunities for students and community members. *New*
Rain Barrels and
Pollinator garden completed as part of climate rehab project and
Cisterns
promoted during Remodeler's Parade. Staff discussing
opportunity for demonstration stormwater management on
residential property.
AE-5
Coordinated Efforts
2
4.3-4.4
OCP21
Discussion must be scheduled forfuMer development of
Not Started
Identify priority issues to be
with Local Emergency
actions. Discussions with utilities ongoing, meetings with EMA
brought up with emergency
Agencies and Idi icy
have been delayed due to pandemic management.
management -specifically
Agencies Providing
equity concerns
Critical Infrastructure
Ada
tlon
AI -1
Partnerwith Pmlect
1
4.6
Jul-20
Rootfor Trees tree planning program began in October with high
Commission provided recommendation, and
Pmvidefeedback on Root
Green on a Tree
interest and over 250 vouchers requested. This spring. another
feedback on program proposal. Income eligible
for Trees program results
Planning Partnership;
250« vouchers were distributed. Residents are able to use a
properties will be permitted a greater discount
when received.
Incentives for Private
voucher for a discount on tree purchase from Iowa City nurseries.
Additionally staff engagement will be focused in
Tree Plmaing
Low income residents are permitted greater discount for tree
areas that have less tree canopy than other parts
purchase. Parks and Recreation Department is managing
oftown. Engagement will also provide an
program and conducted targeted interpersonal and
opportunity to inform about the utility discount
neighborhood outreach. Green Iowa AmeriCorps will assist with
program. Completed mapping of voucher
planning the purchased trees to ensure they get to homes and in
participation will assist with equity review.
the ground. Connected student group with Pmject Green on
volunteer maintenance projecc *New* Planning underway for
pother round of Root for Trees in Fall 2021. Staff conducting
heat map of geographical distribution of Root for Tree
participants and will provide an update to the Commission.
Street Tree Ordinance
1
4.6
Aug-20
NDS will draft ordinance. Research started but needed a meeting
New Ordinance will apply to new developments.
In cevelopmeat
Identify or provide feedback
with stakeholders in fall. Drafting beginning in 2021, based on
on priority issues for City to
staff capacity and wrap up of prior projects.
consider in landscaping
standards
-
Increase Tree Planning
2
4.6
Winter
Initial research and planning required by NDS.
Not Started
Requirements in
M21
Landscapin,, Parking
Lots, and Upon
Renewal
of Rental Permits
Develop Review
2
5.7
May-22
Initial research and planning required by NDS and PW.
Not Stubs!
Provide recommendations
Standards for New
Supplemented by analysis by Climate Action Ana lest. Possible
for developing review
City Facility
that a City facility construction or improvements could be made
standards for new or
Construction and
earlier than 2022, with sustainable design review and
improved City buildings
Major Rehabilitation
engineering.
Adaptation
AC
Flood Mitigation and
1
4.5
Jun-20
Metwith Stormwater Team. Collected and reviewed current
Involving various community groups dependent on
Stormwater
volunteer lists. Assessed if we need to promote existing program.
makeup of existing volunteer listing and
Management
Streamlined City operations for managing creek clean ups and
schedules. Review equity report to verify benefits
Programs/...-1s;
volunteer processes. A few small cleanups took place in spring
and participation equitable. Recent stormwater
Buyouts
2021; City working on a simple but formalized process for
management projects are included as a layer in
paging volunteer events or acknowledging privately organized
the GIS Equity Map.
vents benefitting public areas.
Host Sustainability
1
5.5
Sep-2D
Climate Festival held in September 20ID.Feb. M21 held Chanute
Intentional outreach with underserved groups to
Commission may provide
Forum and Events
Action and Communitlesaf Colar online speaker. Launched new
a access to awareness, education, and
feedback and suggestions
public information campaign Partied 51, tcsh.re positive news
participation. Staff, planning committee, and CAC
for events last year and
on the climate front and celebrate the Slat Earth Day.'New'
Working Group to conned with local
planned in M21(Climate
ClimateFest planned for Sept 20-25, 2021. Pla nning for various
orranizations willing to partner on activities,
Festival, Earth Fes4 other
events, activities, and partnerships for ClimateFest underway.
promotion, or hosting remote event. Efforts
education and events)
underway to include translated festival materials
in digital and print formats.
Local Procurement
2
5.3
Nov-21
City staff in discussion with community partners about local
May be able to identify equity issues through
In cevelopment
Working group feedback and
Campaign-
umption/reduced consumption campaign. Small budget of
research on existing similar programs.
recommendations welcome.
Buy -in from Local
funding to promote and support local economy and resident
Commercial
access to goods and services.
Groups
Expand Community
1
SA
Nov-p
Specified non profit and business categories at higher
Applications ask specifically what poWlations will
Staff open to feedback and
Climate Grants
denominations($10,000). Introduced new Student category
be served bygrant prgem.Greaterweighting for
suggestions from
($SDD). Increased grant total to $fi0,000.'New'Received 25
ruing populations with higher risk to impacts of
Commission regarding these
applications, Jprgec6 awarded. Two student applications
climate change. Outreach plan is to connect with
grants and otherfunding
received and staff are in conversation with the applicants to
unity orgs serving highly impacted groups.
opportunities or community
make an award.
Translated promotional information to encourage
pDyects.
community members to apply.
Community Garden
1
5.5
Sep-2D
Currently no plans to expand visting community garden areas
City has mapping tools for plot rentals. New
In Development
Commision may choose to
Expansion/Additions
because ofthe recent expansions. Staff review plot rentals each
Ana lyst will identify gaps in geographic coverage
provide recommendations,
year to weigh current and future demand. Oppnrtum, to expand
and gaps in possible access for certain groups.
work on this as a pDyecq or
gardens by the private sector or other community partners
Need focused outreach to see where needs might
suggest example programs
installed for community use. City provides info to groups that
be to conned unresourced individuals with plot
from outside Iowa City
want to begin their own gardens. Could benefit from research or
availability in upcoming years; will assist in
ample programs to expand formally.'NEW' Dl student
identifying needs/potential for pocket gardens in
completed assessment of community gardens and Path &Rao
ROW, or working with local organizationsthat
have been working to strengthen the community garden
may hod new garden plots on private property.
program.
Develop. Green
2
5.3
Jul-22
City Purchasing division went through recent re organization and
Currently, City has a local preference in
Not Started
Commision may choose to
Procurement
needs a little time before theyre able tosupport the
procurement policies, along with preference for
provide recommendations
Policy
development of such a policy. In the meantime, there may be
organizations exceeding minimum wage pay
or suggest example
opportunties internally to start gathering existing procedures and
programs from outside Iowa
modifying, with local and sustainable acquisition principles in
City
mind.
Develop. City
2
5.7
tan-22
Plan to have City'sinternal staff Climate Committee and CAD
Not started
Commision may choose to
Sustainability
staff to coiled best practices and develop an outline for the
provide recommendations
Operations Guide and
guide. Research may result in an existing guide from another
or example programs from
Make
location that could be modified to meet the needs of our
outside Iowa City
Available to public
community.
IOWA CITY
CLIMATE
ACTION
TODAYr
-�
O'e,&nga J) r litimbke equrh:Med r Sih'an! fmno"Ow
�i
isei communications ICAIISE IMPACTS
v ideas that unite. 1,
CONTENTS
I. Overview
11. Methodology
III. Global Findings
IV. Findings by Audience Segment
V. Barriers, Benefits, and Strategies Per Action
VI. Potential Recommendations
VII. Next Steps
V1II. Appendices
a. Interviewee and Focus Group Participants
b. Iowa City Programs and Climate Action Initiatives
c. Literature Review Best Practices in CBSIVI Sources
d. Sources
e. Survey Analysis
2
OVERVIEW
The City of Iowa City (the City) formally adopted the Community Action Adaption Plan (CAAP) in September of
2018. This community -wide initiative was created to develop strategies to reduce carbon emissions by 45% from
2010 levels by 2030. The fin a] result of this CAAP will be for the City to achieve net zero carbon emission by 20 50 1.
The final deliverable for this study is a comprehensive community -based social marketing plan that focuses on Call
to Action (CTA) messaging and engages residents, businesses and organizations in key behavior changes in order
to achieve deep carbon emissions reduction. The plan will provide recommendations and strategies for specific
high priority actions identified in the CAAP as having the greatest potential greenhouse gas (GHG) impact when
adopted by residents and businesses.
