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HomeMy WebLinkAbout09-13-2021 Climate Action CommissionIowa City Climate Action Commission Agenda Monday, September 13, 2021, 3:30 — 5:00 p.m. Emma J. Harvat Hall Iowa City City Hall 410 E Washington Street Meeting Agenda: 1. Call to Order 2. Roll Call 3. Approval of July 12, 2021 minutes 4. Public Comment of items not on the Agenda -Commentators shall address the Commission for no more than 3 minutes. Commissioners shall not engage in discussion with the public concerning said items. 5. Staff Announcements a. Action items from last meeting b. Updated Action Plan report (see attachment) 6. Old Business: a. Presentation of Marketing Plan Phase 1 Findings by Cause Impacts 7. New Business: a. Updates on working groups (see reports in agenda packet) i. Buildings (Krieger, Soglin, Grimm) ii. Outreach (Krieger, Fraser, Holbrook, Bradley) iii. Equity (Tate, Hutchinson, Hill) iv. Adaptation (Bradley, Leckband, Giannakouros) 8. Recap of actionable items for commission, working groups, and staff 9. Adjourn If you will need disability -related accommodations in order to participate in this meeting, please contact Sarah Gardner, Climate Action Engagement Specialist, at 319-887-6162 or at sarah-aardnerpiowa- citv.ora. Early requests are strongly encouraged to allow sufficient time to meet your access needs. MINUTES PRELIMINARY IOWA CITY CLIMATE ACTION COMMISSION J U LY 12, 2021 — 3:30 PM — FORMAL MEETING EMMA J. HARVAT HALL, CITY HALL MEMBERS PRESENT: John Fraser, Stratis Giannakouros, Ben Grimm, Megan Hill, Kasey Hutchinson (via phone), Matt Krieger, Becky Soglin (via phone) MEMBERS ABSENT: Madeleine Bradley, Grace Holbrook, Jesse Leckband, Eric Tate STAFF PRESENT: Rachel Kilburn OTHERS PRESENT: Nancy Porter CALL TO ORDER: Fraser called the meeting to order. APPROVAL OF JUNE 7, 2021 MINUTES: Krieger moved to approve the minutes from June 7, 2021. Grimm seconded the motion, a vote was taken, and the motion passed 6-0 (Giannakouros not present for the vote). PUBLIC COMMENT OF ITEMS NOT ON THE AGENDA: Nancy Porter came forward to say she has been attending the meetings via Zoom, is interested in climate, and appreciates this Commission. She is concerned about transit to Coralville and any implication on climate fuel. She noted some people may be in distress because she understands the busses won't run as often. She also asked about other things Iowa City is working on that can make a difference. She serves on the Mississippi River Network Committee, which represents states surrounding the Mississippi River and looks at the problems impacting the river, 55% of which is caused by agricultural runoff. STAFF ANNOUNCEMENTS: Action Items from last meeting: Staff sent the Commission the job posting for the climate analyst position Staff was to work with Soglin and the Johnson County Sustainability Working Group to update code discussions with the Home Builder's Association, but they have not met since the last Commission meeting. Staff included responses to the energy efficiency rebate program questions in the agenda packet. Climate Action Commission July 12, 2021 Page 2 of 5 Giannakouros mentioned he would explore any kind of partnership with the University on a research project related to community buildings and preservation and planning Climate Outreach and Outreach Updates: • Cause Impacts, the consultant working on the marketing plan, is nearing the completion of Phase 1, which includes survey work and focus groups. They are hopping to present to this Commission in August or September • The TIF funded climate action incentive program has received 13 applications so far, 7 of which have been approved: C ) Adamantine Spine Moving — project for rooftop solar array to produce 100% of current energy needs C ) Earl May — project for a rooftop solar array to produce approximately 98% of current energy needs C ) Iowa City Storage — project approved update interior lighting to LED and install a solar array C ) Mondo's Reunion Brewery — approved for a rooftop solar array C ) Old Capital Foods — approved to install a high energy efficiency HVAC system C ) P&G/Oral B — approved to replace an air compressor with an Atlas Copco variable a -drive compressor C ) United Natural Foods — approved to updated interior lighting to LED • The next Iowa City Business Partnership Eco-Smart series presentation is August 10 on the topic of water conservation • A press release for the Climate Action at Work Awards has gone out and applications are being accepted through August 13 • Grow Solar Linn and Johnson County hit a major milestone in June of 50 kilowatts which results in discounts for participants C ) The Solar Feasibility Survey results indicated widespread support for the program • Climate Fest is scheduled for September 20-25 • Solar panels are being installed on both halves of the Taylor Drive rehab project • Climate Action Grants were awarded: o Two solar installations at Shelter House and DVIP C ) Energy efficiency projects at the Bike Library, Deerfield Commons, and Johnson County Clean Energy o Adaptation and resilience planning effort by the Multi -Cultural Development Center of Iowa and A&W Sustainable Planning Outreach • The EV Readiness Plan is complete and available on the City website • Equity Working Group had a presentation on the Carbon Sequestration GIS Decision Support Tool • The Green Iowa AmeriCorps Team had a successful site visit in April and been reapproved for a 21-22 energy team. In -home energy audits have restarted as well Staffing Updates: • Interviews are underway for the climate action analyst position and an offer of employment is anticipated in the coming weeks • After the analyst is in place for a few months, the City Manager's office plans to assess their strengths, what needs remain in the office, and what skill sets are hoped for in a coordinator, then advertise for that position in the fall Climate Action Commission July 12, 2021 Page 3 of 5 Stratis Giannakouros joined the meeting OLD BUSINESS: Discussion and recommendations on residential incentive programs for energy efficiency: • Waiting on analyst to be hired to continue the discussion NEW BUSINESS: Request for Commission Members to be on a review panel for Climate Action at Work Awards: • The application window will close on August 13. Staff requested a member of the Commission to be on the application review team. Hill volunteered. ARPA Input for City Council: • The City is receiving about $18.3 million through the American Rescue Plan Act • The City is doing public input and outreach but also wanted to invite City Boards and Commissions to submit ideas C ) Some eligible uses: projects to reduce the energy required to treat water; projects that would conserve, reduce, or reuse water; green infrastructure projects; weatherization for low-income households; projects that would improve natural disaster resiliency; rain gardens with water storage or filtration abilities, or green streets • Working groups will discuss possible recommendations and report back at August meeting Discussion of Equity Toolkit review: • An intern from the University of Iowa created a fillable equity review tool, which was distributed to the Commission in the agenda packet • The Commission discussed at what stage utilizing the tool would be most effective (early in the planning stage or after waiting for more details on the action), how to operationalize it, and how to differentiate the disproportionate impacts • The form could serve as a living document, completed at the beginning and updated throughout the process • The Commission decided the Equity Working Group should review and give input • The Commission discussed whether the tool should be available as needed or if it's use should be mandated Presentation of Equity Report: • The Equity Working Group read the report and gave feedback on organizational development 3 Climate Action Commission July 12, 2021 Page 4 of 5 Next step is to send the report to City Council Hill moved to accept the Equity Report and send onto Council. Giannakouros seconded the motion, a vote was taken and the motion passed 7-0. Update on Working Groups: Buildings: Meeting later in the month Outreach: No updates Equity: No updates Adaptation: Did not meet but received a project proposal for a group of students from Iowa State to conduct a gap analysis of the adaptation portion of the Climate Action Plan and make recommendations for future updates RECAP OF ACTIONABLE ITEMS FOR COMMISSION, WORKING GROUPS, AND STAFF: • Forward the equity report to City Council • Coordinate which meeting to have Cause Impacts present to the Commission • Working groups to review the American Rescue Plan Act funds • Next meeting is August 2, 2021 (location to be determined) ADJOURNMENT: Giannakouros made a motion to adjourn. Krieger seconded the motion. A vote was taken and the motion passed unanimously. Complete audio recording of meeting: httos://citychannel4.com/oodcasts/2021/CAC20210712. mo3 Climate Action Commission July 12, 2021 Page 5 of 5 CLIMATE ACTION COMMISSION ATTENDANCE RECORD 2021 NAME TERM EXP. N N N Q Q N N 0 N 0 N 0 N 0 N 0 N 0 N 0 N Madeleine Bradley 12/31/2022 x x x X NM x O/E John Fraser 12/31/2021 x x x O/E NM x x Stratis Giannakouros UI Rep x O/E x X NM x x Megan Hill 12/31/2022 x x O/E X NM x x Grace Holbrook 12/31/2021 O/E O/E O/E O/E NM O/E O/E Kasey Hutchinson 12/31/2022 x x x X NM x x Matt Krieger 12/31/2023 x x x X NM O/E x MidAmerican Jesse Leckband Rep O/E x x X NM x O/E Becky Soglin 12/31/2022 x x x X NM X x Eric Tate 12/31/2021 x O/E O/E O/E NM x O/E Ben Grimm 10/31/2022 x x x O/E I NM x x KEY: X = Present O = Absent O/E = Absent/Excused NM No Meeting Progress update on "Accelerating Iowa City's Climate Actions" as of 7/22/21 Note 1: Many actions initiated in 20M have continuing activities. There is an expectation that the actions will continue to develop over time, as they become integrated throughout City and community operations. Note 2: Phases indicate anticipated Phase 1 Phase 2 Phase 3 in companion re are ing owe i ime e rof r'ectstart 2020 2021-23 2024-25 Actions"Report at ore/climateacdon Promote Energy 1 1.1-1.2, 1.6 Jun-20 Initiate planning and needs assessment. Identify resourcei, Imperative. Review of equity report and assistance In Development Discuss plans for educating Efficiency and contacts, and content. Assess web access and source from EHR staff essential. Commission and Working and engaging residents and Performance Tips to development, method of dissemination. Support eventual actions Group recommendations and feedback needed. business; recommendations the Public with strategy from communications plan (Action 5.1-EDU). and program ideas welcome Agree entwith Cause Impact as consultant in effect and underway. Objectives identified include emphasis on concrete action residents can take to improve energy efficiency and to move towards electrification of household energy use. Staff discussions with community groups are positive and developing ideas. Promotion of programmable thermostats went out in fall 20M. Additional promotion planning underway. Aflyer highlighting efficenry and made inability features in three housing rehab proem was distributed during the Parade events. Partner with 1 1.1-1.4 Jun-20 Started introduction to organization; several more meetings and Use equity report to ensure stakeholders from Discuss plans for educating Stakeholders to expansion of contacts necessary. Met with City development impacted groups are represented, and feedback is and engaging residents and Promote Green staff and Home Builders Association. Plan to engage small group shared with development community,landlords, business; recommendations Building and of stakeholders to discuss barriers and interest in pursuing green and builders. With the Commission and Working and program ideas welcome Rehabilitation build strategies to create new alliances/education opportunities. Group's feedback, staff developed an equity Initial stakeholder meeting held with "BA in April'21, program outreach plan that involves community based options in development. Support more actions with strategy organizations that may provide valuable insights from eventual communications plan(Action 5.1-EDU). needs, benefits, and barriers. Encourage the local 1 1.1&1.6 May-20 Staffmetwith local realtors from lCAAR about housingtrends Benefits for informed buying/selling, may need Realtor Community tc and potential for education and cooperation on energy efficiency incentive assistance later on, if concentration of Include Energy and proem benefiting residential properties.ICAAR and City activity falls within only a few neigborhoods or Performance in the exploring example programs and will plan to meet again in 2021. stakeholder interest lacking. Education for all Multiple listing In the iterim,City staff is finishing a complilabon ofinfommabon residents and renters about housing with energy Services(MIS) about assistance programs, many dwhich enhance climate efficiency and indoor air quality walks to equity Property Inventory action initiatives. ICAAR is supportive of sharingthese programs concerns. Commission and Working Group F. with the community. ICAAR shared that several initiatives recommendations and feedback needed. supporting susta inability measures are in development. Staff has conceptualized new ideas for partnering with ICAAR but has not yet discussed. us Commisswn Notes Offer Free Home 1 1.1 Sep-20 Weatheriza0on kits available through GlAfor IC residents. Have Americorps provides services to entire community Energy Assessments been shared with many households this fall and spring while in with targeted outreach efforts to vulnerable through Green Iowa home energy audits were unavailable. Home energy audits populations including seniors, low income, and AmeriCorps resumed in May and will continue in the fall. CIA working with veteran households. Intake form for services asks analyst to create a new data set combining five yeras of audit demographic information, which is reported to nomination with information from Johnson County assessor's the state as part of their federal grant office for future housing stock analysis. requirements. Development of a mapped GIS inventory of energy efficiency assessments and vestments is underway. Enhance Energy 2 1.1 Jun-21 Received updated report from NDS on current activity and Assisted households currently meet federal Await stuff proposal for Standards for City effortsStaff currently vploring alternatives for rehab prciem income requirements. Establish a mapped GIS enhancing Energy standards Rehabilitation and ability for City to support incentives or supplemental energy inventory of energy efficiency assessments and for City rehabilitation Projects efficent upgrades if homeowners cannot/won't pay the investments. Ensure access to energy efficiency projects difference to upgrade. Have met