HomeMy WebLinkAbout2022 Master Plan - Executive Summary 10.18.22City of Iowa City
RECREATION FACILITIES AND PROGRAMS MASTER PLAN
EXECUTIVE SUMMARY
Approved by City Council on October 18, 2022
2 City of Iowa City | Executive Summary for the Recreation Facilities and Programs Master Plan
THE PROJECT
The project’s main objective was to create a recreation programming and facilities roadmap
for the next 10 years that identifies:
• what programs will be strengthened, grown, initiated, or decommissioned
• who will those programs be designed to serve
• where will the programs take place
THE PROCESS
The project began by engaging all segments of
the community through a wide variety of feedback
channels: a statistically valid survey, focus groups,
a series of pop-up booths at events, and a virtual
engagement website. Listening and responding
to the community’s needs was paramount to this
project’s success. To that end, specific efforts
were made to reach non-users and underserved
populations. The initial community engagement
feedback was then combined with expert analysis
of existing recreation programs and facilities.
From there, the community’s opinions were
sought once again to gather additional input on initial concepts as well as gather input on
recommendations that emerged from the process. The final plan represents a culmination
of the engagement, analysis, visioning, and prioritization phases, molded into an action
plan designed to provide aquatic and recreation facilities and programs that are equitable,
accessible, and responsive to the Iowa City community.
EQUITY AT THE CENTER
It was imperative for this planning process to
emulate the Department’s intention of providing
inclusive and equitable services – which echoes
the City’s commitment to provide services
regardless of race, color, creed, religion,
national origin, age, sex, marital status, sexual
orientation, familial status, presence or absence
of dependents, disability, gender identity or public
assistance source of income. The process was
designed to engage a variety of perspectives,
reach residents through multiple methods, and
hear both the loud and quiet voices. Additionally,
the Department volunteered to participate in an internal recreation programming audit unlike
any other in the nation – with the expressed intent to continuously improve. By doing so, the
Department has established a baseline from which identified areas can be strengthened on
the equity analysis spectrum.
EXECUTIVE SUMMARY
3 Executive Summary for the Recreation Facilities and Programs Master Plan | City of Iowa City
MAJOR FINDINGS/OPPORTUNITIES
The Department is doing a fantastic job providing
a variety of recreation opportunities for the Iowa
City community. The distribution of activities
across an array of categories meets the needs
of many residents. The staff team takes pride
in its recent efforts to increase nature-based
programming, accessible water safety skill
development, and participation in the RecAssist
financial assistance program.
The plan identifies short-, mid-, and long-term
opportunities for the recreation programs and the facilities that support those programs.
Many of the short-term opportunities focus on addressing the immediate needs of existing
facilities and program areas first, especially when the actions are needed to maintain current
operations. Mid-term opportunities offer a chance to start investing in program growth and
larger facility improvements. The long-term opportunities are visionary in nature, either due
to the development of new programs, amenities, and facilities or due to the need for further
assessment over time.
Recreation Programs Opportunities:
• Infuse equity more deeply into the program menu planning process
• Fill in the program menu’s activity category and age group gaps, then explore possible expanded
service opportunities
• Continue to grow and expand the adaptive and inclusive recreation opportunities
• Establish key performance indicators for program analysis and assign reporting accountability
Outdoor Athletic Facilities Opportunities :
• Take care of the Department’s existing facilities first, especially those that are aging, before
developing new
• Consider the facility inventory’s long-term vision before large investments are made
• Invest in existing facilities by performing required ADA improvements
• Upgrade recreation facility and field amenities
• Shift condition ratings from good to excellent
• Prioritize improvements that support an equitable, high-quality participant experience
Aquatic & Indoor Recreation Facilities:
Long-term planning for the care of existing facilities hinges on factors that weigh whether it
is appropriate to invest, divest, or repurpose individual spaces and/or entire facilities. For City
Park Pool, it was clear that due to age, wear, and community sentiment, it is time to invest
in a facility renovation. When considering changes to Robert A. Lee Community Recreation
Center, analysis indicated that additional data and other potential facility changes would
influence further assessment.