Thirty-five community actions are identified within the CAAP that can help reduce GHGs. The City has several
programs and strategies currently in place to study and address many of these behaviors. The research conducted
in this study aimed to identify the perceived benefits and barriers for residents and businesses to adopt same of
the harder -to -change behaviors that require people and organizations to intentionally change their behaviors and
have the potential to greatly reduce greenhouse gas emissions.
In order to conduct Barrier and Benefit research, we had to narrow the list of 35 actions. This was done by
assessing the identified CRAP actions and i denti fying actio ns that have the potential to create deep G H G emission
reductions, do not have existing City initiatives and momentum, and are not easy to change behaviors. This
process brought forth five activities that we focused our research around.
The behaviors identified as the focus of this CBSM research include
1. Replace appliances and equipment in the home/business with energy efficient ones
2. Insulate business and/or home
3. Increase commuter options (e.g.: biking, walking, carpools and vanpools)
4. Replace disposables with reusables (cups, mugs, plates, utensils) to create a zero -waste office
5. Repair household goods to give them longer life and reduce waste
Note that while our survey and focus groups were focused on these specific behaviors, our conversations with
stakeholders often included a broader subset of GHG-reducing activities including solar, electric vehicles, LED
lighting, recycling, etc. All findings gleaned from those conversations are also included herein.
These specific actions were identified within the following CAAP Actions:
• CAAP Action 1.1: Increase energy efficiency in residences
• CAAP Action 1.2: Increase energy efficiency in businesses
• CAAP Action 1.3: Increase energy efficiency in new buildings
• CAAP Action 1.4: Increase on -site renewable energy systems and electrification
• CAAP Action 2.1: Increase use of public tra nsit system s
• CAAP Action 2.2: Embrace electric vehicles, alternative fuel vehicles, and other emerging technologies
• CAAP Action 2.3: Increase bicycle and pedestrian transportation
• CAAP Action 2.5: Increase employee commuter options
• CAAP Action 3.3: Reduce waste at the source
This document presents the findings from phase one during which we conducted extensive outreach to
identify perceived benefits and harriers of the identified actions by conducting a robust listening
campaign. it is important to note that this document presents findings and community perceptions, which
are not always reflective 0f actual initiatives or the impact of various campaigns.
METHODOLOGY
Community Based Social Marketing (CBSM) draws from the idea that sustainable behavioral change is most
effective when it involves direct contact with people and is carried out at the community level. The graphic shows
the 5-step process and how it promotes community level behavior change.
CBSM Steps"
1. SELECT 2. IDENTIFY & DEVELOP 4, PILOT TEST 5. IMPLEMENT
BEHAVIORS TO BARRIERS AND STRATEGIES STRATEGIES AND EVALUATE
PROMOTE BENEFITS STRATEGIES
■ ■ ■ BROADLY
A key element of CBSM is to engage stakeholders across sectors to increase collaboration and better utilize existing
services. A variety of methods were employed to conduct stakeholder outreach to ensure that multiple
constituencies and perspectives were heard from across the community. The goals of this outreach were to:
• Identify the community's perception/s of benefits and harriers to taking the identified actions;
• Identify audience segments with varying motivations and barriers;
• Identify how residents and businesses consume information;
• Identify existing community assets and outreach methods.
Listening Campaign Strategies-
A variety of methods were employed to conduct stakeholder outreach to ensure that multiple constituencies and
perspectives were heard from across the community. This multi -pronged approach included a literature review of
existing City communications and best practices in CBSM, one-on-one interviews, focus groups, and a community
survey. This multi -pronged listening campaign sought out community leaders and organizations with large bases
in order to expand the listening to include diverse groups across the City including Black, LatinX and Asian -
American residents, seniors, low-income households, members of the LGBTQ+ community, and the neurodiverse.
• Literature Review
o Reviewed past and present City communications connected to sustainability, Climate Action, etc.
o Reviewed best practices and case studies in environmental CBSM
• Interviews
Interviews were conducted with 21 individuals who had broad bases of contact within the City. These
included, secondary and past -secondary education institutions, non -profits, businesses, business
association, and economic development organizations. These interviews were conducted to identify
existing behaviors, barriers, and the most effective ways to communicate with diverse, hard -to -reach
populations and businesses (See Appendix).
Focus Groups
Focus groups were conducted with 5 stakeholder groups. The focus groups were held in partnership with
non-profit organizations, government entities, educational institutions and businesses. Approximately 20
individuals participated and were engaged across the following five leading organizations: Remodelers
Council Board; Greater Iowa City Apartment Association (GICAA); University of Iowa Sustainability
Students; 1CAD; and the Center for Workers' Iustice. (See Appendix).
4 Iowa City Greener Living Survey
A survey was distributed to residents and businesses within the City of Iowa City to learn more about their
currentactions and behaviors. The 27-item survey was disseminated in four languages -English, Arabic,
French, and Spanish, and distributed electronically using Survey Monkey.
This survey was disseminated by the City and multiple community partners with the intent to expand the
survey's reach across all demographic groups. The City sent the survey through email, social media
channels, and newsletters. Additionally, Cause IMPACTS reached out to various community -based
organizations, influencers, companies, business associations, and key stakeholders who sent the survey
through their networks via email, social media, and word-of-mouth channels. The community -based
organizations and businesses that sent the survey to their stakeholders are listed in the survey analysis
section of the appendix
A total of 581 survey responses were collected from 451 homeowners,100 renters, and 20 business
owners/leaders between June 15 - July 19, 2021
Extreme efforts were made to have outreach and survey responses match the demographic breakdown of the City
to ensure that all demographic groups were adequately represented. However, the individuals that responded to
this survey do not accurately represent the demographic data of the City. For example, Black and Asian and Pacific
Islanders are underrepresented in the survey and Caucasian respondents are overrepresented.
While survey responses do not capture the ideas and perspectives of all demographic groups and vulnerable
populations in the City, the one-on-one interviews and focus groups bolstered community perspectives and
insights. These conversations, group meetings, and feedback provide needed information and data that is captured
in this Phase 1 findings document.
These gaps in representative responses can be attributed to multiple intersecting challenges and events including:
survey fatigue, CDVID-19, disconnection from CBO and City communication channels, and perceived lack of
relevance for some. It is important to note that individuals within vulnerable populations are surveyed and
studied Frequently yet rarely are included in decision -making, thus making them weary of participation in research
efforts. While research is a necessary step to addressing inequities, how this research is carried out and
communicated with people is essential to ensuring the process is relevant and meaningful for those being
"studied." Without a promise of additional funding, policy changes, or continued investment, individuals within
vulnerable communities often feel that their Feedback is just to "check a box" instead of creating real and lasting
change. For example, one of the statements that we heard from a prominent community advocate is: inembers of
vulnerable communities are tired of being surveyed or interviewed without proof of an investment in funding in their
community from these initiatives. "In order to attain representative feedback from all population segments, we will
continue to engage community organizations through phase 2 in an effort to expand our listening even further and
attain feedback on potential strategies during their development.
The below Findings are an aggregate of the information and data that was gleaned from one-on-one
interviews, focus groups, and resident and business surveys. A complete list of all interview participants
and focus groups can be found in the Appendix.
I:
GLOBAL FINDINGS
A. Iowa City residents have great pride in their City —and in its Climate Action efforts. Many residents
and businesses feel a deep connection to the green initiatives of the City and are excited to see the progress
that the City is making in many of these areas. Most businesses and residents consider Iowa City a green
city. Some participants used phrases such as, "we are a treasure and a diamond in the middle of Iowa."
B. People do not know how they can make the biggest impact. The general public wants to participate in
activities that are good for the environment and reduce GHGs; but, they da not have information about
what actions make the greatest positive impact on the environment Thus:
• People take actions that they can directly see the result of even if
the result is not what it seems. For example, residents and
businesses see recycling as an action that they can personally
take to make a direct impact on the environment. Recycling
appears directly/linearly connected to an individuals' actions and,
thus, they are motivated to take that action. Respondents,
interviewees, and focus group participants repeatedly brought up
recycling despite our focus on other issues. Thus, in Phase 2, we must
identify ways to linearly connect residents to other more impactful
behaviors that have a greater potential to reduce GHGs and make the
connection obvious to residents.