with local WAC providers& and other made inable design elements in each builders to identify key issues and ideal pnyects. Propose l still in prciedthrough education and engagement development; will bring to Commission and community Adding Greenlowa AmarriCorps energy assessment stakeholders for feedback and further guidance. Educational property addresses to CIS Equity Man, to further components also necessary. CIS equity mapping underway, will gauge possible geographic or demographic gaps in bring mapping tool and toolkit info to Commission for review. program services and outcomes. Cm,ninate 1 1.1 Fall 2020 City launched first Energy Blid around Earth Day with about SO Assess equity report to determine any areas of wway Neighborhood Energy volunteers and connected the awartto coordinated efforts with focus. NDS can assist with housing/permit dad Blitz Events the South District Neighborhood Association. Positive community that can help focus on neighborhoods with less feedback, lessons learned will be applied to card[ energy blitz efficient housing stock. Outreach to underserved event, potentially in Fall of 2021. The Equity and Outreach groups may spur interest in blitz programs or Wonting Groups discussed the event and provided feedback. pnyects. Wonting Group recommendations and Leftover boxes will also be considered for distribution during feedback needed. GIS equity mapping in progress. ClimateFest us Commisswn Notes !M Launch a TIE funded 1 1,2&SA May-20 In August 20M, Council finalized approved este Nishing and Future downtown program considers ability of Y climate anion approving Urban Renewal Areas at Heim, Sycamore, and Scott businesses to get funding through other sources incentive program Six and approved changes to downtown UM in September 20M. and existing city grants, to help prevent potential at reducing Staff met to finalize requirements for downtown TlF program, gaps in assistance availabilty. Iteed ndustrial energy focused on occupants of smaller commercial spaces.'New' consumption Seven applications have been approved for funding assistance in remaining years of the TIF agreementStaff are working with buiesses to promote and process additional applications. Develop or Partner 1 1.1-1.4 lul-20 As discussions with community organizations progress, new ideas Approach to populations served critical. In Development Recommendations needed with Local for how to accomplish this task are being generated. Commission Commission and Working Group to develop comprehensive Stakeholders on a will need to weigh in on neighborhood pilot program/s which are reccarnmendatficans and feedback needed for energy efficiency building Comprehensive in conceptual development. Explore RFD for external partner/so fuller development. rehab program, identify Climate Action implement a program. Significant interest in supportingyouth or best practices, suggest Rehabilitation young adult skills training program.'New' Small pilot exampeprograms, assist Program partnership with students and "BA for skill -building component w [h equity efforts with Parade of Homes energy efficiency rehab proem and staff will assess succcesses and challenges of that Project. Pla coding for this item continues into 2021. Consider a Building 2 1.3 Feb-21 Discussion with NDS, identify requirements, potential costs, and Understanding that locally, incremental home In Development As work progresses, will Permit offset Present to local stakeholders and Commission for "pnce creep' tends to price homebuyers out for require Commission Fee Rebate Program feedback. Intel stakeholder meeting held with "BA, program every$1,000 more, we need to keep inflation of feedback and for options in development. housing costs to a minimum and ensure that the recommendatficans Enhanced Energy program does not add costs. Geographic review Standards could also ensure that program is applied somewhat evenly through all areas of new development/redevelopment. Initiate. Net Zero 2 1.3 Mar-21 Have determined that competition should include student and Potential for outcome of contest to be In Development As work progresses, will House professional categories but needs fuller shaping. Potential for constructed by the City with incomerequirementsrequire Commission Design Competition resulting designs to be functionally built. Modification ofthis for memownership. Modified competition feedback and program includes a categoryfor retrofit/remodel at lower energy categories could define different pricing models recommendatficans ving, and occupant populations. Workinggroup can provide suggestions and feedback. us Commisswn Notes !M Complete.Net-Zero 2 1A&1.4 Mar-21 Two demonstration rehabilitation prgects were showcased in Equity will be required in review ofthe prgeR Y Demonstration the Remodeler's Parade. Work included walls, Floor and attic placement, occupants, and local impacts. Rehabilitation Project rehab, new windows and doors, heat pump WAC and water Demonstration prgect engages local students as Lester, and pollinator garden. Solar will be installed on both units an educational and stall building opportunity. in July 2021. Although prged was not true net -zero, it will result Inverts in South District Nome Ownership in multiple levels of investment and is to be add as affordaNe Program. units to local, first time homeowners. Fliers highlighting energy efficiency features were developed and handed out during Parade events. Budgeted FY22 funds for additional rehabilitation/construction pDyects. Launch an 2 1.1-1.2&1A May-21 Startingwith a few rental induction stovetop appliances to begin Explore opportunities for multi- family properties. In Development As work progresses, will Electrification to introduce residents to non- natural gas technology. Working group and stakeholder feedback helpful. require Commission Incentive Program Development of a rebate program in early part of the year will feedback and require research and stakeholder feedback. Initial stakeholder recommenclathons meeting held with NBA, program options in development, brought to Commission at May M21 meeting for discussion. Create a More Robust 1 1.1 -1.2 Jun-20 Additional inspectorbudgeted in FY21, on hold. Metwith NDS Commission/Working Groups should assist with Define how Cityshould Energy Code staff in September to review items staff will be looking at and how they would like to measure equity and what measure equity in housing Inspection Program addressing through compliance checks, such as pre -drywall should be reported to show prol inspection program conditona, R and U values ofwalls and windows. Altered inspections program and initial education about necessary inspections planned for initiation shortly after additional inspector hired. Incorporate Stricter 1 1.3-1.4 Aug-20 While codifying these efforts is notfully in motion due to existing Greater equity can be achieved through a In Development Participate in stakeholder Energy Standards into prgect load, stuff continues to encourage and require actions geographic distribution of benefits. Education and nwiew or provide Tax Increment informally through the development process. Elements ofrecent advocacy could benefit poMdations impacted and commentar,to Council Financing Policies development approvals require energy efficiency measures, served by policy implementation. including TEED Silver standard build (minimum of 8 points from energy category), rooftop soar, low Flow fixtures, and incorporated stormwater improvements. These measures will be administrative components of the process until these measures or enhancements are amended into Code. Incorporate Strict 2 1.3-1.4 M22 At this time, NDS is working on an update to the Riverfront Not Soured! As work progresses, will Energy Crossings District Code, in which the height and density bonuses require Commission Standards into Height apply more frequently than other zoning districts. Application of feedback and and the height bonus provision is discretionary and staff has been recommendathons Density Bonuses instructed to require energy efficiency measures as a categoryfo height bonuses. These provisions closely mirrorthe existing TIF standards. Recent pDyects that have come before Council and upcoming prgects are incorporating these provisions and the City will continue this until the Code is amended. (See 311-2) Initiate Energy 2 1.6 2022 Research. Consideration ofcurrent law; misting programs in and Not Startetl As work progresses, will Benchmarking out of Iowa needed before application of this type of regulation. require Commission Requirements feedback and recommendations Develop Climate 2 1.1&1.7 Aug-21 Discussions with NDS and stakeholder; including property Renters should be impacted as little as possible Not Sommol As work progresses, will Action owners,landlords, realtors, renters, and development while receiving benefits of any improvements require Commission Requirements for all community. made to comply with a proposed program. feedback and Existing and Future recommendations Rental Permits Advocate for State 1 1.1-1.4 May-20 The spring 2020 meeting was delayed by COVID, with hopes to Could support these efforts with help from Adoption of reconvene later in the year. We do not have confirmation that a education and advocacy from underserved groups Advanced Energy meeting was held. City Council legislative priorities included this, that directly benefit from housing improvements. Codes noting that although approval is administrative, assistance and Staff reached out to several aligned groups in support from Iowa policymakers will help. September but did not hear back. Discussions may need to take place when equity planning/outreach I, fuller along. Advocatefor 1 1.1-1.4 May-20 Eligible staffvoted for adoption of new IECC codes in 2020. City Could supportthere efforts with help from Aggressive Energy Council legislative priorities included this, with a requestfor the education and advocacy from underserved groups Code Development State of Iowa to develop an energy plan or update that will that directly benefit from housing improvements. and Adoption address climate actions. Early discussion with local development Staff reached out to several aligned groups in community on potential for voluntary elevation of energy September but did not hear back. Discussions may efficient building standards. need to take place when equity planning/outreach is fuller along. Solar Partnership 1 1.6 Apr-ZO Drought forward one prgect to City Council in April 2020 and Elemen[sof[he ICED solar feasibility study include Upon completion oflCED with MidAmerican not approved. Assessing opportunities as locations or equity measures, engagement efforts, and study prgeq Commission chances present themselves. Since Oct. report, City and actionable measures to go forward with concepts may choose to offer Commission moved ahead with ICED partnership proposal to for solar infrastructure and placement A survey to addition l feedback and create a solar feasibility study for Iowa City to plan for potential collect community sentiment and recommendations solar sites and engage community in conceptual conversations. barriers/benefits was completed. 'New' Substantial mapping technical information gathering and a survey was completed with a community led committee o stakeholders and writing the report is underway. Anticipated study completion in September 2021. Net-ZeroPublic 2 1.1&1.7 Must determine where this prciectwould take place or be Not Started Housing Ilan-22 retrofitted. Discussions underway at a staff level to identify possible location. r Sipifrnt 1 2.3 Aug-20 The Climate Ambassador program included segments about Commission may want to Review, equity Report toidentify grouJ.nd Transportation transportation. Must continue toidentify howwewill engage all locationstofocus attention. Explore lontribube ideas and Education and residents. Asignifcant porcion of [his effortwill come from translations. Components of public msuggestions for initiatives, Outreach Campaigns combination ofthe developing climate action communications be part ofupcoming development ofPartnerships, and outreach strategy and coordination of marketing bythe Transportation Communications Strategy. Commissio Services Department. Transportation reporting metrics are Working Group recommendations an defined. Pla noting for ClimateFest involves bike and EV activities. needed. Launch an Eco- Driving 3 2.5 Sep-21 Grants planned for employer installation of EV charging pores. Campaign Alongside Paired with an informational campaign and car free week Employers Education campaigns must be coordinated with employers. Post - pandemic expand to shared driving or transit campaign. *New* Statewide EV Readiness Study completed. Incentwe Public 2 2.2 Sep-21 Coincide any education with electric bus rollout. Can accompany Community feedback may be gained during Not started Commision may choose to Transit passes for riders, celebrations/thank you's to dedicated riders, outreach stage of Communications Strategy provide recommendations, Options and supplement transit facility or stop improvements. May development. work on this as a pDyecq or coordinate with future marketing efforts of Transportation suggest example programs Services. from outside Iowa City Review Parking 2 2.6 Fall 2021 Startwith NDS review. Some issues may be identified during the Considerations include pricing models, transit Not Started Regulations development of the updated affordable housing action plan, alternatives, physical access to housing and work and Consider which is underway. last mile options. Innovative Waysto Encourage Alternative Modes of Travel Establish an Electric 1 2.2 May Written policy completed in Sept New text includes preference Although every vehicle the City purchases cannot Monitor as desired and Fuel Efficient for Ws, describes process by which new vehicle purchases are be EV at this time, continually increasing the Vehicle Purchasing considered and direr purchase when multiple factors presence of non- emitting vehicles creates Pdicy determine EV appropriate option and available for needs. healthier air quality as City vehicles move about Included in Nov 20M CAC agenda for reference. Four electric and provide services in the community. Electric buses on order for delivery in fall 2021. buses will also require less maintenance than diesel models, pending in cash that can be dedicated to improved service levels. Track Adhemnceto 1 2.7 May -III AW equipment provides idling data. 32 vehicles currently have Monitor as desired City Idling Policy the technology and AW for another W vehicles is currently being procured. Reformatting reports to make it easier to read for improved use and analysis. Staff will compile data and CAO will assist with reporting. Completethe Transit 1 2.1 Ongoing Completed study in Fall 2021; was somewhat delayed from Covid Goal is to serve residents most needing transit Maywanttoprovide Study and Implement 19. City Council approved recommended changes. 