EXECUTIVE SUMMARY
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Recreation Programs
◦Spread activities across the City in a more geographically equitable manner
◦Enhance/increase/strengthen programs in adult fitness and wellness, nature,
aquatic, inclusive & adaptive, and cultural program areas
◦Design programs to fill peak use timeslots to 100% capacity
◦Track more demographic and attendance data of users
◦Continue to reduce participation barriers
◦Adjust the activity schedule to maximize facility and staffing efficiencies
Recreation Program Facilities
◦Renovate City Park Pool: Final design to be developed with continued public
input, prioritizing equitable access, reduced carbon footprint, preservation of
trees, and honoring the original character
◦Mercer Park Athletic: Upgrade according to master plan design; include
athletic field and pickleball court renovations
◦Decentralize indoor recreation programs to satellite service provision
locations, as a means to provide more geographically accessible recreation
services. Achieve through partnerships/collaborations, building new, and/
or incorporating into existing renovation projects (e.g., City Park Pool and
bathhouse renovation).
SHORT-TERM OPPORTUNITIES
SHORT-TERM
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Recreation Programs
◦Continue to grow the fitness/wellness program menu
◦Assess key performance indicators tracked since plan initiation; pivot
where needed
◦Explore active adult, esports, extreme sports, homeschool, and/or
language arts programs for potential new or expanded services
Recreation Program Facilities
◦Renovate the Mercer/Scanlon facility: add a walking track, fitness/wellness
space, multipurpose rooms, and warm water pool
◦Secure additional multipurpose room space throughout City when
opportunities arise
◦Establish satellite recreation program locations through partnerships,
collaboration
◦Continue improvements at City Park and Napoleon Park athletic fields
MID-TERM
MID-TERM OPPORTUNITIES
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Recreation Programs
◦Re-assess community interests and respond accordingly
◦Review trending programs for applicability to the City
◦Assess whether current staffing levels can support additional growth and/or
expansion of current program menu
Recreation Program Facilities
◦Continue to evaluate the City’s aquatic needs using participation counts,
user data (geographic location), and cost per user
◦Repurpose the RAL aquatic center if data and community sentiment
supports such change, provided a new warm water pool is added to Mercer
◦Develop the Eastside Sports complex
◦Continue to monitor populations and development on the west side
The best-laid plans are prone to interruption due to unforeseen circumstances, such
as mechanical issues, funding, and/or community priority. If circumstances change, re-
evaluation will be required prior to the designated planning term. The plan’s implementation
is designed to support a sustainable and responsive approach, where the annual review of
the plan’s progress celebrates achievements, incorporates new opportunities, evaluates
resources, and establishes the next year’s action plan.
LONG-TERM
LONG-TERM OPPORTUNITIES
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FUNDING
The plan recognizes that funding is needed
to implement change. While the short-term
recommendations may be fiscally feasible within
the allotted timeframe, the mid- and long-term
recommendations will need additional funding
secured. The provided price estimates are
designed to support the planning and budgeting
process.
TIMELINE
Many of the recommended changes will
take time – time to research and explore the
recommendation, time to develop processes
and procedures, time to generate funding
sources, time to solidify operations, time to
design, time to plan, time for construction,
and most importantly – time for continued
public involvement throughout the course of
the next ten years’ initiatives. The timing of
the short-, mid-, and long-term initiatives is
designed to be scripted on a more granular
level within the Department’s annual goal
setting and budgeting process.
The plan arms the
Department staff with
assessment tools and
operational strategies that
will help inform future
funding decisions, achieve
climate action goals, and
provide more equitable
services.
EXECUTIVE SUMMARY
“Public Process” Textile by Juli Seydell Johnson
8 City of Iowa City | Executive Summary for the Recreation Facilities and Programs Master Plan
9 Executive Summary for the Recreation Facilities and Programs Master Plan | City of Iowa City