C. Lack of overall awareness by residents and businesses on where to find information and resources
on sustainability activities [e.g.: increasing energy efficient home renovation and why/how to upgrade
appliances]. Both residents and businesses identified that lack of education, knowledge, and training are
barriers to implementing each action. For example, many residents want to reduce their energy use in the
home but they do not know what changes to make to make the greatest impact, the relative cost savings
that will be realized if changes are made, where to go to purchase materials needed to make the change etc.
Without easy access to this decision -supporting information about the environmental impact, cost savings,
and resources, many do not and will not adjust their behaviors.
D. Initiative Exhaustion and Confusion
Residents and businesses are confused on which initiatives to implement and prioritize. Multiple
initiatives and activities were identified through the CARP and many have City programs or initiatives
in motion. People perceive that the City has asked residents and businesses to take action on a myriad
of i niti atives causing confusion by many regarding what is the most imp a rta nt activity they should do
and what can make the biggest impact.
The City's various climate action CTA's have "watered down" the messaging of all - and, by
association, its perceived effectiveness. The City has rolled out multiple initiatives, collateral, and
campaigns to get residents and businesses to take action and make changes around a variety of the
CAAP activities. This myriad of initiatives has unintentionally caused confusion for some as the City's
messaging is disparate at times and seems disjointed. Some participants in the listening campaign
expressed concern that the City rolls out new initiatives before the prior initiatives and actions are fully
implemented and successful which causes a perception that initiatives have mediocre results. By
measuring and sharing the impact of various climate action campaigns such as number of participants,
number of rides, amount of G H G reduced, etc., campaigns can be better communicated and increase the
public's willingness to participate.
Over -Extension of Limited Resources. Sentiment that "easy to change" behaviors have not been fully
adopted and thus, should be prioritized. Many respondents and participants commented that they
believe that the City over -extends limited resources before achieving success on climate change
initiatives. For example, many residents expressed that the easier to change behaviors, such as
installing LED lights and recyciing, have not been uniformly or widely adopted, and thus should be
prioritized. The public does not understand the decision making is focusing on actions that will reduce
the most GHG's and must be educated.
E. Public frustration at the perceived lack of progress by the City. Many residents expressed frustration
that the City has been discussing multiple initiatives such as solar and increasing bikeability for years with
little progress to show. For example, many residents have seen the City talk about investment in bike lanes
within the community, but the residents echo that they have not seen the results of these bike lane
investments. While many of these perceptions may not be based on complete understanding of what has
transpired, others may be a byproduct of challenges due to bureaucracy, political hurdles, and the City's
contractual obligations. The City would be served by developing better - incremental - ways to provide
updates to residents and businesses on each CARP.
Upfront Costs are a key barrier for both businesses and residents. Many residents and businesses
expressed their interest in adopting sustainable behaviors such as installing new appliances and insulation.
Even so, the upfront cost to change their behavior is a major barrier for many. Furthermore, low-income
individuals experience increased difficulty in purchasing these items because they do not have the
disposable income. We must thoughtfully message any action that requires an outlay of funds to avoid
making "luxury -tax recommendations" that are only available to those who are well off.
G. Emotional, psychological, and or inconvenience costs must be addressed. Different activities have
different perceived "cost" that influence behaviors and willingness to adjust behaviors. For example,
though the fiscal implications of taking a bike to work instead of a personal vehicle may not appear to be a
huge barrier to greater adoption, the "perceived costs" associated with inconvenience, lack of
control/au ton omy, and increased time commitment are also costs that must be taken into account as new
marketing materials are created.
H. Residents and businesses do not know how to access grants and many think that there is a once -per
year cycle. Residents and businesses expressed the need for ongoing grants for appliances, insulation, and
home and building upgrades. Many residents are not aware that grants are ongoing. Furthermore, some
businesses expressed that the existing once -per -year grant cycle prevents many businesses from
participating. Many miss the opportunity to apply because their need for updates arises after the deadline
and they do not want to or cannot wait an entire year. As the City expands the rolling T1F grant cycle,
businesses will need to be educated about the new process.
KEY FINDINGS BY AUDIENCE SEGMENTS
During the interviews, focus groups, survey analysis, and outreach, trends were
identified for various audience segments. These will be important as we move
into phase two as different segments have different barriers, concerns and needs
that will motivate them to adjust their behaviors and take action.
RENTERS
A. Renters feel disempowered to make many of the high -impact behavior changes- Renters do not have
control over many of the high impact activities this study seeks to change (e.g.: what appliances they have
in their apartments, heating and insulation infrastructure, etc.)
B. Renters want to know what they can do to make an impact.
C. Individuals that rent experience external barriers to accessing key actions including-
a. Limited bike storage and places to lock up bikes
b. Limited access to alternative forms of transportation
c. Landlords own most appliances and infrastructure so the decision to purchase or obtain new
appliances is outside of the renter's control. As noted in the survey, 88% of renters do not own
their own appliances and have little control of when appliances are updated.
d. Many renters expressed a concern that if landlords purchase the appliances and equipment, renters
will bear the burden of the cost through rent increases.
STUDENT RENTERS
A. Students are eager to participate in multiple initiatives and want to play a role (including using
alternative forms of transportation, greening their apartments, etc.); but:, many activities are inaccessible to
them due to cost, lack of homeownership, and lack o f transportatio n.
B. Cost of making changes and/or cost savings is a key motivator. Students care about the environment
but have limited funds to make large changes.
C. Power dynamics: Students feel disempowered over their living conditions and feel there is a disconnect
between what they want to do for the environment and what they are able to do given their living
situations Ce.g.: Lack of bike infrastructure, inability to buy appliances]
D. Need a clearly defined, accessible and well -articulated system to report needs and desires of student
renters on and off campus (e.g.: when bike infrastructure is needed, how to access composting facilities,
how to recycle furniture to other students, etc.)
IMMIGRANTS
During the course of our listening campaign, we spoke to many nonprofit
organizations that provide direct services to immigrant groups. Furthermore,
we held a focus group with monolingual French speaking Congolese
immigrants. These conversations provided insights into some of the specific
barriers immigrants experience that prevent them from participating in
susta i nabili ty actions and some ideas about how to address those barriers.
A. Many immigrants get information from trusted individuals and organizations. Many Community
Based Organizations serve an informal role as information disseminators and news provider for immigrant
populations. For example, many churches share the City s local news and events with members and
include City information in translated bulletins and text messages.
B. There are a lack of educational opportunities and trainings designated for immigrants. Many of
these populations are told what to do, but they have no idea HOW to do it or WHY they should. This lack of
information and education of basic environmentally -sustainable practices makes participation in CAA
actions even more inaccessible to these populations.
C. Many immigrant populations do not know how to ride a bike — or proper bike safety. Respondents,
especially those from the Sudanese community, stated that there are several cultural and physical barriers
to riding bikes.
a. There are cultural and social biases that impact the accessibility and feasibility of bike riding as a
transit option. Internal biases within the Sudanese community suggest that it is immodest for
women to ride bikes. Typically, bikes that have the middle bar are a barrier for Muslim women as
many do not want the bar to pull up their skirt lest they be considered immodest.
b. Many immigrants need training on how to ride a bike and bike safety. This training would best be
delivered by someone within the community that understands the cultural norms and the
community.
HOMEOWNERS
A. Homeowners are interested in saving energy in their home. 9 3 % of survey respondents expressed
being interested in and engaged in finding ways to conserve energy in their homes.
B. Homeowners want to know the ROI for their actions. Many respondents and interviewees shared that
they do not know what actions they can take to make the greatest impact. Therefore, they spend their time
recycling and doing the easy things. They are not opposed to making infrastructure changes but they want
to know how the change impacts the environment
C. Efficiency and convenience are essential. Home owners are interested in a free home energy audit and
advice because they do not have the time to do all of the research on their own. They want an easy guide or
a simple assessment that tells them what they should do, the associated energy and cost savings, and what
resources are available to support.
A Upfront costs are a major barrier. Of homeowners that responded to the survey, 69% reported the cost
of replacing and removing appliances to be the biggest negative factor when trying to increase energy
efficiency within their homes.
E. Homeowners are very invested in the Iffecycle of their appliances and equipment Multiple survey
respondents and focus group participants commented that additional information is needed before they
purchase new energy efficient appliances. They want to know how their old appliances and parts will be
recycled and not increase waste in the landfill. Many respondents commented that they will not purchase
new appliances before theirs break as they fear the waste created from old appliances will cause more
harm than the benefits produced by new HE appliances. These savvy consumers need a cost benefit
analysis to explain why this action makes sense.