'New'Fare service. Sunday and latenightservice feedback on proposed Recommendations to and Transfer policy changes implemented in July 2021.Route, enhancements and fare free proposal will help Transit system Bolster Service and stop, and schedule changes will be implemented in August 2021. further conversation. Components of public recommendations and Increase Ridership Transportation Services conducting outreach and marketing messaging to be part of upcoming development of planned system changes efforts. City Council has requested staff proposals on fare free Communications Strategy. Commission and service, late night on demand service, and pilot Sunday service. Working Group recommendations needed. Complete Electric 2 22 Jul-21 *New* Study completed and published in lone Z(121. Steering Various equity focused resources were considered Based on study resuits, may Vehicle Committee will plan to meet quarcerlyto advance in the development of the study Thefnalsddy offer Commission feedback (EV) Readiness Plan recommendations. included descriptions of barriers and and recommendations/ and recommendations to reach group such as income- support Implement qualified individuals, and multi family residential Recommendations habitants. Achieve God Friendly 2 2.3 Aug-21 Bicycle infrastructure continues to be a focus ofthe City and the Education and access components include equity Maywanttoprovide Bicycle Friendly network has grown considerably in the last few years. practices. suggestions or support for Community Unfortunately, the pandemic year prevented some ofthe local bicycle initiatives Status and Begin planned bicycle education and enagement components that are Work standard for God level Bicycle Friendly Communities and Toward Platinum therefore the application was delayed by one year. The City plans Status to apply for a God designation again in August 2021. Engage the Public to 1 3.2 1un-20 Resource Mangagement and NDS engaged in comporting Focus is reliant upon meetings with staff, current Feedback or direction Comport Organic education. Course materials created for educators. Upend efforts, working Equity Working Gmup, equity welcome Waste opportunities with local businesses. An education unit for report, translations sendces available, and Climate Ambassadors focused on waste. Direct mailed postcards outcomes from Communications strategy. have been successful, plans to continue. Started a comporting collection point at Iowa City Farmer's Market for market goers and downtown residents that can drop off small amounts of ompostable organic materials on Saturdays. Vendors encouraged to use compostable food sendceware, and plan to go 100%zero waste in 22. Education Campaigns 1 3.3 Jul-20 Staffconinues to coordinate efforts with Neighboorhood Focus reliant upon meetings with staff, current Feedback or direction for Neighborhoods to Planner, local schools, and other City staff to share information. efforts, working Equity Working Gmup, equity welcome Reduce Waste/ Specifc messaging about reduced consumption or minimizing report translations sendces available, and Consumption atthe waste at the source forthcoming. including Repair Cafes; ideas outcomes from Communications strategy. Source are welcome. An education unit for Climate Ambassadors focused on waste. Student climate grant will focus on neighborhood cleanup and education on eliminating waste at the source, to include translations. Develop. 2 3.4 Feb-21 Although some initial discussions and research have started at In Development Commisionm.ychooseto Pdiry/Ordinance staff level, this initiative requires further discussion. Pdiry provide recommendations, Requiring Specific examples and research are needed, as well as exploration of work on this as a prcieq or Demolition programs that can assist with meeting requirements of recycling suggest example programs or Deconstruction and diversion policies. The Historic Preservation Commission has from outside Iowa City Recycling expressed interested in providing input. Standards/ Mandating Si®rageto 2 3.1 Jan-21 Staffconinues tofeld callsfrom multi- family areasthat do not Ensuring signed containers in multi family nd.,—y Assist feeltheyeither have access torecycling or arewitnessing properties will help renters with access to Waste Collection improper use ofwaste containers. Many times, this is traced back recycling. preventing additional trips, and to a lack of simple signage. Staff applied for a grant(hope to hear recycling stream contamination. Additional back in spring 2021) and is working directly with haulers to get emphasis will be put on language accessibility. voluntary, uniform labeling on waste and recycling containers. Some suggestions may rise from development of After this effort is made, staff will assess whether any legal Communications Strategy. Often, households requirements will be necessary. move from one rental area to another with different recycling and waste containers, leading to confusion about proper disposal. Require All 2 3.5 Jun-20 Staff finalized simple agreements for sports organizations Must assess whether new requirements impact Review new converts for Park/Public Space renting athletic facilities. Community education needed. Testing populations differently. Working Group parks athletics use and Rentals to Recycle results with athletics first but the next step to general facility f e ommendations needed. prwideguidance forgeneral and Use "Green' rental requirements will require community and equity input Full parks rentals, including Event Best Prac res. assessment on sports facilities delayed because of pandemic. equity review Regularfeld use resuming 2021. Recreation Master Plan information may assist in furthering discussion. StMus CommiRgn Notes Adaptation AE-1 Develop Climate 1 4.2 May-20 Three cohorts are successfully complete. Continued, regular Development of program includes application Amassador Team engagementwith the Ambassadors is planned. Ashort breakin process notreliant upon technclogytopardcipate. bringing on new classes of Ambassadors is planned over summer, If tech is necessary, funding available to purchase tomake sure thetAmbassadoes have resources neededtostay tablets or other device to loan to ambassador engaged and support City initiatives.'New' Third cohort participants for training activities. Special completed. Ambassadors will have the opportunity to present on attention paid to connection with local groups climate efforts during ClimatePest Staff will encourage that can recommend ambassador applicants. "leadership" projects from Ambassadors who have completed a Initial cohorts varied in background and cohort. experience. Establish Resilience 2 4.2 Apr-21 Begin with consultation between puNic health and community Ideally, the community stakeholders will identify In cevelopment Support efforts to establish Hubs" stakeholders. Pla n to hold events at these identified resilience their own preferred resilience hub and this project resilience hubs through hubs to connect them as places for help security, and comfort will include their ideas and feedback, as well as arch, meetings, event for nearby residents. Likely will get feedback during the buy -in from the property itself Language planning. promotion, etc. 7 Communications Strategy outreach and development Climate accessibility, cultural competence, and geographic Action grant awarded to assist with engagement and support for proximity all play roles in this effort. establishing community resilience hubs. AE-3 Educate and 2 4J May-21 Staffheld preliminary meeting with Invert Health partner to Equity reach will become more clear with agency Attend invitation to public Coordinate with Local identify current needs and to explore co- benefits of climate coordination and parmering. Can use equity health stakeholder meeting Agencies on Health action projects centered on puNic health issues. Stakeholder scale/report to identify starting agency (unscheduled); consider Impacts group would serve as connection for fuller meetings with discussions. if full stakeholder meeting held for guidance about ideal Johnson County Public Health, University of Iowa, etc. Meeting Invert Health with focus on climate issues, will projects, or other partners data yet to be set but stakeholders agree to reconvene this seek participation from Commission. initiative. Concentrated 2 4.5 Apr-21 Staff led campaign, will align with developing communications Equity involved in rain barrel initiatives, as well as Provide feedback and Education strategy. Budgeted promotional materials and activities. Green educational opportunities. Geographic analysis recommendations for Campaign for Private Iowa AmeriCorM plan to held rain barrel program in July M21 required prior to planned activities. BYA designed existing natural areas and Properties about and will coninuetheir standard educational programs and garden area for City property rehabilitation stormwater management Native activities. Continued Parks and Recreation native prairie planting prgecq to encourage education and access to programs Plantings, Permeable education opportunities.Additionally, City and University staff edible and pollinator plants. Pavement, Rain have discussed crossover native planting education and vduntee Gardens, Soil Health, opportunities for students and community members. *New* Rain Barrels and Pollinator garden completed as part of climate rehab project and Cisterns promoted during Remodeler's Parade. Staff discussing opportunity for demonstration stormwater management on residential property. AE-5 Coordinated Efforts 2 4.3-4.4 OCP21 Discussion must be scheduled forfuMer development of Not Started Identify priority issues to be with Local Emergency actions. Discussions with utilities ongoing, meetings with EMA brought up with emergency Agencies and Idi icy have been delayed due to pandemic management. management -specifically Agencies Providing equity concerns Critical Infrastructure Ada tlon AI -1 Partnerwith Pmlect 1 4.6 Jul-20 Rootfor Trees tree planning program began in October with high Commission provided recommendation, and Pmvidefeedback on Root Green on a Tree interest and over 250 vouchers requested. This spring. another feedback on program proposal. Income eligible for Trees program results Planning Partnership; 250« vouchers were distributed. Residents are able to use a properties will be permitted a greater discount when received. Incentives for Private voucher for a discount on tree purchase from Iowa City nurseries. Additionally staff engagement will be focused in Tree Plmaing Low income residents are permitted greater discount for tree areas that have less tree canopy than other parts purchase. Parks and Recreation Department is managing oftown. Engagement will also provide an program and conducted targeted interpersonal and opportunity to inform about the utility discount neighborhood outreach. Green Iowa AmeriCorps will assist with program. Completed mapping of voucher planning the purchased trees to ensure they get to homes and in participation will assist with equity review. the ground. Connected student group with Pmject Green on volunteer maintenance projecc *New* Planning underway for pother round of Root for Trees in Fall 2021. Staff conducting heat map of geographical distribution of Root for Tree participants and will provide an update to the Commission. Street Tree Ordinance 1 4.6 Aug-20 NDS will draft ordinance. Research started but needed a meeting New Ordinance will apply to new developments. In cevelopmeat Identify or provide feedback with stakeholders in fall. Drafting beginning in 2021, based on on priority issues for City to staff capacity and wrap up of prior projects. consider in landscaping standards - Increase Tree Planning 2 4.6 Winter Initial research and planning required by NDS. Not Started Requirements in M21 Landscapin,, Parking Lots, and Upon Renewal of Rental Permits Develop Review 2 5.7 May-22 Initial research and planning required by NDS and PW. Not Stubs! Provide recommendations Standards for New Supplemented by analysis by Climate Action Ana lest. Possible for developing review City Facility that a City facility construction or improvements could be made standards for new or Construction and earlier than 2022, with sustainable design review and improved City buildings Major Rehabilitation engineering. Adaptation AC Flood Mitigation and 1 4.5 Jun-20 Metwith Stormwater Team. Collected and reviewed current Involving various community groups dependent on Stormwater volunteer lists. Assessed if we need to promote existing program. makeup of existing volunteer listing and Management Streamlined City operations for managing creek clean ups and schedules. Review equity report to verify benefits Programs/...-1s; volunteer processes. A few small cleanups took place in spring and participation equitable. Recent stormwater Buyouts 2021; City working on a simple but formalized process for management projects are included as a layer in paging volunteer events or acknowledging privately organized the GIS Equity Map. vents benefitting public areas. Host Sustainability 1 5.5 Sep-2D Climate Festival held in September 20ID.Feb. M21 held Chanute Intentional outreach with underserved groups to Commission may provide Forum and Events Action and Communitlesaf Colar online speaker. Launched new a access to awareness, education, and feedback and suggestions public information campaign Partied 51, tcsh.re positive news participation. Staff, planning committee, and CAC for events last year and on the climate front and celebrate the Slat Earth Day.'New' Working Group to conned with local planned in M21(Climate ClimateFest planned for Sept 20-25, 2021. Pla nning for various orranizations willing to partner on activities, Festival, Earth Fes4 other events, activities, and partnerships for ClimateFest underway. promotion, or hosting remote event. Efforts education and events) underway to include translated festival materials in digital and print formats. Local Procurement 2 5.3 Nov-21 City staff in discussion with community partners about local May be able to identify equity issues through In cevelopment Working group feedback and Campaign- umption/reduced consumption campaign. Small budget of research on existing similar programs. recommendations welcome. Buy -in from Local funding to promote and support local economy and resident Commercial access to goods and services. Groups Expand Community 1 SA Nov-p Specified non profit and business categories at higher Applications ask specifically what poWlations will Staff open to feedback and Climate Grants denominations($10,000). Introduced new Student category be served bygrant prgem.Greaterweighting for suggestions from ($SDD). Increased grant total to $fi0,000.'New'Received 25 ruing populations with higher risk to impacts of Commission regarding these applications, Jprgec6 awarded. Two student applications climate change. Outreach plan is to connect with grants and otherfunding received and staff are in conversation with the applicants to unity orgs serving highly impacted groups. opportunities or community make an award. Translated promotional information to encourage pDyects. community members to apply. Community Garden 1 5.5 Sep-2D Currently no plans to expand visting community garden areas City has mapping tools for plot rentals. New In Development Commision may choose to Expansion/Additions because ofthe recent expansions. Staff review plot rentals each Ana lyst will identify gaps in geographic coverage provide recommendations, year to weigh current and future demand. Oppnrtum, to expand and gaps in possible access for certain groups. work on this as a pDyecq or gardens by the private sector or other community partners Need focused outreach to see where needs might suggest example programs installed for community use. City provides info to groups that be to conned unresourced individuals with plot from outside Iowa City want to begin their own gardens. Could benefit from research or availability in upcoming years; will assist in ample programs to expand formally.'NEW' Dl student identifying needs/potential for pocket gardens in completed assessment of community gardens and Path &Rao ROW, or working with local organizationsthat have been working to strengthen the community garden may hod new garden plots on private property. program. Develop. Green 2 5.3 Jul-22 City Purchasing division went through recent re organization and Currently, City has a local preference in Not Started Commision may choose to Procurement needs a little time before theyre able tosupport the procurement policies, along with preference for provide recommendations Policy development of such a policy. In the meantime, there may be organizations exceeding minimum wage pay or suggest example opportunties internally to start gathering existing procedures and programs from outside Iowa modifying, with local and sustainable acquisition principles in City mind. Develop. City 2 5.7 tan-22 Plan to have City'sinternal staff Climate Committee and CAD Not started Commision may choose to Sustainability staff to coiled best practices and develop an outline for the provide recommendations Operations Guide and guide. Research may result in an existing guide from another or example programs from Make location that could be modified to meet the needs of our outside Iowa City Available to public community. IOWA CITY CLIMATE ACTION TODAYr -� O'e,&nga J) r litimbke equrh:Med r Sih'an! fmno"Ow �i isei communications ICAIISE IMPACTS v ideas that unite. 1, CONTENTS I. Overview 11. Methodology III. Global Findings IV. Findings by Audience Segment V. Barriers, Benefits, and Strategies Per Action VI. Potential Recommendations VII. Next Steps V1II. Appendices a. Interviewee and Focus Group Participants b. Iowa City Programs and Climate Action Initiatives c. Literature Review Best Practices in CBSIVI Sources d. Sources e. Survey Analysis 2 OVERVIEW The City of Iowa City (the City) formally adopted the Community Action Adaption Plan (CAAP) in September of 2018. This community -wide initiative was created to develop strategies to reduce carbon emissions by 45% from 2010 levels by 2030. The fin a] result of this CAAP will be for the City to achieve net zero carbon emission by 20 50 1. The final deliverable for this study is a comprehensive community -based social marketing plan that focuses on Call to Action (CTA) messaging and engages residents, businesses and organizations in key behavior changes in order to achieve deep carbon emissions reduction. The plan will provide recommendations and strategies for specific high priority actions identified in the CAAP as having the greatest potential greenhouse gas (GHG) impact when adopted by residents and businesses. Thirty-five community actions are identified within the CAAP that can help reduce GHGs. The City has several programs and strategies currently in place to study and address many of these behaviors. The research conducted in this study aimed to identify the perceived benefits and barriers for residents and businesses to adopt same of the harder -to -change behaviors that require people and organizations to intentionally change their behaviors and have the potential to greatly reduce greenhouse gas emissions. In order to conduct Barrier and Benefit research, we had to narrow the list of 35 actions. This was done by assessing the identified CRAP actions and i denti fying actio ns that have the potential to create deep G H G emission reductions, do not have existing City initiatives and momentum, and are not easy to change behaviors. This process brought forth five activities that we focused our research around. The behaviors identified as the focus of this CBSM research include 1. Replace appliances and equipment in the home/business with energy efficient ones 2. Insulate business and/or home 3. Increase commuter options (e.g.: biking, walking, carpools and vanpools) 4. Replace disposables with reusables (cups, mugs, plates, utensils) to create a zero -waste office 5. Repair household goods to give them longer life and reduce waste Note that while our survey and focus groups were focused on these specific behaviors, our conversations with stakeholders often included a broader subset of GHG-reducing activities including solar, electric vehicles, LED lighting, recycling, etc. All findings gleaned from those conversations are also included herein. These specific actions were identified within the following CAAP Actions: • CAAP Action 1.1: Increase energy efficiency in residences • CAAP Action 1.2: Increase energy efficiency in businesses • CAAP Action 1.3: Increase energy efficiency in new buildings • CAAP Action 1.4: Increase on -site renewable energy systems and electrification • CAAP Action 2.1: Increase use of public tra nsit system s • CAAP Action 2.2: Embrace electric vehicles, alternative fuel vehicles, and other emerging technologies • CAAP Action 2.3: Increase bicycle and pedestrian transportation • CAAP Action 2.5: Increase employee commuter options • CAAP Action 3.3: Reduce waste at the source This document presents the findings from phase one during which we conducted extensive outreach to identify perceived benefits and harriers of the identified actions by conducting a robust listening campaign. it is important to note that this document presents findings and community perceptions, which are not always reflective 0f actual initiatives or the impact of various campaigns. METHODOLOGY Community Based Social Marketing (CBSM) draws from the idea that sustainable behavioral change is most effective when it involves direct contact with people and is carried out at the community level. The graphic shows the 5-step process and how it promotes community level behavior change. CBSM Steps" 1. SELECT 2. IDENTIFY & DEVELOP 4, PILOT TEST 5. IMPLEMENT BEHAVIORS TO BARRIERS AND STRATEGIES STRATEGIES AND EVALUATE PROMOTE BENEFITS STRATEGIES ■ ■ ■ BROADLY A key element of CBSM is to engage stakeholders across sectors to increase collaboration and better utilize existing services. A variety of methods were employed to conduct stakeholder outreach to ensure that multiple constituencies and perspectives were heard from across the community. The goals of this outreach were to: • Identify the community's perception/s of benefits and harriers to taking the identified actions; • Identify audience segments with varying motivations and barriers; • Identify how residents and businesses consume information; • Identify existing community assets and outreach methods. Listening Campaign Strategies- A variety of methods were employed to conduct stakeholder outreach to ensure that multiple constituencies and perspectives were heard from across the community. This multi -pronged approach included a literature review of existing City communications and best practices in CBSM, one-on-one interviews, focus groups, and a community survey. This multi -pronged listening campaign sought out community leaders and organizations with large bases in order to expand the listening to include diverse groups across the City including Black, LatinX and Asian - American residents, seniors, low-income households, members of the LGBTQ+ community, and the neurodiverse. • Literature Review o Reviewed past and present City communications connected to sustainability, Climate Action, etc. o Reviewed best practices and case studies in environmental CBSM • Interviews Interviews were conducted with 21 individuals who had broad bases of contact within the City. These included, secondary and past -secondary education institutions, non -profits, businesses, business association, and economic development organizations. These interviews were conducted to identify existing behaviors, barriers, and the most effective ways to communicate with diverse, hard -to -reach populations and businesses (See Appendix). Focus Groups Focus groups were conducted with 5 stakeholder groups. The focus groups were held in partnership with non-profit organizations, government entities, educational institutions and businesses. Approximately 20 individuals participated and were engaged across the following five leading organizations: Remodelers Council Board; Greater Iowa City Apartment Association (GICAA); University of Iowa Sustainability Students; 1CAD; and the Center for Workers' Iustice. (See Appendix). 4 Iowa City Greener Living Survey A survey was distributed to residents and businesses within the City of Iowa City to learn more about their currentactions and behaviors. The 27-item survey was disseminated in four languages -English, Arabic, French, and Spanish, and distributed electronically using Survey Monkey. This survey was disseminated by the City and multiple community partners with the intent to expand the survey's reach across all demographic groups. The City sent the survey through email, social media channels, and newsletters. Additionally, Cause IMPACTS reached out to various community -based organizations, influencers, companies, business associations, and key stakeholders who sent the survey through their networks via email, social media, and word-of-mouth channels. The community -based organizations and businesses that sent the survey to their stakeholders are listed in the survey analysis section of the appendix A total of 581 survey responses were collected from 451 homeowners,100 renters, and 20 business owners/leaders between June 15 - July 19, 2021 Extreme efforts were made to have outreach and survey responses match the demographic breakdown of the City to ensure that all demographic groups were adequately represented. However, the individuals that responded to this survey do not accurately represent the demographic data of the City. For example, Black and Asian and Pacific Islanders are underrepresented in the survey and Caucasian respondents are overrepresented. While survey responses do not capture the ideas and perspectives of all demographic groups and vulnerable populations in the City, the one-on-one interviews and focus groups bolstered community perspectives and insights. These conversations, group meetings, and feedback provide needed information and data that is captured in this Phase 1 findings document. These gaps in representative responses can be attributed to multiple intersecting challenges and events including: survey fatigue, CDVID-19, disconnection from CBO and City communication channels, and perceived lack of relevance for some. It is important to note that individuals within vulnerable populations are surveyed and studied Frequently yet rarely are included in decision -making, thus making them weary of participation in research efforts. While research is a necessary step to addressing inequities, how this research is carried out and communicated with people is essential to ensuring the process is relevant and meaningful for those being "studied." Without a promise of additional funding, policy changes, or continued investment, individuals within vulnerable communities often feel that their Feedback is just to "check a box" instead of creating real and lasting change. For example, one of the statements that we heard from a prominent community advocate is: inembers of vulnerable communities are tired of being surveyed or interviewed without proof of an investment in funding in their community from these initiatives. "In order to attain representative feedback from all population segments, we will continue to engage community organizations through phase 2 in an effort to expand our listening even further and attain feedback on potential strategies during their development. The below Findings are an aggregate of the information and data that was gleaned from one-on-one interviews, focus groups, and resident and business surveys. A complete list of all interview participants and focus groups can be found in the Appendix. I: GLOBAL FINDINGS A. Iowa City residents have great pride in their City —and in its Climate Action efforts. Many residents and businesses feel a deep connection to the green initiatives of the City and are excited to see the progress that the City is making in many of these areas. Most businesses and residents consider Iowa City a green city. Some participants used phrases such as, "we are a treasure and a diamond in the middle of Iowa." B. People do not know how they can make the biggest impact. The general public wants to participate in activities that are good for the environment and reduce GHGs; but, they da not have information about what actions make the greatest positive impact on the environment Thus: • People take actions that they can directly see the result of even if the result is not what it seems. For example, residents and businesses see recycling as an action that they can personally take to make a direct impact on the environment. Recycling appears directly/linearly connected to an individuals' actions and, thus, they are motivated to take that action. Respondents, interviewees, and focus group participants repeatedly brought up recycling despite our focus on other issues. Thus, in Phase 2, we must identify ways to linearly connect residents to other more impactful behaviors that have a greater potential to reduce GHGs and make the connection obvious to residents. C. Lack of overall awareness by residents and businesses on where to find information and resources on sustainability activities [e.g.: increasing energy efficient home renovation and why/how to upgrade appliances]. Both residents and businesses identified that lack of education, knowledge, and training are barriers to implementing each action. For example, many residents want to reduce their energy use in the home but they do not know what changes to make to make the greatest impact, the relative