F. Do not know about existing grants and incentives. Residents and businesses expressed the need for
ongoing grants for appliances, insulation, and home and building upgrades. Many miss the opportunity to
apply simply due to a lack of knowledge about the opportunities.
BUSINESSES
A Partner with us, don't regulate us" is an undercurrent we heard
throughout our listening. Businesses want to participate in activities that
are beneficial for the environment; but they are frustrated by what they
perceive as an overly regulatory environment with ever -changing policies.
B. Businesses are willing to participate in City Initiatives and are very interested in saving energy but
resist when they have to expend energy and resources to research and implement changes.
According to survey results, businesses would like to engage in energy saving practices. Some of the main
factors preventing organization from saving energy is the cost associated with purchasing new equipment
and lack of return on investment.
C. Businesses are motivated by more than just money. According to the survey and one-on-one
conversations, the key motivators that su pport businesses' decision making include making and saving
money as well as being part of and supporting the community.
What motivates your business decisions most?
50%
40%
3( %
22
10%
0%
Saving and malting Being a part of and Engaging Reducing our Supporting
money supporting the employees environmental customers needs
community impact
D. Businesses want resources that show how upfront costs incurred to make changes can be
recuperated. Although businesses are not just motivated by making and saving money, businesses do
need to ensure a good return on investment. Businesses would like to make changes, but upfront costs are
a barrier to change. A resource that shows the potential cost savings and how the upfront costs can be
recuperated would support and incentivize behavior change.
E. Companies that have facilities across multiple jurisdictions need support to make company -wide
changes. (e.g.i Installing solar necessitates navigating multiple utilities, developing an employee rid eshare
or public transit benefit means navigating multiple transit companies, etc.) For example, the school district
told us that "there is no partnership in place between the three energy companies that service Iowa City
and surrounding communities, so they cannot easily convert their grid to solar without navigating multiple
companies, policies, and rates." Some of the challenges we heard are inaccurate, however, the public's lack
of knowledge is relevant and important to this work. Education is needed to explain the existing climate
action programs, policies, and resources - and how best to access them.
F. Businesses have several conflicting priorities due to the COVID•19 pandemic. Every large and small
company has been impacted by the pandemic and is in a period of adjustment or survival. Any changes
that the city would like them to make should be easy to implement and not overextend their limited
resources. There is an opportunity to expand upon GHG-reducing gains inadvertently caused by the
pandemic's impact on the work place such as increased work from home policies and reduced work travel.
10
LANDLORDS
A. The bottom -line drives everything. Costs to make changes and/or cost savings are key motivators.
• Cost efficiency is a priority for landlords and property management companies as they have a
fixed amount of money coming in. Therefore, while not opposed to environmental practices,
landlords and property management companies are motivated by purchasing the most cost-
efficient items that can be installed at the lowest cost. Unfortunately, this often creates a huge
barrier for the installation of HE Appliances which are more expensive than some products and
often difficult to find. Some recommend that the City develop a bulk purchasing program with HE
appliance companies so they can purchase at a premium through the City.
• Landlords typically do not experience the cost -savings that are caused by HE appliances and
equipment as renters pay utilities.
B. Landlords feel overregulated. Landlords have a perception that the City too frequently intervenes in
private property. Many expressed frustration about the changes to policies and regulations surrounding
the recently implemented recycling program and do not want to see those challenges repeated.
C. Frustrated by how often regulatory policies change & the lack of information about the success of
these changes on CRAP goals. During focus groups, some landlords expressed that they are not opposed
to participating in climate action initiatives. They, "just want to know if the regulations on them make any
impact"
D. Barriers to effective and efficient recycling within apartment complexes. Many landlords shared
extensive challenges to com plying with recently implemented City recycling regulations. Furthermore,
there is needed education for residents to reduce fines for not recycling properly.
COMMUNITY -BASED ORGANIZATIONS
A. Non-profit and community -based organizations are eager to participate. Of the community
organizations engaged in the listening campaign, every single one was excited to be included and eager to
support the City's efforts. These organizations want to partner with the City on the planning and
implementation process and can provide great access into vulnerable communities.
B. Many CBOs that support vulnerable communities are engaged in environmental causes and are
underutilized by the City's communications efforts. Many organizations are looking for ways to further
help the populations they serve engage in environmentally -friendly activities. The City should continue to
engage with these organizations in order to reach, cultivate, and support populations that have
traditionally been hard -to reach or overlooked.
11
IDENTIFIED BARRIERS, BENEFITS, & STRATEGIES PER ACTION
The following behaviors were identified as actions that are not currently being focused on that are impactful
actions for residents and businesses to take to reduce greenhouse gas emissions. In this section, the barriers,
benefits, and strategies per action are identified per audience segments. The behaviors identified as the focus of
this CBSM research include:
1. Insulate business and/or home
2. Replace appliances and equipment in the home/business with energy e fficie nt a nes
3. Repair household goods to give them longer life and reduce waste
4. Replace disposables with reusable s(cups, mugs, plates, utensils) to create a zero -waste office
S. Increase commuter options (e.g., biking, walking, carpools and van pools)
ACTION 1:
koLdd or replace insulation in home or business
BENEFITS
BARRIERS
• Long-term cost savings on utilities.
• Cost [including upfront cost] of replacing
• Warmer/cooler/more comfort
insulation
Tax incentives
■ Awareness and education on who to contact and
how to insulate buildings
■ Limited awareness and education on the benefits
associated with installing new insulation [cost
savings and temperature control]
• Businesses: Regulatory, permitting, and policy
issues regarding insulating buildings, including
historic buildings downtown.
■ Landlords don't realize financial benefit or savings
as residents pay the utility bills.
• Renters-
• Limited access to landlords
• Fear of landlords deferring cost to renters
with a rent increase
POTENTIAL STRATEGIES
• Programs that provide financial incentives, funding sources and/or tax credits/rebates to businesses and
landlords willing to make changes.
• Residential (homeowner or landlord) incentive program to pay the up -front costs for home insulation
installation/upgrade. [This program could be set up as a micro -loan that provides upfront costs that are paid
back overtime as savings are realized and upfront costs recuperated.]
• Communication to homeowners about the benefits associated with installing new insulation (cost savings
and temperature control, increase the value of their property.)
12
CTION 2:
eplace appliances and equipment in the home/husiness with energy efficient ones.
BENEFITS BARRIERS
• Saving money on utilities, water etc.
• Cost [including upfront cost] of replacing
• Tax incentives or other financial incentives that
• Limited awareness/knowledge about positive impact
reduce the cost of purchasing new appliances
of replacing appliances and equipment [including cast
• Increased home value [for future homebuyers]
savings and environmental impact.]
• Do not know what appliances to buy
• Belief that the impact of discarded appliances on the
landfill is worse than the GHGs generated by using old
appliances. Many respondents commented that they
will not purchase new appliances before theirs breaks
down as they fear the waste created from old
appliances will cause more harm than the benefits
produced by new, HE appliances. These savvy
consumers need a cost benefit analysis to explain why
this action makes sense.
• Landlords: Don't see cost savings from replacing
equipmentbecause residents pay utility bills
• Renters: Don't own appliances, Fear rent increase
POTENTIAL STRATEGIES
■ Package and communicate credits, rebates, and tax incentives to potential homebuyem, home owners,
developers, and contractors
• Create an appliance buy-back or trade-in
• Develop collateral that explains how new appliances lead to cost savings and G H G reductions including
information on how their old appliances will be recycled and not increase waste in the landfill
• Expand the existing annual grant cycle to provide ongoing grants for HE appliances or subsidized appliances
• Opportunity to develop an initiative focused on HVAC systems and insulation given that 30% of survey
respondents said their HVAC was the oldest and least efficient equipment in the home.
What is the oldest/least efficient appliance or piece of equipment in your home?
35%
30%
25%
20%
15%
10%
5%
am
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H
QP��c� �0� o�� P° v� �&�� �1,49
13
ACTION 3:
Repair household goods to give them longer life and
reduce waste
BENEFITS
BARRIERS
• Helps the environment and reduces waste
• Lack of awareness & education on the impact of
• Saves money (More effective household goods save
discarded household goods
money over time)
■ Repair cost is often more than the cost of a new
Supports reuse culture
item.