cost savings that will be realized if changes are made, where to go to purchase materials needed to make the change etc. Without easy access to this decision -supporting information about the environmental impact, cost savings, and resources, many do not and will not adjust their behaviors. D. Initiative Exhaustion and Confusion Residents and businesses are confused on which initiatives to implement and prioritize. Multiple initiatives and activities were identified through the CARP and many have City programs or initiatives in motion. People perceive that the City has asked residents and businesses to take action on a myriad of i niti atives causing confusion by many regarding what is the most imp a rta nt activity they should do and what can make the biggest impact. The City's various climate action CTA's have "watered down" the messaging of all - and, by association, its perceived effectiveness. The City has rolled out multiple initiatives, collateral, and campaigns to get residents and businesses to take action and make changes around a variety of the CAAP activities. This myriad of initiatives has unintentionally caused confusion for some as the City's messaging is disparate at times and seems disjointed. Some participants in the listening campaign expressed concern that the City rolls out new initiatives before the prior initiatives and actions are fully implemented and successful which causes a perception that initiatives have mediocre results. By measuring and sharing the impact of various climate action campaigns such as number of participants, number of rides, amount of G H G reduced, etc., campaigns can be better communicated and increase the public's willingness to participate. Over -Extension of Limited Resources. Sentiment that "easy to change" behaviors have not been fully adopted and thus, should be prioritized. Many respondents and participants commented that they believe that the City over -extends limited resources before achieving success on climate change initiatives. For example, many residents expressed that the easier to change behaviors, such as installing LED lights and recyciing, have not been uniformly or widely adopted, and thus should be prioritized. The public does not understand the decision making is focusing on actions that will reduce the most GHG's and must be educated. E. Public frustration at the perceived lack of progress by the City. Many residents expressed frustration that the City has been discussing multiple initiatives such as solar and increasing bikeability for years with little progress to show. For example, many residents have seen the City talk about investment in bike lanes within the community, but the residents echo that they have not seen the results of these bike lane investments. While many of these perceptions may not be based on complete understanding of what has transpired, others may be a byproduct of challenges due to bureaucracy, political hurdles, and the City's contractual obligations. The City would be served by developing better - incremental - ways to provide updates to residents and businesses on each CARP. Upfront Costs are a key barrier for both businesses and residents. Many residents and businesses expressed their interest in adopting sustainable behaviors such as installing new appliances and insulation. Even so, the upfront cost to change their behavior is a major barrier for many. Furthermore, low-income individuals experience increased difficulty in purchasing these items because they do not have the disposable income. We must thoughtfully message any action that requires an outlay of funds to avoid making "luxury -tax recommendations" that are only available to those who are well off. G. Emotional, psychological, and or inconvenience costs must be addressed. Different activities have different perceived "cost" that influence behaviors and willingness to adjust behaviors. For example, though the fiscal implications of taking a bike to work instead of a personal vehicle may not appear to be a huge barrier to greater adoption, the "perceived costs" associated with inconvenience, lack of control/au ton omy, and increased time commitment are also costs that must be taken into account as new marketing materials are created. H. Residents and businesses do not know how to access grants and many think that there is a once -per year cycle. Residents and businesses expressed the need for ongoing grants for appliances, insulation, and home and building upgrades. Many residents are not aware that grants are ongoing. Furthermore, some businesses expressed that the existing once -per -year grant cycle prevents many businesses from participating. Many miss the opportunity to apply because their need for updates arises after the deadline and they do not want to or cannot wait an entire year. As the City expands the rolling T1F grant cycle, businesses will need to be educated about the new process. KEY FINDINGS BY AUDIENCE SEGMENTS During the interviews, focus groups, survey analysis, and outreach, trends were identified for various audience segments. These will be important as we move into phase two as different segments have different barriers, concerns and needs that will motivate them to adjust their behaviors and take action. RENTERS A. Renters feel disempowered to make many of the high -impact behavior changes- Renters do not have control over many of the high impact activities this study seeks to change (e.g.: what appliances they have in their apartments, heating and insulation infrastructure, etc.) B. Renters want to know what they can do to make an impact. C. Individuals that rent experience external barriers to accessing key actions including- a. Limited bike storage and places to lock up bikes b. Limited access to alternative forms of transportation c. Landlords own most appliances and infrastructure so the decision to purchase or obtain new appliances is outside of the renter's control. As noted in the survey, 88% of renters do not own their own appliances and have little control of when appliances are updated. d. Many renters expressed a concern that if landlords purchase the appliances and equipment, renters will bear the burden of the cost through rent increases. STUDENT RENTERS A. Students are eager to participate in multiple initiatives and want to play a role (including using alternative forms of transportation, greening their apartments, etc.); but:, many activities are inaccessible to them due to cost, lack of homeownership, and lack o f transportatio n. B. Cost of making changes and/or cost savings is a key motivator. Students care about the environment but have limited funds to make large changes. C. Power dynamics: Students feel disempowered over their living conditions and feel there is a disconnect between what they want to do for the environment and what they are able to do given their living situations Ce.g.: Lack of bike infrastructure, inability to buy appliances] D. Need a clearly defined, accessible and well -articulated system to report needs and desires of student renters on and off campus (e.g.: when bike infrastructure is needed, how to access composting facilities, how to recycle furniture to other students, etc.) IMMIGRANTS During the course of our listening campaign, we spoke to many nonprofit organizations that provide direct services to immigrant groups. Furthermore, we held a focus group with monolingual French speaking Congolese immigrants. These conversations provided insights into some of the specific barriers immigrants experience that prevent them from participating in susta i nabili ty actions and some ideas about how to address those barriers. A. Many immigrants get information from trusted individuals and organizations. Many Community Based Organizations serve an informal role as information disseminators and news provider for immigrant populations. For example, many churches share the City s local news and events with members and include City information in translated bulletins and text messages. B. There are a lack of educational opportunities and trainings designated for immigrants. Many of these populations are told what to do, but they have no idea HOW to do it or WHY they should. This lack of information and education of basic environmentally -sustainable practices makes participation in CAA actions even more inaccessible to these populations. C. Many immigrant populations do not know how to ride a bike — or proper bike safety. Respondents, especially those from the Sudanese community, stated that there are several cultural and physical barriers to riding bikes. a. There are cultural and social biases that impact the accessibility and feasibility of bike riding as a transit option. Internal biases within the Sudanese community suggest that it is immodest for women to ride bikes. Typically, bikes that have the middle bar are a barrier for Muslim women as many do not want the bar to pull up their skirt lest they be considered immodest. b. Many immigrants need training on how to ride a bike and bike safety. This training would best be delivered by someone within the community that understands the cultural norms and the community. HOMEOWNERS A. Homeowners are interested in saving energy in their home. 9 3 % of survey respondents expressed being interested in and engaged in finding ways to conserve energy in their homes. B. Homeowners want to know the ROI for their actions. Many respondents and interviewees shared that they do not know what actions they can take to make the greatest impact. Therefore, they spend their time recycling and doing the easy things. They are not opposed to making infrastructure changes but they want to know how the change impacts the environment C. Efficiency and convenience are essential. Home owners are interested in a free home energy audit and advice because they do not have the time to do all of the research on their own. They want an easy guide or a simple assessment that tells them what they should do, the associated energy and cost savings, and what resources are available to support. A Upfront costs are a major barrier. Of homeowners that responded to the survey, 69% reported the cost of replacing and removing appliances to be the biggest negative factor when trying to increase energy efficiency within their homes. E. Homeowners are very invested in the Iffecycle of their appliances and equipment Multiple survey respondents and focus group participants commented that additional information is needed before they purchase new energy efficient appliances. They want to know how their old appliances and parts will be recycled and not increase waste in the landfill. Many respondents commented that they will not purchase new appliances before theirs break as they fear the waste created from old appliances will cause more harm than the benefits produced by new HE appliances. These savvy consumers need a cost benefit analysis to explain why this action makes sense. F. Do not know about existing grants and incentives. Residents and businesses expressed the need for ongoing grants for appliances, insulation, and home and building upgrades. Many miss the opportunity to apply simply due to a lack of knowledge about the opportunities. BUSINESSES A Partner with us, don't regulate us" is an undercurrent we heard throughout our listening. Businesses want to participate in activities that are beneficial for the environment; but they are frustrated by what they perceive as an overly regulatory environment with ever -changing policies. B. Businesses are willing to participate in City Initiatives and are very interested in saving energy but resist when they have to expend energy and resources to research and implement changes. According to survey results, businesses would like to engage in energy saving practices. Some of the main factors preventing organization from saving energy is the cost associated with purchasing new equipment and lack of return on investment. C. Businesses are motivated by more than just money. According to the survey and one-on-one conversations, the key motivators that su pport businesses' decision making include making and saving money as well as being part of and supporting the community. What motivates your business decisions most? 50% 40% 3( % 22 10% 0% Saving and malting Being a part of and Engaging Reducing our Supporting money supporting the employees environmental customers needs community impact D. Businesses want resources that show how upfront costs incurred to make changes can be recuperated. Although businesses are not just motivated by making and saving money, businesses do need to ensure a good return on investment. Businesses would like to make changes, but upfront costs are a barrier to change. A resource that shows the potential cost savings and how the upfront costs can be recuperated would support and incentivize behavior change. E. Companies that have facilities across multiple jurisdictions need support to make company -wide changes. (e.g.i Installing solar necessitates navigating multiple utilities, developing an employee rid eshare or public transit benefit means navigating multiple transit companies, etc.) For example, the school district told us that "there is no partnership in place between the three energy companies that service Iowa City and surrounding communities, so they cannot easily convert their grid to solar without navigating multiple companies, policies, and rates." Some of the challenges we heard are inaccurate, however, the public's lack of knowledge is relevant and important to this work. Education is needed to explain the existing climate action programs, policies, and resources - and how best to access them. F. Businesses have several conflicting priorities due to the COVID•19 pandemic. Every large and small company has been impacted by the pandemic and is in a period of adjustment or survival. Any changes that the city would like them to make should be easy to implement and not overextend their limited resources. There is an opportunity to expand upon GHG-reducing gains inadvertently caused by the pandemic's impact on the work place such as increased work from home policies and reduced work travel. 10 LANDLORDS A. The bottom -line drives everything. Costs to make changes and/or cost savings are key motivators. • Cost efficiency is a priority for landlords and property management companies as they have a fixed amount of money coming in. Therefore, while not opposed to environmental practices, landlords and property management companies are motivated by purchasing the most cost- efficient items that can be installed at the lowest cost. Unfortunately, this often creates a huge barrier for the installation of HE Appliances which are more expensive than some products and often difficult to find. Some recommend that the City develop a bulk purchasing program with HE appliance companies so they can purchase at a premium through the City. • Landlords typically do not experience the cost -savings that are caused by HE appliances and equipment as renters pay utilities. B. Landlords feel overregulated. Landlords have a perception that the City too frequently intervenes in private property. Many expressed frustration about the changes to policies and regulations surrounding the recently implemented recycling program and do not want to see those challenges repeated. C. Frustrated by how often regulatory policies change & the lack of information about the success of these changes on CRAP goals. During focus groups, some landlords expressed that they are not opposed to participating in climate action initiatives. They, "just want to know if the regulations on them make any impact" D. Barriers to effective and efficient recycling within apartment complexes. Many landlords shared extensive challenges to com plying with recently implemented City recycling regulations. Furthermore, there is needed education for residents to reduce fines for not recycling properly. COMMUNITY -BASED ORGANIZATIONS A. Non-profit and community -based organizations are eager to participate. Of the community organizations engaged in the listening campaign, every single one was excited to be included and eager to support the City's efforts. These organizations want to partner with the City on the planning and implementation process and can provide great access into vulnerable communities. B. Many CBOs that support vulnerable communities are engaged in environmental causes and are underutilized by the City's communications efforts. Many organizations are looking for ways to further help the populations they serve engage in environmentally -friendly activities. The City should continue to engage with these organizations in order to reach, cultivate, and support populations that have traditionally been hard -to reach or overlooked. 11 IDENTIFIED BARRIERS, BENEFITS, & STRATEGIES PER ACTION The following behaviors were identified as actions that are not currently being focused on that are impactful actions for residents and businesses to take to reduce greenhouse gas emissions. In this section, the barriers, benefits, and strategies per action are identified per audience segments. The behaviors identified as the focus of this CBSM research include: 1. Insulate business and/or home 2. Replace appliances and equipment in the home/business with energy e fficie nt a nes 3. Repair household goods to give them longer life and reduce waste 4. Replace disposables with reusable s(cups, mugs, plates, utensils) to create a zero -waste office S. Increase commuter options (e.g., biking, walking, carpools and van pools) ACTION 1: koLdd or replace insulation in home or business BENEFITS BARRIERS • Long-term cost savings on utilities. • Cost [including upfront cost] of replacing • Warmer/cooler/more comfort insulation Tax incentives ■ Awareness and education on who to contact and how to insulate buildings ■ Limited awareness and education on the benefits associated with installing new insulation [cost savings and temperature control] • Businesses: Regulatory, permitting, and policy issues regarding insulating buildings, including historic buildings downtown. ■ Landlords don't realize financial benefit or savings as residents pay the utility bills. • Renters- • Limited access to landlords • Fear of landlords deferring cost to renters with a rent increase POTENTIAL STRATEGIES • Programs that provide financial incentives, funding sources and/or tax credits/rebates to businesses and landlords willing to make changes. • Residential (homeowner or landlord) incentive program to pay the up -front costs for home insulation installation/upgrade. [This program could be set up as a micro -loan that provides upfront costs that are paid back overtime as savings are realized and upfront costs recuperated.] • Communication to homeowners about the benefits associated with installing new insulation (cost savings and temperature control, increase the value of their property.) 12 CTION 2: eplace appliances and equipment in the home/husiness with energy efficient ones. BENEFITS BARRIERS • Saving money on utilities, water etc. • Cost [including upfront cost] of replacing • Tax incentives or other financial incentives that • Limited awareness/knowledge about positive impact reduce the cost of purchasing new appliances of replacing appliances and equipment [including cast • Increased home value [for future homebuyers] savings and environmental impact.] • Do not know what appliances to buy • Belief that the impact of discarded appliances on the landfill is worse than the GHGs generated by using old appliances. Many respondents commented that they will not purchase new appliances before theirs breaks down as they fear the waste created from old appliances will cause more harm than the benefits produced by new, HE appliances. These savvy consumers need a cost benefit analysis to explain why this action makes sense. • Landlords: Don't see cost savings from replacing equipmentbecause residents pay utility bills • Renters: Don't own appliances, Fear rent increase POTENTIAL STRATEGIES ■ Package and communicate credits, rebates, and tax incentives to potential homebuyem, home owners, developers, and contractors • Create an appliance buy-back or trade-in • Develop collateral that explains how new appliances lead to cost savings and G H G reductions including information on how their old appliances will be recycled and not increase waste in the landfill • Expand the existing annual grant cycle to provide ongoing grants for HE appliances or subsidized appliances • Opportunity to develop an initiative focused on HVAC systems and insulation given that 30% of survey respondents said their HVAC was the oldest and least efficient equipment in the home. What is the oldest/least efficient appliance or piece of equipment in your home? 35% 30% 25% 20% 15% 10% 5% am � e� H QP��c� �0� o�� P° v� �&�� �1,49 13 ACTION 3: Repair household goods to give them longer life and reduce waste BENEFITS BARRIERS • Helps the environment and reduces waste • Lack of awareness & education on the impact of • Saves money (More effective household goods save discarded household goods money over time) ■ Repair cost is often more than the cost of a new Supports reuse culture item. ■ Cost of hiring someone to repair items • Cost (including upfront cost) of purchasing the supplies to fix/update goods ■ Convenience- Time it takes to repair household goods ■ Lack of training/skills to fix things on their own • Do not know who to contact to repair items POTENTIAL STRATEGIES • Explain up and down -stream impacts of household repairs on GHGs • Provide educational materials on how to update or upgrade items and materials - or how to find the right contractors CTION 4: reate a zero -waste office by reducing disposables and going reusable OTE. Many interpreted this guestion as full green business initiative. Businesses and employees seemed more e tive to energy use and cost savings discussions thangoing reusable. BENEFITS BARRIERS ■ *Due to COV1D, people have not been in the office • Make a positive impact on the environment by reducing waste and other pollution so businesses have not had to think about the use Save money by not purchasing single- of disposables or providing reusable items. use/disposable supplies • Not a priority- Many are just trying to get people to Meet customer demand for sustainable business come back to the office/ survive. practices ■ Unclear benefits for businesses - the cost benefits do not seem to be enough to create a new initiative ■ Lack of education/awareness on the benefits of reusables, energy savings. POTENTIAL STRATEGIES • Provide educational materials, posters, or signage that remind people to bring a mug, reuse and refill, etc. (similar to: "bid you turn off the lights?" signage) • Provide company mugs and reusable water bottles 14 ACTION 5: Increase commuter options (e.g., Biking, WaIki BENEFITS • Improve air quality- both residents and businesses identified air quality as something that would support their decision in taking alternative forms of transportation. Benefits for Student, Renter, Residents • *Ben ejtts are recognized but no[ taken"" • Help the envi ron ment by using less gasoline • Get exercise to stay Fit • Save money by spending less on gas and car maintenance Benefits for businesses • Improve employee health and wellbeing • Increase employee satisfaction/engagement • Support cleaner air • Decrease health insurance costs • *CO VID fast -tracked remote work and reduced commuting. How can we maintain and expand upon thisgain? �Zt]IYq:YY1:11E•71Y��11YRH1� , Carpool, Vanpool, etc.) BARRIERS Safety con cerns-24% of residents stated that they do not feel safe biking around town. Residents commented that the reasons that they do not feel safe are as follows: • inconsistent availability / implementation of bike lanes around the City • limited barriers / lines between cars and bikers. • lack of lighting at night on sidewalks and streets for walkers/bikers ■ Distance of commute to/from work ■ Convenience cost: Time inconvenience Need to do errands - transport children, get groceries, go to meetings • Lack of transit access to fill commuting gaps (such pick-up options from downtown to North Liberty) ■ Access to and cost of bikes ■ Fear of bike being stolen • Inclement weather, too hot or too cold • Renters. Lack of storage for bikes • City takes visible action to improve/increase bike lanes and bike access (Bike storage facilities and bike repair) • "Create biking ambassadors" program to amplify and leverage the voice of diverse biking enthusiasts and train others in bike safety • Develop a carpool and vanpool enterprise initiative for businesses wherein the city rents affordable vans to companies to facilitate vanpools. (E.g., Provide a van pool for people downtown that live in North Liberty.) • Coordinate on-demand/shared ride with county entities like Horizons. • Develop regional bus pass that can be used across the County to connect transit systems. • Build on the existing walking and biking culture in Iowa City. According to the survey responses, most people (80%) drive a personal vehicle as a primary mode of transportation. Even so, among respondents, a significant portion- 8% bike while 6% walk. To check this finding, the data was compared to ACS data that looked at the Percentage of Workers Who Commuted by Bicycle in Small Cities: 2008-2012. According to that data, which is outdated but still provides cultural insight, 3.9% of workers in the City commuted via bicycle.iii The ACS walking commute data showed that 15.5% of workers walked to work. Bicycling and walking make up a relatively small portion of commuting activity across the United States, but these non motorized travel modes have a significant following in Iowa City that should he expanded upon. 15 Driving my personal car Hiking Walking Public transportation Carpooling E-bike Moped What is your primary mode of transpo rtation? ;li [Ii�IliihY. J�I11'.:ilhia What is the biggest factor that prevents you from biking to various destinations? Safety concerns: 1 do not feel safe Its not convenient Weather [too warm or too cold] Distance- My commute is too long Lack of bike lanes and infastructure issues I do not own a bike Age, health, and/or distability I cannot ride a bike My bike is broken/needs to be repaired Other I do not know how to get around by bike Not interested in biking Concerns over bike being stolen Lack of bike storage a% 5% laid 15% 20% 25% 30% CIR POTENTIAL COMMUNICATIONS RECOMMENDATIONS Messaging must focus on synergetic reciprocal up -stream and down -stream Call To Actions (CTAs]. Many of the identified high impact GHG reducing activities need "push" and "pull" communications in order for them to scale and make an impact, For example: Home builders and contractors typically purchase and install the cheapest '04M�%, appliances in order to reduce costs. However, if they were Increase Demand provided a resource that explained the benefits of HE appliances and efficient equipment, they may be more willing to purchase HE products and market the residual cost savings to potential buyers and renters. Meanwhile, home buyers and renters need to be educated about the potential cost savings available when HE appliances are used in the home compared to more inefficient products. This would drive demand for HE appliances in new homes and construction and thus increase utilization. for Desired Change Behaviors Behavior Upstream BEHAVIOR CHANGE Increase supply aim ehavlors stream desi red Beh Educate Downstream The pubiic is hungry to hear directly from the city. • Highlight the progress and achievements the City has already made through CRAP initiatives (even if incremental). Many residents and businesses are eager to hear about the impact that the City's current initiatives have made. The City can provide more updates on the progress that has been made through the CRAP initiatives by communicating with residents through email, social messaging, direct engagement through ambassadors, and attending non-profit collaborative meetings. The policy -heavy CAAP reports must be simplified for lay people. • Engage community communications ambassadors to attend community meetings and increase awareness of City programming. Many individuals and organizations were unaware of the initiatives, programs, and incentives of the City. Interviewees and focus group participants expressed that the City could increase engagement in and impact of the CRAP initiatives by: o Using the community calendar of events and activities to engage, marshal and empower community resources. Presenting at and attend community meetings to inform the community about upcoming grants, programs, and/or incentives. Developing leave -behind communications tools to fuel awareness, engagement and action. Educate in order to facilitate behavior change. Action starts with awareness. Individuals need to know the reasons why they need to take action before being asked to take action. Without first connecting climate change to tangible issues taking place within the local environment (including Floods, drought, and extreme weather) it is difficult for residents and businesses to connect how their actions make an impact. Residents want the data and information that connects their actions to tangible results. Linearly connect residents' actions and direct impacts to more impactfu1 GHG-reducing behaviors. Residents want to make a positive impact with their behavior; but, if they do not see a linear connection between their behaviors (such as recycling) and the resultant positive impact, they are less motivated to make the change. Communications need to make the connections to GHG reduction more obvious to residents. 