■ Cost of hiring someone to repair items
• Cost (including upfront cost) of purchasing the
supplies to fix/update goods
■ Convenience- Time it takes to repair household
goods
■ Lack of training/skills to fix things on their own
• Do not know who to contact to repair items
POTENTIAL STRATEGIES
• Explain up and down -stream impacts of household repairs on GHGs
• Provide educational materials on how to update or upgrade
items and materials - or how to find the right
contractors
CTION 4:
reate a zero -waste office by reducing disposables and going reusable
OTE. Many interpreted this guestion as full green business
initiative. Businesses and employees seemed more
e tive to energy use and cost savings discussions thangoing
reusable.
BENEFITS
BARRIERS
■ *Due to COV1D, people have not been in the office
• Make a positive impact on the environment by
reducing waste and other pollution
so businesses have not had to think about the use
Save money by not purchasing single-
of disposables or providing reusable items.
use/disposable supplies
• Not a priority- Many are just trying to get people to
Meet customer demand for sustainable business
come back to the office/ survive.
practices
■ Unclear benefits for businesses - the cost benefits
do not seem to be enough to create a new initiative
■ Lack of education/awareness on the benefits of
reusables, energy savings.
POTENTIAL STRATEGIES
• Provide educational materials, posters, or signage that remind people to bring a mug, reuse and refill, etc.
(similar to: "bid you turn off the lights?" signage)
• Provide company mugs and reusable water bottles
14
ACTION 5:
Increase commuter options (e.g., Biking, WaIki
BENEFITS
• Improve air quality- both residents and
businesses identified air quality as something that
would support their decision in taking alternative
forms of transportation.
Benefits for Student, Renter, Residents
• *Ben ejtts are recognized but no[ taken""
• Help the envi ron ment by using less gasoline
• Get exercise to stay Fit
• Save money by spending less on gas and car
maintenance
Benefits for businesses
• Improve employee health and wellbeing
• Increase employee satisfaction/engagement
• Support cleaner air
• Decrease health insurance costs
• *CO VID fast -tracked remote work and reduced
commuting. How can we maintain and expand upon
thisgain?
�Zt]IYq:YY1:11E•71Y��11YRH1�
, Carpool, Vanpool, etc.)
BARRIERS
Safety con cerns-24% of residents stated that they
do not feel safe biking around town. Residents
commented that the reasons that they do not feel
safe are as follows:
• inconsistent availability / implementation
of bike lanes around the City
• limited barriers / lines between cars and
bikers.
• lack of lighting at night on sidewalks and
streets for walkers/bikers
■ Distance of commute to/from work
■ Convenience cost:
Time inconvenience
Need to do errands - transport children, get
groceries, go to meetings
• Lack of transit access to fill commuting gaps (such
pick-up options from downtown to North Liberty)
■ Access to and cost of bikes
■ Fear of bike being stolen
• Inclement weather, too hot or too cold
• Renters. Lack of storage for bikes
• City takes visible action to improve/increase bike lanes and bike access (Bike storage facilities and bike
repair)
• "Create biking ambassadors" program to amplify and leverage the voice of diverse biking enthusiasts and
train others in bike safety
• Develop a carpool and vanpool enterprise initiative for businesses wherein the city rents affordable vans to
companies to facilitate vanpools. (E.g., Provide a van pool for people downtown that live in North Liberty.)
• Coordinate on-demand/shared ride with county entities like Horizons.
• Develop regional bus pass that can be used across the County to connect transit systems.
• Build on the existing walking and biking culture in Iowa City. According to the survey responses, most
people (80%) drive a personal vehicle as a primary mode of transportation. Even so, among respondents, a
significant portion- 8% bike while 6% walk. To check this finding, the data was compared to ACS data that
looked at the Percentage of Workers Who Commuted by Bicycle in Small Cities: 2008-2012. According to
that data, which is outdated but still provides cultural insight, 3.9% of workers in the City commuted via
bicycle.iii The ACS walking commute data showed that 15.5% of workers walked to work. Bicycling and
walking make up a relatively small portion of commuting activity across the United States, but these
non motorized travel modes have a significant following in Iowa City that should he expanded upon.
15
Driving my personal car
Hiking
Walking
Public transportation
Carpooling
E-bike
Moped
What is your primary mode of transpo rtation?
;li [Ii�IliihY. J�I11'.:ilhia
What is the biggest factor that prevents you from biking to various
destinations?
Safety concerns: 1 do not feel safe
Its not convenient
Weather [too warm or too cold]
Distance- My commute is too long
Lack of bike lanes and infastructure issues
I do not own a bike
Age, health, and/or distability
I cannot ride a bike
My bike is broken/needs to be repaired
Other
I do not know how to get around by bike
Not interested in biking
Concerns over bike being stolen
Lack of bike storage
a% 5% laid 15% 20% 25% 30%
CIR
POTENTIAL COMMUNICATIONS RECOMMENDATIONS
Messaging must focus on synergetic reciprocal up -stream and down -stream Call To Actions (CTAs].
Many of the identified high impact GHG reducing activities need
"push" and "pull" communications in order for them to scale
and make an impact, For example: Home builders and
contractors typically purchase and install the cheapest '04M�%,
appliances in order to reduce costs. However, if they were Increase Demand
provided a resource that explained the benefits of HE
appliances and efficient equipment, they may be more willing
to purchase HE products and market the residual cost savings
to potential buyers and renters. Meanwhile, home buyers and
renters need to be educated about the potential cost savings
available when HE appliances are used in the home compared
to more inefficient products. This would drive demand for HE
appliances in new homes and construction and thus increase
utilization.
for Desired
Change Behaviors
Behavior
Upstream
BEHAVIOR
CHANGE
Increase supply aim
ehavlors
stream
desi red Beh
Educate
Downstream
The pubiic is hungry to hear directly from the city.
• Highlight the progress and achievements the City
has already made through CRAP initiatives (even if incremental). Many residents and businesses are
eager to hear about the impact that the City's current initiatives have made. The City can provide more
updates on the progress that has been made through the CRAP initiatives by communicating with residents
through email, social messaging, direct engagement through ambassadors, and attending non-profit
collaborative meetings. The policy -heavy CAAP reports must be simplified for lay people.
• Engage community communications ambassadors to attend community meetings and increase
awareness of City programming. Many individuals and organizations were unaware of the initiatives,
programs, and incentives of the City. Interviewees and focus group participants expressed that the City
could increase engagement in and impact of the CRAP initiatives by:
o Using the community calendar of events and activities to engage, marshal and empower community
resources.
Presenting at and attend community meetings to inform the community about upcoming grants,
programs, and/or incentives.
Developing leave -behind communications tools to fuel awareness, engagement and action.
Educate in order to facilitate behavior change. Action starts with awareness.
Individuals need to know the reasons why they need to take action before being asked to take
action. Without first connecting climate change to tangible issues taking place within the local
environment (including Floods, drought, and extreme weather) it is difficult for residents and businesses to
connect how their actions make an impact. Residents want the data and information that connects their
actions to tangible results.
Linearly connect residents' actions and direct impacts to
more impactfu1 GHG-reducing behaviors. Residents want to
make a positive impact with their behavior; but, if they do not
see a linear connection between their behaviors (such as
recycling) and the resultant positive impact, they are less
motivated to make the change. Communications need to make
the connections to GHG reduction more obvious to residents.
17
Simple resources must accompany CTAs. (Develop specific guides / tools that will facilitate behavior changes)
For example, these may include:
• Green Facilities Guide: Toolldt for greening business facilities and simplifying Green master planning
• How to increase cost savings by changing appliances and equipment in the home.
o Provide an online resource that shows the potential cost savings per action and how the upfront
costs can be recuperated. A financial savings calculator may support behavior change.
o Incorporate simple actions and their benefits into utility and water bills and city communications
that shows the cost savings and impact of a few specific actions.
• How to increase cost savings by changing appliances and equipment at work (Resource that shows the
potential cost savings and how the upfront costs can be recuperated)
• Employee Workstation guide: Basic tools for employees on how, when and why to shut down monitors,
print 2-sided, etc.
• Safe, alternative transportation routes across Iowa City pocket guide
• Green your Scenc Guide for college students that explains: How to green your apartment or home, most
impactful ways to reduce GHG's on campus, etc.
• Stickers or magnets for trash and recycling bins with images that show what can be put into each
Customize CTA messaging for target segments. Communications materials are needed to educate and
facilitate behavior change. Different segments of the population have different perceived barriers to taking
certain actions and need different communications in order to educate and encourage behavior change. For
example, homeowners, renters, landlords, small businesses, large businesses, and college students are often
motivated by different things. Some potential CPAs and collateral may include:
• Targeted communication to homeowners and landlords on: The ways that appliance and or insulation
replacement is an investment that will have cost savings overtime and make a great impact in the reduction
of GHGs. When the payback period is long, financial incentives should be employed.