17 Simple resources must accompany CTAs. (Develop specific guides / tools that will facilitate behavior changes) For example, these may include: • Green Facilities Guide: Toolldt for greening business facilities and simplifying Green master planning • How to increase cost savings by changing appliances and equipment in the home. o Provide an online resource that shows the potential cost savings per action and how the upfront costs can be recuperated. A financial savings calculator may support behavior change. o Incorporate simple actions and their benefits into utility and water bills and city communications that shows the cost savings and impact of a few specific actions. • How to increase cost savings by changing appliances and equipment at work (Resource that shows the potential cost savings and how the upfront costs can be recuperated) • Employee Workstation guide: Basic tools for employees on how, when and why to shut down monitors, print 2-sided, etc. • Safe, alternative transportation routes across Iowa City pocket guide • Green your Scenc Guide for college students that explains: How to green your apartment or home, most impactful ways to reduce GHG's on campus, etc. • Stickers or magnets for trash and recycling bins with images that show what can be put into each Customize CTA messaging for target segments. Communications materials are needed to educate and facilitate behavior change. Different segments of the population have different perceived barriers to taking certain actions and need different communications in order to educate and encourage behavior change. For example, homeowners, renters, landlords, small businesses, large businesses, and college students are often motivated by different things. Some potential CPAs and collateral may include: • Targeted communication to homeowners and landlords on: The ways that appliance and or insulation replacement is an investment that will have cost savings overtime and make a great impact in the reduction of GHGs. When the payback period is long, financial incentives should be employed. • Highlight what businesses are doing to support the City's initiative. Success stories can elevate the profile - and contributions - of each community group by modelling desired behavior. Showcase the businesses that are already successfully doing some of the work (i.e. Midwest One is doing their part in the community by provid ing the i r employees bus passes, has a Gold LEED certified building. Highlight restaurants that use all energy efficient appliances). • Targeted communication to immigrant and traditionally hard -to -reach communities on: The "why" behind environmentally -sustainable practices and how to implement those practices in their personal lives. These may include visuals that show the best ways to conserve energy and save money on home utilities, and the impact of climate actions on the City as a whole. • Targeted and coordinated communication in partnership with organizations like the Neighborhood Centers of Johnson County that provide bike sa fety tra in ing for youth. Through coordinated communication and training efforts, the City can reach immigrantand traditionally hard to reach communities to provide education on how to ride, maintain, and repair their bikes. Leverage community partnerships to reach a broader audience. The City can broaden its reach and community actions surrounding climate initiatives through strong community partnerships with non-profit, government, and private organizations. • Utilize Hon -profit organizations to reach a broad audience and hasten behavior change. Non-profit and community -based organizations discussed their desire to partner more heavily with the City to further engage the individuals they serve. Engagement with these organizations can include a City representative participating in community meetings, providing a forum for non-profit organizations to update the City on their current initiatives, and/or events to create more cross -sector collaboration. Individuals are more likely to listen to organizations with which they are involved or from whom they get information. The City can increase its impact and hasten behavior change by partnering with nonprofit organizations across the City. This may also fnclude the creation of community awareness events, engaging with current programs like the Neighborhood Centers of Johnson County's bike program or Habitat for Humanity's homeowner education courses. 18 Partner with businesses and landlords to increase large-scale adoption CARP actions. Businesses landlords have the potential to greatly reduce GHGs if they embrace the identified behaviors. This impact h expanded if they are part of the development and implementation of the initiative and actively engage their spheres of influence in the desired behaviors. Communicate with traditionally hard -to -reach populations and vulnerable communities through trusted sources including-. • Alternative media outlets and forms of communication (e.g., Next Door). Many non-profit and community outreach organizations use text chains, next door and WhatsApp to communicate with members. These platforms and strategies are more trusted by seniors, immigrants, and low-income communities that may not be online as much as other community segments. • Targeted community engagement and relationship building through CBOs • Engage and partner with micro -influencers and community leaders who can help communicate directly with residents. Use Asset -Based Framing when talking about "vulnerable communities." Too often we describe communities by their deficits instead of highlighting existing assets, thus leaving stakeholders disheartened as the path forward seems riddled with challenges instead of opportunities. "Asset - framing" defines communities by their aspirations and contributions, rather than their challenges and deficits."N Offer cost incentives and/or rebates on a rolling basis. Residents and businesses expressed the need for ongoing grants for appliances, insulation, and home and building upgrades. Once -per -year grant cycle programs prevent many businesses and residents from participating. Many miss the opportunity to apply because their need for updates arises after the deadline and they do not want to or cannot wait an entire year. This would reduce the upfront cost barrier that many experience. Invest in canvassing and text canvassing to boost outreach and engagement efforts. Canvassing builds relationships with individuals and provides a forum through which people can ask questions and get questions answered. The City can educate people and encourage behavior change or participation in actions by canvassing and purchasing lists to conduct text canvassing. This strategy provides an opportunity to engage nonprofit partners to support the outreach and engage their base. Note that the City should compensate any organization for their efforts. Create a unifying icon/graphic as part of a brand messaging approach that is relevant, symbolic, accessible and relatable. Deploy this iconic graphic (e.g.:'mascoC) widely throughout program communications to create awareness, synergy, and connectivity of seemingly disparate messaging. Campaign Messaging Tips +� Develop and articulate a central unifying campaign under which all Climate Action communications and initiatives can he delivered. +� Leverage existing pride in place to fuel messaging and action. d Create urgency and immediacy for messaging, policy initiatives and communication about them d Need communications which detail the impact resulting from specific efforts (past, present future) d Thoughtfully message any action that requires an outlay of funds to avoid making "luxury -tax recommendations" that are only available to those who are well off. 19 POTENTIAL PROGRAMMATIC & POLICY RECOMMENDATIONS • Build on the existing walking and biking culture in Iowa City to reduce GHGs. Iowa City already has a significant number of walking and biking commuters. A campaign could be developed that capitalizes on reduced com muting ga ins made by COVID, existing hike master plans, and communitywiIL Businesses can get involved and lead by d evelo ping van pool programs. • Develop an initiative focused on HVAC systems and insulation. Given that 30% of survey respondents said their HVAC was the oldest and least efficient equipment in the home, the City should focus efforts to reduce GHGs by changing out this less efficient equipment The initiative can be paired with home insulation to be a heating and cooling/temperature control climate change initiative. • Develop regional braided funding for CAAP initiatives. With more sustainable funding sources, including braiding funding with the surrounding counties, economic development entities, and community -based ❑rganizations, more progress can he made on the City's current CAAP initiatives. Many stakeholders mentioned that they believe the City, utilities, County, and adjacent communities can improve collaboration in order to increase impact and deliver on CAAP Initiatives. It is important to note the obvious- that greenhouse gasses do not stop at city borders and thus a Johnson County- wide GHG reduction plan is necessary to increase and scale reductions. Residents and businesses often cross City lines across the region and thus, regional policies and programs should be explored as strategies are developed in the next phases of this project Camplele Literature Renew 2.Idonllfy Audrence Segments IN c 3. CanducltargeL-d Inlervie•.s with5lakeh 4. Barriers! Behefrts by Audience Segment 5. Develop S mlegyftie & Recommenda[IpnB.� 6. Brand Stratagy. P. wrrnendatiop 7. Campaign Themes 8,Crk3 r7hW4r1;sW 9. Markekg 4lamrlaisJ Templates 10. Test &Validate Messaging 11. emaden. Plversify & Target 12. Focus outreach m WteraNe NpLLilmms A13- Identlry M@ kA for Ela!Won & Broadmale Oeplo}nnent NEXT STEPS This report presents the conclusion of Phase 1 during which we conducted extensive outreach to identify barriers and better understand community actions. During the next phases of the project the key ]earnings, insights, benefits and barriers identified in Phase 1 will be used to develop brand strategy recommendations, creative content and marketing materials. During the next phase we will answer the following questions: • Whether and how we mix and balance "mission- oriented/brand" messaging with "call-to-action- oriented/transactional" messaging. • How goal -oriented messaging delivers on brand AND is explicitly actionable • How we consistently refer to what we are doing (e.g., "climate action," "green," "environmental -responsibility," lesustainability" Finally, in Phase 3 we will test the developed community based social marketing strategies and reline them to ensure that they achieve the impact intended. While the official listening campaign is now complete, listening and engaging the community will continue throughout this project. As previously mentioned, community based social marketing is only impactful when the community is engaged in all aspects of the project from research through implementation in order to ensure that these groups are not only a part of the research but are also participants in the desired changes! 20 F11UUDILI111/:1C 1-1 Interviews Over 50 organizations were contacted to schedule interviews and to solicit input There were 21 interviews with the following individuals: 1. Center for Worker Justice of Eastern Iowa Mazahir SaIih, Interim Executive Director 2. Community Foundation of Johnson County Shelly Maharry, Executive Director 3. Corridor Community Action Network (CCAN) Presented at the CCAN Connect Meeting 4, Green Iowa AmeriCorps Lisa Stark & Meg McAloon, Education & Outreach Coordinators 5, Horizons Elder Services, Inc. Kelzye Bedwell, Director of Financial Stability d. Iowa Citizens for Community Improvement Katie Bryan, Communications Director 7, Iowa City Area Development Group OCAD) Kate Moreland, President 8. Iowa City Community School District Ben Grimm, Grounds Manger 9. Iowa City Downtown District Nancy Bird, Executive Director 10, Iowa Valley Habitat for Humanity Heath Brewer. Executive Director 11, Johnson CountyAffardahle Housing Coalition Sara Barron, Executive Director II I[eysmne Property Management Company Kyle S.C. Vogel, President and Managing Broker 13, League of United Latin American Citizens (LULAC) Marlen Mendoza, Former President 14, MldWest0neBank Todd Mcans, Regional President & Matthew Fettkether, Second Vice President of Facilities and Security Officer 15, Neighborhood Centers of Johnson County Chastity Dillard, Development Director& Vol u ntee r Coordinator 16. Taproot Iowa City Zac Wedemeyer, Owner/Educator 17. University of Iowa, Fraternities and Sororities Shirponna Lawrence, Associate Director 18. University of Iowa, Sustainahility Office Stratis Giannakouros, Sustainability Program Director &. Elizabeth Mackenzie, Sustainability Program Manager 19. University of Iowa, office of the Dean of Students Bret Gothe, Assistant to Associate Dean 20. University of Iowa Division for Student Life Ian Van Aden, Associate Director 21. United Way of Johnson and Washington County Patti Fields, VP, Community Impact& Engagement Focus Groups: The following focus groups were conducted: 1. Rem odelers Council Board on June 8, 2021 2. Greater Iowa City Apa rtment Ass ociati on Meeting (GICAA) on June 22, 2021 3. Ul S usta i nabil ity Students on June 23, 2021 4, ICAD Young Iowans Group on July 2, 2021 5. Center for Worker Justice of Eastern Iowa on July 25, 2021 21 Literature Review Best Practices in CBSM Sources: 1. Smaliukiene, R. & Monni, S. (2019). A step-by-step approach to social marketing in energy transition. Insights into Regional Development, Entrepreneurship and Sustainabillty Center, 1(1), 19- 32. https://doi.org/10.9770/ird.2019.1.1 2. Inoue, Y. & Kent, A. (2014). A conceptual framework for understanding the effects of corporate social marketing on consumer behavior. Journal of Business Ethics, 121(4), 621.633. https://www.jstor.org/stable/42921407 3. Kennedy, A.L (2010). Using community -based social marketing techniques to enhance environmental regulation. Environmental Laws and Sustainability, 2(4),1138-1160. https://doi.org/10.3390/su2041138 4. Streimikiene, D. & Vveinhardt,1. (2015): Community based social marketing for implementation of energy saving targets at local level. Amf rteatru Economiclournal, I7 (39), 723-734. http://hdl.handle.net/11)419/168944 5. Delacollette, N., Claus, B., Verbeeck, B., Sohet, X, Warlop, L, & Dacdenne, B. (2013). Fostering sustainable behaviors: Community -based social marketing. Science for Susta in able Development Transversal Actions. 6. Vigenm, M., & Mazur-Stommen, (2012). Reaching the "higher -hanging fruit through behavior change: How community -based social marketing puts energy savings within reach. American Council for an Energy - Efficient Economy. 7. Ribeiro, L. F.V., & McMartin, D. W. (2019). A methodological framework for sustainable development with vulnerable communities.African Journal ofScience, Technology; Innovation a n d Development, 11 (2), 13 3- 139. DOL 10.1080/20421338.2018.1532629 8. Brain, R., &Thomson, I. (2016). A primer in community -based social marketing. Cache Valley Transit District https://digitalcommons.usu.edu/cgi/viewcontent.cgi?ardcle=2664&context=extension_curall 9. Fries, S., Cook, J., & Lyn es, J. K. (2020). Community -based social marketing in theory and practice: Five case studies of water efficiency programs in Canada. Social Marketing Quarterly, 26(4), 325.344. DO]: 10.1177/1524500420971170 10. Willis, P. D., Manaugh, K, El-Geneidy, A. (2013). Cycling under influence: Summarizing the influence of perceptions, attitudes, habits, and social environments on cycling for transportation. InternationalJournat ofSustainable Transportation, 9, 565-579, DOL 10.1080/15568318.2O13.827285 11. Cuellar, L, Schultz, W., & Colehour, J. (2018). vol.1.: Case study review. California Water Efficiency Partnership and the Cadmus Team. httns:llcalwen orE/resource/5941 12. Clevenger, C. & Aloise-Young, P. (2016). Identifying perceived barriers and benefits to reducing energy consumption in an affordable housing complex Social Marketing Quarterly, 1-20. DDI: 10.1177/1524500416632406 13. Carrigan, M., Moraes, C., & Leek, S. (2011). Fostering responsible communities: A community social marketing approach to sustainable I ivi ng. Journal af Business Eth ics, 100(3), 515-534. https://www.jstar.org/stable/41475856 14. Savan, B., Cohlmeyer, E., & Ledsham, T. (2017). Integrated strategies to accelerate the adoption of cycling for transportation. Transportation Research, 46, 236-249. http://dx.doi.org/10.1016/j.trf.2017.03.002 15. Calva, A., Matthew, R., & Orpinas, P. (20 20). Overcoming ba rriers: Practical strategies to assess Latinos living in law -income communities. Centering Culture in Health Promotion Practice, 21(3), 355-362. DOL 10.1177/1524839919837975 16. McKenzie -Mohr, D. (2011). Fostering Sustainable Behavior., An Introduction to Community- Based Social Marketing (3r" ed.). New Society Publishers. www.cbsmxam 17. Fond du Lac Band of Lake Superiort Chippewa. (2016). Tribal Community -Based Social Marketing (CBSM) Training Guide Overview. The i1.S. Environmental Protection Agency. http://www.fdIre7.com/RM/ 18. Urban Susta i nabil ity Directors Network. (2015). U S D N sustainability innovation report. 19. Cuellar, L., Schultz, W., Phelps, K., Tabanico, J. (2018). Community -based social marketing vol. 2.: Survey & best practice guide. California Water EfJ'rciency Partnership and the Cadmus Team. https://calwep.org/rEsource/594/ 20. Defra. (2008). A Framework for pro -environmental behaviours. Retrieved from https.//assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment data/file/692 77/pb 13574-behavi ours-report-080 1 10.pdf 22 Literature Review: Iowa City Programs and Climate Action Initiatives The City has many aligned, overlapping, and varied climate action initiatives. This summary list provides a quick look at some of these initiatives and highlights the need for a unifying messaging strategy. Climate Action & Outreach • Webslte redesign as part of larger citywide webs ite refresh - aiming to streamline online Information for easier access/use by residents • Climate Action Grants - awards of up to $10K to businesses and organizations to support climate -related projects; mini $500 student grants added this year • Climate Action at Work Awards - annual awards in five categories related to Climate Action Plan recognizing efforts already undertaken by businesses • TIF-funded energy efficiency grants - matching grants of up to $250K far projects that increase energy efficiency or support solar development in targeted industrial/commercial areas • Chamber Eco-Smart Series - bi-monthly lunch and learn presentations in collaboration with the Chamber of Commerce on green businesses practices • Electric vehicle charging station grants - in development, will be available to businesses and residents, complimenting existing rebates from the utility • Energy Efficiency rebates - in development, will be available to homeowners and renters for targeted energy efficiency measures (attic insulation, appliance replacement, etc.) • Eastern Iowa EV Readiness Plan - a regional plan now moving into the implementation phase with Iowa City as the lead community • Neighborhood Energy Blitz - piloted in April 2020, a door4o-door campaign to provide energy efficiency supplies and information to targeted neighborhoods. Also collects used batteries and lightbulbs for disposal • Project 51 - launched in celebration of the 51u Earth flay; a cache of 51 positive climate news items, statistics, and bits of inspiration maintained on the city's website and used in social media pasts • Energy Efficiency Rehab Demonstration Project - in partnership with Neighborhood Development Services, distressed properties are purchased by the City, rehabbed in coordination with the HBA and area high school building trades students, given energy effictency upgrades and solar panels, and then returned to market as affordable housing (this years project feature in the Remodeler's Parade) • Parade of Homes Energy Efficiency Spotlight - the City sponsors the entry of a new -built home Featuring energy efficient design features in the annual Parade of Homes • Grow Solar Johnson and Linn County - City is a partner in this solar group buy program to lower the cost of solar installations for private homes, businesses, and organizations • Climate Pest -weeklong community celebration featuring a variety of events throughout the community, including a film screening, concert in the park, mural painting, repair fair, LEED building tour, etc. • National Drive Electric Week- EV car show held annually as part of larger NDEW efforts • Green Iowa AmeriCorps - team of five Ameri Corps members that perform free home energy audits for homes throughout Iowa City; also partners with library on monthly eco-film discussions and book groups, organizers creek cleanups and performs other environmental outreach • Climate Ambassador Program - in depth training focused on Iowa City CAAP and climate communications; participants in the program go an to volunteer in support of a number of Climate Action initiatives (Le. Neighborhoad Energy Blitz] and can become Climate Leaders by taking on a focused independent project • Bike to Work Week - includes an employee breakfast for City employees using alternative transportation and coordinated programs through the Bike Library, [CAD • Car Free IC - in very early development; envisioned as an umbrella campaign to promote alternative/active transportation options (including initiatives like the Bus Stop Black Party, Bike Share, Bike to Work Week, employee eco-driving campaigns, etc.) • Resilience Hubs - in development; partnership with neighborhood centers to provide key information to residents about resilience and related resources and also serve as a distribution hub/emergency shelter in extreme weather events Resource Management (Climate Action collaboration throughout) • Curbside paper/plastics recycling and curbside organics collection for residents • Drop off recycling sites for HHM, electronics, appliances, glass, corks • Apartment recycling support program • Municipal compost and mulch program 23 • Virtual environmental education resource page for area k-12 instructors • Virtual Repair/Reuse resources and tutorials page • Rummage on the Ramp (currently Pop -Up Donation Drop) program to collect secondhand items as students move into/out of dorms and rentals • Mattress recycling program (on hold; partner facility damaged in the derecho) • Mon -recyclable plastics working group - piloting a campaign with local restaurants to replace plastic clamshell containers with compostable/reusable options • Food Waste Reduction programs, including partnership with Table to Table food rescue program General City Initiatives (Climate Action collaboration noted in green) • Redevelopment of City websire - 9 to 12 months out ❑ Surveys and engagement will go out. • New customer service reporting app rolling out In August - Tyler 911, • Ncw Purchasing software rolling out - lonWave - for all outgoing bids for the City. • Onboarding new Public Safety Information Officer August 2. • In purchasing process for media management software for City staff (for photos and video archival and retrieval). • Rolling out now transportation initiatives/routes to begin August 1. PIcnty of engagement here - from social media to in -person events. (Working with transit on 'Bus Stop Black Parry" idea to celebrate/raise profile of new bus stops) • Creating bus wraps for new electric buses in October. • APRA survey and feedback has been introduced and will continue engagement • Just completed Historic Preservation Survey for homeowners and contractors. • Currently there is:i public - Survey heing shared regarding cont iineroptions for restaurant users. (Aimed at rolling out a reusable/co mpmtahle container c:imp:iign, given prohibition against recycling clamshell containers) • GRIP loan program; Iow- interest Iimns to income -qualified households for structural and mechanical upgrades • Oracle Mural painting awareness and education • Historic Preservation Awards • Planning around UI Homecoming Parade and events - there's an opportunity! • We have a Farmers Market every Wednesday night and Saturday morning that provides opportunities for in -person engagement. Wednesday night has seen considerably less business than prior years. During the pandemic, many vendors switched to online sales and delivery, and customers seem to have taken to this style. Parks & Rec.-related (Climate Action Calla hora Lion noted in green) • Parks Master Planning Updates - there will be some surveys/events to share. • Roe & Roll, Party in the Park, Run for Fun 5K, Youth Triathlon, Swim and Sounds, Culture Cafe July 17 and August 21, Ode to Summer at College Green August 13, Rec guide in progress for fall events that begin in September. This fall dog park event; STEAM event at Farmers Market; October 29 Tot Time Monster Mash; Oct. 30 Floating Pumpkin Patch; November holiday markets; Winter solstice events; 10-min play festival; Downtown Block Party roller skating July 24; Summer of the Arts - pre -movie programming; • Farm to Street dinner Thursday, Aug. 19. (Features locally -grown foods; proceeds support a local foods initiative or organization) • Kids Market at the Farmers Market Sept. 11 • Playground program and Music in the Parks through August. • Root For Trees program; provides vouchers t❑ homeowners to defray the cost 0f purchasing a tree. • Big Splash - a large Hancher/City celebration that was sidelined during the pandemic. 24 I Iowa City Climate Action and Adaption Plan retrieved from httns: //www8.iowa- citv.org/wehlin /O/edoc/1803121/Climate%20Action%20P1an.ndf IL US DOE illustration concepts developed by Doug McKenzie -Mohr, Fostering Sustainable Behavior, CBSM.com 1H Retrieved From: https://www.census.gov/library/publications/2014/acs/acs-25.html 25 MONTHLY REPORT: BUILDING WORKING GROUP (BWG) for Climate Action Commission Sept. 13, 2021, Packet The BVVG met via Zoom Friday, Sept. 2, 2021. Commission members present: Matt Krieger, Becky Soglin; Public members present: Jeff Falk; City of Iowa City Staff present: Anne Russett (Senior Planner) Anne described and discussed the form -based code and its proposed use in the South District Plan. BWG team members asked questions and shared ideas about density, housing type, building orientation, energy efficiency and renewables, connectivity, public transit and transportation. The group also discussed how the code and vision for the area relate to Climate Action Plan goals and accelerated actions. The team greatly appreciated the time Anne took to talk about the code. Adaptation/Equity Working Groups, Meeting Notes Tuesday, August 17, 2021 2:00 — 3:00 PM Adaptation WG Members Present: Sarah Gardner, Stratis Giannakouros, Jesse Leckband, Megan Hill Adaptation WG Members Absent: Madeleine Bradley Equity WG Members Present: Sarah Gardner, Eric Tate, Matt Walter, Megan Hill Equity WG Members Absent: Kasey Hutchinson 1. Welcome and Introductions 2. Updates 0 Monica Haddad, ISU Social Justice and Climate Planning student project Monica will join the September meeting 0 Climate Analyst position • Offer made to Danny Bissell; 8/30 start date • Will start participating in discussion in September • ACTION ITEM: Set aside time in October agenda for project discussion with Danny 0 Resilience Hub Update: October 20 • ACTION ITEM: Set aside 15 mins on October agenda for Ayman Sharif and Peterson Wambuu 3. Climate Fest 0 GIA home energy assessments sign up goal: 50 households • Special drawing for home energy saving devices to encourage registrations at table • ACTION ITEM: Working groups asked to help spread the word; Sarah will provide "canned" email/SM communication for people to share 0 Need assistance getting the word out 0 Household resilience booth at Willow Creek Celebration 4-8 p.m., 9/24 • Need assistance assembling giveaway bags • During the week leading up to 9/24 • Need assistance personing the booth • ACTION ITEM: Reach out to Sarah if you can help with assembling bags or staffing booth 4. Discuss ACP3, SLP1: Expand community tree plantings, community gardens 0 Root for Trees relaunching in September • Discussion/questions for group's consideration: • How can we effectively communicate/get the word out about this program? • Should maintenance/care be discussed up front? Should information be prepared by the landscaping company? • Could we provide information on each tree variety available in the program to help people choose the right tree for their property? • Plan a webinar and materials that discuss each of the 12 tree varieties pros/cons and considerations? • Be sure to provide enough information to guide people through the preparation process; such as marking utilities etc. • Target areas that need trees and go door to door? • Negotiate rates to build in cost of door to door and planting for elderly & underserved communities? • Set designated time with slots to sign up for tree planting assistance? (ex. 3 week period with scheduled slots) • Consider providing information on alternatives for instances where a tree will not work Provide information on shade creation alternatives where we cannot plant trees Discuss shrubs as an intervention where trees are not ideal or are not possible o Recent questions about planting trees in the right of way (see Tyler Baird's response below) 5. Future climate hazards for Iowa City: high heat days (as time allows) o Clearwater, KS analogous to Iowa City future climate o Group briefly discussed how using future climate projections & comparing to cities that currently have a climate similar to our projections can be beneficial for planning 6. Other Items o Next person to take minutes, set agenda Next Meeting Tues, Sept. 21