• Highlight what businesses are doing to support the City's initiative. Success stories can elevate the
profile - and contributions - of each community group by modelling desired behavior. Showcase the
businesses that are already successfully doing some of the work (i.e. Midwest One is doing their part in the
community by provid ing the i r employees bus passes, has a Gold LEED certified building. Highlight
restaurants that use all energy efficient appliances).
• Targeted communication to immigrant and traditionally hard -to -reach communities on: The "why"
behind environmentally -sustainable practices and how to implement those practices in their personal lives.
These may include visuals that show the best ways to conserve energy and save money on home utilities,
and the impact of climate actions on the City as a whole.
• Targeted and coordinated communication in partnership with organizations like the Neighborhood
Centers of Johnson County that provide bike sa fety tra in ing for youth. Through coordinated
communication and training efforts, the City can reach immigrantand traditionally hard to reach
communities to provide education on how to ride, maintain, and repair their bikes.
Leverage community partnerships to reach a broader audience. The City can broaden its reach and
community actions surrounding climate initiatives through strong community partnerships with non-profit,
government, and private organizations.
• Utilize Hon -profit organizations to reach a broad audience and hasten behavior change. Non-profit
and community -based organizations discussed their desire to partner more heavily with the City to further
engage the individuals they serve. Engagement with these organizations can include a City representative
participating in community meetings, providing a forum for non-profit organizations to update the City on
their current initiatives, and/or events to create more cross -sector collaboration. Individuals are more
likely to listen to organizations with which they are involved or from whom they get information. The City
can increase its impact and hasten behavior change by partnering with nonprofit organizations across the
City. This may also fnclude the creation of community awareness events, engaging with current programs
like the Neighborhood Centers of Johnson County's bike program or Habitat for Humanity's homeowner
education courses.
18
Partner with businesses and landlords to increase large-scale adoption CARP actions. Businesses
landlords have the potential to greatly reduce GHGs if they embrace the identified behaviors. This impact h
expanded if they are part of the development and implementation of the initiative and actively engage their
spheres of influence in the desired behaviors.
Communicate with traditionally hard -to -reach populations and vulnerable communities through trusted
sources including-.
• Alternative media outlets and forms of communication (e.g., Next Door). Many non-profit and community
outreach organizations use text chains, next door and WhatsApp to communicate with members. These
platforms and strategies are more trusted by seniors, immigrants, and low-income communities that may
not be online as much as other community segments.
• Targeted community engagement and relationship building through CBOs
• Engage and partner with micro -influencers and community leaders who can help communicate
directly with residents.
Use Asset -Based Framing when talking about "vulnerable
communities." Too often we describe communities by their deficits instead
of highlighting existing assets, thus leaving stakeholders disheartened as the
path forward seems riddled with challenges instead of opportunities. "Asset -
framing" defines communities by their aspirations and contributions, rather
than their challenges and deficits."N
Offer cost incentives and/or rebates on a rolling basis. Residents and businesses expressed the need for
ongoing grants for appliances, insulation, and home and building upgrades. Once -per -year grant cycle programs
prevent many businesses and residents from participating. Many miss the opportunity to apply because their
need for updates arises after the deadline and they do not want to or cannot wait an entire year. This would
reduce the upfront cost barrier that many experience.
Invest in canvassing and text canvassing to boost outreach and engagement efforts. Canvassing builds
relationships with individuals and provides a forum through which people can ask questions and get questions
answered. The City can educate people and encourage behavior change or participation in actions by canvassing
and purchasing lists to conduct text canvassing. This strategy provides an opportunity to engage nonprofit
partners to support the outreach and engage their base. Note that the City should compensate any organization for
their efforts.
Create a unifying icon/graphic as part of a brand messaging approach that is relevant, symbolic, accessible
and relatable. Deploy this iconic graphic (e.g.:'mascoC) widely throughout program communications to create
awareness, synergy, and connectivity of seemingly disparate messaging.
Campaign Messaging Tips
+� Develop and articulate a central unifying campaign under which all Climate Action communications
and initiatives can he delivered.
+� Leverage existing pride in place to fuel messaging and action.
d Create urgency and immediacy for messaging, policy initiatives and communication about them
d Need communications which detail the impact resulting from specific efforts (past, present future)
d Thoughtfully message any action that requires an outlay of funds to avoid making "luxury -tax
recommendations" that are only available to those who are well off.
19
POTENTIAL PROGRAMMATIC & POLICY RECOMMENDATIONS
• Build on the existing walking and biking culture in Iowa City to reduce GHGs. Iowa City already has a
significant number of walking and biking commuters. A campaign could be developed that capitalizes on
reduced com muting ga ins made by COVID, existing hike master plans, and communitywiIL Businesses can get
involved and lead by d evelo ping van pool programs.
• Develop an initiative focused on HVAC systems and insulation. Given that 30% of survey respondents said
their HVAC was the oldest and least efficient equipment in the home, the City should focus efforts to reduce
GHGs by changing out this less efficient equipment The initiative can be paired with home insulation to be a
heating and cooling/temperature control climate change initiative.
• Develop regional braided funding for CAAP initiatives. With more sustainable funding sources, including
braiding funding with the surrounding counties, economic development entities, and community -based
❑rganizations, more progress can he made on the City's current CAAP initiatives. Many stakeholders mentioned
that they believe the City, utilities, County, and adjacent communities can improve collaboration in order to
increase impact and deliver on CAAP Initiatives.
It is important to note the obvious- that greenhouse gasses do not stop at city borders and thus a Johnson County-
wide GHG reduction plan is necessary to increase and scale reductions. Residents and businesses often cross City
lines across the region and thus, regional policies and programs should be explored as strategies are developed in
the next phases of this project
Camplele Literature Renew
2.Idonllfy Audrence Segments IN
c
3. CanducltargeL-d Inlervie•.s with5lakeh
4. Barriers! Behefrts by Audience Segment
5. Develop S mlegyftie
& Recommenda[IpnB.�
6. Brand Stratagy.
P. wrrnendatiop
7. Campaign Themes
8,Crk3 r7hW4r1;sW
9. Markekg 4lamrlaisJ Templates
10. Test &Validate Messaging
11. emaden. Plversify & Target
12. Focus outreach m WteraNe NpLLilmms
A13- Identlry M@ kA for Ela!Won
& Broadmale Oeplo}nnent
NEXT STEPS
This report presents the conclusion of Phase 1 during which we
conducted extensive outreach to identify barriers and better
understand community actions. During the next phases of the
project the key ]earnings, insights, benefits and barriers identified in
Phase 1 will be used to develop brand strategy recommendations,
creative content and marketing materials.
During the next phase we will answer the following questions:
• Whether and how we mix and balance "mission-
oriented/brand" messaging with "call-to-action-
oriented/transactional" messaging.
• How goal -oriented messaging delivers on brand AND is
explicitly actionable
• How we consistently refer to what we are doing (e.g.,
"climate action," "green," "environmental -responsibility,"
lesustainability"
Finally, in Phase 3 we will test the developed community based
social marketing strategies and reline them to ensure that they
achieve the impact intended.
While the official listening campaign is now complete, listening and engaging the community will continue
throughout this project. As previously mentioned, community based social marketing is only impactful when the
community is engaged in all aspects of the project from research through implementation in order to ensure that
these groups are not only a part of the research but are also participants in the desired changes!
20
F11UUDILI111/:1C
1-1 Interviews
Over 50 organizations were contacted to schedule interviews and to solicit input There were 21 interviews with the following
individuals:
1. Center for Worker Justice of Eastern Iowa
Mazahir SaIih, Interim Executive Director
2. Community Foundation of Johnson County
Shelly Maharry, Executive Director
3. Corridor Community Action Network (CCAN)
Presented at the CCAN Connect Meeting
4, Green Iowa AmeriCorps
Lisa Stark & Meg McAloon, Education & Outreach Coordinators
5, Horizons Elder Services, Inc.
Kelzye Bedwell, Director of Financial Stability
d. Iowa Citizens for Community Improvement
Katie Bryan, Communications Director
7, Iowa City Area Development Group OCAD)
Kate Moreland, President
8. Iowa City Community School District
Ben Grimm, Grounds Manger
9. Iowa City Downtown District
Nancy Bird, Executive Director
10, Iowa Valley Habitat for Humanity
Heath Brewer. Executive Director
11, Johnson CountyAffardahle Housing Coalition
Sara Barron, Executive Director
II I[eysmne Property Management Company
Kyle S.C. Vogel, President and Managing Broker
13, League of United Latin American Citizens (LULAC)
Marlen Mendoza, Former President
14, MldWest0neBank
Todd Mcans, Regional President & Matthew Fettkether, Second Vice President of Facilities and Security Officer
15, Neighborhood Centers of Johnson County
Chastity Dillard, Development Director& Vol u ntee r Coordinator
16. Taproot Iowa City
Zac Wedemeyer, Owner/Educator
17. University of Iowa, Fraternities and Sororities
Shirponna Lawrence, Associate Director
18. University of Iowa, Sustainahility Office
Stratis Giannakouros, Sustainability Program Director &. Elizabeth Mackenzie, Sustainability Program Manager
19. University of Iowa, office of the Dean of Students
Bret Gothe, Assistant to Associate Dean
20. University of Iowa Division for Student Life
Ian Van Aden, Associate Director
21. United Way of Johnson and Washington County
Patti Fields, VP, Community Impact& Engagement
Focus Groups: The following focus groups were conducted:
1. Rem odelers Council Board on June 8, 2021
2. Greater Iowa City Apa rtment Ass ociati on Meeting (GICAA) on June 22, 2021
3. Ul S usta i nabil ity Students on June 23, 2021
4, ICAD Young Iowans Group on July 2, 2021
5. Center for Worker Justice of Eastern Iowa on July 25, 2021
21
Literature Review Best Practices in CBSM Sources:
1. Smaliukiene, R. & Monni, S. (2019). A step-by-step approach to social marketing in energy transition.
Insights into Regional Development, Entrepreneurship and Sustainabillty Center, 1(1), 19- 32.
https://doi.org/10.9770/ird.2019.1.1
2. Inoue, Y. & Kent, A. (2014). A conceptual framework for understanding the effects of corporate social
marketing on consumer behavior. Journal of Business Ethics, 121(4), 621.633.
https://www.jstor.org/stable/42921407
3. Kennedy, A.L (2010). Using community -based social marketing techniques to enhance environmental
regulation. Environmental Laws and Sustainability, 2(4),1138-1160. https://doi.org/10.3390/su2041138
4. Streimikiene, D. & Vveinhardt,1. (2015): Community based social marketing for implementation of energy
saving targets at local level. Amf rteatru Economiclournal, I7 (39), 723-734.
http://hdl.handle.net/11)419/168944
5. Delacollette, N., Claus, B., Verbeeck, B., Sohet, X, Warlop, L, & Dacdenne, B. (2013). Fostering sustainable
behaviors: Community -based social marketing. Science for Susta in able Development Transversal Actions.
6. Vigenm, M., & Mazur-Stommen, (2012). Reaching the "higher -hanging fruit through behavior change: How
community -based social marketing puts energy savings within reach. American Council for an Energy -
Efficient Economy.
7. Ribeiro, L. F.V., & McMartin, D. W. (2019). A methodological framework for sustainable development with
vulnerable communities.African Journal ofScience, Technology; Innovation a n d Development, 11 (2), 13 3-
139. DOL 10.1080/20421338.2018.1532629
8. Brain, R., &Thomson, I. (2016). A primer in community -based social marketing. Cache Valley Transit
District https://digitalcommons.usu.edu/cgi/viewcontent.cgi?ardcle=2664&context=extension_curall
9. Fries, S., Cook, J., & Lyn es, J. K. (2020). Community -based social marketing in theory and practice: Five case
studies of water efficiency programs in Canada. Social Marketing Quarterly, 26(4), 325.344. DO]:
10.1177/1524500420971170
10. Willis, P. D., Manaugh, K, El-Geneidy, A. (2013). Cycling under influence: Summarizing the influence of
perceptions, attitudes, habits, and social environments on cycling for transportation. InternationalJournat
ofSustainable Transportation, 9, 565-579, DOL 10.1080/15568318.2O13.827285
11. Cuellar, L, Schultz, W., & Colehour, J. (2018). vol.1.: Case study review. California Water Efficiency
Partnership and the Cadmus Team. httns:llcalwen orE/resource/5941
12. Clevenger, C. & Aloise-Young, P. (2016). Identifying perceived barriers and benefits to reducing energy
consumption in an affordable housing complex Social Marketing Quarterly, 1-20. DDI:
10.1177/1524500416632406
13. Carrigan, M., Moraes, C., & Leek, S. (2011). Fostering responsible communities: A community social
marketing approach to sustainable I ivi ng. Journal af Business Eth ics, 100(3), 515-534.
https://www.jstar.org/stable/41475856
14. Savan, B., Cohlmeyer, E., & Ledsham, T. (2017). Integrated strategies to accelerate the adoption of cycling
for transportation. Transportation Research, 46, 236-249. http://dx.doi.org/10.1016/j.trf.2017.03.002
15. Calva, A., Matthew, R., & Orpinas, P. (20 20). Overcoming ba rriers: Practical strategies to assess Latinos
living in law -income communities. Centering Culture in Health Promotion Practice, 21(3), 355-362. DOL
10.1177/1524839919837975
16. McKenzie -Mohr, D. (2011). Fostering Sustainable Behavior., An Introduction to Community- Based Social
Marketing (3r" ed.). New Society Publishers. www.cbsmxam
17. Fond du Lac Band of Lake Superiort Chippewa. (2016). Tribal Community -Based Social Marketing (CBSM)
Training Guide Overview. The i1.S. Environmental Protection Agency. http://www.fdIre7.com/RM/
18. Urban Susta i nabil ity Directors Network. (2015). U S D N sustainability innovation report.
19. Cuellar, L., Schultz, W., Phelps, K., Tabanico, J. (2018). Community -based social marketing vol. 2.: Survey &
best practice guide. California Water EfJ'rciency Partnership and the Cadmus Team.
https://calwep.org/rEsource/594/
20. Defra. (2008). A Framework for pro -environmental behaviours. Retrieved from
https.//assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment data/file/692
77/pb 13574-behavi ours-report-080 1 10.pdf
22
Literature Review: Iowa City Programs and Climate Action Initiatives
The City has many aligned, overlapping, and varied climate action initiatives. This summary list provides a quick
look at some of these initiatives and highlights the need for a unifying messaging strategy.
Climate Action & Outreach
• Webslte redesign as part of larger citywide webs ite refresh - aiming to streamline online Information for easier
access/use by residents
• Climate Action Grants - awards of up to $10K to businesses and organizations to support climate -related projects;
mini $500 student grants added this year
• Climate Action at Work Awards - annual awards in five categories related to Climate Action Plan recognizing efforts
already undertaken by businesses
• TIF-funded energy efficiency grants - matching grants of up to $250K far projects that increase energy efficiency or
support solar development in targeted industrial/commercial areas
• Chamber Eco-Smart Series - bi-monthly lunch and learn presentations in collaboration with the Chamber of
Commerce on green businesses practices
• Electric vehicle charging station grants - in development, will be available to businesses and residents, complimenting
existing rebates from the utility
• Energy Efficiency rebates - in development, will be available to homeowners and renters for targeted energy
efficiency measures (attic insulation, appliance replacement, etc.)
• Eastern Iowa EV Readiness Plan - a regional plan now moving into the implementation phase with Iowa City as the
lead community
• Neighborhood Energy Blitz - piloted in April 2020, a door4o-door campaign to provide energy efficiency supplies and
information to targeted neighborhoods. Also collects used batteries and lightbulbs for disposal
• Project 51 - launched in celebration of the 51u Earth flay; a cache of 51 positive climate news items, statistics, and bits
of inspiration maintained on the city's website and used in social media pasts
• Energy Efficiency Rehab Demonstration Project - in partnership with Neighborhood Development Services, distressed
properties are purchased by the City, rehabbed in coordination with the HBA and area high school building trades
students, given energy effictency upgrades and solar panels, and then returned to market as affordable housing (this
years project feature in the Remodeler's Parade)
• Parade of Homes Energy Efficiency Spotlight - the City sponsors the entry of a new -built home Featuring energy
efficient design features in the annual Parade of Homes
• Grow Solar Johnson and Linn County - City is a partner in this solar group buy program to lower the cost of solar
installations for private homes, businesses, and organizations
• Climate Pest -weeklong community celebration featuring a variety of events throughout the community, including a
film screening, concert in the park, mural painting, repair fair, LEED building tour, etc.
• National Drive Electric Week- EV car show held annually as part of larger NDEW efforts
• Green Iowa AmeriCorps - team of five Ameri Corps members that perform free home energy audits for homes
throughout Iowa City; also partners with library on monthly eco-film discussions and book groups, organizers creek
cleanups and performs other environmental outreach
• Climate Ambassador Program - in depth training focused on Iowa City CAAP and climate communications;
participants in the program go an to volunteer in support of a number of Climate Action initiatives (Le. Neighborhoad
Energy Blitz] and can become Climate Leaders by taking on a focused independent project
• Bike to Work Week - includes an employee breakfast for City employees using alternative transportation and
coordinated programs through the Bike Library, [CAD
• Car Free IC - in very early development; envisioned as an umbrella campaign to promote alternative/active
transportation options (including initiatives like the Bus Stop Black Party, Bike Share, Bike to Work Week, employee
eco-driving campaigns, etc.)
• Resilience Hubs - in development; partnership with neighborhood centers to provide key information to residents
about resilience and related resources and also serve as a distribution hub/emergency shelter in extreme weather
events
Resource Management (Climate Action collaboration throughout)
• Curbside paper/plastics recycling and curbside organics collection for residents
• Drop off recycling sites for HHM, electronics, appliances, glass, corks
• Apartment recycling support program
• Municipal compost and mulch program
23
• Virtual environmental education resource page for area k-12 instructors
• Virtual Repair/Reuse resources and tutorials page
• Rummage on the Ramp (currently Pop -Up Donation Drop) program to collect secondhand items as students move
into/out of dorms and rentals
• Mattress recycling program (on hold; partner facility damaged in the derecho)
• Mon -recyclable plastics working group - piloting a campaign with local restaurants to replace plastic clamshell
containers with compostable/reusable options
• Food Waste Reduction programs, including partnership with Table to Table food rescue program
General City Initiatives (Climate Action collaboration noted in green)
• Redevelopment of City websire - 9 to 12 months out
❑ Surveys and engagement will go out.
• New customer service reporting app rolling out In August - Tyler 911,
• Ncw Purchasing software rolling out - lonWave - for all outgoing bids for the City.
• Onboarding new Public Safety Information Officer August 2.
• In purchasing process for media management software for City staff (for photos and video archival and retrieval).
• Rolling out now transportation initiatives/routes to begin August 1. PIcnty of engagement here - from social media to
in -person events. (Working with transit on 'Bus Stop Black Parry" idea to celebrate/raise profile of new bus stops)
• Creating bus wraps for new electric buses in October.
• APRA survey and feedback has been introduced and will continue engagement
• Just completed Historic Preservation Survey for homeowners and contractors.
• Currently there is:i public - Survey heing shared regarding cont iineroptions for restaurant users. (Aimed at rolling out
a reusable/co mpmtahle container c:imp:iign, given prohibition against recycling clamshell containers)
• GRIP loan program; Iow- interest Iimns to income -qualified households for structural and mechanical upgrades
• Oracle Mural painting awareness and education
• Historic Preservation Awards
• Planning around UI Homecoming Parade and events - there's an opportunity!
• We have a Farmers Market every Wednesday night and Saturday morning that provides opportunities for in -person
engagement. Wednesday night has seen considerably less business than prior years. During the pandemic, many
vendors switched to online sales and delivery, and customers seem to have taken to this style.
Parks & Rec.-related (Climate Action Calla hora Lion noted in green)
• Parks Master Planning Updates - there will be some surveys/events to share.
• Roe & Roll, Party in the Park, Run for Fun 5K, Youth Triathlon, Swim and Sounds, Culture Cafe July 17 and August 21,
Ode to Summer at College Green August 13, Rec guide in progress for fall events that begin in September. This fall dog
park event; STEAM event at Farmers Market; October 29 Tot Time Monster Mash; Oct. 30 Floating Pumpkin Patch;
November holiday markets; Winter solstice events; 10-min play festival; Downtown Block Party roller skating July 24;
Summer of the Arts - pre -movie programming;
• Farm to Street dinner Thursday, Aug. 19. (Features locally -grown foods; proceeds support a local foods initiative or
organization)
• Kids Market at the Farmers Market Sept. 11
• Playground program and Music in the Parks through August.
• Root For Trees program; provides vouchers t❑ homeowners to defray the cost 0f purchasing a tree.
• Big Splash - a large Hancher/City celebration that was sidelined during the pandemic.
24
I Iowa City Climate Action and Adaption Plan retrieved from httns: //www8.iowa-
citv.org/wehlin /O/edoc/1803121/Climate%20Action%20P1an.ndf
IL US DOE illustration concepts developed by Doug McKenzie -Mohr, Fostering Sustainable Behavior, CBSM.com
1H Retrieved From: https://www.census.gov/library/publications/2014/acs/acs-25.html
25
MONTHLY REPORT: BUILDING WORKING GROUP (BWG)
for Climate Action Commission Sept. 13, 2021, Packet
The BVVG met via Zoom Friday, Sept. 2, 2021.
Commission members present: Matt Krieger, Becky Soglin; Public members present: Jeff Falk;
City of Iowa City Staff present: Anne Russett (Senior Planner)
Anne described and discussed the form -based code and its proposed use in the South District Plan. BWG
team members asked questions and shared ideas about density, housing type, building orientation,
energy efficiency and renewables, connectivity, public transit and transportation. The group also
discussed how the code and vision for the area relate to Climate Action Plan goals and accelerated
actions. The team greatly appreciated the time Anne took to talk about the code.
Adaptation/Equity Working Groups, Meeting Notes
Tuesday, August 17, 2021
2:00 — 3:00 PM
Adaptation WG Members Present:
Sarah Gardner, Stratis Giannakouros, Jesse Leckband, Megan Hill
Adaptation WG Members Absent:
Madeleine Bradley
Equity WG Members Present:
Sarah Gardner, Eric Tate, Matt Walter, Megan Hill
Equity WG Members Absent:
Kasey Hutchinson
1. Welcome and Introductions
2. Updates
0 Monica Haddad, ISU Social Justice and Climate Planning student project
Monica will join the September meeting
0 Climate Analyst position
• Offer made to Danny Bissell; 8/30 start date
• Will start participating in discussion in September
• ACTION ITEM: Set aside time in October agenda for project discussion
with Danny
0 Resilience Hub Update: October 20
• ACTION ITEM: Set aside 15 mins on October agenda for Ayman Sharif and
Peterson Wambuu
3. Climate Fest
0 GIA home energy assessments sign up goal: 50 households
• Special drawing for home energy saving devices to encourage registrations at
table
• ACTION ITEM: Working groups asked to help spread the word; Sarah will
provide "canned" email/SM communication for people to share
0 Need assistance getting the word out
0 Household resilience booth at Willow Creek Celebration 4-8 p.m., 9/24
• Need assistance assembling giveaway bags
• During the week leading up to 9/24
• Need assistance personing the booth
• ACTION ITEM: Reach out to Sarah if you can help with assembling bags or
staffing booth
4. Discuss ACP3, SLP1: Expand community tree plantings, community gardens
0 Root for Trees relaunching in September
• Discussion/questions for group's consideration:
• How can we effectively communicate/get the word out about this
program?
• Should maintenance/care be discussed up front? Should information be
prepared by the landscaping company?
• Could we provide information on each tree variety available in the
program to help people choose the right tree for their property?
• Plan a webinar and materials that discuss each of the 12 tree varieties
pros/cons and considerations?
• Be sure to provide enough information to guide people through the
preparation process; such as marking utilities etc.
• Target areas that need trees and go door to door?
• Negotiate rates to build in cost of door to door and planting for
elderly & underserved communities?
• Set designated time with slots to sign up for tree planting
assistance? (ex. 3 week period with scheduled slots)
• Consider providing information on alternatives for instances where a tree
will not work
Provide information on shade creation alternatives where we cannot
plant trees
Discuss shrubs as an intervention where trees are not ideal or are
not possible
o Recent questions about planting trees in the right of way (see Tyler Baird's
response below)
5. Future climate hazards for Iowa City: high heat days (as time allows)
o Clearwater, KS analogous to Iowa City future climate
o Group briefly discussed how using future climate projections & comparing to cities
that currently have a climate similar to our projections can be beneficial for planning
6. Other Items
o Next person to take minutes, set agenda
Next Meeting Tues, Sept. 21